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CLT 209 Final Essay
Discuss the impact of media on gender identity.

Madalen Smith
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Who are we? Who do we want to be? These are questions that have plagued people globally since the beginning of time. Our whole life is dedicated to developing our identity- one that we are happy with and feel reflects whom we are inside. But what influences our identity? And to what extent? We are constantly interacting with media. Subsequently we are continuously absorbing meaning and information whether we realise it or not. This essay focuses on gender identity and the impact the media can have on it. As individuals grow and seek to cultivate and define their identity, is media influencing their thoughts and views? This essay seeks to show that whilst media does in fact play a vital role in how individuals and society view gender the final decision regarding ones gender identity, is something that comes from within. Media both presents ideas and reflects societies already held values. Media does impact on what we view as acceptable for each gender, and what an individual may feel is the norm for their gender, but only to a certain extent. Ultimately gender is something that is felt within the individual and cannot be manipulated by outside things.

Media plays a significant role in contemporary societies everyday life. The rapid technological developments that have taken place during the twentieth century has resulted in media becoming prevalent in almost all daily aspects of life. (Cinque, 2012, p 8) In the past media was easily defined, consisting of four key media industries including print, broadcasting, music and cinema. Developments in technology have seen an insurgence of new forms of media, identified as ‘new media’. Cinque (2012, p 13) identifies new media as content that is created, stored or retrieved in digital form. New media consists of forms such as

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