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Measuring the Effectiveness of Ubl

In: Business and Management

Submitted By rashedulamin
Words 1854
Pages 8
UTTARA Bank Limited is a scheduled commercial bank in Bangladesh. It established in Bangladesh under the Banking Company Act, 1991 and incorporated as private limited company 2 May 1997 under the Company Act, 1994.

1. Introduction

Uttara Bank-one of the largest and oldest private-sector commercial bank in Bangladesh, with years of experience. Adaptation of modern technology both in terms of equipment and banking practice ensures efficient service to clients. 212 branches at home and 600 affiliates worldwide create efficient networking and reach capability.Uttara is a bank that serves both clients and country. One of the building block of competitive advantage of an organization is it customer responsiveness. To achieve superior customer responsiveness an organization must be able to do a better job than competitors of identifying and satisfying the needs of its customers. Customers will then place more value on its products, creating a differentiation-based competitive advantage. In this respect, the department of customer service is very important as a way of creating greater customer responsiveness. Customer service in the department in which the first interaction between the customer and the bank takes place. Since the first impression is the long lasting impression, the quality, customization, and response time of this department is very important. It provides an opportunity to the students to minimize the gap between theoretical and practical knowledge. The internship program the teachers of the department are attached to actively and strongly guide the students. Students gain the theoretical and practical knowledge and complete their report and then submit to the supervisor.
1.2. Background of the Study
BBA academic program is the building up to the theoretical knowledge about business administration which is the base of practical knowledge. One...

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