...Metabical After spending millions of dollars for ten years in research and development, Metabical was finally able to receive FDA approval, making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product, numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing, packaging and demand forecast of the product are key to the success of Metabical. Barbara Printup, senior director of marketing for CSP, needs to analyze the market critically in order to decide the pricing and packaging strategy and forecast the demand for the product before it is launched. The demand forecast and the pricing and packaging strategies all plays a significant role in determining the long-term success of Metabical because the drug market is intensely competitive and only those products which are marketed with innovative strategies can survive in the market. Packaging decision is the first thing that needs to be taken care of. Since FDA trials showed that most of the people were able to achieve their weight loss goals by week twelve, the drug would be approved as a twelve- week treatment plan. The major issue that Printup needs to consider is the number of pills that would be included in each pack. Packing the entire twelve- week supply in one package does sound like a good plan but CSP should not forget that packaging plan directly ties in with the...
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...learnatest.com About the Author Lauren Starkey is a writer and editor who specializes in educational and reference works. Her thirteen years of experience include eight years on the editorial staff of the Oxford English Dictionary. The author of more than ten volumes, Lauren lives in Essex, Vermont, with her husband and three children. v Contents CHAPTER 1 Getting to Know the Writing Section of the New SAT Old versus New Strategies for Test Taking Scoring SAT Study Timetable 1 1 2 4 5 11 12 32 45 55 56 58 59 59 65 68 69 CHAPTER 2 The Multiple-Choice Section Identifying Sentence Errors Improving Sentences Improving Paragraphs CHAPTER 3 The Essay Strategies for Timed Essays Understanding the Prompts The Art of Persuasion Anatomy of an Essay Planning Your Essay Drafting Your Essay Essay Writing Workshop vii – CONTENTS – CHAPTER 4 CHAPTER 5 CHAPTER 6 Practice Test 1 Practice Test 2 Practice Test 3 75 103 133 viii SAT WRITING ESSENTIALS C H A P T E R 1 Old versus New Getting to Know the Writing Section of the New SAT For over 80 years, high school...
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...Starkey is a writer and editor who specializes in educational and reference works. Her thirteen years of experience include eight years on the editorial staff of the Oxford English Dictionary. The author of more than ten volumes, Lauren lives in Essex, Vermont, with her husband and three children. v Contents CHAPTER 1 1 Old versus New 1 Strategies for Test Taking 2 Scoring 4 SAT Study Timetable CHAPTER 2 Getting to Know the Writing Section of the New SAT 5 11 Identifying Sentence Errors 12 Improving Sentences 32 Improving Paragraphs CHAPTER 3 The Multiple-Choice Section 45 The Essay 55 Strategies for Timed Essays 56 Understanding the Prompts 58 The Art of Persuasion 59 Anatomy of an Essay 59 Planning Your Essay 65 Drafting Your Essay 68 Essay Writing Workshop 69 vii – CONTENTS – CHAPTER 4 Practice Test 1 75 CHAPTER 5 Practice Test 2 103 CHAPTER 6 Practice Test 3 133 viii SAT WRITING...
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...HOW TO WRITE GREAT ESSAYS HOW TO WRITE GREAT ESSAYS Lauren Starkey ® NEW YORK Copyright © 2004 LearningExpress All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Learning Express, LLC, New York. Library of Congress Cataloging-in-Publication Data: Starkey, Lauren B., 1962– How to write great essays / Lauren Starkey. —1st ed. p. cm. ISBN 1-57685-521-X 1. English language—Rhetoric—Problems, exercises, etc. 2. Essay—Authorship—Problems, exercises, etc. 3. Report writing—Problems, exercises, etc. I. Title. PE1471.S83 2004 808'.042—dc22 2004003384 Printed in the United States of America 9 8 7 6 5 4 3 2 1 First Edition ISBN 1-57685-521-X For more information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com Contents Introduction 1 2 3 4 5 6 7 8 vii Organization 1 Clarity 11 Word Choice 21 Mechanics 39 Revising, Editing, and Proofreading 55 Untimed Essay Writing Strategies 67 Timed Essay Writing Strategies 85 Sample Essay Prompts and Essays 97 Resources 111 CONTENTS HOW TO WRITE GREAT ESSAYS v Introduction n your preparations for college, you may find yourself facing a handful of high-stakes essays. Your college application requires at least one, and the SAT requires another. Depending upon the high...
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...HOW TO WRITE GREAT ESSAYS HOW TO WRITE GREAT ESSAYS Introduction 1 2 3 4 5 6 7 8 vii Organization 1 Clarity 11 Word Choice 21 Mechanics 39 Revising, Editing, and Proofreading 55 Untimed Essay Writing Strategies 67 Timed Essay Writing Strategies 85 Sample Essay Prompts and Essays 97 Resources 111 CONTENTS HOW TO WRITE GREAT ESSAYS v Introduction n your preparations for college, you may find yourself facing a handful of high-stakes essays. Your college application requires at least one, and the SAT requires another. Depending upon the high school you attend, or the state you reside in, you may need to write an exit essay, or take the Regents Exam. This book includes specific strategies to help you write great essays, no matter which type you write. In contrast to basic writing guides that contain plenty of information you don’t need, How to Write Great Essays focuses on the topics most important to you now. You won’t find a comprehensive guide to mechanics, but instead you will get short but thorough lessons on the most common errors made in grammar, spelling, usage, and how to prevent and correct these errors. Every chapter is designed to relate directly to your essay, giving you the knowledge and the know-how you need to succeed. The book is divided into seven chapters, with the first five covering different aspects of the writing process: I Introduction ...
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...------------------------------------------------- Assessor name | MAJID HAMAD | Mr Francis | Date issued | Completion date | Submitted on | | | | Qualification | Unit number and title | BTEC LEVEL 5 EDSML | MARKETING PLANNING | | | Assignment title | | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | review the changing perspectives in marketing planning. | | 1.1 | | | 1 | Evaluate an organizations Capability for Planning its Future Marketing Activity: | | 1.2 | | | 1 | Examine technique for Organizational Auditing & For Analyzing External Factors That Affect Marketing Planning | | 1.3 | | | 1 | carry out Organizational Audit & External Factors Analysis of external factors that affect marketing planning in a given situation | | 1.4 | | | 2 | Assess the main barriers to market planning. | | 2.1 | | | 2 | Examine how organizations may overcome barriers to marketing plan. | | 2.2 | | | 3 | Write a marketing plan for a product or service | | 3.1 | | | 3 | Explain why marketing plan is essential in the strategic planning process for an organisation | | 3.2 | | | 3 | examine techniques for new product development | | 3.3 | | | 3 | Justify recommendation for pricing policy, distribution and communication...
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...Minimalism Essential Essays Joshua Fields Millburn and Ryan Nicodemus Also by The Minimalists Minimalism: Live a Meaningful Life Also by Joshua Fields Millburn Falling While Sitting Down: Stories As a Decade Fades: A Novel More Info TheMinimalists.com JoshuaFieldsMillburn.com Published in 2011 by Mins Publishing Copyright © 2011 by Joshua Fields Millburn and Ryan Nicodemus All rights reserved, though it would be appreciated if youʼd tell other people about this book if you enjoy it, whether you paid for it or not. Let it be known that any profits from this book will most likely be spent on coffee and/or burritos. Library of Congress Cataloging-in-Publication Data Minimalism: essential essays / Joshua Fields Millburn, Ryan Nicodemus. — 1st ed. ISBN-10: 1-936-53945-1 ISBN-13: 978-1-9365394-5-1 1. Title. 2. Minimalism. 3. The Minimalists. 4. Simplicity. 5. Self-improvement. Feel free to take pieces of these essays and replicate them online, but please give a link back to www.theminimalists.com along with it. If you want to use more than a few paragraphs, it would be great if you’d email theminimalists@theminimalists.com and let us know what youʼre up to. Contact Information: Joshua Fields Millburn Ryan Nicodemus email: theminimalists@theminimalists.com web: theminimalists.com Cover photo by Mick Evans and Hillary Hopkins Cover design by Colleen McCulla Formatting by Chris O’Byrne at ebook-editor.com Special thanks to four people who helped make this collection appreciably...
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...Minimalism Essential Essays Joshua Fields Millburn and Ryan Nicodemus Also by The Minimalists Minimalism: Live a Meaningful Life Also by Joshua Fields Millburn Falling While Sitting Down: Stories As a Decade Fades: A Novel More Info TheMinimalists.com JoshuaFieldsMillburn.com Published in 2011 by Mins Publishing Copyright © 2011 by Joshua Fields Millburn and Ryan Nicodemus All rights reserved, though it would be appreciated if youʼd tell other people about this book if you enjoy it, whether you paid for it or not. Let it be known that any profits from this book will most likely be spent on coffee and/or burritos. Library of Congress Cataloging-in-Publication Data Minimalism: essential essays / Joshua Fields Millburn, Ryan Nicodemus. — 1st ed. ISBN-10: 1-936-53945-1 ISBN-13: 978-1-9365394-5-1 1. Title. 2. Minimalism. 3. The Minimalists. 4. Simplicity. 5. Self-improvement. Feel free to take pieces of these essays and replicate them online, but please give a link back to www.theminimalists.com along with it. If you want to use more than a few paragraphs, it would be great if you’d email theminimalists@theminimalists.com and let us know what youʼre up to. Contact Information: Joshua Fields Millburn Ryan Nicodemus email: theminimalists@theminimalists.com web: theminimalists.com Cover photo by Mick Evans and Hillary Hopkins Cover design by Colleen McCulla Formatting by Chris O’Byrne at ebook-editor.com Special thanks to four people who helped make this collection appreciably better...
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...Number: 2006939578 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 978-1-4129-1882-4 ISBN 978-1-4129-1883-1 (pbk) Typeset by C&M Digitals (P) Ltd, Chennai, India Printed in Great Britain by The Cromwell Press, Trowbridge, Wiltshire Printed on paper from sustainable resources contents Part One Part Two 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 Introducing your companion Core areas of the curriculum 1 7 8 12 18 22 27 31 35 39 45 51 57 61 66 70 76 81 85 90 95 101 Service operations management Operations strategy Operations performance objectives Operations process types Layout design Long-term capacity planning Facility location Process technologies Designing products and...
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...CR TOPIC-WISE EXERCISES (700-800 LEVEL) 1 The 700-800 Club Critical Reasoning Critical Reasoning Topic 1: CONCLUSION 1. • • • • • 2. In the United States, about $5,200 per person per year is spent on health care, while in Britain the amount is about half that. A recent study indicated that middle-aged white Americans have a significantly higher rate of diabetes and heart disease than do middle-aged white Britons. Even after eliminating from the study the lifestyle differences of diet, exercise, smoking, and drinking, the data showed that the Americans have poorer health than their British counterparts. The statements above, if true, best support which of the following assertions? Health care spending in the United States should be reduced by 50%. More expensive health care causes a higher incidence of certain diseases. The money spent on health care in the United States is not being used effectively. The average health care spending for middle-aged white Americans is probably less than the average health care spending for Americans in general. Something other than diet, exercise, smoking, and drinking must account for the difference in health for the two groups in the study. Spokesperson: In the 2006 election of the city mayor, 55% of the voters were female. All the voters were between ages 18 and 70 and 2/3 of them supported the incumbent mayor. The incumbent mayor won the election with a substantially greater number of votes than any other...
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...causes in language 4. Use definitions to increase precision and clarity and to influence attitudes 5. Understand the types of definitions 6. Acquire skills for writing an effective argumentative essay rom August 1987 until January 2007, Alan Greenspan was chairman of the Federal Reserve Board (“the Fed”). Because any remark he made about U.S. monetary policy could cause markets all over the world to fluctuate wildly, he developed a complicated way of speaking that came to be known as “Fedspeak.” Here’s an example: It is a tricky problem to find the particular calibration in timing that would be appropriate to 2/9/2016 12:17 PM 3 of 56 stem the acceleration in risk premiums created by falling incomes without prematurely aborting the decline in the inflation-generated risk premiums.* Greenspan has admitted that such remarks were not really intended to be understood. Asked to give an example by commenting on the weather, Greenspan replied, I would generally expect that today in Washington, D.C., the probability of changes in the weather is highly uncertain. But we are monitoring the data in such a manner that we will be able to update people on changes that are important.* Page 70 2/9/2016 12:17 PM This tells us nothing about the weather, of course, and was not intended to. Many times, though, we run across similarly complicated examples of speech or writing that do seem to be intended to inform us. For example, Allan Bloom, the famous American educator who authored The Closing...
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...ACT/SAT T EST Preparation and Practice Workbook Grateful acknowledgment is given to authors, publishers, and agents for permission to reprint the following copyrighted material. Every effort has been made to determine copyright owners. In case of any omissions, the Publisher will be pleased to make suitable acknowledgments in future editions. Excerpt from The Mystery of Comets by Fred L. Whipple. Copyright © 1985 by Smithsonian Institution. Reprinted by permission. Excerpt from Freedom’s Children: Young Civil Rights Activists Tell Their Own Stories, by Ellen Levine. Copyright © 1993 by G.P. Putnam’s Sons. Reprinted by permission of Penguin Putnam. Excerpt from New Essays on the Psychology of Art by Rudolf Arnheim. Copyright © 1986, University of California Press. Reprinted by permission. Excerpt from The Natural History of Cats by Claire Necker. Copyright © 1970, A.S. Barnes and Co., Inc. Reprinted by permission. Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior permission of the publisher. Send all inquiries to: Glencoe/McGraw-Hill 8787 Orion Place Columbus, OH 43240-4027 ISBN-13: 978-0-07-876567-4 ISBN-10: 0-07-876567-6 Printed in the United States of America. 1 2 3 4 5 6 7 8 9 021 12 11 10 09 08 07 06 ACT/SAT Test Preparation and Practice ...
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...Phrasal Verb | Meaning | Example | Abide by | Accept or follow a decision or rule. | We have to ABIDE BY what the court says. | Account for | To explain. | They had to ACCOUNT FOR all the money that had gone missing. | Ache for | Want something or someone a lot. | My partner's been away for a fortnight- I am ACHING FOR her. | Act on | To take action because of something like information received. | The police were ACTING ON a tip from an informer and caught the gang red-handed. | Act on | Affect. | The medicine only ACTS ON infected tissue. | Act out | Perform something with actions and gestures.. | They ACTED OUT the story on stage. | Act out | Express an emotion in your behaviour. | Their anger is ACTED OUT in their antisocial behaviour. | Act up | Behave badly or strangely. | My computer's ACTING UP; I think I might have a virus. | Act upon | To take action because of something like information received. | The police were ACTING UPON a tip-off. | Act upon | Affect. | The enzyme ACTS UPON certain proteins. | Add on | Include in a calculation. | You have to ADD the VAT ON to the price they give. | Add up | To make a mathematical total. | We ADDED UP the bill to check it was correct. | Add up | Be a satisfactory explanantion for something. | She explained why the work wasn't ready, but her story doesn't ADD UP. | Add up to | Have a certain result. | Trains delays are getting worse and with the high fares, it all ADDS UP TO misery for the commuters....
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...resources d) accounting, engineering, and marketing e) finance, marketing, and operations management 2. Which business function is responsible for managing cash flow, current assets, and capital investments? a) accounting b) finance c) marketing d) operations management e) purchasing 3. Which business function is responsible for managing cash flow, current assets, and capital investments? a) accounting b) finance c) marketing d) operations management e) purchasing 4. Which business function is responsible for sales, generating customer demand, and understanding customer wants and needs? a) finance b) human resources c) marketing d) operations management e) purchasing 5. Which business function is responsible for planning, coordinating, and controlling the resources needed to produce a company’s products and services? a) engineering b) finance c) human resources d) marketing e) operations management 6. Which of the following is not true for business process reengineering? a) It can increase efficiency. b) It cannot be used to improve quality. c) It can reduce costs. d) It involves asking why things are done in a certain way. e) It involves redesigning processes. 7. At the GAP, which function plans and coordinates all the resources needed to design, produce, and deliver the merchandise to its various retail locations? a) engineering b) human resources c) marketing d) operations management e) purchasing 8. Operations Management is...
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...examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful for working with groups of students. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays....
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