...The Yellow Papers Series Are you publishing using social media? Just stop. We think it’s time for a new approach. Are you publishing using social media? The Yellow Paper Series 2 Our advice is to STOP. While many marketing organizations have embraced social media as an additional outbound marketing channel, they aren’t quite seeing the results they were hoping for. We think it’s time for a new approach. Has your organization ventured into social media marketing? Have you set up a Twitter account? A Facebook fan page for your offering? Or have you posted some YouTube videos? Are you brainstorming ways to add new fans? Tweeting “exclusive offers”? Shifting your staff around in order to support these new efforts? And do your social media efforts feel like an “add-on” — yet another time-intensive activity on your already overwhelming marketing task list? Our advice is to STOP. Stop and rethink your approach to social media with a new perspective. Rather than focusing on being on more sites, adding fans or getting comments, instead zero in on ideas for engagement, influence and activation — and that all-important lever, trust. Are you publishing using social media? The Yellow Paper Series 3 Eric Weaver, Director of Digital Strategy DDB Canada, is a digital marketing veteran who has helped major brands build and extend their marketing efforts using digital and social channels. Since starting his marketing career in 1991 at America Online, Eric has provided...
Words: 3115 - Pages: 13
...No, the U.S Media did not cause the loss of the war because the American strategy from the start would have inevitably caused the loss of the war anyway; the U.S media just helped to speed up that defeat. The Vietnam War was the first televised war. According to the now retired Lt. Gen. Phillip B. Davidson "The war was literally piped into the living room, bedroom, and kitchen of most Americans”. Furthermore the former U.S. Commander in South Vietnam, General William C. Westmoreland noted that Modern technology "provided the press a means of indirectly involving the American public with the war on an almost hourly basis." Despite initially positive media coverage of the war, it soon became increasingly negative, in some cases falsely so. It has been suggested that the media coverage of the Tet Offensive was an exaggeration of the true course of events that helped shock the American Public. But did the media coverage of this major battle really change public perception leading to America withdrawing from the Vietnam War? With the outbreak of the Tet Offensive the Vietnam War had hit the urban areas and had subsequently become more reported on than at any other point previous in the war. Many of the Journalists had not experienced war at first hand to such a scale and were shocked by what they were seeing and the ferocity of the attacks. The surprise nature of the attack coupled with the warfare inexperience of many journalists present in Vietnam saw many of them change...
Words: 1195 - Pages: 5
...that technology is autonomous and also an independent factor that exists outside of society. Whats more it also states that technology causes social change as well as its development is linear and inevitable. On the other hand social shaping says that technology is social in origin and consequence, in addition audience demand, behaviour and feedback is what determines the development in technology. Both of these views are very extreme and therefore you could say that there is a medium that lies in between the two of these theories which is that change happens due to audience demand as well as the needs - such as profit - and control of the institutions. Many theorists that look into cultural change look into areas such as change that benefits the audience, change that has positives and negatives for the audience in what media in the online age offers. However there are so many theories that offer different perspectives that it is hard to actually find one single theory that offers a complete solution or conclusion to how the media in the online age has impacted culture and people globally. Firstly if we look into the idea of utopian theories, which is the idea that the development in the online age has now started to take down obstacles for audiences which has lead to greater opportunities of them. Jenkins came up with the term ‘participatory culture’ which is the theory that amateur people are now taking part in making professional products are sharing them to an audience. Examples...
Words: 1492 - Pages: 6
...Do you agree with the view that the British media conveyed fundamentally traditional values, and in doing so reinforced social conservatism during the period 1945-1959? Source 1 states that British media continued to convey traditional values between 1945 and 1959. The country had just come out of a war where traditional values were welcomed with open arms, so implementing the radical change of adjusting the media to the social quota, was not as popular or as well-executed as say, the US. Paul Swann wrote in 1987 that Hollywood had an egalitarian element that British films lacked. Hollywood was seen as revolving around the individual and offered hope to people in a collectivist culture. However, there were some changes, as some populist historians argue that the British had made some adjustments to popular demand in the early post war period, however Robert Chapman in 1992 complained that in order to maintain the same quality of radio, gave more money to programmes with a higher social class of listener, and a lower expenditure to those with a lower class listener. This however did not reflect on the statistics for each programme, as the working class were more likely to listen to the radio than the upper class. Overall, Source 1 says that British media reinforced social conservatism during the period stated above. Source 2 states that although some films were being produced in order to educate the British public to other cultures and living conditions to those which the white...
Words: 785 - Pages: 4
...“Post production is a real creative process”. In your own experience, how did post production enable you to explore media practices in your coursework? The brief for the task in the preliminary task was to create a short extract in which there are two lines of dialogue, an opening of a door at some point, all the while keeping to the 180’ rule and ensuring continuity is constructed. In the final piece the brief was slightly different as it was to construct an opening to a horror production, establishing both character and genre. We did this through camerawork, editing, mise-en-scene, and sound. We decided to make our piece within the supernatural sub-genre, in which two teenage boys search an abandoned house to test the tales of hauntings that have taken place over the years. Normal conventions have been reversed as we have male victims (protagonists) with a female antagonist. Post production was an important aspect of this as editing enabled us to construct continuity and add certain effects in order to make our piece look as professional as possible. To create a professional feel we added a camera overlay with reduced opacity to the handicam shots in order to create a more realistic look as if someone were using a hand held camera. We did this both in our preliminary task along with our final piece as we like the effect it created. A specific example of when it was used is within our final piece in the handicam shot of Alex and Fin walking through the dark hallway...
Words: 578 - Pages: 3
...Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Is social media marketing right for your business? * This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results. * There are many companies that think it's the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time. * Social media has a sequence of events that transpire...
Words: 3364 - Pages: 14
...WD TV Live Hub Media Center User Manual ® ™ Table of Contents 1 Important User Information . . . . . . . . . . . . . . . . . . . . 1 Important Safety Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 WD Service and Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Recording Your WD Product Information . . . . . . . . . . . . . . . . . . . . 3 Registering Your WD Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2 3 Product Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Features and Functions . . . . . . . . . . . . . . . . . . . . . . . 7 Features. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Connections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Power Button and LED Indicator . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Remote Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 4 Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Package Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Installation Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Operating System Compatibility . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Installation Procedure...
Words: 31379 - Pages: 126
...controls the media, controls the mind “ Jim Morrison Media Studies Course Outline Media Studies Core Concepts Media Studies Assessment Checklist COURSE OUTLINE “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent, and that’s power. Because they control the minds of the masses.” Malcolm X Mass communication to Everyone. Disseminating Information to a wide Audience. What is Media? The media is the means of mass communication, such as newspapers, magazines, radio, television and film. The media disseminates meaning to a mass audience. The word media is derived from the Latin “medium”, which means “an agency; or the way something is communicated or expressed”. What is Media Studies? Media Studies is the study of how meaning is created and disseminated through the media. The media that are studied are those of mass, rather than interpersonal communication, such as mobile phones. The media texts may be newspapers or magazines, television or radio programmes, cinema films, advertisements, music videos and websites. The range of media texts will cover fiction and non-fiction, such as Donnie Darko, Bowling For Columbine, The Simpsons, and Nike adverts. Media is a construct; messages are being mediated and a point of view communicated, even where the events seem at their most ‘raw’ and direct. This course will enable you to look at and...
Words: 1294 - Pages: 6
...Social Networking Argument Did you know spending too much time online and on social media is causing mental illness in children? Social media is taking over society to the point where one in 10 children now has a mental health issue, and a third of teenagers feel "low, sad, or down” at least once a week. It only takes a kid four hours or more a day in front of a screen to become mentally ill and the sad part is we all know kids spend way more than four hours a day in front of a screen. Childline, a free 24-hour counselling service for children and young people stated, “Number of calls to ChildLine about online bullying, suicidal thoughts, and self-harm has soared in recent years, mostly about cyberbullying on social media” (Mirror.co.uk)....
Words: 1890 - Pages: 8
...Majoring in Media Studies Media Studies is an exciting academic field that explores everything having to do with communication, journalism and entertainment, including mass communication, electronic media, online media, film, and television. In your Media Studies classes, you will approach topics from varying perspectives, and take classes in many different departments. For example, you might take an English class that focuses on literature and popular culture, or a history class that focuses on the rise of the modern city. In the second semester of your senior year you will focus exclusively on your senior research project. Other classes might bring you to the Psychology, Economics, or Political Science departments, just to name a few. Prerequisites Before you can officially declare yourself a Media Studies major, you need to complete these four courses, drawn from four different academic departments: Media Studies 101: General Media Studies History 200: North American History Since 1860 Political Science 101: Introduction to Politics Sociology 101: Introduction to the Social Sciences It is possible to substitute another introductory social sciences class for Sociology 101, although you need to submit a formal request to your Media Studies adviser before class registration. In order to allow enough time to complete your upper-level courses, you need to complete all prerequisites by the end of your sophomore year. Core Courses The four core courses of the Media Studies curriculum...
Words: 513 - Pages: 3
...Use of Social Media in Recruiting Think about the things you do when applying for a new job – anything from perfecting your cover letter and resume prior to applying to dressing nicely for the interview. You do everything you can to present the best version of yourself to the potential employer that you’ll be meeting with. But have you thought to prepare your social media accounts, too? With the rising usage of social media, “…it’s no surprise some recruiters and hiring managers are tuning in” (Smith) – but should it be used in the recruiting process? In Favor There are many pro’s to using social media when recruiting new talent – here I will discuss four points that you may not have considered before. First, social media allows the employer to see a more genuine version of the candidate, and that doesn’t always mean bringing light to negative attributes. A CareerBuilder survey found that 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job (Smith). Websites like LinkedIn allow professionals to present their resume, showcase their interests and volunteer work, present more casual recommendations and endorsements that may not have a place in a resume, and show what professional organizations someone belongs to – all things that are important to understanding who a person is, but not things that will always come up in an interview. Second, social media gives employers the opportunity to target specific job...
Words: 2367 - Pages: 10
...David Taylor Managing Partner Can social media show you the money? www.thebrandgym.com Can social media show you the money? About the research The first part of the research was with over 100 senior marketing professionals across Europe, Africa, Asia, the USA and Latin America, covering a broad range of sectors. In addition, we did research with 1000 consumers each in the UK and USA, to compare their actual use of social media* with how marketers think they use it. Read on to see how wrong most marketers are! We have brought to life the findings with examples from our work on brandgym projects, and through interesting case studies we have come across in our blogging and book writing. * To clarify, this study focuses on the creation of content using social media (e.g. Facebook pages, Twitter feeds) and not online advertising on social media sites. In this, our 6th global survey, we ask “Can Social Media Show you the Money?”. The brandgym partners Introduction Social media is a red-hot topic today. Social media is sexy, shiny and new. And it’s also a bit scary, with headlines screaming that the whole world of marketing is changing, and that ‘old’ media like TV advertising is dead. However, data on the brand and business building effects of social media is thin on the ground. We felt it was time to cut through the hype and hysteria around social media, to better understand the role it can play. We wanted to find out: “Can social media show you the money?” How social is your brand...
Words: 3279 - Pages: 14
...is busy and you try to keep up with your family and friends. What better way than social media? Most people use things like Facebook, twitter, Myspace, emails, and Skype. When your single and looking to date or a way to meet new people you also use social media, such as eHarmony, match or other dating sites. Social media has made it very easy, and plays a big role in our lives every day, but does it affect your personal relationships? How did the world communicate before cell phones, internet, and e-mail? We used a land line to call people if we wanted to talk. We used the postal services and sent thing though the mail. If something was really important we faxed documents. If you wanted to meet new people you went out and socialized. Many decades of people communicated and had relationships without social media. Before social media if you wanted a job you went out and went job hunting. Now if you want a job you just pick up the computer and look at sites online. You fill out applications on line and wait for the phone calls. The new age of social media has made socializing very easy, but do you really know who is on the other end of the message you just sent? Social media is a new way to get information from people and use it for other things. You have been talking to this guy for six months, and you believe that you are in love. Now this guy is asking you to send him money, so you send him some money just to find out you have been talking to a girl. Social media has made it...
Words: 2694 - Pages: 11
...University of Phoenix Material Mass Media: Development and Literacy Mass Media Developments in American Culture Place the following examples of mass media in the order of their appearance in American culture, from 1–4, in in the table below. Next, write a 250- to 350-word summary describing how each example of media affected American culture. Examples of Mass Media: • Television • The Internet • Print Newspaper • Movies |Examples of Mass Media |How did they affect American culture? | |1. Internet |Mass media affect American culture by allowing you to get a different point of view or | | |perspective from the people around you or across the world. When pertaining to the internet | | |you are able to connect with loved ones or family members across the country or even the | | |world through social media sites. Since the internet is so assessable to basically everyone | | |with the use of their smart phones it makes it very easy to look up anything at your | | |fingertips. You can use this for anything when wanting to find something. You are able to | | |look...
Words: 724 - Pages: 3
...Dear Skeptical Person, I am writing to you in the name of all students that have studied media, are studying media, and will want to study media. I am writing to you to try and change you point of view regarding this field that you consider ‘useless’ or ‘a waste of time’. Moreover, I am writing to let you know the reasons why media plays a huge role in our day-to-day lives and why it is something worth studying. You may argue for subjects such as Math, Physics, History or English Literature. I want to prove you wrong and also to help you understand that with the evolution of the society comes an evolution in the way we think and in what matters to us. Who am I? It is not relevant, so I consider myself as the voice of the people who you spent...
Words: 1090 - Pages: 5
