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Media Influence

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The Influencing Machine
Within the last fifty years, the world of technology has advanced considerably, namely the media. First there was the telegraph, then the radio, the newspaper, magazines, the television, and finally the internet. Today’s society is one that depends on technological communication to keep up with school, work, and relationships. Most people wake up and read the newspaper or watch the news, then spread the knowledge they learned with family, friends, and coworkers. Most of our decisions are based on the things we see and hear in the media. We rely on the media to get the current news and facts about what is important and what we should be aware of. We put our trust in the media as an authority to give us news, entertainment and education. However, the influence of mass media on children and teenagers and society is such a widespread and controversial issue that we should be aware of it. Magazines and television constantly expose young people to images of violence, drugs and alcohol, sex, and celebrities. A child is reportedly exposed to about 40,000 ads of such criteria a year. We are taught at a young age that these things are bad; however, the media companies know that these things sell. Unfortunately, the things that sell corrupt children and teens every day.
The influence of media on children and teens extends to health related issues. Television has the power to educate on nutrition and exercise. However, it can influence viewers to make poor food choices or to overeat. Excessive television viewing can result in inactivity which obviously contributes to weight gain and poor fitness. Children are specifically targeted by some advertisements and are even more vulnerable than adults to their influence. Girls who pore over magazines adorned with pictures of super thin and beautiful models are more likely to develop low self-esteem or even an...

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