Premium Essay

Media In Social Media

Submitted By
Words 1012
Pages 5
In business networking and communication, social media plays a very important role. Almost all the businesses have presence on social media sites. Social media has changed the way the businesses communicate with their customers. Social networks which are consumer focused have a significant part to play in the networking and communication process of business. Through the social media networks, the businesses can create real connections with their customers. The extinct of benefit the social media networks and its tool can provide depends upon how effectively they are being used by the organisations. Social media tools if utilised effectively and smartly can provide the business with real benefits in terms of building effective communication …show more content…
In order to figure out the kind of content that should be place for the audiences in order to capture their attention needs considering a number of areas. These areas include considering the interest of the social media target audiences and placing the right content for capturing the attention of audiences. If the organisation has followers which are spread over thousands of accounts on twitter, identifying areas of interests can be quite difficult. To jump start your search, Nexalogy is a good social media tool. This app helps the social media managers in analysing the most talked about topics of their audiences. To analyse the interest of audiences on twitter, an organisation can start with viewing the top 10 hash tag results in the form of list in the twitter network of the organisation. The interests can also identified by analysing the tag cloud that establishes connection between the topics. This tool also helps the managers in learning more about their networks including ranking of most re-tweeted tweets, most active and engaged users (Huddart, …show more content…
It is also vital for the social media manager to plan and publish diverse range of interesting and diverse content in order to engage the social media followers. On the internet, there are many resources for the organisation to frequently share the interesting and informative content with the audiences. The social media managers can set up an RSS feed in order to get instant updates from the preferred publishers. RSS also enables the process to be further streamlined by setting up RSS reader in order for direct delivery of content to your social media management client. Hootsuite provides a quick way to review RSS feed in the hootsuite dash. For helping the organisation for efficiently filtering the content, the hootsuite syndicator provides the organisation with the robust feature that helps the organisation in rich filtering, tracking and monitoring social media tools. The hootsuite syndicator also helps the organisation to track the content which has already been published and sheared in the past in order to avoid the repetitions. Thus with advance filtering and monitoring, the hootsuite syndicator helps the managers to track efficient social media tools and to keep the audience intact by sharing new contents (Conde, et al.,

Similar Documents

Premium Essay

Social Media

...About Social Media Social media websites and applications allow users create online communities to share content, such as videos, personal messages, pictures, ideas and other information about themselves. Most forms of social media accept individual users as well as organizations, such as businesses and nonprofit groups. A business's social media profile may include links to its website, contact information and pictures of products or services the business offers. Marketing Businesses are constantly finding new ways to implement their marketing strategies through social media. Prior to the development of social media platforms, businesses relied on fliers sent through the mail, television commercials and word of mouth. While these marketing tactics are still useful, businesses can now use social media to instantly inform consumers about sales, the arrival of new products and exclusive promotions. Consumers can connect with their favorite retailers online to stay informed about new developments. Communication Social media also affects the way many retail businesses communicate with their customers. Instead of calling the store, writing a letter or sending an email, many customers prefer to communicate with a business using its social media profile. Customers may send private messages to the business, or they may post information publicly. Customers use social media to provide both positive and negative feedback about products or customer service. If a customer posts this......

Words: 1944 - Pages: 8

Premium Essay

Social Media

...GOALS AND STRATEGIES OF SOCIAL MEDIA MARKETING Good morning, how was your night? Or how are your family members are usually the most common conversation on phone calls. However when social media came into existence, it provides other avenues where these and other conversations can occur. Apart from having conversations with friends and loved ones, social media provide new opportunities for businesses to market their good and services. The question now is what is social media, what role does it play in marketing, what are the goals and strategies of social media marketing. Before social media came into existence, television commercials, bill board and news paper advertisement are the main marketing strategy. Unlike the past, traditional marketing strategy such as television commercials and newspaper advertisements do not give much impact to the customers these days (Or, 2010). Social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, co-create, discuss, and modify user-generated content.( Jan H. Kietzmann*, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre 2011). Social media allows people to be more connected than ever before and the mediums available for marketing are Changing rapidly as new technologies are becoming more available. Social media has become the method of statement in the 21't century, enabling us to express our belief, ideas and manner in a absolute new way. (Saravanakumar...

Words: 1413 - Pages: 6

Premium Essay

Social Media

...October 30, 2014 Social Media-Cause and Effect Much controversy revolves around the idea of social media. Some claim that altogether, social media benefits society by helping connect people in an easy, hassle-free way. Others argue that social media is a distraction and a waste of time. Regardless of whether social media can be considered good or bad; it has and continues to have multiple effects on our society. Social media continues to revolutionize, shape, and change our society’s basic functions, including the interaction between society members, the promotion and advertisement of products, and the altering of individual privacy. Technology is always changing, so the cause and effect it has on our society is vast and diverse. Communication plays a vital role in society, and social media continually constitutes to change in the way we communicate. Facebook, Twitter, Instagram, Snapchat, etc., are all examples of social media that affects each of us, or whether we have an account or not. Society’s ways of communicating is growing rapidly, and Facebook has become one of the greatest examples to support this. Shilpa Shanbhag stated, “Facebook became the most popular social network in India in the week ending July 10, 2010 with a 24.69% share of all visits to social media sites. It has grown to a 32% share in October 2010, and the share has since increased to 34.66% in the week ending November 20, 2010.” The growth rate does not represent the communication change,......

Words: 1002 - Pages: 5

Premium Essay

Social Media

...Social media is, “the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration” (Rouse). Platforms for social media include Facebook, Tumblr, Vine, Twitter, etc. Many new social media sites are becoming popular every single day. Businesses use social media for many reasons. Many businesses create a personal Facebook or Twitter page which makes the consumer feel closer to the company; therefore the consumer feels like their opinions can be seen as well as heard. Businesses also use social media to promote themselves and their products. For example, the Super Bowl is an important time for social media. Many companies will take to Twitter to post witty slogans, or create buzz for their product. One instance from this year was Esurance, who gave consumers a chance to win $1.5 million dollars just by tweeting the hashtag “#EsuranceSave30”, making Esurance the most-tweeted brand of the Super Bowl. There are many advantages as well as disadvantages to companies using social media as a marketing tool. One advantage is that marketing in social media creates buzz for the product and reaches customers that otherwise might not have even known that product existed. Another advantage is being able to reach the customers easily. If a customer has a problem, or just wants to praise the company for a job well done, social media makes it simple for the business to swiftly and effortlessly interact with the......

Words: 551 - Pages: 3

Premium Essay

Social Media

...SOCIAL MEDIA 2 Social media networks have become the number one sources for individuals to use throughout the world. The three different social media networks that will be discussed are Google, Facebook, and Twitter. Google is a popular organization that uses advertising technology, wb apps, internet analytics, browser and operating system development. Google has been mainly used for its web search engine and for people to track his or her interests. It is also used to help advertisers to sell merchandise to the public and other services that the public may be interested in. Facebook is used for individuals to keep in contact with family, friends, co-workers, classmates, and it can also be used for businesses to market their products and services with the public. Individuals can create his or her own profile and add old classmates, family, and friends to his or her own page so he or she is able to stay in contact with those individuals. A business can also create a profile that is used for a business to promote their products and services. Twitter is used to connect businesses with future customers, for businesses to share information with individuals who are interested in the products and services, to build a relationship with customers and partners, and gather information and feedback. Twitter is a network used for gathering......

Words: 914 - Pages: 4

Free Essay

Social Media

...Running head: SOCIAL MEDIA Social Media: Managing it from a Legal Perspective Angela Leon Professor Daniel Smith LEG100-Business Law I February 2, 2013 Social Media: Managing it from a Legal Perspective Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. The four characteristics of a legally astute manager, include an acceptance of how important the law is to the success of the organization, a proactive attitude toward legal issues and regulations the ability to use informed judgment when faced with decisions involving legal implications, and having the knowledge of specific laws, regulations, tools and resources. A social media marketing manager must be specific in these qualifications due to the fairly new concept of social media when comparing it to other avenues of marketing like television, print and radio. It is important for a social media marketing manager to understand the current laws that affect his company in regards to customer privacy, data mining, taxation and interstate commerce. This manager must take responsibility in understanding and following the various regulations involving his specific industry. This responsibility will be characterized by taking a proactive approach in conducting researching, working with the business's legal......

Words: 1268 - Pages: 6

Free Essay

Social Media

...Social Media LaChina McClain Professor Smallwood LEG 100 May 4, 2013 Facebook is a very popular social media site where users can share their ideas and feelings about events in an open atmosphere. These ideas are known as “statuses”. Additionally, the site is used to share pictures, videos, and other points of individual interest with the rest of the world or just a selected few. This is totally up to your personnel preferences. A growing trend is using Facebook as a social media marketing arena. There are several home-based and populated sites that are dedicated to the sale of items or services. It is through this newly established media power, that many entrepreneurial individuals have been able to establish themselves a social media marketing giants, and have gained much attention and income from being able to do so. This new ability is just a start of the technological marketing revolutions. Last year, 73 percent of Fortune 500 companies were active on Twitter, while more than 80 percent of executives believed social media engagement led to increased sales (Savitz, 2012). Social media has gained so much notoriety that “the average return on social (media) engagement was calculated to be between 3-5% (Walker, 2012). The most engaged businesses are reporting a calculated 7.7% business impact specifically from social (media) engagement, which is four times the performance of the lowest performers who only achieved a 1.9% estimated return” (Walker, 2012). ......

Words: 1558 - Pages: 7

Premium Essay

Social Media

...Few people will have failed to notice the recent emergence of social media—especially much-publicized applications such as Facebook, Twitter, YouTube and Wikipedia. Even the most casual of internet users will now be aware of the notion of social network sites and blogs, maybe even wikis and virtual worlds. Since being declared Time Magazine‘s ‘Person of the Year’ at the end of 2006, social media have come to dominate the ways in which digital technology is now used around the world. Of course, there are distinct geographical and cultural variations within this global adoption—whereas people in the USA may log on to Facebook and Twitter, Chinese users are more likely to access Renren and NetEase. Yet in all these guises, the general principles of social media remain the same. These are internet applications that rely on openly shared digital content that is authored, critiqued and re-configured by a mass of users. Social media applications therefore allow users to converse and interact with each other; to create, edit and share new forms of textual, visual and audio content; and to categorize, label and recommend existing forms of content. Perhaps the key characteristic of all these social media practices is that of ‘mass socialization’—i.e. harnessing the power of the collective actions of online user communities rather than individual users (see Shirky, 2008). The growth of social media over the past five years has transformed the ways in which the......

Words: 529 - Pages: 3

Premium Essay

Social Media

...Salient Points - The salient points of this article are the following: • Even though employees misuse social media, it can be a powerful tool that companies can use to promote ethical practices and culture. • Having a salient social media policy and training employees can change behaviors while improving compliance and reducing risk. • CPR (communicate, prepare, and review) is essential. o Communicate – Have a clearly printed document so employees know its OK to post the company logo on Facebook o Prepare – Train and educate staff o Review - Use Internet/security monitoring to determine whether the policy is working • If a company decides not to be active on social media, the employees should be trained to use the tools, especially the privacy settings and have a cogent argument on the reasons. • Companies should think broadly about social media, setting up a “full-blown” Facebook or Linkedln page for ethics isn’t necessary. Companies could create a company blog, host internal webinars, and use Facebook to share positive stories externally. Author’s Conclusion The author, Pamela Babcock, stated that almost three out of four social networkers spend at least some of their workday on social networking sites and social networking isn’t just for the young. Her conclusion is that social media or networks can help business leaders, human resources, and ethics professionals improve the workplace culture. But the companies need a policy that is very clear about what is...

Words: 428 - Pages: 2

Free Essay

Social Media

...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the......

Words: 75126 - Pages: 301

Free Essay

Social Media

...Assignment 1: Social Media Medina 1 Prof: LEG 100: Business Law 1 July 25, 2013 Medina 2 A few years ago I jumped on the social media bandwagon after being introduced to it by my father. I was always a little skeptical about social media because of all negative that I had heard about it. Now, I love it because there is a lot of positive about social media as far as I am concerned. Social media is an asset to marketing, and it is fun for personal use as well. I am fan of Facebook so I will discuss how it can direct consumers to a better source of purchasing. A Legally Astute Marketing Manager According to our text a legally astute manger has four components; a set of value-laden attitudes about the importance of law to the firm’s success; a proactive approach to regulation and legal issues; the ability to exercise informed judgment when managing the legal aspects of business; the appropriate use of legal tools and context specific knowledge of the law (Bagley, 2013, p. 11). The legally astute social media marketing manager has to take those components a step further. The legally astute social media marketing manager must embrace social media and its networking power to drive sustainable change in......

Words: 1604 - Pages: 7

Premium Essay

Social Media

...What is Social Media http://en.wikipedia.org/wiki/Social_media#Impacts_on_history_and_memory Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange ofuserHYPERLINK "http://en.wikipedia.org/wiki/User-generated_content"-generated content."[2] Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals Social media differentiates from traditional/industrial media in many aspects such as quality,[4] reach, frequency, usability, immediacy, and permanence.[5] There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011 Social media technologies take on many different forms......

Words: 2508 - Pages: 11

Premium Essay

Social Media

...Introductory Paragraph Generation X: The role of social media in schools these days Annotated Bibliography No matter where you go it’s everywhere. The use of social media is an everyday thing, used so regularly now that people as prestigious as the President of the United States have been known to “tweet” what’s going on in the oval office. Social media can sometimes be hard to define since the term gets tossed around so freely in today’s vocabulary. But for the most part social media can best be described as any form of online communication whether it’s Facebook, twitter or Instagram (3 of the most noteworthy) etc., that is used for networking or posting about one’s personal life. These online communities allow the user to blog and share any information about themselves and in worse case scenarios some information that isn’t intended to be shared can be leaked and spread within a matter of minutes to any online audience or database. It seems as though the younger generation uses social media as a means of self-expression and picking up the phone for its intended use to make a simple call is outdated. Social media has brought about a lot of change and the rise of just bullying in general, has been growing. The use of social media has allowed today’s generation x to participate in the ugly side of the internet littered with provocative photographs of young teens and other negative aspects of social media such as cyber bullying have manifested, and also the lack of......

Words: 329 - Pages: 2

Free Essay

Social Media

...Social Media Abstract Social media is a worldwide trend in today’s society. There are many different types of social media around the world. Different people can use social media for different reasons that could be beneficial to them. This paper will show how social media sites have become large in people personal and professional spaces. Social media is a worldwide trend in today’s society. There are many different types of social media around the world. For example, Facebook, Twitter, and instagram are three of the leading social medias with constantly users making updates and postings. Mobile applications are convenient for users to have access to. Different people can use social media for different reasons that could beneficial to them. According to Lorenza-Romero, Alarcon-Del-Amo and Gomez-Borja, real purpose of social media is to classify users based on their contact information to create the ability to locate them. In today’s world of technology, social media play an important role in keeping different societies connected and building personal and business relationships. The development of social media has come a long way since the internet become popular. The idea of social media is to keep people of similar backgrounds and interests connected with each other even while I different places. Social media can help people......

Words: 649 - Pages: 3

Premium Essay

Social Media

...Social Media Marketing Tracie Simmons Contemporary Business BUS 508 Dr. Laura Jones Strayer University August 23, 2012 Social Media Social media is best understood as of new kind of internet based media, where human beings discover, read and share news and information and content. Using online technologies and practices, people can share their insights, opinions, experience and perspectives taking different forms of social media including texts, images, pictures, audios and videos. There are different types of social media, but mainly it is divided into six different types including social network, wikis, blogs, podcasts, forums, content communities, and micro blogging. MySpace, Facebook, Bebo, Wikipedia, Apple iTunes, Flickr, YouTube, Twitter, etc. are the few examples of social media sites. Social media is much cheaper than traditional media, enables everyone to publish, share and access information. Looking to the higher investment in industrial types of media, private sector individuals now concentrated towards the social media to publish the information of the companies in a less formal ways that has been traditional in press releases, newsletters, and brochures which can helps the organization to give a human face and voices to the mass public. Social media becomes a very effective ways to build strong networks of individuals and relationship with them. In today’s business environment, social media is becoming more and more popular as marketing tools, where......

Words: 2830 - Pages: 12