...I survived, and after 24 hours I am not at all ashamed to review my results. Everywhere I go, media surrounds me; at home, school and most definitely at my workplace. I spent a day this past weekend in a state of isolation. It was difficult to ignore all facets of media, and find other activities to substitute them. I felt alone, bored, out of the loop, and tired. My dependence on media is strong, and I felt as if there were a piece of myself missing. To be more specific, the use of media technology is one aspect that ties my family together. We rely on constant communication for safety purposes. My parents, siblings, and I are on opposite schedules, so it is very important to make sure we keep in contact and update one another. What I missed the most was having my iPhone in hand. I really missed listening to a voicemail from my mom telling me to have a great day, or receiving a text message every twenty minutes from my sister, blabbing on about something cute our cat just did. I use media not only for communication with family members, but also as a hobby of mine. One of my favorite past-times is working with media technology to create works of art. I focus a lot of my attention to all different aspects of media communication and apply it with my artistic ability to put together videos. My main ideas develop from the local news stations, movies, and magazines. The media plays a...
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...1. For this media analysis assignment, I have chosen to analyze the Trayvon Martin case. I decided to write about this case because the incident only occurred two years ago, which means the problem still exists today. I feel this case is important to call attention to because it highlights the violation of political and civil rights of the people and it emphasizes the larger issues that the United States are facing. This news story did not only circulate in the United States. It reached different parts of the world with the news going viral through the internet, social media, television channels, and international newspaper headlines. Trayvon Martin, a 17-year old African American teenager, was walking back home from a relative’s place when he was fatally shot by George Zimmerman. Zimmerman, a neighborhood watch coordinator, was suspicious of the teen, so he followed Martin and disregarded the police’s orders of not going after him. Although Martin was not armed, Zimmerman claimed that the shot was fired as a result of self-defense. Many people, both nationally and globally, were caught up with following Trayvon Martin’s story. At the same time, protests were growing rapidly across the nation. This case helped raise questions about the media coverage and how media can be misleading, biased, and effective. Also, the case aided in the examination of the state’s self-defense laws and magnified the issue of racism. I am going to stress how messages of the media are framed and try...
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...conducted a broad search within the University of Newcastle online library and data base sources to gather a wide-ranging amount of examples that relate to the topic at hand. At this point I narrowed down my research into a topic that I knew I would have additional resources on at home, hence focusing more on how social media shapes an individuals’ perceptions of themselves and others. I gathered academic books I have in the areas of Sociology and searched for particular chapters addressing social media and its cultural impacts on society. I was able to apply this information to my report as one of the books specifically had an entire chapters on digital sociology, media and popular culture which could relate to the approach...
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...of the masses.”(Malcolm X) In history, media bias has existed since the nineteenth century , most newspapers were actually linked with their particular political party and the economic interests of their publisher. It is a relatively recent development that reporters should be absolutely, unwaveringly objective in stories involving some possibility of bias. In this analysis, news/media outlets, are taken to mean any news organization, TV news networks, magazines, newspaper, etc. and media bias is the term for these aforementioned news outlets to misrepresent an argument, show...
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...goal with their social media marketing? Plated was founded on the belief that “Individuals want better, more nutritious, less greasy food, and they’re willing to put in 20-30 minutes of work in order to get it-if given the choice.” Plated’s unique outlook on creating time and budget friendly meals for all of it’s customers every night paired with a dynamic social media campaign covering mediums such as Pinterest, Twitter, YouTube and Facebook create an experience for its customers unparalled by many other companies in America. Plated strategically uses its social media campaigns in order to create brand awareness across the internet, engage its customers through the sharing of personal takes on recipes, recipes success and failures, and the asking of questions to the chef whom designed a specific recipe, explore untapped consumer markets through social media analytics, build brand loyalty and drive sales. Plated successfully uses social media to gain fan feedback and suggestions, create discussions that engage consumers about their food related opinions, for creating brand engagement and loyalty, and to embrace the consumer and position its brand. Plated is able to successfully gain critical insights into its target audiences wants, needs, likes, dislikes, which in turn enables Plated to adapt its company to its target audience thus increasing customer satisfaction, loyalty, and revenue. In terms of what Plated could improve on, the company’s social media campaign lacks unison...
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...In today’s society, individuals are constantly surrounded by the media, regardless of what it is in relation to. Despite the fact that there are a variety of various media sources, it is commonly agreed upon that the media is biased; however, the opinion of how it is biased is often based on the leanings and beliefs of individuals rather than everyone as a whole. The most common bias discussed seems to be that of ideological bias, more specifically whether the media is more conservative or liberal in its coverage. While there are undoubtedly sources, such as Fox News, that tend to be conservatively biased, it seems that the vast majority of the media today is liberally biased. The media is ideologically biased in favor of liberal coverage in...
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...personal or public opinion that supports one point of view. Everyone is biased in some way. Basically someone that is biased is having an unfair opinion. Bias is not necessary a bad thing, however it can be useful when someone is finding out what others thought about or believed in a particular subject.The problem today is media tends to be biased towards certain things or someone. People wonder why bias within the media is hard to avoid and why it even exist. Each reporter has a job to do and tell the story to different audience and make it appealing to them. It is also way to show the news organization to show the opinions that they have. As can be seen the media is very biased in a variety of ways. Some networks are fair but the majority of them are unfair when news is reported....
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...The media plays an important role in our lives and how we come to understand people's thoughts, actions and behaviors. The media we use or watch influence our perception of a certain events, ideas, people, ethnic groups, and cultures. The posts we see on Facebook, Instagram or Twitter shape our thoughts and knowledge. Even the news we watch such as CNN, CBS, Fox News, NPR, The Washington Post, and The Daily Mail all tell news stories in a different perspectives. People fail to go out and interact with people of other ethnic backgrounds, therefore societies only knowledge of a specific race emerges from what they see in the media. Society's understanding of race, ethnicities and cultures comes from the media they get their news from. Just...
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...By definition, media bias means, “Media bias is the bias or perceived bias of journalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered.” There are several types of sources, such as technology and articles, that is efficient at spreading information through media. However, society is negatively affected when media portrays bias and non-credible information through technology and published articles. There have been several resources on the problem regarding wage gaps due to ethnicity and genders. In the article, It’s Time We Talked About the Ethnicity Pay Gap, Sadiq Khan uses her personal experiences to prove that blacks and women have a more difficult time trying to...
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...Abstract Social media monitoring the public views can be understood by the theories of people’s opinion. Online reviews became increasingly popular in a broad way for people to share their views and sentiment with other users towards any product. These online reviews provide a healthy information about any product which is newly launched in the market. This could be very useful for the business people to improve their product’s quality and productivity. to make reviews in their own field. There comes Sentiment analysis which makes review using the people’s attitude accordingly. Sentiment analysis/opinion mining has attracted its attention all over the world. Extraction of sentiment word and sentiment target from online reviews are the two...
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...illusion that attractiveness is defined by these distinct qualities and exemplifies the unrealistic body image that is conveyed to younger girls by the media. Disturbingly, these characters they fantasize about additionally associate physical appearance with personality attributes. Faithful, compassionate women who attract husbands of royal status such as Cinderella are flawless, elegant and acquire a slender frame but on the contrary, evil, malicious villains such as Ursula from the little mermaid remain branded with counterpart features that even though seem more realistic, are seen as immoral. This type of association teaches people that physical appearances are indicative of their personality traits. As children they may not comprehend the effect of stereotypical Disney images in the media, it just outlets with the opportunity to modify the way women are viewed and view themselves. If only one generation would realise the accumulating damage, it is instigating and make a change. Otherwise, there will be an endless cycle of elder generations...
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...Often times, data can be misrepresented unintentionally or even intentionally. This is a very common issue among media portrayals regarding politics, healthcare, the economy, etc. Although this can be accidental, the media frequently uses this strategy to exaggerate the magnitude of an issue in the minds of the viewers, turning impacting viewers in the favor of the media outlet portraying it. Example 1: In this image you can see that the amount of people on welfare versus the amount of people having full-time jobs has an enormous difference. Based on the visual representation of the bars in this graph, the average person may think that the amount of people on welfare is about 5 times as much as the amount of people with...
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...QANTAS AIRWAYS MEDIA STRATEGY ANALYSIS WITH EMPHASIS ON 1ST CLASS TARGET MARKET USING TELEVISION AS A MEDIA CHANNEL ABSTRACT This paper explores the current media advertising strategy of Qantas Airways in the recent past. The research seeks to evaluate these strategies against those used by its main competitors with a view to recommending the most suitable media campaign strategies that can be employed to maintain Qantas Airways dominance in market share in the domestic home market and increase its standing as regards the international flights market. The analysis will take into consideration certain aspects such as the main media objectives, the strategy rationale; the media class selection rationale/evaluation, budget approach, and estimated performance results with regard to the reach anticipated in the television segment. The main target of any media campaign has been identified as the first class sector and so the bulk of the concentration of this analysis is geared towards that end. Keywords: Qantas Airways, media, advertising, television QANTAS AIRWAYS MEDIA STRATEGY ANALYSIS WITH EMPHASIS ON 1ST CLASS TARGET MARKET USING TELEVISION AS A MEDIA CHANNEL Queensland and Northern Territory Aerial Services (QANTAS) Airways according the online encyclopedia, Wikipedia, dominates the Australian domestic market with a market share of 65%. This figure is corroborated by the latest January 2012 Qantas report on independent airline review website...
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...Neuroscience’s Coverage in the Media Eric Racine’s article, “Contemporary neuroscience in the media”, he questions how neuroscience is depicted in print media, particularly on the tone, accuracy, and the discussions they create. He hoped the data the study would produce would help the science community understand the media and publics’ point of view on mental health and ethics. There was a surge in popularity of understanding the brain in the nineties, and Racine’s expected the study would reflect the upsurge in print. The method used included keyword searches on news articles to find the articles themselves that covered neuroscience, and then coding them for specific divisions of neuroscience to see what they cover. Overall it was found that coverage of neuroscience was generally positive and more focused on how it would impact the reader’s understanding...
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...a common wardrobe for women in media. When women constantly broadcast themselves without modesty in media outlets how are they expected to be taken seriously? Today, due to increasing pressures of what it means to be a real woman, women in media outlets are frequently portrayed as sexualized objects. The current representation of women in media outlets must be changed in order to progress as a society and to dismantle the gender disparities between men and women. According to Jennifer Siebel Newsom’s documentary,Missrepresentation, 78 percent of 17 year old girls feel unhappy with their bodies and 65 percent of women and girls have an eating disorder. (Newsom) It is difficult for young women to be themselves because often it is not socially acceptable. The hourglass figure portrayed on women in media has caused women of all ages to compare themselves to media’s socially standardized women. For instance, social comparison theory was first proposed by Leon Festinger during the 1950s. Festinger stated in his theory that people rely on external models on which to form their self-perceptions. These models can come from people known in real life...
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