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Meccan Madness

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“Davis Press and Meccan Madness” is a case study that discusses the issue of whether Carol Davis of Davis Press should go about publishing the novel Meccan Madness by Jonathan Taajwar. She is worried that any publication of about the Islam faith would be badly received by people of the Islamic faith. Salman Rushdie’s controversial 1988 novel, The Satanic Verses had political and social consequences, as well as personal safety issues for Rushdie and the publishers. In addition, accusations of interrogators at the U.S. Naval Base prison of desecrating the Qur’an had also inflamed an anti-American sentiment in some Muslim countries. With this in mind, Davis should not publish Meccan Madness because the risk of losing her company and employees is great. Carol Davis, her employees, and her family have a lot at stake by publishing this book. Job security for her employees is on the line if this book is published and not well received, then the company makes no money to pay its employees. If the book is not successful, the loss of sales could put Davis’s publishing company on the brink of bankruptcy. For Carol Davis, her reputation would be tarnished if this book failed to bring in profit and her livelihood would be put at risk. Furthermore, if the book sparked outrage within the Muslim community, the possibility of a fatwa being issued against Carol Davis, her family, and her company could put everyone’s lives in jeopardy. A counterclaim for Davis to publish Meccan Madness is the possibility of name recognition, financial success, and a promotion of tolerance. If Meccan Madness becomes a bestseller, Davis’s publishing company will grow and reach new levels of success. In the case study, it is stated that Davis is a risk taker so she is not new to the risk. If she is a risk taker, she should go ahead and publish the book. Even though The Satanic Verses was

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