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In business networking and communication, social media plays a very important role. Almost all the businesses have presence on social media sites. Social media has changed the way the businesses communicate with their customers. Social networks which are consumer focused have a significant part to play in the networking and communication process of business. Through the social media networks, the businesses can create real connections with their customers. The extinct of benefit the social media networks and its tool can provide depends upon how effectively they are being used by the organisations. Social media tools if utilised effectively and smartly can provide the business with real benefits in terms of building effective communication …show more content…
In order to figure out the kind of content that should be place for the audiences in order to capture their attention needs considering a number of areas. These areas include considering the interest of the social media target audiences and placing the right content for capturing the attention of audiences. If the organisation has followers which are spread over thousands of accounts on twitter, identifying areas of interests can be quite difficult. To jump start your search, Nexalogy is a good social media tool. This app helps the social media managers in analysing the most talked about topics of their audiences. To analyse the interest of audiences on twitter, an organisation can start with viewing the top 10 hash tag results in the form of list in the twitter network of the organisation. The interests can also identified by analysing the tag cloud that establishes connection between the topics. This tool also helps the managers in learning more about their networks including ranking of most re-tweeted tweets, most active and engaged users (Huddart, …show more content…
It is also vital for the social media manager to plan and publish diverse range of interesting and diverse content in order to engage the social media followers. On the internet, there are many resources for the organisation to frequently share the interesting and informative content with the audiences. The social media managers can set up an RSS feed in order to get instant updates from the preferred publishers. RSS also enables the process to be further streamlined by setting up RSS reader in order for direct delivery of content to your social media management client. Hootsuite provides a quick way to review RSS feed in the hootsuite dash. For helping the organisation for efficiently filtering the content, the hootsuite syndicator provides the organisation with the robust feature that helps the organisation in rich filtering, tracking and monitoring social media tools. The hootsuite syndicator also helps the organisation to track the content which has already been published and sheared in the past in order to avoid the repetitions. Thus with advance filtering and monitoring, the hootsuite syndicator helps the managers to track efficient social media tools and to keep the audience intact by sharing new contents (Conde, et al.,

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