...11/4/2015 McDonald’s operating as a machine Mcdonald's opearates as a machine in a variety of ways. From regular employees such as cashiers and kitchen employees and drive thru, to management and shift leaders, to General Managers and upper management, McDonald’s has many ways it operates as a machine. Also, the way McDonald’s operates follows Frederick Taylor's principles of scientific management, Max Weber's hierarchical structure and Henri Fayol's administrative principles. McDonald’s runs and operates as a machine in three ways: specialization, standardization and predictability. McDonald’s has a lot of specialization within its products. Specialization means that parts of the machine have a certain function in the end creating a final perfect product. For example, McDonald’s sells burgers, ice creams, side items which all have unique functions and processes in which they go through before they are ready to be served. They go through specific protocol and there is a McDonald’s employee every step of the way. There is going to be someone that preps the vegetables, somebody who temps the food, someone who takes orders, someone who makes the food, and someone who is managing all that is going on. This resembles a machine, as McDonald’s has countless number of employees in its restaurants making sure they are offering excellent customer service. The second way McDonald’s operates as a machine is by standardization, which means organizations operating as a machine are...
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...Increasingly Important? Form a Business Process Parspentive Caker and Bititci(2001) state that: "One many summarize that the 80's were all about automation .The 90's have been about people, this is evident in the development of Tom concepts throughout the 90's focusing on delegation, involvement ownership cross functional teamwork, self managed works teams and so on"' Therefore, HRM (People Management) is a critical nigh advancing the business results. 'This report Primarily focus on Human Resource Management. It shows us what the usage of human resource management and how does it work in the company. Now we know the importance of HRM. According to the teacher's requirements and after a careful research., we just take McDonald's for example to write a report about HRM...
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...Case Study Burger King Beefs Up Global Operations Rosalind Fields Columbia Southern University Burger King Beefs Up Global Operations by Rosalind Fields February 2012 Burger King leads the world in flamebroiled fast food restaurant chains and operates in all 50 states and 74 countries and territories of the United States. Daniels, Radebaugh, & Sullivan (2011) Burger King’s official websites states that it was founded in 1954 and currently serves over 11 million guests. Known as the Home of the Whopper, the same source explains that approximately 90 percent of Burger King restaurants are owned and operated by independent franchisees. Further explanation is given to the October 2010 purchase of the company by 3G Capital. 3G Capital is described as a firm that focuses on long term value creation. (www.bk.com ) Burger King’s is known for letting customers “have it their way; its core competencies are its flamebroiled burgers and the choices that it gives to customers for their burgers. This differentiates Burger King from the competition. (Daniels, J., Radebugh, L., & Sullivan, D. 2011 p.463) The company seems to have maintained its initial chosen strategy. Daniels, Radebaugh, & Sullivan (2011) supports this by explaining that although their menu has expanded over time, Burger King has been consistent with offering its flamebroiled burger and its signature product: ...
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...in related chapter. Words in blue are the answers that have been done, please complete the rest questions. McDonald’s has been used in most of the question, so use in any other case as well. Please include reference where needed, however no requirement on the number of reference.) Activity 1 A small stationery shop recorded its diary sales for the years 2007 to 2011 in two tables provided Dairy Sales Year | Units sold | Sales value | Average unit Value | Average unit profit | 2007 | 135 | $1,300.75 | $9.64 | $5.78 | 2008 | 98 | $988.82 | $10.09 | $5.05 | 2009 | 80 | $897.58 | $11.22 | $4.82 | 2010 | 48 | $803.3 | $16.74 | $7.03 | 2011 | 37 | $421.8 | $11.4 | $4.21 | Percentage diary Sales by customer age group Age group | 2007 | 2008 | 2009 | 2010 | 2011 | <30 | 32% | 29% | 16% | 11% | 6% | 31-50 | 40% | 40% | 51% | 52% | 61% | >51 | 28% | 31% | 33% | 37% | 33% | 1. What further information would you need to analyse information on market and business needs to identify marketing opportunities? Good information is the foundation for good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organisation’s own record of their performance, in this case is the daily sales report. Secondly, specially commissioned market research conducted by the organisation itself, in this case is the percentage diary sales by customer age group. In additional, information from research organisations...
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...CASE 8: MCDONALD PHILIPPINES THE JOURNEY OF GEORGE YANG Known as the McDonaldman of the Philippines, George Yang (Gyang) started his journey after graduation from Wharton School of Finance, University of Pennsylvania in 1964. Back in Manila, he settled in to start a family and began a two-year juggling act of working as a marketing manager of a tobacco company (Bataan Cigarettes), consulting for a manufacturing company, and selling a variety of things on the side. These included insurance, nicotine guards (TAR-OFF), imported cosmetics, and lecturing Financial Management and Marketing subjects at his alma mater, De La Salle University. Kristin was very supportive of George. She acted as sales manager of the Tar-Off that George invented, even when walking down streets to offer the filters on consignment. At the prodding of Don Amado Araneta, Kristin started a nameless counter in supermarkets offering jewelries to young working mothers, which later evolved into a more sophisticated brand, Kristin Jewelry, which carried fine jewelry for upscale clients. George worked behind the scene, understanding market behavior, monitoring fluctuations in the price of gold in the global markets, and running the factory of 50 workers. Gyang, inspired by the success of the jewelry business, thought of something on a larger scale. He had been reading reports on a growing American fast-food chain called McDonald’s, which was being extolled in business reviews in many other countries. He wrote...
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...BBM 210/05 Entrepreneurship Development Tutor-Marked Assignment 1 (TMA 1 - 25%) Submission Date: 04th March 2016 before 2400 hrs Instructions: 1. As this is an individual assignment, you are advised not to share with others. 2. Please answer all the questions. 3. Please write all your answers in essay format. Do not answer in point-form unless the questions mention “List” or “State”. It is not necessary to precede each answer with an introduction and end with a summary. Proceed directly with the answer. 4. The total marks for TMA 1 is 100 and this contributes 25% towards the total weightage of this course. 5. Do remember to submit online and by the deadline. 6. Students are highly encouraged to passage their TMAs to the Turnitin system before submission, to encourage honest academic writing and it is not mandatory except for Project courses". Case Scenario 1 India a hot spot for franchising As franchisors have found wringing impressive growth rates from the domestic market increasingly difficult, they have begun to export their franchises to international markets, including those with developing economies. Indeed, franchising is ideally suited for developing economies because it allows people with limited business experience and financial resources to become part of an established business. India, with a population of more than 1 billion people, is attracting the attention of franchisors across the globe. More than 750 franchisors now...
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...BBM 210/05 Entrepreneurship Development Tutor-Marked Assignment 1 (TMA 1 - 25%) Submission Date: 04th March 2016 before 2400 hrs Instructions: 1. As this is an individual assignment, you are advised not to share with others. 2. Please answer all the questions. 3. Please write all your answers in essay format. Do not answer in point-form unless the questions mention “List” or “State”. It is not necessary to precede each answer with an introduction and end with a summary. Proceed directly with the answer. 4. The total marks for TMA 1 is 100 and this contributes 25% towards the total weightage of this course. 5. Do remember to submit online and by the deadline. 6. Students are highly encouraged to passage their TMAs to the Turnitin system before submission, to encourage honest academic writing and it is not mandatory except for Project courses". Case Scenario 1 India a hot spot for franchising As franchisors have found wringing impressive growth rates from the domestic market increasingly difficult, they have begun to export their franchises to international markets, including those with developing economies. Indeed, franchising is ideally suited for developing economies because it allows people with limited business experience and financial resources to become part of an established business. India, with a population of more than 1 billion people, is attracting the attention of franchisors across the globe. More than 750 franchisors now...
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...HRM Strategy of McDonald’s Restaurant I. Introduction Organized yearly by Singapore Human Resources Institute (SHRI) and into its 10th edition, The Singapore HR Awards 2012 celebrates leading organizations and HR practitioners in their drive for impactful human capital strategies (SHRI, The Singapore HR Awards 2012, 2012). As one of the most significant HR awards, it serves a top platform to recognize and promote excellence within the HR profession in Singapore by highlighting leading organizational HR practices and HR individuals, including CEOs, HR managers, HR professionals, etc. As one of the winners who have got the awards of 2012, The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily(McDonald, Profile, 2012). Today, more than 1.8 million people worldwide work under the Golden Arches. In Singapore, McDonald’s employs more than 9,000 people in over 120 company-owned restaurants island wide. And the number increases every day(McDonald, Careers, 2012). McDonald is the first honored recipient having won this award on at least 3 past occasions since 1997. Besides SHRI HR Awards in 2008, 2009 and 2012, the company has won other types of HR rewards in others years as well, including Best Mature Workforce Practices award in 2006, Hewitt Best Employer Award in Singapore in 2007 and 2009 and so on . As a winner, the McDonald...
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...Introduction: McDonald’s is a company which has a colorful history and developed the culture associated with the Fast Food Chain today. In 1937, the McDonald’s brother Richard and Maurice opened the first McDonald’s restaurants in America; it was a freestanding business that offered until then an unthought-of concept. The main items they then sold were beef or pork burgers, fries and drinks. Their restaurant were set up differently to the restaurants of those times, with open kitchens the customers could see right through, and counters with many operational cash registers. Under a high degree of customer satisfactory contributed for business expansion, McDonald today has over than 30,000 restaurants over than 100 countries in the world and it has maintained the top position in the Fast Food Industry for the past 50 years. McDonald’s has been pursuing a growth strategy for the last decade. McDonald’s foreign operations amount for more than half of the company’s revenue today and all have been marked by basic vision of selling the maximum. However, in the late 1990s and early 2000s, the giant experienced problems owing to external environment changes. In 2002, the company experienced huge embarrassment with law suits, negative media coverage, and 15 percent drop in its stocks making it the third biggest loser in the Dow Jones Industrial average. Among the blows that McDonalds took was the obese-causing and loser-employer issues. McDonalds has been hammered for providing people...
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...The article focuses on the main aspects of Ansoff analysis. The four strategic options entailed in the Ansoff matrix are discussed along with the risks inherent with each option. The article includes tips for students and analysts on how to write a good Ansoff analysis for a firm. Moreover, sources of findings information for Ansoff analysis have been discussed. The limitations of Ansoff analysis as a strategic model have also been discussed. Introduction The Ansoff matrix presents the product and market choices available to an organisation. Herein markets may be defined as customers, and products as items sold to customers (Lynch, 2003). The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix, which involves examining the options available to the organisation from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets, but also involves exploration of possibilities of withdrawing from certain markets and moving into unrelated markets (Lynch, 2003). Ansoff matrix is a useful framework for looking at possible strategies to reduce the gap between where the company may be without a change in strategy and where the company aspires to be (Proctor, 1997). Main aspects of Ansoff Analysis The well known tool of Ansoff matrix was published first in the Harvard Business Review (Ansoff...
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...CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing, R&D, manufacturing, and other activities comprise a firm’s value chain; The value equation (V =B/P) expresses the relationship between values and the marketing mix. Global companies also maintain strategic focus while pursuing competitive advantage. The marketing mix, value chain, competitive advantage, and focus are universal in their applicability, irrespective of whether a company does business only in the home country or has a presence in many markets around the world. However, in a global industry, companies that fail to pursue global opportunities risk being pushed aside by stronger global competitors. A firm’s global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is nature of the marketing program in terms of the balance between a standardization (extension) approach to the marketing mix and a localization (adaptation) approach that is responsive to country or regional...
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...01-Ritzer5-45349.qxd 8/7/2007 1:07 PM Page 1 1 An Introduction to McDonaldization R ay Kroc (1902–1984), the genius behind the franchising of McDonald’s restaurants, was a man with big ideas and grand ambitions. But even Kroc could not have anticipated the astounding impact of his creation. McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food business. It has influenced a wide range of undertakings, indeed the way of life, of a significant portion of the world. And having rebounded from some well-publicized economic difficulties, that impact is likely to expand at an accelerating rate in the early 21st century.1* However, this is not a book about McDonald’s, or even about the fastfood business,2 although both will be discussed frequently throughout these pages. I devote all this attention to McDonald’s (as well as to the industry of which it is a part and that it played such a key role in spawning) because it serves here as the major example of, and the paradigm for, a wide-ranging process I call McDonaldization3—that is, the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.4 * Notes may be found at the back of the book, beginning on page 233. 1 01-Ritzer5-45349.qxd 8/7/2007 1:07 PM ...
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...FINAL PROJECT REPORT GROUP MAMBERS M.HASHAAM WAQAR (13106) MUHAMMAD AWAIS (12109) SHAHEER SHAHID (12133) NABEEL JAVED (11576) Nadeem Arshad (11328) Dated: 27th DEC,2012 SUBMITTED TO: SIR Dr. Zeeshan Bhatti Table of Contents ACKNOWLEDGEMENT---------------------------------------------------------------------3 EXECUTIVE SUMMARY--------------------------------------------------------------------4 HISTORY----------------------------------------------------------------------------------------5 McDonald’s Pakistan History-----------------------------------------------------------------5 Mission Statement------------------------------------------------------------------------------6 Vision Statement--------------------------------------------------------------------------------6 Product Line-------------------------------------------------------------------------------------6 Management Information System------------------------------------------------------------7 Applications of Information System---------------------------------------------------------7 Transaction processing system----------------------------------------------------------------7 Decision Support System----------------------------------------------------------------------9 ...
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...from major multinationals to start-ups, face a common challenge: how to grow their businesses so they can boost earnings and enhance the value of their shares. Far too often, however, firms find it difficult to sustain growth because they become risk averse and, as a result, opt for incremental product and service improvements instead of major initiatives, according to a study by a Wharton marketing professor. George S. Day, who also serves as co-director of Wharton’s Mack Center for Technological Innovation, says companies can avoid lackluster growth by better understanding the risks inherent in different levels of innovation and achieving a balance between — using two terms he has coined — BIG I innovation and small i innovation. In his study, Day discusses how executives can properly assess risks and then seek creative ways to reduce risk exposure. Day, a consultant to many Fortune 500 companies, says his research is the outgrowth of years of thinking about the problems that companies face in trying to set and achieve growth targets. Growth — particularly “organic” growth that comes from improving a company’s performance from within rather than relying on acquisitions — is so important that it is at the top of the agendas of some 80% of U.S. chief executive officers, according to Day. “These executives know that the expectation of superior organic growth is the most important driver of enterprise value in capital markets,” Day writes in the paper, titled “Closing the...
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...FINAL PROJECT REPORT GROUP MAMBERS M.HASHAAM WAQAR (13106) MUHAMMAD AWAIS (12109) SHAHEER SHAHID (12133) NABEEL JAVED (11576) Nadeem Arshad (11328) Dated: 27th DEC,2012 SUBMITTED TO: SIR Dr. Zeeshan Bhatti Table of Contents ACKNOWLEDGEMENT---------------------------------------------------------------------3 EXECUTIVE SUMMARY--------------------------------------------------------------------4 HISTORY----------------------------------------------------------------------------------------5 McDonald’s Pakistan History-----------------------------------------------------------------5 Mission Statement------------------------------------------------------------------------------6 Vision Statement--------------------------------------------------------------------------------6 Product Line-------------------------------------------------------------------------------------6 Management Information System------------------------------------------------------------7 Applications of Information System---------------------------------------------------------7 Transaction processing system----------------------------------------------------------------7 Decision Support System----------------------------------------------------------------------9 ...
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