...Table of Contents The Impact of Globalisation on Multinational Companies 2 Introduction 2 McDonalds’ Introduction 3 Globalisation and McDonald’s 3 Globalisation strategy of McDonald 5 1. Think Globally but Act Locally 7 2. Pricing 8 3. Advertising/Promotional strategies 8 4. Social responsibility 9 Challenges for McDonald 10 Conclusion 11 Reference 12 The Impact of Globalisation on Multinational Companies Introduction Globalization is a term used to describe the trend of growth; trade practices between undertakings perform beyond the geographic and economic boundaries, so that they exist (Waters, 2001 Brinkman, Brinkman, 2002). Globalization is used to describe the nature of the dominant international trade and business, as they are no longer limited to serving specific groups of consumers in the country (Levy, Hammond and Gross, 2003), the globalization of the increase is due to the expansion of economic and capitalist drive to achieve growth, and taking existing resources , improve the degree of efficiency of the operation. Thus, globalization is also very closely related to the outsourcing companies seeking to existing units, the production moved to another country, economically sensitive wage labour. A typical example of this is the first McDonald's in 1955 as a company in California, opened in 2013, is now in 195 countries and has more than 30,000 restaurants. This process, because it is difficult to control, some multinational companies responsible...
Words: 3182 - Pages: 13
...McDonalds Introduction: The history of the McDonalds is old as before the Second World War. The first McDonalds restaurant is made by Patrick McDonalds on Huntington drive near Monrovia airport in California in 1937. Later on his two sons Maurice and Richard known as “Mac and Dick” shifts the restaurant towards the San Bernardino, California in 1940. The initial product this restaurant is only the hamburger, but later on the demand of the product increases and McDonalds for meeting the increase in demand offer different types of the fast food products like, Fried Chicken, Coffee and etc. This increase In the menu and the successive corporate strategy adopts by McDonalds makes it a leader of the market in USA “in 2011 with the revenues crossing $5.5 billion to $27 billion”. The key competitors of McDonalds are KFC and subways. The success of McDonalds is seen through the effect that more than 64 million customers visit its 33000 restaurants daily around the globe. In 2011, this company is at the 1st position on the Dow jones stock index providing 35% return on its stock. In 2012, the position of this company on the fortune 500 list will be 107, having revenues of $27006 million with the increase of 12.2% from year 2010 (Anonymous, 2012). Why McDonalds Differ from other: The corporate strategic management of any organization contributes towards achievement of competitive advantage. In McDonalds, the success is the base of its strategic management. Their unique and successive...
Words: 1958 - Pages: 8
...MG209: Individual Assignment McDonalds Business Portfolio Submission Deadline: 12/12/14 Word count: 3, 163 Contents Page Introduction Page 3&4 Theme 1 Page 5 * Remaining Market Leader while doing business overseas * (i) Position and Structure as a Transnational corporation Page 5 * (ii) Focus on the Brand and Strategic Targets Page 6 Theme 2 Page 7 McDonalds External Dependencies and Influences on Structure * (i) Relationship with suppliers Page7&8 * (ii) The Contextualizing Industry and the government as stakeholders Page 9 Theme 3 Page 10 McDonalds Organizational Culture * (i) Company Culture in relation to strategy and structure Page 10 * (ii) Post Bureaucratic Cultural Control Page 11 Conclusion Page 12 References Pages 13- 15 Portfolio Pages 13 – 24 Acknowledgement I confirm that the work undertaken for this assignment is entirely my own and that I have not made...
Words: 4218 - Pages: 17
... 9-11 Conclusion 11 References 12 Executive Summary The corporation chosen is McDonald’s and how they successfully used information technologies and implemented information systems to improve their business resulting in organizational transformation, higher productivity, business growth and more effective managerial decision making. Also, Analyse current their business environment, Analyse the business strategies adopted by the organization, Analyse the organization’s competitive environment, Analyse the current IT/IS strategy in the organization, Identify the existing IT/IS solutions/technologies being deployed in the organization and provide business processes within the organization where successful implementation of information systems have taken place. Generation after generation, McDonald’s says it all. A place, where the inner child in you screams at its very sight. Overview of Organization. In the first half of the 20th Century two siblings - neither one named Ronald, opened their very first...
Words: 2106 - Pages: 9
...|Managing change | |Managing Change - McDonalds | |McDonalds | | | |By: Dangermin Field | |HR587 Managing Organizational Change | K Milburn 29 May 2011 |This document brings into picture the change that took place in McDonalds | Table of Contents Executive Summary Assessment/Diagnosis Analysis of the Change Strategy Results/Outcomes Evaluation of the Effort Discussion and Conclusion Works Cited Appendix Introduction: ‘You can change without improving, but you cannot improve without changing!’ In today’s fast growing and highly competitive environment everyone wants to stay...
Words: 1913 - Pages: 8
...best international marketing strategy for McDonalds in India and shedding light on these strategies- Standardisation or Adaptation. Background McDonald's™ is a pioneer in the foodservice industry with over 32,000 restaurants in about 130 countries. The brand is handled and overseen by two following business organisations in India: * Connaught Plaza Restaurants Private Limited, headed by Mr. Vikram Bakshi, JV Partner and Managing Director, East and North India * Hardcastle Restaurants Private Limited, headed by Ms. Smita Jatia, Managing Director (MD), West and South India McDonalds believes in Q-Quality, S-Service, C-Cleanliness and V-Value. This motto is their driving force in the Indian marketplace. For McDonalds, India was the first country wherein no-beef or pork products were served. McDonalds in India catered to wants and needs of the people, with different menus as well as food processing plants for vegetarian and non-vegetarian customers. Currently, in India there are 300 McDonalds. Discussion Standardisation approach is quite different from the adaptation international marketing approach. When the needs and wants of the target market are same, standardization strategy comes into the picture. On the other hand, if the wants and needs of the target audience are different, and also the socio-economic conditions of the target market differ, in that case, adaptation strategy is used. Standardisation-McDonalds in India McDonalds has many recipes that are same...
Words: 595 - Pages: 3
...|Managing change | |Managing Change - McDonalds | |McDonalds | | | |By: Dangermin Field | |HR587 Managing Organizational Change | K Milburn 29 May 2011 |This document brings into picture the change that took place in McDonalds | Table of Contents Executive Summary Assessment/Diagnosis Analysis of the Change Strategy Results/Outcomes Evaluation of the Effort Discussion and Conclusion Works Cited Appendix Introduction: ‘You can change without improving, but you cannot improve without changing!’ In today’s fast growing and highly competitive environment everyone wants to stay...
Words: 1913 - Pages: 8
...defining issues or problems. * Nature and boundaries of the situation. * Questions relating to the market strategy or implementation. * Defining issues or problems by taking account the purpose of study. * Relevant background information. * What information is needed? * How the information will be used in decision making. Issues and problems at McDonalds 5 May 2015 in CNBC News McDonalds can’t shake its image, McDonald has a problem of fast food (all that’s good is bad) Alan Siegel CEO of brands says the fast food behemoth has been reactive instead of proactive Mc Donald admits that tackling issues it faces is not moving faster turnaround time. McDonald changed Big Mac to McLean. 2. Statement of research objections * Creating a research plan in solving issues and problems identified * Framework or blueprint for conducting market research project * Details and procedures necessary for obtaining the required information * Purpose to design a study that will test the hypotheses of interest * Answer to possible questions to the research * Provide needed information for decision making As mentioned above McDonald is tackling the issues. 3. Designing the research project Planning research design Defining problems and deciding the objectives Framework or blueprint for coding the marketing research project McDonald has a web link www.mcdonald .com (thick) 4. Collecting information or data * Collect Information...
Words: 1558 - Pages: 7
...Apple and McDonalds in terms of ownership, type and size of business, their strategies and how they are managed. In this essay the two organisations that I will be comparing are Mcdonalds and Apple. Both of these organisations are worldwide companies and globally successful. McDonald’s is the leading fast food chain competing in the catering market, more than 32,000 restaurants in 119 different countries. It was started in 1940 with a restaurant opened by brothers Mac and Dick Donald’s in California. McDonald’s team of experienced managers, high ranking operating system is one of the well-recognized brand names in the world. McDonalds have more than 69 million costumers each day; McDonalds target their market by having low prices emphasise unique selling point of providing food under a set time limit. Whereas Apple is a multinational company known for producing innovative technology such as; Macs, Mobiles devices (iPhone), iPods, iPads and many more. Apple is known for its innovative and proprietary hardware and software and has made great achievements in recent years. Apple have 444 stores in 16 countries and they posted quarterly revenue of $42.1 billion in October 2014. I will be researching, comparing and evaluating these two companies through their ownership, type, size, strategical approaches to the business. As well as looking at the culture internally in the business and evaluating their values and beliefs. In terms of size both Apple and McDonalds are very similar...
Words: 2058 - Pages: 9
...Learning Arrangement 1. Introduction of the strategy of McDonalds The world’s leading foodservice retailer is McDonalds. McDonalds possesses more than 34.000 local restaurants in 119 countries. McDonalds mainly sells fast-food, such as French fries and hamburgers. In this chapter the strategy of McDonalds will be analyzed. A strategy is a long term plan regarding the mission of an organization. This plan will indicate which objectives they want to achieve and what kind of resources they are intending to use. The strategy of McDonalds is focused on the arrangements within the company, its franchisees and suppliers, which has been key to McDonald’s success. This enables the organization to deliver a consistent experience to its customers and meeting the customers’ needs and preferences. McDonalds owns a customer-focused “Plan to Win”, which is focused on five elements: People, Products, Place, Price and Promotion. This plan is a framework for its global business, which allows for implement adjustments in every segment of their organization and to enhance the experience of customers worldwide. The business structure of McDonalds is based on a geographic structure. Its operations is divided in five divisions: United States, Europe, Asia, Latin America and Canada. Therefore, the important strategic approach is to maintain its leading position by expanding and maintaining its business. Besides, McDonalds has to consider different needs of different customers in...
Words: 574 - Pages: 3
...cost) used to describe the operation’s strategies of McDonald, how they are implemented and how they support the organisation’s competitive or effectiveness priorities. Indicate the means of measuring the success of operations management (KPI’s). - RISHI GUPTA Introduction Operations management is important in every organisation and any company which offers any products or services must use a resource to do so. This resource utilisation is referred as an operations activity. To perform this companies needs to devise an operations strategy and these strategies aims at changing the inputs into outputs by using the input-transformation-output process. This basically is a set of processes that takes in a set of input resources, transforms something or itself to deliver output of products and services. (Slack et al., 2010). In this project we have discussed the five objectives of operations management (quality, speed, dependability, flexibility and cost) to describe the operation’s strategies of McDonald’s, the fast food chain. The discussion entails how McDonald’s have successfully e implemented these objectives and and how they support the organisation’s competitive or effectiveness priorities. McDonalds Positioning In this highly competitive food chain business, McDonalds wants to position itself as offering a high volume, fast and courteous customer service, quality controlled, low prices and limited menu food option. McDonald is at high end of product volume scale...
Words: 2060 - Pages: 9
... 3. Customers 4. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats 5. Marketing Objectives 1. Strategic Thrusts 2. Strategic Objectives 6. Core Strategy 1. Target Marketing 1. Segmentation 2. Targeting 3. Positioning 2. Competitor Targets 3. Competitive Advantage 7. Marketing Mix Decisions 8. Organisation and Implementation 9. Control 10. References 11. Bibliography 12. Appendices 1. Introduction This report will provide you, as McDonalds, with a full marketing plan identifying the key issues. In this plan we will critically analyse each stage of the marketing planning process, and suggest possible strategy changes which you may wish to consider. We will set examples with theories throughout the plan and compare existing marketing decisions with our recommendations and the importance in building and maintaining your competitive advantage. 2. Mission Statement “McDonald's brand mission is to be our customers' favourite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which centre on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to...
Words: 5549 - Pages: 23
...& Kotler, 2015). For this paper, I have selected McDonalds for discussion. As a company McDonalds has a great reputation as Pfeffer (2006) suggested, “even if the world ends, McDonald’s would still be open”. This paper provides an adequate discussion regarding the market segmentation and positioning strategy followed by McDonalds. McDonalds has segmented its market according to demographic, psychographic, geographic, and behavioral characteristics. They also have segmentation among students, kids, and family. Their positioning strategy has given them an extra edge to become one of the largest chains around the world. Company Overview McDonald's Corporation has been the world's largest chain of hamburger fast food restaurants. It serves approximately 68 million customers in 119 countries in 35,000 outlets around the world. Richard and Maurice McDonald founded McDonald’s in 1940. In 1960, the advertising campaign named "Look for the Golden Arches" gave the company a great sales boost. In 1954, Ray Kroc joined and suggested to franchise the restaurants throughout the countries. McDonalds used its corporate logo from November 18, 1968 to 2006. McDonalds has a predominant market for selling hamburgers, variety of chicken sandwiches, French fries, breakfast items, soft drinks, and desserts. It also sells vegetarian items, wraps, salads and some localized items according to demand and locations. An appealing item from McDonalds is the McRib,...
Words: 2240 - Pages: 9
...because all firms has the common objective which is to create great value of goods or services to customer with lowest price possible. Not only critical for manufacturing firms like automotive firms, but for other firms as well, for example supermarket or restaurant. Manufacturing firms and other firms are actually similar; they have suppliers and customers. For every business, it is important to make a strategic decision and supply chain management helps them to make it. Supply chain can help a company to determine their selling product and match with the strategy they have to do to create competitive advantages. For firms like Wal-Mart, it is important to apply supply chain management since they have to source the products from the supplier and provide service to sell the products to the customer, which they are in retailing. Using supply chain management concept, Wal-Mart positioned itself on the cost leadership strategy, which they maintain to use and improve the efficient supply chain rather than the responsive supply chain as Wal-Mart focuses in its cost. Supply chain management also helps Wal-Mart in better utilize the facilities, inventory, transportation and...
Words: 909 - Pages: 4
...McDonalds Business Proposal Paper Dorrina Martini ECO/561 February 3, 2012 David Francom McDonalds Business Proposal McDonalds has always been a company that shares in the happiness of a child. Recently after taking my own children to McDonalds, I have found that there is not a breakfast option for children. McDonalds should add a happy meal option to the breakfast menu. Current demands by consumers are to add a happy meal option allowing parents to purchase child sized portions of breakfast items. This option could help McDonalds to increase profits by attracting more consumers. Shareholder reports show a quarterly cash dividend per share increase of 15% and annual dividend of $2.80 per share. Comparable sales grew 5.6%. Cash by operations increased $808 million to $7.2 billion. Return to shareholders $6.0 billion (McDonald’s.com, 2012). Elasticity of demand and the market structure for the company’s good or service. * Profit-maximizing quantity is figured by determining the elasticity of the product. * By dividing the change in quantity sold by the corresponding change in price, you get a coefficient that tells you how elastic or inelastic your product is – with coefficients between zero and one being inelastic and coefficients greater than one being elastic. * The elasticity of this particular product is determined by the individual instead of the population. Considering this fact, fast food is considered an elastic good. An elastic good is more of...
Words: 1240 - Pages: 5
