...ediMedia Planning & Research - Presentation Transcript Media Planning & Research Client: Intrigue Visuals PowerPoint slides are crafted by ziqq. Media Planning “ What are the best means of delivering advertisements to prospective purchasers of my brand or service?” Media Plan Media Objectives Target Audience Analysis Media Selection Rationale Creative Media Options Media Strategy IntrigueVisuals IntrigueVisuals is a production house dealing in the services of photography,design,3D animation and video. Objective of this campaign? IV has no brand name The market is saturated They have a portfolio but no where to showcase it IV has no extensive network to reach out to for jobs To create awareness about Intrigue Visuals (IV) Based on these insights: Target Audience? People who have interest in the Arts, more specifically photography. Different Mediums Print TV Internet Radio Outdoor Client’s pick Is this the best medium for this campaign? Is it the BEST medium? How do we gauge which is the BEST medium for this campaign? We have to look into: 1) Which is the most suitable and effective medium for our targeted audience 2) We have to consider criteria such as budget and time for production for each medium use Media and their characteristics Outdoor Advantages Reaches potential customers close to point of sale Communication can be quick and simple Repetition easy in high-traffic areas Disadvantages Short message may limit creative breadth Despoiling...
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...TASK ONE SOCIAL MEDIA PLAN MODULE A102IAE - Social Networking for Business MODULE LEADER Simon Hill STUDENT NAME Zehan Li STUDENT ID NUMBER 5324 200 SUBMISSION DATE 2nd May 2014 WORD COUNT 1516 TABLE OF CONTENTS INTRODUCTION ............................................................................................. 3 MAINBODY ..................................................................................................... 4 DEFINITION OF SOCIAL MEDIA ................................................................. 4 FUNCTION OF SOCIAL MEDIA ................................................................... 4 TWITTER & FACEBOOK ............................................................................. 5 SOCIAL MEDIA FOR DIFFERENT BUSINESS CONTEXTS ....................... 6 CONCLUSION & RECOMMENDATIONS....................................................... 7 BIBLIOGRAPHY ............................................................................................. 8 STUDENT ID NUMBER: 5324 200 2 INTRODUCTION For many medium and small size enterprises, traditional methods of advertising are not an option due to the high costs. But now, as Web 2.0 technology has appeared, it can be used as a substitute for traditional advertising, and even more powerful. This essay begins by a brief definition of social media, and an explanation of differences between social media, social networking, E-commerce and Ecommunications. It will...
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...BRAND: BlackBerry INDUSTRY/MARKET DESCRIPTION: [pic] The industry BlackBerry is designated to is the consumer electronics market. This market is a huge sector that comprises of many products from audio equipment to laptops and computers. Datamonitor defines the market as such: The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and games console products designed primarily for domestic use. The audio visual equipment includes CD Players, DVD Players / Recorders, hi-fi systems, home theatre, in-car entertainment systems, portable digital audio, radios, televisions and video recorders. Games consoles segment includes both home use and portable consoles. In the United States, the consumer electronics market is a $168 billion dollar industry. It includes domestic and foreign companies. With economic downfall in the early 2000s, the industry has seen fall in sales. Here is a snap shot of the market: [pic] COMPETITORS: Globally |United States |Asia |Europe | |Mobile Phones: |Mobile Phones: |Mobile Phone: | |Apple |Ben Q |Nokia | |Motorola ...
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...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers ...
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...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers ...
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...戴尔笔记本电脑 中国大学生市场社会化媒体营销 策 划 书 管理学院13级2班 何宇涵 13314070 2014年9月19日 概述 戴尔公司线上直销的经营模式十分适合进行社会化媒体营销。大学生群体亦是笔记本电脑消费的重要群体之一。本策划即针对中国的大学生市场开展戴尔笔记本的营销。由于戴尔已建成完善的CRM体系和社交社区平台，本策划着眼于借助线上活动制造“buzz”：“How Dell You, Alien？！”和“戴尔助力优秀学子”。 环境简析 公司概况 戴尔（中国）有限公司成立于1998年，业务涉及台式电脑、笔记本电脑、服务器等。戴尔笔记本电脑在中国的市场份额排名第三，约为10%，仅次于联想的35%和华硕的14.5%（2014上半年）。 SWOT分析 本分析仅讨论戴尔在中国的营销情况，不涉及世界市场及电脑技术问题。 * S 优势 1. 依靠出色供应链管理建立的线上直销的经营模式：不设专卖店，省去了中间商的维护成本。这也是戴尔的标志性营销措施。 2. 个性化定制服务，顾客可以根据自己的需要调整电脑的配置； 3. 产品质量出色，在同行业中有“质量领导者”的地位。 * W劣势 1. 与联想、华硕等主要竞争者的同配置笔记本相比，价格较高。 2. 在三四线城市的品牌知名度不高，远不及“联想”的品牌家喻户晓。 * O机遇 1. 10年前，网购的安全性不被广大消费者信任。而如今网上购物逐渐成为潮流，戴尔的线上直销模式更容易为消费者所接受。 2. 大学教育愈发依赖电脑，大学生群体的市场需求量巨大。 * T 威胁 1. 替代品平板电脑对市场的侵蚀。平板电脑虽然配置不高，但是能胜任学生的学习需要，而且其轻薄便捷的特性是笔记本电脑无法媲美的。而戴尔在平板电脑领域并无建树。 目标顾客分析 大学生群体是笔记本电脑消费的主力军，也是本次营销的目标顾客。中国的在校大学生（包括大专）超过4500万人，且几乎每人都需要使用电脑，这是非常庞大的细分市场。再进一步分析消费者的行为习惯，不难发现，相当一部分大学生都会在高考结束后的暑假购买笔记本电脑，并且使用多年。所以，我们还专门针对高考结束后的准大一学生开展促销活动。 这一群体的购买需求是刚性需求（因学业需要不得不买），且作为熟练使用电脑和网络的群体，超过2/3的人会在购买前通过电脑门户网站或社交媒体了解电脑相关信息。这使得社交媒体营销大有可为。 营销目标说明 由于大学生群体消费能力有限而戴尔的价格不具备优势，因此戴尔应该在学生群体中塑造更为突出的品牌形象以换取品牌的溢价，并辅以促销手段刺激潜在客户购买。 故营销的目标包括在大学生群体中提高市场份额、提升品牌形象：在大学生群体中，品牌认同度超越华硕、与联想的差距缩小至40%，并在四年内，市场份额提升50%。 选择社交媒体区域和载体 戴尔公司本身已具备完善的官方网站、官方微博和线上支付平台，以及从促销到售后服务到公益全面覆盖的微信平台，故不再提及。我的营销重点在于依靠创意制造热点活动，着眼用户的分享和顾客的情感体验。 区域类型 | 载体 | 主要作用 | 社交娱乐/发布 | App游戏软件，微博 | 塑造品牌形象；提高品牌知名度 | 社交商业 | 官网线上购买促销活动 | 在不有损品牌形象的前提下迅速抢占市场份额 | 线上营销活动措施 1. “How Dell You, Alien？！” ...
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...Istilah awal media baru muncul karena adanya banyak perbedaan di dunia media dan komunikasi yaang tidak hanya terjadi di satu unsur saja, tetapi di beberapa unsur. Media baru sebenarnya merupakan sebuah fenomena, di mana masing-masing orang punya pendapatnya atau pemahamannya masing-masing terkait dengan media baru. Untuk menyamakan perbedaan pendapatan, maka ada beberapa beberapa dasar yang bisa dijadikan untuk melihat apa itu media baru, antara lain: · Pengalaman tekstual baru · Menawarkan representasi baru dalam melihat dunia · Hubungan baru pengguna dan konsumen · Pola baru organisasi dan produksi · Cara baru mendistribusikan dan mengkonsumsi teks media ditandai dengan interaktivitas dan format hypertextual · Realitas virtual, di mana lingkungan nyata disimulasikan dan ruang representasinya lebih mendalam Era media baru sebenarnya mengacu pada berbagai perubahan yang terjadi dalam proses produksi, distribusi, dan juga penggunaannya. Adanya perubahan ini dipengaruhi oleh adanya teknologi baru yang digunakan dalam menjalankan proses-proses tersebut. Seiring dengan meningkatnya jumlah pengguna social media di internet ini, banyak perusahaan berskala besar maupun berskala kecil mulai melirik kemungkinan untuk memanfaatkan social media untuk memasarkan produk mereka. Sehingga pada masa sekarang ini, metode-metode pemasaran yang dilakukan oleh Produsen dengan beragam cara, terutama di media social Online karna itu lebih memudahkan dan dapat menekan biaya yang dikeluarkan...
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...to demonstrate the ability to define media requirements. Specifically, you must be able to identify the target audience and prepare a consumer profile, analyse product market factors, analyse the creative requirements of an advertising message, identify media merchandising requirements, confirm the media budget and legal and voluntary constraints. Assessment description You are required to define the media requirements for a media plan based on the information given in the advertising brief provided in Appendices of this Assessment Task. Write a report to address each of the following: ● identify the target audience ● a detailed customer profile ● relevant market factors to be considered ● creative and media implications ● merchandising requirements ● legal and voluntary constraints ● available budget. Procedure 1. Read the advertising brief provided in the Appendices of this Assessment Task. 2. Identify the characteristics of the target audience from the advertising brief. 3. Prepare a detailed consumer profile. 4. Analyse market factors to determine the reach and frequency required for each of the advertising media suggested in the brief. Consider the following factors: a. level of involvementb. product usage and life cyclec. advertising message characteristics | d. product characteristicse. competitive situationf. media environment. | 5. Write a paragraph on the creative requirements of the advertising message and the media implications, taking the available budget...
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...Flint Institute of Arts Social Media Marketing Plan Executive Summary This is a social media marketing plan put together by a group of students for the upcoming exhibit The Art of Video Games. The plan looks to address and enhance the use of social media marketing. This exhibit is coming to the Flint Institute of Arts starting on October 26, 2014. We will lay out a four step plan using various types of social media that will bring attention and buzz to a great event. Following our blueprint will allow the FIA the opportunity to increase its customer base and marketing methods, not only for this exhibit but for future events it looks to host. A Brief Overview As stated, the Flint Institute of Arts already uses traditional forms of advertising and promotion when it comes to upcoming exhibits and events. However with the help of social media advertising they could see their attendance at these exhibits increase. Social media offers the FIA a cheap and effective way of reaching new customers. The exhibit in question The Art of Video Games is the product we are looking to promote. The current market condition for this exhibit is quite strong, based on the fact that videos games have never been this popular amongst the greater population. Our marketing plan looks to show the different forms of social media that can be used to promote this exhibit. We will provide the goals of this plan, our target market, the various forms of social media being used, the strategies used...
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...downloading a sample plan from Bplans.com A sample plan is a great way to get started, but you can’t just print this plan out and turn it into the bank. You’re still going to have to put in all your own information and do all of your own financial forecasts. With LivePlan, you can easily use this sample as inspiration and create your own plan, complete with financial tables and graphs. You’ll also be able to: • Save time with linked financial tables (the formulas are built in, so you don’t have to do the calculations!) • Benefit from tons of help, advice, and resources. • Present your plan with confidence, with automatic charts and graphs corresponding to your financial data. • Work on your plan anywhere, on any computer. “For 20 dollars I ended up getting a quarter of a million dollars of funding. That’s worth it!” – Todd C. Tablegate Click here to save 50% off the first month of LivePlan! Cover Page [pic] This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, resell, publish, distribute or even copy this plan as it exists here...
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...Strategy is sometimes confused with tactics, plans, vision and others due to the fact those concepts share certain similarities. By including ‘Long-term courses of action’ in our definition we differentiate strategy from tactics. Tactics are very short-term and they are based on existing strategy to address specific situation. ‘Open for adaptation’ specifies that strategy can be modified with time. This is in contrast with plans which are dropped if, for instance, circumstances change and plans cannot be executed. With regard to vision, which is a goal in the ‘far’ future it should be remembered that strategy directly refers to it but it consists of more than a goal. Strategy also provides certain ideas on how to reach the point where vision becomes reality. Our definition also fits well with the importance of flexibility in strategy as mentioned by Kanter (2002). That is, strategy should adapt to changing conditions much like improvisational theater. Defining whether an organisation has a strategy or not might prove difficult as the applicability of perceived strategies is subjective. One way to test the presence of the strategy is to ask a number of questions regarding crucial characteristics of the construct to different executives in the company. For instance, the following questions should be, if possible, answered by at least 3 top executives in the organization: 1. Does your company have a long-term (6 months or longer) general ‘plan’ of action? Yes/No 2. Does your company...
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...to accomplish its mission, and initiatives. Consequently, executive leadership will support sustainable funding plans and lead the institution through these changes (UNM, 2006). In order to achieve success of this strategy several objectives must be accomplish. First having a more collaborative IT and integrated and governance structure helps the institution make the right decisions in respect to IT. These actions will help the Executive VPs to support the idea of IT funding based on value received (UNM, 2006). Within a strategic level, the only technologies that have changed more rapidly are information technology and communications. These changes are driving most of the changes in a more global business environment. Companies that are capable of getting their “arms around” their information systems and communications have a critical competitive advantage. Companies’ content with older technology will find themselves on the wrong side of an ever expanding technology driven gap in customer service, production flexibility, cost efficiency, customer technical support capability, and product customization and differentiation( UMN, 2006). Consequently, executive leadership will support sustainable funding plans and lead the institution through these changes. Communication plays a large part in this. Commitment on developing comprehensive IT human resource plans to include...
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...seek support, as required. 5. Where your work has been deemed as unsatisfactory, you will be permitted to resubmit the assessment. Refer to RGIT reassessment policy and procedure. 6. Unless the assessment task specifically allows pair work or group activities such as brainstorming, you must submit their own original work and are not permitted to copy the work of other students. Plagiarism is never acceptable. 7. Assessments must be submitted on their due dates. 8. Extensions are permitted in consultation with the trainer. Performance objective Candidates will demonstrate knowledge and skills required to influence groups and individuals. Assessment description Using the workplace scenario information provided, you will plan the implementation and resourcing of an organisational change strategy, consult with various stakeholders, and implement a key part of the change strategy. At all stages, you will build support for the implementation. Note: You will need to keep copies of the work you undergo in this Assessment Task for further use in Assessment Task 3. Procedure 1. Review the simulated business documentation, including policies and procedures, in Appendix 1 ‘Max Lionel Realty’. Review templates contained in Appendix 2 ‘Templates’ for possible use or adaptation in completing assessment task requirements....
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...To what extent are ‘big businesses’ poor at contingency planning? Contingency plans are made to deal with unplanned events such as natural and crises such as floods, fire, system failures or fatalities. For businesses this will be dependent on size or industry area, for example a small shop owner will have a different range of contingency plans to say that of a national bank. A contingency plan is generally made prior to a project taking place and forms part of the formal corporate planning process. Its two main aims being to firstly try and foresee any potential risks that are faced within the course of a projects life, and secondly it sets out guidelines to be followed in the event of any such event actually take place. Large businesses take these precautions generally as standard as in the process of projects, in the short run contingency planning may be costly to the businesses but in the long run it can save the business a lot of money in the event of such crisis. Small businesses often lack the resources and capital to undertake such thorough planning, often this leads to negative consequences for these businesses. When undertaking contingency planning businesses will use ‘SWOT matrix’ analysis, weighing up the strengths, weaknesses, opportunities and threats to carrying out a venture. By doing so businesses will firstly decide whether or not the plan is viable enough to carry on, after this it allows them to delve into what potential problems or threats and the likelihood...
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...Basic Planning Basic planning is the process used by management to evaluate the organizational goals. The planning process also includes creating a plan so the set goal can be successfully achieved. The basic planning process is made up of seven steps. The steps are: setting objectives, analyzing and evaluating the environments, identifying the alternatives, selecting the best solution, implementing the plan, controlling and assessing the results. The South Carolina Beauty Bar does not have different managers or departments. Therefore, the owner, manager, and assistant manager play a role in the basic planning process. There are no three levels of management. • Setting Objectives - "Objectives set out what a business is trying to achieve....
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