...ownerships and activities of businesses generally. They also feel they require more information regarding how some local, national, international and global businesses operate. You should research two organisations; one should be a not-for-profit organisation and the other a for-profit organisation. (For-profit organisation should be McDonalds; you must now select a not-for-profit organisation of your choice). P1: describe the type of business purpose and ownership of two contrasting businesses. Here you will need to include all the information outlined below: 1. TYPE OF BUSINESS BY SECTOR The type of business in terms of: * Geographical scope (local, national, international or global) * Sector (primary, secondary, tertiary) * Type of goods/services offered 2. TYPE OF OWNERSHIP * Describe the different types of ownerships (Public/private sector; sole trader, partnerships, private and public limited companies, cooperatives, charitable trusts) * You should also explain the advantages and disadvantages of each type of ownership – and comment on the extent of liability 3. THE PURPOSE OF MCDONALDS AND YOUR NOT-FOR-PROFIT ORGANSATION * Complete a table outlining the name, size, profit levels, reputation and advertising for each...
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...Income: Everyone can use the KFCservice upper and middle class . 3. Age: age limitation for using this product above 15 4. Occupation: By profession also everyone can use this product means businessman student workers and other peoples. 5. Education: It has no need more education that why the person who know something can easily enjoy with this product. PowerPoint Presentation: 6. Family life cycle: KFC is suitable in every stage of life like single married couple and also those who have children can use this product. 7. Lifestyle: This product is used in every level of social class like upper, middle class. 8. Attitude : When the customers once buy this product after that they can use the product continuously. 9. Purchasing decision: Often KFC changes the purchasing decision of customers because of its good attributes. 10. Geographic region: Geographically KFC is used in every part of the country as well as all over the world. Advertising: Advertising The logo of the smiling Colonel is probably one of the most recognized faces in the world and instantly brings the image of fried chicken to one’s mind. KFC and its new company jingle, “finger lcikin good” is a frequent announcement on televisions, billboards, flyers and radio. The concept of showing a...
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...Barbara Miller Informative Speech Outline 2/23/15 COM110 History of Chipotle Specific Purpose: To inform the audience about the history of Chipotle. Thesis: To accurately understand how the Chipotle empire came about and took over the fast casual food industry, it is important to uncover its early years, use of natural food products, and expansion. Organizational Pattern: Topical I. Introduction A. Attention Getter: Imagine how you feel after a long tiresome day: your whole body aches, all you want to do is sit down and relax, and the only thing on your mind is a warm satisfying meal to bring you back to life. You go into a Chipotle in hopes of getting an equally delicious and fulfilling meal. Right away you see soft flour tortillas just waiting to be rolled into a burrito, rice piled high, five different proteins to choose from, four unique salsas, crispy romaine lettuce, mouthwatering guacamole, and so much more. As you sit down with your burrito your mouth begins to water with the thought of all the flavors you are about to experience. B. Relevance: Chipotle is a nationwide chain that many people easily recognize. It is a perfect place to dine in or get carry out because of its fast service and quality food. When dining in people enjoy the causal warm atmosphere that every Chipotle location has to offer. It is a perfect place for even the pickiest eater because each customer is able to personally customize their meal. The assembly style service quickly...
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...credit applications for Motor vehicle lending. Reported to division's Manager, interfaced with senior-level internal contacts, and organized customer service requests regarding Money3's Motor vehicle lending products / services. Performed accounts receivable tasks such as handling client billing. Resolved short-paid and past due invoices with clients and account debtors. Registered and updated client information in Money3’s database systems. Reviewed clients and account debtors for creditworthiness. Investigated clients for financial crimes. • Prevented write-offs by negotiating successful payment plans with delinquent clients. • Boosted division’s Efficiency by recommending digital and network integration of company's and inter-companies systems and revise application process. Enhanced integrity of financial data by devising new procedures...
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...Glossary| Marketing Quizzes | Contact Us | Links | Resources For Sale | Marketing PowerPoints | Blog | For Marketing Learners Globally Search Popular Links : |SMART| Marketing Theory | Marketing Mix | Ansoff Matrix | INTERNATIONAL MARKETING MARKET ENTRY METHODS There are a number ways businesses can sell their products in international markets. The most appropriate method will depend on the business, its products, the outcome of its Marketing Environment analysis and its Marketing Plan. This article talks you through market entry options. Diagram showing international marketing market entry methods Direct Export The organisation produces their product in their home market and then sells them to customers overseas. Indirect Export The organisations sells their product to a third party who then sells it on within the foreign market. Licensing Another less risky market entry method is licensing. Here the Licensor will grant an organisation in the foreign market a license to produce the product, use the brand name etc in return that they will receive a royalty payment. Franchising Franchising is another form of licensing. Here the organisation puts together a package of the ‘successful’ ingredients that made them a success in their home market and then franchise this package to overseas investors. The Franchise holder may help out by providing training and marketing the services or product. McDonalds is a popular example of a Franchising option for expanding in international...
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...Sadman Sakib Hasan 1331 Victoria Park Avenue Toronto, ON (647)-720-5974 / (416)-699-4509 sadman.hasan99@live.com CAREER OBJECTIVE: To obtain a position in a company that will allow me to capitalize on my sales management skills, customer service skills, demonstrate my hard working abilities, use my teamwork, oral and communication, interpersonal, decision and time management and organization skills. Education: 2012-Present B.Sc. Specialized Honours Computer Science – Software Development Lassonde School of Engineering York University Toronto, ON 2012. Ontario Secondary School Diploma Birchmount Park Collegiate Toronto, ON Qualifications: • Familiar with computer use: Microsoft Office (Word, Excel, PowerPoint & Access) • Familiar with Programming languages like Java, C, C++, C# • Fluent in English, also speaks Bengali, Hindi and Urdu • Well organized, Goal-oriented, Motivated, Enthusiastic, Helpful • Strong customer service and communication skills Volunteer Experience: 2010-2012 Leading to Reading Club Toronto Public Library – Dawes Road Toronto, ON 2011 Photography Workshop Harmony Movement Toronto, ON 2010 Youth Leadership Workshop...
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...lack of strategic management knowledge for the business owners and a lack of sufficient capital to exploit external opportunities. 2. Give recent examples of market penetration, market development, and product development. Market penetration means selling more products to existing markets. McDonald’s is spending millions on its “Shrek the Third” promotions aimed at convincing consumers it offers healthy items. Market development means selling an existing product to a new market. Burger King opened its first restaurant in Japan in 2007. Product development means seeking increased sales by improving present products or services or developing new ones. An example of this is Google introducing “Google Presents” to compete with Microsoft’s Powerpoint. 3. Give recent examples of forward integration, backward integration, and horizontal integration. Forward integration means gaining ownership or increased control over distributors or retailers. For instance, Southwest Airlines just began selling tickets through Galileo. Backward integration means seeking ownership or increased control of a firm’s suppliers. An example is Hilton Hotels acquiring a large furniture manufacturer. Horizontal integration means seeking of or increased control over a firm’s competitors. An example, Huntington Bancshares and Sky Financial Group in Ohio merged. 4. Give recent examples of related and unrelated diversification. Examples of related diversification- AT&T acquisition of BellSouth in 2007...
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...– Chapter #1 Introduction to Systems Analysis and Design Personal Trainer, Inc. Business Profile Personal Trainer, Inc. is a successful, growing fitness center company that is about to expand with a possible new supercenter approach to fitness. Headquartered in Chicago, Illinois, Personal Trainer is about to enter the International Market by expanding into Toronto, Canada. This entry will be their first implementation of the “SuperCenter” business model. This model will include features not currently found in their other fitness centers such as a health food store, a teen center, and special programs for various ages of child care, and computer café where members can have online access to customized training programs and progress reports. Included in the “SuperCenter” model will be the basic services offered at all centers like a large exercise area with state-of-the-art equipment, a swimming pool, snack bar, child care, and a sporting goods shop. Business Processes The finance side of the business utilizes account payable, receivable, and general ledger software by BumbleBee, a popular accounting package. A user productivity system for word processing and membership management is provided by the Microsoft Office productivity suite of Word, Excel, Access, PowerPoint, Outlook and Publisher. Business Processes: Accounts Payable: Pay for goods received from suppliers or service providors Accounts Receivable: Receive payments from...
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...that is the reason why companies spend so much time and money on marketing their products. One of my favorite brands that I am faithful to is the American icon, the Oreo cookies. It is true that Oreo cookies are an American cultural icon and for that reason is why I am passionate about Oreo cookies, with a great customer loyalty and an abundant relationship with customers, and with a lack of competition of the Oreo cookies. Passion of an American Icon There are many reasons that I am passionate about Oreo cookies and to label each one would be hard since they all flow in to one. As a child one of my fondest memories was visiting with my grandmother who always had Oreo cookies in her pantry. Getting to have those deliciously sweet chocolate and crispy cookies with a sugary creamy filling as soon as I walked in the door, I knew the fun would begin. Sitting around the table with my family, with a glass of milk in front of each of us, each one would create a new way, a favorite way to eat those delicious cookies. She made eating Oreo cookies fun by reaching out to each of our creative sides. It was one thing that we all enjoyed, unlike vegetables. It was an enchanting time for me and I can appreciate why an Oreo cookie is an American icon. Customer Loyalty and Relationships According to "Oreo" (2010) “Since its introduction in 1912, Oreo cookies continue to be America’s most popular cookie brand.” (para. Achievements). Nabisco Company still focuses on customer...
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...capabilities over its rival. In 1995, because of the saturation of the United States market, Starbucks, an international coffee house chain, started to expand its business overseas. Starbucks first tested the Japanese market by establishing joint ventures with local retailers. By 2001, Starbucks had more than 150 stores and plans to continue its success at a brisk pace. The company began by entering into joint ventures with local businessmen that allowed Starbucks to retain control and have the benefits of a local operating partner, Starbucks was able to embark on an aggressive expansion campaign, and successfully opened in foreign markets by 2001. This plan made the opening of over 600 stores located out of the United States possible. The decision to expand internationally gave Starbucks the ability to reach a larger market and meet its stated growth goals. More than 200 units in other countries, including China, Japan, Kuwait, Lebanon, New Zealand, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand. http://www.fundinguniverse.com/company-histories/Starbucks-Corporation-Company-History.html * An outline explanation of the chosen international organization Starbucks Mission Statement To inspire and nurture the human spirit– one person, one cup and one neighborhood at a time Product Strategy Psychographics Changes in the social and economic structure of the country are resulting in higher levels of disposable income and a greater interest in...
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...McDonalds Case Analysis Chandra Stevens Manda Roth Erica Jones Kaitlin Vincent Carole Hockeborn Ferris State University Table of Contents Abstract 4 Introduction 5 Situational Analysis 7 Demographics 7 Socio-Cultural 7 Political-Legal 8 Technology/Industrial 8 Economic 9 Global 9 S.W.O.T. Analysis 10 Strengths 11 Weaknesses 12 Opportunities 12 Threats 14 T.O.W.S. Analysis 15 External Strengths/Internal Opportunities 16 External Weaknesses/Internal Opportunities 16 External Strengths/Internal Threats 16 External Weaknesses/Internal Threats 16 Porter’s Five Forces 17 Threat of New Entrants 18 Bargaining Power of Suppliers 18 Bargaining Power of Buyers 19 Rivalry Amongst Existing Firms 19 Threat of Substitute Products or Services 19 Financial Ratios 20 Liquidity Ratio: Cash Ratio 21 Debt Management Ratio: Total debt Ratio 22 Profitability Ratio: Profit Margin 22 Balanced Scorecard 23 Balanced Scorecard Diagram 27 Strategy Formulation 28 Plan of Action and Recommendation 31 Highlights From This Year 31 Budget and Time Line Expectations Summary 31 Citations 33 Abstract This report reviews the McDonald’s corporation profile to include; an introduction to corporate history a time menu and current franchise information. The strategic Profile will provide a complete analysis of economic, socio-cultural, technology and global synopsis...
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...Utilitarianism and Business Ethics INTRODUCTION Welcome to philosophicalinvestigations - a site dedicted to ethical thinking (rather than one page summaries!!! Though I'm afraid I do add those at exam time - market pressures!). I hope you enjoy this case study which also has a powerpoint that goes with it. There's plenty of other useful material on this site - case studies, handouts, powerpoints and summaries, and also I have written a number of books including best-selling revision guides and a useful book on 'How to Write Philosophy Essays". Click here for details. If you're worried about exams you might at least print out my strengths and weaknesses summaries under each moral theory. I deliberately quote only from my five favourite ethics books, click here to find out which they are - because you might like to buy one of them to supplement your study. Of course, it's important to quote the philosophers themselves in their own words - see my handouts, or for what academics say about them - see the key quotes section under the topic area of each moral theory. And if you'd like to blog on anything in the news send it to me - I'd be delighted to read it and - if it fulfils the criterion of good ethical thinking (!), post it!!!!! Utilitarianism is a normative, consequentialist, empirical philosophy which links the idea of a good action to one which promotes maximum pleasure or happiness, found by adding up costs and benefits (or pains and pleasures). It has two classic formulations...
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...applying for a specific job role Costa, barista. Employability skills: Suitable qualifications; the suitable qualifications for the job role at Costa are basic qualifications. The candidate is required at least a C in English and maths. The job role is not to academically demanding as all training would be given at the job premises. The candidate must have simple ICT skills to work the till and also a suitable range of customer service skills, so they can portray Costas’ image. Obviously the correct qualification for being a barista is required. Experience in similar role; experience can give you an edge over other candidates applying for this job. This is because there would be less training needed as you already know the companies procedures. The company will not have to fund the full training that a candidate without experience would need. The requirement of having experience is not vital. This is because Costa will supply all training. Knowledge of products/services; the knowledge of the coffee and knowledge of the store will benefit you over somebody who doesn’t know anything about the store. This is because you could understand customers easier and give them better service. For example; one of the products sold in the store could be known to the public differently to what it is actually called. Because you have the knowledge off this, if the customer asks for the product you know exactly what they want. Experience of specific industry; it helps to have this experience...
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...History of McDonald’s The McDonald's concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald's Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture associated with the Fast Food Chain today. In 1937, the McDonald’s brother Richard and Maurice opened the first McDonald’s restaurants in America; it was a freestanding business that offered until then an unthought-of concept. The main items they then sold were beef or pork burgers, fries and drinks. Their restaurant were set up differently to the restaurants of those times, with open kitchens the customers could see right through, and counters with many operational cash registers. Under a high degree of customer satisfactory contributed for business expansion, McDonald today has over than 30,000 restaurants over than 100 countries in the world and it has maintained the top position in the Fast Food Industry for the past 50 years. http://sth-about-human-resources-management.blogspot.com/2010/01/i-tried-to-give-you-theoretical-basis.html What are the functions of HRM? HRM functions can be dived into primary (directly involved with obtaining, maintaining and developing employees) and...
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...This essay highlights the difficulties and the eminent conflicts that me and my group members faced while working on the assignment, for which we had to interview a business personality. The theme of our assignment was ‘SUCCESS IN BUSINESS’. This was really an appealing challenge for me as I was introduced to this type of quality education for the first time in my life, and had to undergo a series of procedures which were advised by my lecturer. The lecturer divided the whole class in groups of four or five and wanted us to work on this assignment as a team, which was a great thought as we were entering the first phase of our professional life. All of my group members were new to each other, all with different mindsets, views, and lifestyles; the only thing that was common among us more or less was the education we had, the level of enthusiasm that we shared and the notes provided by the lecturer to help us accomplish our task. The first and the most important task that our group faced was to have a sober but an eye-catching name for our group so as to represent ourselves in front of the whole class, all of the group members came out with different ideas and wanted their pick to be the group name, being the team leader I was trying to brainstorm all of the incredible names that we had in our minds for the group, but soon their was a conflict arising because of the difference of opinions, at last we rationalized our options and hammered out in favour of ‘BUSINESS GIANTS’ as...
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