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Mcdonald’s

In: Business and Management

Submitted By laguan900105
Words 1142
Pages 5
Questions
1.) What role do opinion leaders play in McDonald’s marketing?
Opinion leaders for McDonald’s marketing initiate or introduce strategic implementation of product positioning within the marketplace. They identify what products are the most beneficial to integrate into the organizations value menu, and what methodology is needed in order to increase profitability and enhance nationwide growth expansion. The opinion leaders must understand about customer’s need and ensure that their needs are met depending on the consumer’s geographic region. They need to introduce some menu that is adapted to regional tastes. For example, McDonald’s restaurants in Moscow promote different value menu compare to other franchises such as in Argentina and France. In Moscow, consumers like to have fresh McMuffin sausage sandwiches as breakfast while in Argentina, Ranchero hamburger sandwich is the customer favourite. Opinion leader for McDonald’s marketing needs to know about the organization inside and outside so that they would able to inform marketers about the aspect of product placement based on the targeted demographic.
Besides, last time, McDonalds was investigating for not having enough healthy options for customers. This is because McDonalds built its reputation on burgers and fries. As a result of the need for food with nutritional value, consumers are now able to choose a healthy alternative when dining out at McDonalds. Example, McDonalds introduce new salad, wrap sandwiches and apple slices. Company posts the nutrition information online for customers and changes its cooking oil so that all fried items have zero grams of trans fats per serving. Leaders of McDonalds used this method of marketing to their advantage in which case McDonalds was one of the first fast food chain's to integrate a nutritional health conscious initiative for consumers. They make sure that

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