...Media Literacy I have advocated for 30 years that, in order to preserve our democracy and protect ourselves against demagogues, we should have courses in schools on how to watch TV, how to read newspapers, how to analyze a speech – how to understand the limitations of each medium and make a judgment as to the accuracy or the motives involved. (Cronkite) Media’s influence on society is powerful and far-reaching because they introduce us to new and different images that affect our personalities and perceptions of the world we live in. A report by the Free Expression Policy Project has shown that media glamorize violence, sex, drugs, and alcohol; reinforce stereotypes about race, gender, and class; and prescribe the lifestyle to which one should aspire, and the products one must buy to attain it (Hines and Cho 2). If society wants to correct these negative influences of media, Walter Cronkite’s message on the need for media literacy is therefore imperative. Media literacy, defined by AMLA as the ability to access, analyze, evaluate, and communicate information in a variety of forms, will empower us to be both critical thinkers and creative producers of a wide range of messages using image, language, and sound (Center for Media Literacy). By becoming media literate, it is hope that we will have a better understanding of ourselves, our communities, and our diverse culture. To showcase the importance of media literacy, analyses of news and commercial media are...
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...University of Phoenix Material Mass Media: Development and Literacy Mass Media Developments in American Culture Place the following examples of mass media in the order of their appearance in American culture, from 1–4, in in the table below. Next, write a 250- to 350-word summary describing how each example of media affected American culture. Examples of Mass Media: • Television • The Internet • Print Newspaper • Movies |Examples of Mass Media |How did they affect American culture? | |1. Internet |Mass media affect American culture by allowing you to get a different point of view or | | |perspective from the people around you or across the world. When pertaining to the internet | | |you are able to connect with loved ones or family members across the country or even the | | |world through social media sites. Since the internet is so assessable to basically everyone | | |with the use of their smart phones it makes it very easy to look up anything at your | | |fingertips. You can use this for anything when wanting to find something. You are able to | | |look...
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...to this progress as bounded by technologies, the generation is conceived to be known now as generation “M”. Media as the core of this generation is delivered such that it remarkably influences greater people globally. It is one of the most dominant forces as its messages are decoded by the youths which lead them in shaping their own perceptions. Research studies showed 2/3 of toddlers view television daily for 2 hours, and kids and teens view television daily for 4 hours plus 2 hours exerted for staying on a computer (www.articlesphere.com, 2010). New Generations Philippines (2009) revealed that 63 percent of children aged 7 to 14 years old regularly use the Internet (play games, watch videos, or access information for school requirements). About 62 percent of kids in that age group (13 to 14 years old) go online to access social networking compared to the 44 percent of users aged 11-12 years old. 43 percent of pre-teens also use the Internet for instant messaging. An alarming truth may be set with this situation; that an average Filipino child who reaches age 18 would have spent 16,000 more hours or a total of 667 days or 22 months watching TV than attending school (www.gmanews.tv). Hence, media literacy should be carried among the youths that this may be used to teaching-learning process. Hobbs (2004) indicated that students are growing up in a world saturated with media message yet, they receive little or no training in the skills of analyzing or...
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...Jump to Navigation View your Cart Main menu * Home * Our Story * Blog * Store About 21st Century Skills * What are 21st century skills? * What are learning skills? * What are literacy skills? * What are life skills? * How can I teach 21st century skills? What are literacy skills? Literacy skills help students gain knowledge through reading as well as using media and technology. These skills also help students create knowledge through writing as well as developing media and technology. Information Literacy Students need to be able to work effectively with information, using it at all levels of Bloom's Taxonomy (remembering, understanding, applying, analyzing, evaluating, and creating). Information literacy involves traditional skills such as reading, researching, and writing; but new ways to read and write have also introduced new skills: * Consuming information: The current excess of information requires students to gain new skills in handling it. When most information came through official publications like books, newspapers, magazines, and television shows, students encountered data that had been prepared by professionals. Now, much information is prepared by amateurs. Some of that work is reliable, but much is not. Students must take on the role of the editor, checking and cross-checking information, watching for signs of bias, datedness, and errors. Students need to look at all information as the product of a communication...
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...they are exposed to through media instead of simply living healthfully as they try to copy what they see as desirable in the media and are therefore losing their individuality. Annotated Bibliography: Alexandra Ossala (2010). The Media's Effect on Women's Body Imade. New York: Hamilton College. In this article, Arielle Cutler, explores the emphasis that woman have on how they view themselves, beauty standards set by society, how body image is impacted by the media and the impacts of all of this on young women. It goes on to explain how she spent a summer exploring the efficacy of media literacy programs to use as a solution to the cycle of media affecting women and their body image. Arielle Cutler's findings are that the cultural standards in American society believes that the beauty standard is to be thin. Cutler explains that there is great concern for this as being thin is accepted over being average and that the norm of being thin is obsessive and unhealthy in American society. A study of girls, whom are European American and African American that are ages 7-12 years, when the media exposure is greater, such as television, they are more likely to have an eating disorder one year later and have a standard body image of being thin instead of average. The main people affected by higher exposure to media about body image are adolescent girls. As people are more aware of the effect that the media has on beauty standards and body image literacy programs have been started by...
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...In this day and age of a pervasive mass media and seemingly a new social media outlet that is invented every month, the proliferation of information is all around us. Despite all of the advances in technology in the delivery of information, it may surprise you to learn that one in every five people on this planet are illiterate, two thirds of that number being women. Reflecting on this alarming statistic and Deborah Brandt’s essay on “Sponsors of Literacy”, I thought about what influences us to strive to learn how to read and write. Deborah Brandt refers to literacy sponsors as, “any agents, local or distant, concrete or abstract, who enable, support, teach, model, as well as recruit, regulate, suppress, or withhold literacy-and gain advantage...
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...surrender or to give up. That is a universal to all people regardless of a language barrier. When I think of visual literacy I immediately think of what I see and how I interpret what I see. Adding visual literacy to business now mean interpreting what I see while engaging with others. After breaking down what I think visual literacy is I can draw a educated conclusion that I agree with the text book more than Brian Kennedy’s video. The text book states that “a group of vision related competencies a human being can develop by seeing, and at the same time, having and integrating other sensory experiences… to communicate with others… and comprehend and enjoy visual communication” Visual Literacy learning to see William Ryan Copyright © 2012, Bridgepoint Education, Inc. That definition seems to hit it right on the head whereas in Brian Kennedy video he explains visual literacy as “the ability to construct meaning from images”. Mr. Kennedy definition seems to be missing important aspects when used in a particular subject. Taking what you can see and not only get meaning but relate that meaning to the subject at hand with your peers would be a more complete definition. The text book definition would be more accurate in today’s world. Being able to comprehend which is to understand what you see and discuss your understanding with other’s for class, on any social media site can help you engage in an informative discussion. Having a full understanding can also be self-pleasing and...
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...Musical Literacy: The Stuff of Genius Keith Rulli COM 156 December 7, 2012 Karen Nowak Musical Literacy: The Stuff of Genius Literacy is the ability to read and write, which implies knowledgeability and capability of exercising one's ability through comprehension and expression. It is developed through learning and training in the intellectual and formal standards of a language. It is not a natural talent or innate capacity, therefore, it is not to be underestimated in importance. Standard, or formal English, differs from substandard, or informal English, as well as broken English and slang, because it is contrained by formal rules and elements. Language of a higher caliber is of greater worth because of its sophistication which breeds sophistication. People with a feebly sentimental attachment to their own nature and its affections may be complacently stifled from pursuing a sophisticated consciousness. Fluency and literacy are not the same. Fluency only requires a degree of understanding that gives one the ability to easily and readily express oneself. Often, illiterate or borderline illiterate individuals are able to speak and understand the English langauge in a basic way. People who speak the same language often speak different dialects identifiable by characteristic nuances. The concept of musical literacy is one that many people are unfamiliar with. Musical literacy is partially an understanding of the notation system that enables one to read notes...
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...Human Computer Interaction Contents 1:Human Computer Interaction .....................................................................................................1 2:User's Classification Based on Literacy .....................................................................................1 2.1:Functional Illiterate .....................................................................................................1 2.2:Absolute Illiterate .........................................................................................................1 3:Interfaces for Absolute Illiterate...................................................................................................2 3.1:Visual Aids..............................................................................................................2 3.2:Audible instructions. ...............................................................................................2 3.3:Easy Navigations.....................................................................................................2 3.4: Text Free User Interfaces. ......................................................................................2 3.5:Combination of Visual and Audible instruction......................................................3 4:Recent Works for Illiterate ..........................................................................................................3 4.1:SmartPhone Application for Farmers ....
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...2.0 Defination Read phonetically Dictionary - View detailed dictionary Government Transformation Programme (GTP) is the blueprint in Malaysia and designed to provide all Malaysians access to improved public services irrespective of race, religion and region. GTP was devised in accordance with the principles of 1Malaysia, People First, Performance Now. 3.0 Objective 1. To transform the Government to be more effective in it delivery of services and accountable for outcomes that matter most to the rakyat. 2. To move Malaysia forward to become an advanced, united, and just society with high standards of living for all. This is in line with the national mission of achieving Vision 2020 – for Malaysia to become a fully developed nation. 4.0 Strategy Dato Seri Najib Tun Razak (Prime Minister of Malaysia) introduced a series of Key Performance Indicators (KPIs) in order to measure and improve the efficiency and quality of government services as well as realizing the 1Malaysia concept. KPIs were implemented to ensure the public satisfaction which is they are satisfied or not about the government’s service and whether the government had solved their problems. Dato Seri Najib Tun Razak has identified six major policy areas in which KPIs will play an especially important role in improving the effectiveness of the Malaysian government. These are known as National Key Result Areas (NKRAs). Challenges within each area have been divided into...
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...concerns which is known to be an essential part of developing globally-competitive and productive citizens. To achieve this, one of the best ways to build a strong foundation of technological literacy is to implement the use of digital media in schools to assist the teaching-and-learning process. Technology in classroom serves as a great partner of teachers to deliver a complete package of standard teaching. Learning process equipped with various visual media incorporated in lessons are much likely to awaken the learners’ interests to get involved than that of dominated by traditional way of teaching in which the center of information source are the teachers themselves. Gone were the days where Filipino children read passages from the back of used calendars. Teachers are also challenged at the same time that since one of the goals is to produce learners who will be able to respond to the current demands of the market, they must be very careful in using technology in teaching and bring out the best of it and ensure that this technique will heighten the learners’ skills and abilities. Moreover, technology in classroom is as much helpful to learners. With this, the first graders in school become oriented at their young age of different forms in technology which include computers and visual media. As K-12 learners, it will also be a requirement for them since the workforce nowadays demands for an individual to be literate in computers and other technological tools for them to pass...
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...ADULT LITERACY EDUCATION IN NIGERIA AND THE USE OF INFORMATION TECHNOLOGY CHAPTER ONE INTRODUCTION 1. The need for adult literacy education in Nigeria cannot be over-emphasized. In the context of global economy and competitive markets, adult literacy is a key factor contributing to economic development. In all countries of the world, adults constitute a larger proportion of the work force. Therefore, human resource development through adult literacy education has become a key component within the overall strategy for economic restructuring both in the developed and developing countries. The future of global economy and democratic polity in the twenty-first century is likely to depend on skilled, educated, and enlightened adult citizens. It was the World Conference on Education for All, held in Jomtien, (Thailand) in 1990 that highlighted the critical importance of addressing the learning needs of adults. In the context of globalization, basic learning skills and competencies are necessary not only for children, but also for adults, who are valuable human resources of every society. The new technological developments in information and Communication technologies (ICTs), such as satellite radio and television broadcasting, long distance telephony, computers and telecommunications have dramatically expanded our options for engaging in learning and teaching at the individual, community and societal levels. The hallmark of ICTs is their distributive power and...
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...Bringing together creativity and literacy POSTED IN CREATIVE LITERACY We all know that literacy is the ability to read and write but the definition of creative is a little harder to define: it can be the ability to solve problems or being able to use your imagination. Bringing creativity and literacy together can be a powerful tool in teaching, writes Tonya Meers Creativity is characterised by originality and expressiveness, so it can mean making something or it can be something new and innovative. Sir Ken Robinson has said that “Creativity is about working in a highly focused way on ideas and projects, crafting them into their best forms and making critical judgements along the way.” Bringing creativity and literacy together can be a powerful tool in teaching. It allows children to be active in literacy, from acting out plays through characters that they’ve made themselves or through making props. It allows children to explore their imaginations. Getting involved in a story re-enforces the learning and can also teach practical skills, for example, working with templates or basic sewing. Children are naturally creative, if you stop and listen to them they often are natural storytellers. They love to make things up and will very often have imaginary worlds they will refer to. They also love to get involved in making things, giving them a sense of achievement. If they are engaged they will learn more, so it’s about harnessing their ability to soak up information...
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...average population growth rate of 1.41%, this is a clear indication that this population will increase more with time. When looking at the age structure, people who are 15-64 years old make up 65% of India's population and only 30% being under 15 years of age. This clearly indicates that India is composed of a rather young population. As per the 2011 census, literacy levels stand at around 74.04% and this is a significant progress from the 14.5% rate at the time of India’s independence in 1947, though the census still reveals that the adult literacy rate in India was more than 11% lower than the average World Adult Literacy Rate of 84% (Census of India, 2011c, p.101). Despite major reforms and programs intended to develop the education system, India is still struggling with low rates of illiteracy, especially in the country’s rural parts. Different states have been experiencing different rates of increase in literacy levels, although with very high disparities caused by the different classes of the Indian society. For instance, Kerala and Mizoram states are above the national average at 82.14%, while others like Bihar have a literacy level of about 65.46%...
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...Why is Visual Literacy Important? Traci Sizemore CGD 218 Visual Literacy in Business Stephen Simmons September 3, 2012 Why is Visual Literacy so Important? The ability to understand visual literacy you must be able to see your world, but is it the ability to just see things around you the clear definition of visual literacy? Of course not, it is much more than just being able to see. We will review the International Visual Literacy Association (IVLA) definition versus the information provided in a video “TedTalk” by Brian Kennedy, director of the Hood Museum of Art at Dartmouth College, how visual literacy is a universal language and finally how it impacts communication and global understanding. The International Visual Literacy Association (IVLA) definition of what visual literacy is A group of vision-related competencies a human being can develop by seeing, and at the same time, having and integrating other sensory experiences. [These competencies] enable a visually literate person to discriminate and interpret the visible actions, objects, and symbols that he [or she] encounters . . . to communicate with others . . . and comprehend and enjoy visual communication. (International Visual Literacy Association (IVLA, n.d.) (Ryan, 2012). This definition is stating that one should see the object but be able to critically think about the object. By critically thinking about the object we can view the object; understand and interpret it. When we...
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