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Media Consumption Habits

In: Film and Music

Submitted By rammshiva
Words 7891
Pages 32
FILM MEDIA CONSUMPTION HABITS AMONG YOUNG POPULATION IN URBAN AREA

Abstract This article seeks to demonstrate how the factors like internet, globalization and growth in technology changed the youth mindset towards consumption of Films & TV, the big question behind this issue is that how far these changes in media helping Film & TV industry, it actually depends lot of attributes. The research is the fine way to analyze this issue, research with the youngsters who are accounted to large no in the total viewership. By doing the research we can identify which important factor drives them to make decisions in media consumptions such as behavior, flavor, environment, technology, and modernization economic growth. By comparing the result with current scenario we can find out some interesting conclusions, which will help us to understand the media business well.

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INDEX
S.No 1 2 3 4 5 6 7 8 Particulars Introduction Indian Entertainment & Media Industry Literature review Methodology Research Instrument Data Analysis Conclusions Limitations Page No. 03 04 07 09 10 15 49 50

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Introduction
We all watch TV, read newspapers and magazines, and we also go to see films. These are different types of communication with our fellow human beings. Beyond the physical requirements of food and shelter, man has now another fundamental need that is the need to communicate. The urge for communication is an important one and in our contemporary civilization, it has become necessity for survival. Films are considered to be an important art form, a source of popular entertainment and a powerful method for educating or indoctrinating peoples. The visual elements of cinema give motion pictures a universal power of communication. In India films are the main source of entertainment since it commercially started from the 1940‟s, since then Indian films have been keep on growing in...

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