...History of McDonald’s The McDonald's concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald's Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture associated with the Fast Food Chain today. In 1937, the McDonald’s brother Richard and Maurice opened the first McDonald’s restaurants in America; it was a freestanding business that offered until then an unthought-of concept. The main items they then sold were beef or pork burgers, fries and drinks. Their restaurant were set up differently to the restaurants of those times, with open kitchens the customers could see right through, and counters with many operational cash registers. Under a high degree of customer satisfactory contributed for business expansion, McDonald today has over than 30,000 restaurants over than 100 countries in the world and it has maintained the top position in the Fast Food Industry for the past 50 years. http://sth-about-human-resources-management.blogspot.com/2010/01/i-tried-to-give-you-theoretical-basis.html What are the functions of HRM? HRM functions can be dived into primary (directly involved with obtaining, maintaining and developing employees) and...
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...Don Thompson Products: Fast food, hamburgers, chicken, French fries, desserts, soft drinks, coffee, milkshakes, salads, breakfast. Revenue: U.S $27.56 billion (2012) Operating income: U.S $8.60 billion (2012) Net Income: U.S $5.46 billion (2012) Total asset: U.S $35.39 billion (2012) Total equity: U.S $15.29 billion (2012) Employee: 1800000 (2013) It serves 68 million customers daily in 119 countries McDonald’s Type: Public restaurant Founded: May 15, 1940 in San Bemardina and California April 15, 1995 McDonald’s corporation in Des Planines, Illinois Founder: Richard & Maurice McDonald’s founder of McDonald’s Restaurant Ray Kroc McDonald Corporation founder Head Quarter: Oak Broak Illinois No. of location: 34000 worldwide Area served: Worldwide History In 1937, Patrick McDonald’s open “The Airdrome”, a food stand, on Huntington Drive near the Monrovia airport California – Hamburgers was 10cents and all you drink orange juice was 5cents In 1940, his two sons, Maurice and Richard moved the entire building 40 miles east, west 14th and 1398 North E Streets in Bernardino California. The restaurant was renamed as “McDonald’s Bar-B-Q” and served 25 items In 1948, after the McDonald’s brother realized that most of profit came from selling hamburgers, then they closed down their food stand, drive-in to established a simple menu of hamburgers, French fries, soft drinks, apple pie and cheese burgers. The restaurant name changed again...
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...Key Success Factors McDonald’s key success factors are cost efficiency, product development, marketing, and promotions. To ensure McDonald’s remained consistent with these factors, they sold Donatos Pizzeria, a company they owned for the past four and half years, due to the costly operations of running the company. This allowed McDonald’s to address the issues of slumping sales they experienced in the past and focus their attention on their operations. In 2003, McDonald’s introduced a new revitalization plan aimed to help market itself to today’s health conscious consumers and to improve its financial position through discipline. In previous years, 10 McDonald’s had been attempting to grow primarily by adding new restaurants. With the limited success of this strategy, the McDonald’s managers appeared they were more interested in expanding the empire than generating shareholder wealth. With the new campaign, McDonald’s has begun to look like the world’s food service industry leader once again. McDonald’s has introduced new products like salads and chicken options that have been well received by the more health conscience consumers. McDonald’s also streamlined and improved techniques its training and operations systems. This resulted in an even more enjoyable customer experience. Finally, McDonald’s has practiced impressive levels of financial discipline lately. They have paid down their own debt, reduced capital expenditures by starting less new restaurants, and reducing other...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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.... How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help in gaining the image of Ronald McDonalds back. McDonald should react to this issue in a calm and positive way as still many kids and parents are in love with the Ronald and would like to see their favorite whenever they visit to the outlet. By making people know that it is the perception which people will need to change. By imbibing healthier lifestyle is the solution, not protesting the mascot. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The law would make the advertisers to add a health message in their...
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...February 19, 2012 The McDonald Observatory The McDonald Observatory is located on Mount Locke in the Davis Mountains of West Texas. This observatory was constructed in the 1930s. The initial funding for construction came from Texan banker, William Johnson McDonald, who left provisions in his will that $800,000 be donated to the University of Texas at Austin in order to construct an astronomical observatory. This structure which is open to the public sees more than 60,000 visitors each year. Likewise, the observatory has been the center of attraction for many astronomers, and its numerous resources have also contributed to the discovery and continuous research of many astronomic phenomena. The McDonald Observatory is presently the property of the University of Texas at Austin and currently receives most of its funding from them. It operates four research telescopes. One of the most pronounced features attached to the observatory is Otto Struve Telescope. When this telescope was dedicated in 1939 it was then the second biggest telescope in the world. Two other telescope note mentioning are the Harlan J. Smith Telescope (named after once director of the observatory, Harlan J. Smith), and the Hobby-Eberly Telescope (known to be the fifth largest telescope in the world). The Hobby-Eberly is arguably the observatory’s most prized possession. This powerful telescope specializes in spectroscopy which enables astronomers to get a glimpse at stars, planets, and galaxies located...
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...marketing continued to improve sales. McDonalds is one of the top U.S fast-food joints. It has been around since 1937. Patrick McDonald opened “The airdrome” restaurant on route 66 near the airport in California. In 1940 his two sons, Maurice and Richard (“Mac” and “Dick”), Moved the entire building and later renamed it McDonalds. They had sold hamburgers for ten cents and then all you can drink orange juice for five cents. The McDonalds Corporation made many new stops to build. In the early 1960s McDonalds really began to take off. The growth in U.S automobile use that came with suburbanization contributed heavily to their success. Later Kroc bought the McDonalds brothers, aiming to make it the number one fast-food chain in the country. McDonald’s role was to feed the hungry people that came in. They a lot of people in the 60’s because the demand for it became greater. Around 1968 McDonald restaurants reached all 50 states. It was said that a new McDonalds opened every five hours somewhere in the world. The public face of McDonalds was created in 1963 with the introduction of a clown we all know as Ronald McDonald. The “M” symbol we all see at every McDonald is the most enduring logo, lasting longer than the tall arches that had once dominated the rooftops of earlier restaurants. Other symbols that we remember are the Big Mac, the egg McMuffin, Happy Meals, and the Chicken McNuggets. It is normal for us to walk in any McDonalds and say automatically what we want. By emphasizing...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...The Ronald McDonald House Charities history starts in 1974 when a Philadelphia Eagles player’s daughter became sick with leukemia. Fred Hill and his wife had no place to sleep other than waiting rooms and hospital benches during their daughter’s three years of hospitalization. The Hills and other families traveled many miles for treatment and were not able to pay for hotel rooms. The Eagles’ manager and Fred’s teammates raised funds to donate to the pediatric oncology unit to give short term housing for the families with sick children at the Children’s Hospital of Philadelphia (n.d.) Retrieved from http://www.rmhccoastalempire.org/-mcdonald-house-charities-of-the-coastal-empire-inc. The Eagles manager, Jim Murray, requested help from the...
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...From the e-Activity, explain the most important information you would require on which to base sound economic judgments. Explain your rationale. Inflation happens when the government increases the amount of money circulating in society while the amount of goods in circulation is less. When occurs, the dollar value goes down and prices generally rise in order to compensate loses (The Money Alert). Inflation may cause individuals to spend less therefore, lowering the economy. Some people may try to borrow money through loans, which is increasingly difficult during inflation periods. Banks do not like to give out money during inflation periods because the money they receive back may not be worth the same amount (The Money Alert). In today’s society, inflation has been a huge problem. Important information one would require to make sound economic judgment is if you are an investor, maybe consider inflation protection for your portfolios. If you do not invest, the best thing to do is to be prepared for times when prices may become inflated. More money may be spent on products, but the money will be available if you have enough money saved. Assess the various forms of organizing and processing information to determine which is the most difficult to get correct. Explain your rationale. There are different ways in which people organize and process information. It is usually done by using our five senses and is stored into our memories. Those memories then become our experiences...
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...Historiography It is the study of the history and methodology of the discipline of history. The term historiography also denotes a body of historical work on a specialized topic. Scholars discuss historiography topically – such as the “historiography of Catholicism,” the “historiography of early Islam,” or the “historiography of China" – as well as specific approaches such as political history and social history. Beginning in the nineteenth century, at the ascent of academic history, a corpus of historiography literature developed. Furay and Salevouris (1988) define historiography as "the study of the way history has been and is written — the history of historical writing... When you study 'historiography' you do not study the events of the past directly, but the changing interpretations of those events in the works of individual historians." Questions studied Some of the common questions of historiography are: 1. Reliability of the sources used, in terms of authorship, credibility of the author, and the authenticity or corruption of the text. (See also source criticism). 2. Historiographical tradition or framework. Every historian uses one (or more) historiographical traditions, for example Marxist, Annales School, "total history", or political history. The historiography of early Islam refers to the study of the early origins of Islam based on a critical analysis, evaluation, and examination of authentic primary source materials and the organization of these sources into...
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...() from other countries. Therefore in terms of America’s identity historically, politically, economically and socially, these should be understood differently because America was created differently. Hence why the idea of American exceptionalism’ stems from the principle of America being unique. Furthermore, In addition to this the idea that “American exceptionalism” implies superiority is a key concept to embrace and identify through out America history, contemporary politics, foreign policy and social culture. However, due to the essay title I will be analyzing and examining to what extent is “American exceptionalism’ identified as U.S superiority. Although due to the wide context of the theoretical term ‘American exceptionalism’’ and word limit. I will focus on the significant impacts that has led to the idea of ‘American exceptionalism’ to be implied as U.S superiority such as American history, foreign policy, economic and social culture. History Explaination The significant impact of America’s revolutionary history sparked an inspirational movement of independency to pervious colonized nations although on a later stages for them. This highlights America as exceptional historically in being “the first new nation” () to become independent and also being the ideology for independency for previous colonies nations. To an extent on this note “American exceptionalism” in terms of it’s revolutionary independency can be amplified as a model to other nations than...
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...Analyse the way in which history and memory generate compelling and unexpected insights. – Jake Cronin The interaction between history and memory is a complex and dialectic process through which perceptions of the past are negotiated, reinforced or challenged. Despite official history’s dependency on validating its claims through documented evidence, it must be acknowledged that it is not objective and remains vulnerable to distortion of those with political power or hegemony. Similarly, the subjective nature of memory allows for official history to be vulnerable to the bias of personal experience and differing perspectives. Furthermore, although official history and subjective memory both provide adequate insights into the past, it is through the consideration and combination of the two that compelling and unexpected insights into the past are generated. Paul Keating’s ‘The Redfern Address’ offers a reasonable challenge to the dominant historical narrative surrounding the European colonisation of Australia and their acts of social injustice in regards to Indigenous Australians. Similarly, Shaun Tan’s ‘Memorial’ explores Australia’s wartime history through the medium of a community’s personal experiences, perspectives and memories converging to form history, and illuminates the way in which history is dictated by those with political power. Through the dialectic interplay of history and meaning, compelling and unanticipated comprehensions of the past are generated and are...
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...language and reason in history. History as the area of knowledge is virtually indivisible from language and reasoning. Language is one of the most potent means of interpreting and reporting historical information that is derived from the sources pertinent to the events and occurrences. The sources themselves, in their turn, are frequently presented by the written documents, recorded anecdotal experiences, and works of art, archeology, anthropology and photography which, yet again, are interpreted through the language in conjunction with the context of a historical event. It appears to be an endless loop, where language is the alpha and omega, the main vehicle of conveying history. However, to arrive to the valid interpretation of a certain historical event or development, historians frequently use reasoning to connect the factual data of the tangible sources since the latter ones often come in the form of fragments, related to a particular aspect of the happening. Ideally, reasoning, applied to the interpretation of historical data, should be impersonal, unaffected by predominant views and opinions and completely untainted by political agenda. Yet, it is hard to imagine that throughout the centuries those who held power would willingly allow the contemporary historians relate to the masses the adequate information on the details of their governing techniques and actions. As Winston Churchill pointed out, “History will be kind to me for...
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...your parents raise your babies. Even news outlets that are supposed to be legitimate and unbiased are telling only one side of the news to fill a political agenda. Politics are sugar coated and ignored on some networks, or completely farfetched from reality for political gain and control from one party or another. Media writers can put their own agenda and emotion into any piece they report on to give a one sided view of any subject. It is hard to know what is fact or opinion anymore with so many resources out there. Many things on the internet are also untrue, for example history books in public schools are being rewritten with “facts” that were never taught to us, a rewriting of history to fill some modern liberal agenda. I believe that the media is biased and hates anyone or organization that represents morality and especially if Christianity is in any way linked with it. You have to know your history,...
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