...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s have an...
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... I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko (McDonalds SWOT Analysis, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis McDonalds SWOT Analysis. (n.d.). Retrieved from Assignment Point: http://www.assignmentpoint.com/business/mcdonalds-swot-analysis.html (History, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko History. (n.d.). Retrieved from I'm lovin' it! McDonald's® Malaysia: http://www...
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...Case Study and SWOT Analysis: Ronald McDonald’s Goes to China This study focuses on the multinational fast food giant McDonald’s Corporation, with particular attention paid to the corporation’s situation in China. Given the disparity in cultural foods between Western countries like the United States, and China, and that McDonald’s food very much reflects food preferences in the U.S., it is very interesting to see how McDonald’s works to capture China’s attention and takes hold in the Chinese market. This case study includes: a company profile of McDonald’s; a situational analysis; a SWOT analysis that performs an investigation on internal and external circumstances of the fast food chain in China and Hong Kong; an identification of some of the problems that the chain is facing in China; possible solutions to the identified problems. McDonald’s: Company Profile McDonald’s Corporation was established in 1955 in the state of Illinois. The corporation franchises, operates and develops a global network of restaurants, that each sells a limited menu of value foods. McDonald’s is the most popular ‘fast food’ service retailer in the world, with more than 30,000 restaurants in over 119 countries serving approximately 50 million people every day (McDonald’s, 2005). Popular menu options include the Quarter Pounder, Big Mac, Happy Meal, Egg McMuffin and Chicken McNuggets, as well as a large range of other menu options including fries, chicken sandwiches, salads and sundaes at reasonable prices...
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...Alexander Hernández Martínez 801-08-2694 ADMI 4007-005 Prof. R. Martínez Mini-Case Study: McDonald’s Corporation: Firing on all cylinders while preparing for the future McDonald’s Corporation is the largest fast food restaurant chain in the world, operating more than 32,000 restaurants in 118 countries. In 2008, McDonalds and Wal-Mart were the only stocks in the Dow Jones to end the year with a gain. From 2007 to 2008 they raised revenues in billion dollars earning above average returns. Its ability to create value for its stakeholders is impressive, but this trend hasn’t always been the same. This mini case study takes place in the year 2003 when for the first time they had a quarterly loss and its stock price devalued almost $35. This case study talks about the factors that took McDonald’s to this downgrade and what strategic decisions they made to regain their position as the largest and most successful fast food chain in the world. The case study mentions several facts about McDonald’s situation in 2003 which can lead us to make a brief SWOT analysis for a better understanding of the characteristics of McDonald’s at that exact moment. Some of the facts mentioned can be rearranged as the following SWOT analysis: Strengths: dominates the quick service restaurant industry, possess the largest number of restaurants + 32,000, most recognized brand in its industry, largest expansion on its industry, largest variety of products. Weakness: low quality service, poorly...
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...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the impact...
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...CASE STUDY: MCDONALD’S Executive summary This case study looks to evaluate marketing within McDonald’s and will look into how it has affected McDonald’s in terms of its position within the market. Through research, a positive correlation has been revealed between how successful a company operates and how committed they are in terms of customer focus and its marketing strategy (Kloter and Armstrong, 2010). This study will demonstrate how McDonald’s marketing strategy has helped render the company a global success. This is shown through the SWOT analysis. This study has found that the pivotal ingredient in this company is the unique and effective marketing strategy. Also to be credited was that the strategy showed that there were areas which could potentially disrupt the current rate of success (in terms of monetary results) If they are not rectified. A recommendation could be to increase the amount of ‘Healthy foods’ McDonald’s currently offer, to do so McDonalds would need to invest more in their product segment of the marketing mix. Introduction In many cases a company does not become successful overnight. There are a number of key ingredients which need to be focused on, in order to achieve its potential. An important part of this is the ‘marketing strategy’. The majority of successful firms invest large sums of capital and time into tailoring their strategy focusing on the potential changes in customer levels, rivals and the environment (Bradley, 2005). McDonald’s currently...
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...McDonald’s Case Analysis Nick Brown BUSN412 Business Policy May 14, 2010 CASE ANALYSIS McDonald’s COMPANY NAME: McDonald’s Corporation INDUSTRY: Food McDonald’s Corporation COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Ray Kroc found McDonald’s corporation, a successful fast food restaurant, in 1955 were his vision was to create McDonalds restaurants all over the U.S, and within 3 year of establishing the franchise the corporation was already selling its 100 millionth burger. The franchise has now became a successful global fast food restaurant that sells a variety of items and has a unique philosophy that Ray Kroc envisioned with building this franchise which was “To Build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation”(McDonald’s Corporation 2009). He wanted, “To serve burgers, buns, fried and beverages that tasted just the same in Alaska as they did in Alabama”(McDonald’s Corporation 2009). The case study concentrated on the financial strengths and struggles of the franchise. With the early millennium years 2001, 2002 and 2003 the franchise seen a tremendous dip in total revenue and net profits, it wasn’t until 2007 when the company seen a turnaround in total revenue and net profits. Things were starting to look up for franchise. Currently the CEO at McDonald’s Corporation is Jim Skinner and he is providing the same vision that Ray Kroc was envisioning when he opened the doors. The...
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...Executive Summary This documentation is mainly about the business operation of McDonald’s in India & how it applies their operation to interact with external environment. This discussed about the Porter’s five forces of models to imply the company’s strategies in details that helps to access the competitive environment in India. PESTLE analysis will give also the details about Political, Economic, Sociocultural and Technological, Environmental and Legal analysis and effects of this analysis on McDonald’s. Dunning eclectic framework provides to complete country’s advantages that helps the McDonalds to analysis India on the basis of how attractive India is in terms of market potential and investment risk.The study conducts a comprehensive study on the MacDonald which is one of the major players in the food services industry in India. The research tries to develop a case study which studies McDonalds and its business process very closely with a greater emphasis on major activities which it carries out in India. We have also discussed about market entry strategy of MacDonald in India. Usually McDonald’s follow franchising of entry mode but in India they followed the joint ventures of entry mode. They choose a busy residential area VasantVihar. Internationalization theory is also provide a prominent theory in international business regarding how firms expand overseas & it suggests that firms minimize the uncertainty associated with going abroad by adopting some kinds of internationalization...
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...MarketLine Case Study McDonald’s Corporation Case Study Remaining relevant in a health conscious society Reference Code: ML00001-040 Publication Date: January 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MCDONALD’S CORPORATION CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-040/Published 01/2012 Page | 1 OVERVIEW Catalyst McDonald's Corporation is one of the world's largest foodservice retailing chains. The company is primarily known for its burgers and fries, which it sells through more than 32,000 restaurants in 117 countries. In 2010, the company served an average of 64 million customers per day. It primarily operates in Europe, Asia Pacific, and the Americas. The company is headquartered in Oak Brook, Illinois and employs about 400,000 people. McDonald’s has been able to successfully increase revenues and profits in recent years in spite of much negative publicity and an increasingly health conscious public. This case study shows how the company has achieved these goals in a difficult trading environment. Summary McDonald’s has, to a great extent, defied recent difficult economic conditions and continued to experience strong sales and profit growth in recent years, as it has been able to attract diners with an improved and expanded product range while remaining competitive on price. McDonald’s has been the target of much criticism in recent...
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...Case Analysis on McDonald’s Vinil K Pillai City University of Seattle MBA 500 Essentials of Business Management June 22, 2014 Abstract This paper discuss about the case analysis of McDonald’s, one of the leading food chains around the world. This report starts off with a brief overview of the company, its presence and operations, and moves on to analyses of both external and internal environments. This paper tries to find out the relative strengths, weaknesses, opportunities and threats in different aspects of business operations of McDonald’s. The paper then looks at the issue faced by McDonald’s in today’s competitive world. The study finally concludes by suggesting some actions and recommendations to overcome those issues. Keywords: overview, external & internal analysis, issues and alternatives, recommendations and actions Company Overview McDonald’s corporation headquartered in Chicago, United States was founded in 1940 is the world’s leading global food chain service retailer with customers over 110 countries. The company restaurant offers a variety of food items, coffee, soft drinks and other beverages as well as newly added breakfast menus. McDonald’s is one of the most successful global restaurant chains around the world. Since coming in the market in the early 50’s McDonald’s has done very well in common stock and performing very consistently compared to its competitors. They have used the most effective management and global expansion strategies to...
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...(2014, October 24th). McDonald’s Is Making 4 Changes To Get You To Eat There Again. Retrieved from http://www.businessinsider.com/mcdonalds-us-strategy-for-2015-2014-10 3. Ovidijuis Jurevicius (2013, February 16th). SWOT analysis of McDonalds. Retrieved from http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html 4. Harsh Narula. ( 2014, July 29th). McDonald’s Supply Chain. Retrieved from http://www.slideshare.net/harshnarula/mcdonalds-supply-chain-37455744 5. Dan Moskowitz (2014, March 22rd). The Motley Fool: McDonald's new menu item hints at new strategy Retrieved from http://www.usatoday.com/story/money/business/2014/03/21/mcdonalds-new-menu-item/6705499/ 6. Keith Nunes (2014, October 22nd). McDonald’s to focus on local, customization in 2015. Retrieved from http://www.foodbusinessnews.net/articles/news_home/Business_News 7. Adam Jones (2014, June 18th). Must-know: A company overview of McDonald’s. Retrieved from http://marketrealist.com/2014/07/must-know-company-overview-mcdonalds/ 8. Don’t just talk; register. (n.d). A McDonald’s Restaurants case study. Retrieved from http://businesscasestudies.co.uk/mcdonalds-restaurants/the-marketing-process/introduction.html#axzz3TmfHSNfl Don’t just talk; register. (n.d). Marketing Strategy of McDonalds. Retrieved from http://sales-management-slides.com/marketing-strategy-of-mcdonalds/ 9. Ana Pomposo Carreras. (2014, February 24th). What is the Secret to McDonald’s Global Branding Success...
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...McDonalds SWOT Analysis Case Study Report McDonald’s BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald’s Corporation grew from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald’s in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald’s owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries (Ezine). The company recorded revenues of $21,586 million during the fiscal year ended December 2006 and increase of 8.8% over 2005 (Yahoo Finance, 2007). SWOT ANALYSIS: Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture. McDonalds has over 30,000 branches in 120 countries and 80% of its revenues is derives from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US (Ezine). The biggest strength that the case study focused on was strategy – market leadership and buyer supplier relations. Shamsie stated that “the bigger success came in the form of McGriddles breakfast sandwich which was lunched nationwide in June 2003” (Dess, Lumpkin & Eisner, 2007, p. 692).New breakfast addition gave the firm comparative advantage in the market place and brought about 1 million new customers each day. Weaknesses: The same factors which are consider strengths are also weakness...
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...justice issues, produced and distributed a leaflet entitled ‘What’s Wrong With McDonald’s? – Everything They Don’t Want You To Know’ outside a McDonald’s store in the United Kingdom. It criticized almost all aspects of the corporation’s business accusing that McDonald’s: is complicit in Third World starvation; buys from greedy rulers and elites and practices economic imperialism; wastes vast quantities of grain and water; destroys rainforests with poisons and colonial invasions; sells unhealthy, addictive junk food; alters its food with artificial chemistry; exploits children with its advertising; is responsible for torture and murder of animals; poisons customers with contaminated meat; and exploits its workers and bans unions. At first, McDonald’s ignored the London Greenpeace campaign but when it grew and was taken up seriously by more and more groups around the world in 1989, they decided to take extreme measures against the group. McDonald’s hired seven private investigators to spy on the London Greenpeace to find out who was responsible for the production and distribution of the leaflet. And to be able to file a libel case they will need names of individuals. So the spies penetrated to the group to get names and addresses, took letters sent to the group, got fully involved to the group’s activities, stole documents and took photographs. In 1990, McDonald’s filed libel cases on five members of the group. The company wanted those five to retract what they...
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...Retail Location Analysis: A Case Study of Burger King & McDonald’s in Portage & Summit Counties, Ohio A thesis submitted to the College of Arts of Kent State University in partial fulfillment of the requirements for the degree of Masters of Arts by Niti Duggal December, 2007 Thesis written by Niti Duggal B.A. (Hons), University of Delhi, India 1996 M.A., Jawaharlal Nehru University, New Delhi, India 1998 MPhil, Jawaharlal Nehru University, New Delhi, India 2001 M.A., Kent State University, 2007 Approved by ____________________________________, Advisor Dr. Jay Lee ____________________________________, Chair, Department of Geography Dr. Jay Lee ____________________________________, Dean, College of Arts and Sciences Dr. Jerry Feezel ii Table of Contents Table of Contents ……………………………………………………………….. iii List of Maps and Figures …………………………………………….………….. v List of Tables …………………………………………………………………… viii Acknowledgments ……………………………………………………………… ix Chapter 1: Introduction …………………………………………………………..…… 1 1.1 Research Objectives ............................................................................ 2 1.2 Summary …………………………………………………..…..……. 4 2: Problem Statements ………………………………………………...……. 6 2.1 Size and Shape of the Retail Trade Area………….……………....…. 6 2.2 Summary………………………………………..………………...….. 9 3: Literature Review ………………………………………………………… 11 3.1 GIS for Business and service Sector Planning ……………………….11 3.2 GIS as a Tool for Retail Location Decisions………………………...
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...A M o d e l fo r P r e d ic tin g A d v e rtis in g Q u a lity A s a K ey to D riv in g S a le s G ro w th How Television Advertising Quality Affected McDonald’s Sales Growth Over Six Years CHARLES YOUNG Ameritest chuck@ameritest.net The current research used McDonald’s data to explore the relationship between advertising quality and sales growth. Based on a 6.5-year dataset involving more than 180,000 consumer interviews, the researchers found that nearly half of McDonald’s sales ADAM PAGE growth could be explained by variables related to advertising quality. Specifically, the study Ameritest adam@ameritest.net found that factors such as sales momentum, the introduction of calorie content on to quick-service restaurant (QSR, i.e., fast-food) menus, and variables related to key research metrics— and, importantly, the right messaging strategy— can be effective in linking advertising to variation in sales. INTRODUCTION An ongoing challenge to advertising researchers is how to validate predictions about real-world sales performance based on pre-testing metrics. Such validations are important for three reasons: • quantifying the contribution advertising can make to return on investment (ROI), • confirming the general construct of how adver tising "quality" works can be implemented as a quality-control step in the creative process— something once lamented as a "dream that will never come to be" (Metzger, 2013), and • • providing...
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