THE

MCKINSEY WAY

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THE

MCKINSEY WAY
Using the Techniques of the World’s Top Strategic Consultants to Help You and Your Business

ETHAN M. RASIEL

M C G R AW- H I L L
NEW YORK CARACAS SAN FRANCISCO LISBON WA S H I N G T O N , D . C . MADRID AUCKLAND BOGOTÁ MILAN LONDON NEW DELHI TOKYO MEXICO CITY SINGAPORE MONTREAL SAN JUAN

SYDNEY

TORONTO

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