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Media Manipulation

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Media Manipulation

The word ‘media‘ started to be used in the 1920s and after the Second World War when radio, television and video became more popular and less controlled the phrase ‘mass media‘ has first been used. The dissemination of news became simple and rapid and since the world wide web came up in the 1990s, the public is flooded by information. The mass media is assigned to inform the public and to be an opinion former to the public. (Furie, 2008) But the media isn‘t always objective and the people in power noticed many years ago that „If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.“ (Bernays, 2004)

The phrase ‘media manipulation‘ is made up of the french word ‘manipuler‘ which means to handle something and of the latin plural of ‘medium‘ which describes a particular system or form of communication. Media manipulation refers to a single-sided and or deformed presentation of facts by news producers or journalists. The aim of media manipulation is to mislead the viewer or reader and to change their opinion about a particular topic, person, company or institution. Media manipulation is separated from falsification such as inventing interviewers, the subsequent manipulation of videos or photographs. (Eder, 2006)

Unilateral preselection of the information is often the start of a manipulation. There is a daily information overload which make it impossible to broadcast or to report on all of them. For this reason editorial departments have to filtrate all information and decide which topics are important enough to report on them. In most cases they reject uninteresting and non-significant news, but sometimes they also reject specific news to sustain a certain image or opinion on something. The one-sided selection of information in the media

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