Premium Essay

Mcommerce

In: Computers and Technology

Submitted By brain123
Words 12997
Pages 52
Spring 2007

New Experiences, Emerging Consumer Issues
This Update explores the emerging field of mobile commerce, generally defined as business-to-consumer commercial activities conducted via a mobile device. Technological developments within the wireless industry are giving rise to healthy growth forecasts for the mobile sub-set of electronic commerce. This paper describes the main types of mobile commerce applications available to Canadian consumers. Consumer protection issues and a number of policy initiatives are also discussed, in light of experiences of earlyadopting countries. Monitoring the consumer issues raised by mobile commerce will assuredly be required as technological developments and consumer uptake further evolve.

Mobile Commerce:

Winter 2010

The Consumer Trends Update is published by the Office of Consumer Affairs, Industry Canada. It provides brief reports on research or policy developments related to themes explored in the 2005 Consumer Trends Report, which is available at: www.consumer.ic.gc.ca/trends.

The recent boom in mobile devices, in terms of both the scope and nature of usage, is heightening the potential for mobile commerce. A majority of Canadians today have access to a mobile phone 1; in fact, some have access to more than one, and a growing number even rely exclusively on wireless The pace of technological adoption: telephony. 2 Recent models integrate voice the U.S. payments example communications with various non-voice functions, such as reading e-mail, viewing It took: videos, accessing the Internet, and using geo• 28 years to reach 100 million maglocation data. The emergence and quick takestripe credit card accounts. up of these models underscores “the • 12 years to reach 100 million debit accounts. remarkable transformation the cellphone has • 7 years to reach 100 million PayPal undergone since it was introduced...

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