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Mcdonalds Crm

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McDonalds CRM Case Study

This is a review of McDonalds' CRM system, which can help you decide which Customer Relationship system is best for your business.

McDonalds CRM Case Study
Customer Relationship Management (CRM) is vitally important for businesses today. Not only can it help you improve your relationship with clients but it can also help to entice new customers and boost your profits. Aided by CRM software, businesses can really get to know their customers’ habits and interactions and McDonalds is a great example of a business who’s done this well.

About McDonalds
McDonalds is a global fast food restaurant chain which has over 30,000 branches in over 100 companies. One of the most well-known names in the world, McDonalds instantly sparks recognition and connotations from those who are familiar with it.

McDonalds and CRM
McDonalds uses PowerCentre by Astute Solutions, and being a global chain with millions of customers, it needs to use an effective and reliable way of connecting with its customers and keep ahead of this very competitive market.
PowerCentre has enabled them to collect data about the views of their customers, whether or not they’re satisfied as well things that cause dissatisfaction. The data is available in real time and allows McDonalds to share the information with people across the organisation quickly for the most relevant results.
The PowerCentre software provides McDonalds with up to date databases for which can measure satisfaction results across the brand as a whole, by region or even down to individual restaurants. This makes it easy to identify problems and get them resolved quickly.
McDonalds have benefitted from the aftercare and support from Astute Solutions which make them more than a software provider. Helping businesses to monitor the reactions of their customers, Astute Solutions provide continued advice and

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