...McDonald's Executive Summary Very few companies can claim that the last three years have been profitable. However, in the midst of an economic downturn, McDonald’s can not only make that claim, but also claim to have increased their total market share and top line. In 2004, Jim Skinner became the Chief Executive Officer of McDonald’s. Skinner has been responsible for the overall economic turnaround for McDonald’s restaurants. Skinner says that the restaurants are not necessarily recession proof, but rather recession resistant. Skinner goes on to say that the McDonald’s corporation will continue to concentrate on revitalization, hoping to be “better, not bigger” (CNBC, 2010). Skinner has accomplished this by improving customer service in McDonald’s stores and offering an affordable product made with quality ingredients. This idea is not far off from Ray Kroc’s, McDonald’s original founder’s original idea; “Quality, service, cleanliness, and value” (McDonald’s Corporation Website, 2010-2011). Kroc founded McDonald’s in 1955 after he saw a successful example of the hamburger restaurant concept run by two brothers, Dick and Mac McDonald. Kroc’s plan was to take that efficient hamburger restaurant concept and open multiple franchise locations all over the United States. The hamburger consumed in one store would be the same quality product in every store. Only three years opening his first McDonald’s franchise, the McDonald’s corporation had sold more than 100 million burgers...
Words: 1277 - Pages: 6
...Good and poor examples of executive summaries This is a GOOD example from an Accounting & Finance assignment. Footnote Executive Summary This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data analysed show that all ratios are below industry averages. In particular, comparative performance is poor in the areas of profit margins, liquidity, credit control, and inventory management. The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management.Recommendations discussed include: improving the average collection period for accounts receivable· improving/increasing inventory turnover· reducing prepayments and perhaps increasing inventory levels The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail...
Words: 824 - Pages: 4
...Executive Summary: Organizational Focus & Goals Derron Venerable University of Phoenix HRM/326 MARIBEL HINES September 15, 2014 Introduction The purpose of an Executive Summary is articulate a full report with the least amount of words possible depending on the size and nature of the issue. In most cases executive summaries serve as a report for executives who do not have the time to read the full report; therefore, the summary will give the executive the information that he or she needs to understand the objective, the issue(s), and the plan(s) in place to solve the issue(s). The following summary is focusing on an on-going overtime issue that one of the company’s branches is having. Focus and Goals The current focus at this particular location is to complete the daily task in the fastest most efficient safest way possible. The goals are to minimize or combine the current routes, run the routes from the closet point to the furthest and create a benchmark for each driver to attempt to meet in a safe but efficient manner. The research states that if the routes are done in a sequence form from the closet point to...
Words: 706 - Pages: 3
...An executive summary, sometimes known as a management summary, is a short document or section of a document, produced for purposes, that summarizes a longer report or proposal or a group of r business elated reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. It is intended as an aid to decision-making by managers[1][2] and has been described as possibly the most important part of a business plan.[3] They must be short and to the point. An executive summary differs from an abstract in that an abstract will usually be shorter and is intended to provide a neutral overview or orientation rather than being a condensed version of the full document. Abstracts are extensively used in academic research where the concept of the executive summary would be meaningless. "An abstract is a brief summarizing statement... read by parties who are trying to decide whether or not to read the main document", while "an executive summary, unlike an abstract, is a document in miniature that may be read in place of the longer document".[4] An executive summary differs from an abstract in that an abstract will usually be shorter and is intended to provide a neutral overview or orientation rather than being a condensed version of the full document. Abstracts are...
Words: 315 - Pages: 2
...Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore, the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete document. They read an executive summary to obtain information without having to read the report in full. The executive summary should be written as a document that can stand on its own and is usually written on one or two pages, depending on the length of the report. It restates the purpose of the report and describes any results, conclusions, or recommendations made in the report so that the reader understands the reasons for the conclusion or recommendations. Acronyms, symbols, and abbreviations must be written out. Tables and figures in the report should not be referred to by number in the executive summary. The audience for an executive summary is receptive to the message, so the writer should assume that the audience wants to know and understand the message. It is written in a formal tone using an impersonal style and eliminating first person pronouns (I, we, our, etc.). Use the following guidelines when writing an executive summary: • • • • • State clearly the purpose of the...
Words: 1022 - Pages: 5
...[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Electronic Discharge Summary EXECUTIVE SUMMARY Electronic Discharge Summary EXECUTIVE SUMMARY S. CHANDE, C. CHAHAL, N. GANDHI, A. HUSSEIN, K. MANOHARON. N. NURU S. CHANDE, C. CHAHAL, N. GANDHI, A. HUSSEIN, K. MANOHARON. N. NURU THE PROPOSAL There were 15 million discharge summaries produced for admissions into hospital last year. A staggering 80% of these were found to be inaccurate or incomplete and another 70% of these were reported as being severely delayed on a regular basis. This compromise to clinical care and patient safety is simply unacceptable. Our empirical market research has found that the majority of junior doctors, the principal users of discharge forms, were unhappy with the current systems in place. It has also been reported that on average junior doctors spend more time carrying out admin duties than in formal training and teaching sessions. There are electronic discharge systems present however, these have been described as insufficient as they lack comprehensive coding and in some circumstances...
Words: 1303 - Pages: 6
...the pros and cons of each option depending on their viability. I believe a little alignment in the working style as per the expectations of Mr. Frank Davis would help in creating a status quo. Best regards, Adrian Bale, Royce and Mathers Consultancy Encl. 1) Executive Summary 2) Detailed Report Table of contents Executive summary……………………………………………………………………….4 Problem analysis.........................................................................................................5 Problem statement………………………………………………………………………..6 Prioritized criteria………………………………………………………………………...6 Options…………………………………………………………………………………...6 Evaluation of options…………………………………………………………………….7,8,9 Recommendation…………………………………………………………………………10 Action plan……………………………………………………………………………….10 Contingency plan………………………………………………………………………...11 Executive Summary: In March, 2007 Thomas Green was recruited by Dynamic Displays for an account executive position in the South east territory for the travel and hospitality division. In his first four months, Green completed a contract for one of the largest airline carriers, Journey Airlines, and was noticed by the senior executives for his performance. Pertaining to the business acumen shown in client dealings, Green was promoted to the level of senior market specialist by Dynamic Displays’...
Words: 1495 - Pages: 6
...EXECUTIVE SUMMARY To sustain its viability in a competitive market, the McDonald’s Corporation setsits overall goal of “making its customers happy.” To reach this broad goal, McDonald’smainly focuses on competitive bases of speed, cost, and nutrition. The corporation alsorecently created dramatic strategy changes to its stores internalprocesses by introducingthe Made for You System, and McDonald’s also created a Revitalization Plan whichencompasses all areas of the business to make its customers happy. Quality management at McDonalds is one of the major factors that makethecorporation one of the most successful fast food restaurants in the world. The corporationuses computerized information systems and strict corporate quality standards to maintainquality at their restaurants. To enforce the standards, the corporation undertakesexhaustive inspections on each restaurant two times per year. Also, thorough trainingprocesses ensure that all McDonald’s employees have the proper knowledge to meetthecorporation’s standards, which will in turn make their customers happy. Many suppliers aid McDonald’s success by supplying their raw materialsefficiently and on time. McDonalds reassures that their product is fresh by choosingsuppliers near the restaurants, to minimize transport time. To ensure quality of productsand reduce cost between the restaurants and their suppliers, the McDonalds Corporationpublishes specific guidelines to ensure that the restaurants receive the best qualitymaterials...
Words: 334 - Pages: 2
...EXECUTIVE SUMMARY After working for five months as an account executive, Thomas Green was directly promoted as the Senior Market Specialist by the vice president of the company, Shannon McDonald, because of immense potential exhibited by him. However, Frank Davis, Green’s boss, did not intend to choose Green as the new senior market specialist. Green and Davis disagreed on work styles and market projections. Green believed that the sales goals set by Davis are based on "creative accounting" and he grossly overstated the existing market environment. A mood of silent conflict developed quickly between them. Davis was very unhappy about Green’s performance and working attitude even after three months of his promotion. Green was concerned that Davis was building a case to fire him. Green, after learning that Davis had sent a mail to McDonald regarding his performance, was very worried about the situation and did not know how he should explain his perspective to McDonald. In order to salvage his professional carrier, Green could either compromise by changing his work style and working in conformity with Davis’ requirements or escalate to McDonald the problems and concerns faced by him and prove his point with credible data. We recommend that Green should choose to compromise as he was appointed as senior market specialist despite being less experienced. He was also under heavy financial burden. In order to become a successful manager, he should learn to deal with this kind of situations...
Words: 1103 - Pages: 5
...Executive Summary 2013 Thomas Green SMALL TOWN Lisa Holsapple, Paige Wallace, and Beryl Harris 2013 Thomas Green SMALL TOWN Lisa Holsapple, Paige Wallace, and Beryl Harris Executive Summary Dynamic Displays has very intelligent employees, although the top executives are abusing their power. The fundamental management problem, with abusing power, has affected company production. Management is allowing employees to be hired by being influenced and downgrading the employees with impression management. The in-depth analysis shows the various factors which contribute to McDonald using her power to hire Green. With that information, we felt it was best for managers to train all employees and encourage them to develop themselves. Also, everyone needs to openly share information and utilize participative decision making. Hiring select employees based on positive core self-evaluations will provide information to hire the appropriate person for the position. Taking these steps to exercise empowering leadership will help the employees become more productive. Fundamental Management Problem After reading the Thomas Green case, the fundamental management problem started when the executive power was abused. The power struggle created management issues throughout the top executives, in which have affected the way Dynamic Displays operates. This problem has opened the managers up to being influenced in the wrong way, resulting in impression management...
Words: 2478 - Pages: 10
...1. Cover page 2. Contents 3. 1.0 Executive summary 4. 2.0 Situation analysis 5. 2.1 external forces 6. 2.2 internal forces 7. 3.0 target publics 8. 4.0 objectives 9. 5.0 strategies 10. 6.0 projects and action plan 11. 6.1 specific tasks 12. 6.2 time frame, 7.0 conclusion 1.0 Executive summary: McDonalds is an internationally recognized organization as a leading global foodservice retailer. With 34,000 restaurants worldwide, 1.8 million employees, serving approximately 69 million people in 119 countries each day. Although it is a leading foodservice retailer there are some areas that should be address, that if fulfilled can greatly increase business for the company. The main issue with all fast food services is the way they are viewed in the public eye as they are so heavily monitored by the media. Many individuals and families are reluctant to purchase fast food in general due to the reputation of poor quality nutrition and lack of healthier options; this is an issue McDonalds will have to conquer through marketing, advertising and public relations. Advertising will also be vital to gain the awareness through the main channels of communication. McDonalds already has extensive advertisement via television and billboards. Brand awareness would greatly increase if there was more advertisement via online, via popular websites such as Facebook and Twitter which are constantly used. McDonalds already has a Public Relations team that...
Words: 2295 - Pages: 10
...McDonalds marketing plan University of Victoria 07/13/2012 Daniel Carter [pic] Table of contents Page 0 = Cover page. Page 1 = table of contents. Page 2 = executive summary. Page 3 = Introduction & Background Pages 4-6 = Competition analysis. Page 7 = References. Pages 8 = Appendix. Executive Summary McDonald’s brand is one of the best worldwide. The McDonald’s Corporation is a “Centralized, International company”, they compete in the fast food industry supplying hamburgers, French fries and other consumable items using standardization, heavy expansion and branding as the driving force. Today McDonald’s operates over 30,000 restaurants worldwide in over 121 countries. McDonald’s marketed an intense, rapid expansion into foreign countries through three primary methods, franchising, joint ventures, and company owned restaurants. With most of the international restaurants coming from franchising agreements, McDonald’s management relied on this franchising method to aid in the acceptance of a new style of eating into unfamiliar markets. With minimal risk and maximum gains, franchising continues to add heavily to McDonald’s international success. With a centralized, international structure, McDonald’s keeps a close hold on operations, cost and quality. With an ethnocentric management strategy, McDonald’s relies...
Words: 2285 - Pages: 10
...Contents pages Executive Summary 1-2 Overview of Organization. 3-7 Competitive Environment 8 Analysis 9-11 Conclusion 11 References 12 Executive Summary The corporation chosen is McDonald’s and how they successfully used information technologies and implemented information systems to improve their business resulting in organizational transformation, higher productivity, business growth and more effective managerial decision making. Also, Analyse current their business environment, Analyse the business strategies adopted by the organization, Analyse the organization’s competitive environment, Analyse the current IT/IS strategy in the organization, Identify the existing IT/IS solutions/technologies being deployed in the organization...
Words: 2106 - Pages: 9
...Aileen Tsay, Douglas Wells, Grace Claudio, Jeff Liu Mgmt 102 – Managerial Org Behavior Grace McLaughlin November 17, 2011 Case Study #3 – Thomas Green Summary: In “Thomas Green: power, office politics, and a career in Crisis”, It depicts the dilemma of Thomas Green who works in a company called Dynamic Display. After five months of working as an account executive, Green was directly promoted as the Senior Market Specialist by the vice president of the company’s travel division Shannon McDonald. However, Frank Davis, Green’s boss, did not intend to choose Green as the new senior market specialist and he is very unhappy about Green’s performance and working attitude three months after the promotion. After Green learned that his boss had been emailing McDonald regarding his concern about Green’s performance, Green was very worried about the situation and did not how he should explain his perspective to McDonald. Analysis: Although Green is willing to achieve a high selling growth for the company, he concentrated too much on achieving the goal instead of observing the surrounding situation. Moreover, Green did not have enough managerial experiences so he was not able to deal with issues based on a structural and long-term view; that's why he decided to avoid interactions with Davis instead of making improvements or rebuilding his relationship with Davis after Davis first criticized him. Their divergence in work style and personalities also contributed...
Words: 1287 - Pages: 6
...ANALIE M. PURA December 21,2013 MBA II Strategic Management of Change Saturday 7:30-10:30 am Article I. Macdonald’s: A Leader at Vertical Integration Summary: Macdonald is an international food chain. In the year 1990 it has experience a decrease of sales. Because Macdonald has problems getting local bakeries to produce the hamburger bun. After experiencing quality problems with two local bakeries. Mcdonalds builts its own bakeries. When Mcdonald decided to operate in Russia, it found that local suppliers lacked thecapability to produce ingredients of the quality it demanded. The firm was forced to vertically integrate through the local food industry on a heroic scale,importing tomatoe seeds and bull semen and indirectly managing dairy farms,cattle ranches and vegetable plots. I t also had to construct the world largest food processing plant at a huge cost.,in South America. Mcdonalds also bought huge ranches in Argentina to raise its own cattle. As a result today, Mcdonald’s is able to use vertical integration to protect product quality and reduce its global cost structure. Review: Madonald is a global food chain. The firm experience decrease in sales. So they determine the problem and solve it with strategic planning by Vertical Integration. Vertical integration is a company is entering new industries to support the business...
Words: 764 - Pages: 4
