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Mcdonald’s and Obesity

In: Business and Management

Submitted By cocoryan
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Case Overview This case study focused on McDonalds international struggle towards improving it’s image as it relates to obseity trends rising globally. The primary issue is that governments and health advocates fear that the number of obese children will double over the next ten years. The highest percent of obesity worldwide is amongst children. In Europe, officials are caling for food industries to set their own regulations, or face bans like the tobacco industry. McDonalds is trying to expand and reach new markets, but it is being threatened with social pressure from nutrionists and national governments. McDonald has been adjusting to this issue by adding new healthier options to its menus, adding balanced lifesyle messages into marketing campaigns, and by continuing to promote and raise funds for foundations aimed at helping children with life threatening illnesses.
1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with How Camel and cigatette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
In my opinion, eliminating the character Ronald McDonald is not the solution. The solution is for McDonalds to make an association between the character Ronald and positive images. For example, using Ronald for advertisements of healthy food and nutrition could build positive images of the mascot. It is important to mention that they primally sell products which contain high cholesterol and calories and bad effective of consuming high cholesterol food. McDonalds also may involve in charities or health education campaigns which promotes healthy lifestyle awareness featuring Ronald. This could gain the psitive image of Ronald McDonalds back.
2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5…...

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