...changed in the online world with the introduction of new media, in particular the explosion of social media. This has not only changed how people interact and communicate with each other, it has also had a massive effect on how consumers interact with organisations and businesses. With this in mind, public relations practitioners must now consider how to engage their audience whilst embracing social media as part of an integrated public relations strategy. The term “social media” commonly refers to online social networking sites and blogs and has been proclaimed as leading a universal change that allows instantaneous worldwide, connected communication (Weaver Lariscy et al., 2009, p.314). Where traditional public relations methods such as press releases and statements, can be viewed as being structured and more of a scripted and guarded approach (Anonymous, 2010, p.1), social media has the ability to facilitate a more open engagement method tailored for the target audience, which can be effectively implemented within a multi faceted approach to gain rapid momentum for the organisation as it grows and evolves. Ultimately social media can be the element of a public relations strategy that ‘cuts to the chase’ and delivers the desired messaging to the audience and engages by provided an opportunity for two-way communication and a forum for public opinion, both good and bad (Hudson, 2010, pp.210-1). With this in mind, social media tactics must be aligned with the organisations overall...
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...The use of Social Media channels for public relations purposes has become increasingly popular in recent years; organisations use a variety of channels in order to effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000 ‘followers’...
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...in place to ensure a just reciprocal relationship between the government and the press. That is, it is the job of the press to act as a watch dog for a nation’s citizens, as it is long believed that a free media is the key to an effective democracy; and that it is the job of a government, to govern justly and in turn act as a watchdog for its citizens, to ensure the press does not violate their human rights as well as take action on parties choosing to engage themselves in criminal activity. In 2005, one of the biggest if not the biggest and most public phone hacking scandals came to light. The scandal in question is none other than the “News of The World” phone hacking scandal. (Chandrasekhar. Wardrop. Trotman. 2005.). The nature, size and impacts of the scandal were so immense that it led to not only several cases of litigation over the span of 6 years but also more on going cases outside of the scandal as a result of evidence collected, ultimately culminating in the closure of the “News of the World” in 2011. (Chandrasekhar. Wardrop. Trotman. 2005.). Moreover, in 2007 former British Prime Minister Tony Blair delivered a speech in regards to the scandal which very much relates to this essay. He said in a statement and I quote, “I do believe this relationship between the media and public life is now damaged in a manner that requires repair. The damage saps the country’s confidence and self-belief; it undermines its assessment of itself, its institutions; and, above all, it reduces...
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...Student:XXX Professor:XXX National Labor Relations Board and Social Media Policies National Labor Relations Board has been an important federal agency that administers and enforces the National Labor Relations Act of 1935, being and important middleman in relationship between employers and employees. The area of our interest is section 7 of the National Labor Relations Act (29 U.S.C. §157) that permits employees to engage in so called "protected concerted activity” and the recent changes that needed to be brought in order for the Act to catch up with modern day technology advances. Internet has penetrated our lives and social networks started to play an important role in our daily communication. As with everything else, employment and issues associated with it are often being discussed between employees. Reasonably, there is a number of concerns regarding this particular type of online activity and NLRB had to step in in order to clarify its standing regarding these concerns and provide social network communication policies. Social networks like Facebook, Twitter and LinkedIn have become the central communication arena for various companies’ employees and social media policies were established by various employers in order to limit what and how can be expressed when communicating online. The idea is to discourage potential discussions that portray the company in a negative way. Employers also don’t want their...
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...Alexandra Santillan Assignment #3 November 21, 2014 Human Relationships Through Media In the early ages media was referred to as print media, which consisted of newspapers, press releases, books, etc. With the drastic and still continuing changes in technology, we don’t rely as often on those forms of media to inform us about everyday things. Instead we are so accustomed to the new age media: social media. When one thinks of the word media in today’s society, they consider communication devices that are used to interact and communicate with others. Cell phones, computers, and the Internet are things we are exposed to everyday and use subconsciously. In this essay, I will examine ways relationships function through social media by recalling things I learned Core Concepts. With social media we are able to connect with others at a distance and much quicker pace. The transmission model, which is one of the five models of communication, demonstrates any form of communication made through social media. It consists of the sender, message, and receiver. The sender is ultimately responsible for encoding a message as well as choosing the transmission channel of the message. The message, which is what the sender is communing about, is the main object of communication. Once the message is sent, the receiver is the end of the communication channel. The receiver decodes the message, stimulates thoughts, and is eligible to send feedback. Without realizing and also taking for granted,...
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...Evaluation of UHV's Green Movement A company shows more than just care for the bottom line when they employ a “go green” initiative. More and more companies are moving towards sustainability practices, and just a few examples from the video include employee volunteer initiatives for earth week, employee education seminars and environmental work days to replace holiday parties. Innovations were also mentioned, specifically a cost conscious invention by one company to initialize a company wide database of office supplies, that way departments can pull from one another instead of ordering a supply that was already available within the company. UHV has joined the ranks of companies around the globe who are making a conscious effort to “go green.” From UHV’s green website, you can gain a clear understanding of the goals of the initiative. There is always room for improvement in any initiative, but UHV is on the right track. The areas of most impact will probably be the administrative practices, simply because saving electricity is probably the area in which the majority of companies need the most conservation effort. UHV will realize a significant cost savings by employing all the techniques mentioned. Just one example would be turning off lights and computers when not in use will make a significant impact on the electric ...
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...What is the most popular type of database? relational Using a file-oriented approach to data and information, data is maintained in many separate files. 3. File-oriented approaches create problems for organizations because of multiple master files which may contain redundant data. 4. Which statement is true regarding file systems? The proliferation of master files creates problems in the consistency of specific data stored in different files. 5. A set of interrelated, centrally coordinated files is called a database. 6. The software program that creates, manipulates, and accesses the database goes by the acronym DBMS. 7. The ___________ acts as an interface between the database and the various application programs c) Database management system 8. The combination of the database, the DBMS, and the application programs that access the database through the DBMS is referred to as the c) Database system 9. The person responsible for the database is the b) Database administrator 10. All of the following are benefits of database technology except: b) Decentralized management of data 11. Separating the logical and physical views in a database allows the programmers to concentrate on coding the application logic b) since they do not have to focus on the physical location and layouts of various data items. 12. A database system separates the logical and physical view of data. Such separation facilitates the development...
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...DATABASE DESIGN One of the most important if not the most important aspect of a database is the database design process. It is a must that the design is good and functional. A database consists of many different parts of an engineer’s design, which together makes up a complete database system. A database system is designed to manage large bodies of information. Database design is the construction of a database as a subsystem of an information system. Therefore, the database design process is an integral component of the information system design process. ( Chilson and Kudlac, 1983). One of the greatest problems in the application design process is the lack of foresight. During the design process there must be a thorough evaluation of your database, what it should hold, how data relates to each other, and most importantly, whether it is scalable. When it comes to the maintenance of your database it should be easy to maintain, this means storing as limited amount of repetitive data as possible. Let’s say you have a lot of duplicate data, and one instant of that data undergoes a name change, that change has to be made for all occurrences of that data. You can overcome this duplication problem by creating a table of possible values and use a key to refer to the value. That way, if the value changes names, the change occurs only once, in the master table. What are the steps involved in the database design. First, you must determine the purpose of your database, this helps...
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...DATABASE DESIGN AND THE IMPORTANCE OF DESIGNING A FUNCTIONAL PROCESS CIS475 Instructor: IBRAHIM ELHAG, PhD 3/6/2012 DATABASE DESIGN One of the most important if not the most important aspect of a database is the database design process. It is a must that the design is good and functional. A database consists of many different parts of an engineer’s design, which together makes up a complete database system. A database system is designed to manage large bodies of information. Database design is the construction of a database as a subsystem of an information system. Therefore, the database design process is an integral component of the information system design process. ( Chilson and Kudlac, 1983). One of the greatest problems in the application design process is the lack of foresight. During the design process there must be a thorough evaluation of your database, what it should hold, how data relates to each other, and most importantly, whether it is scalable. When it comes to the maintenance of your database it should be easy to maintain, this means storing as limited amount of repetitive data as possible. Let’s say you have a lot of duplicate data, and one instant of that data undergoes a name change, that change has to be made for all occurrences of that data. You can overcome this duplication problem by creating a table of possible values and use a key to refer to the value. That way, if the value changes names, the change occurs only...
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...Mustang Music Case Analysis Date: 12/11/2011 Group 6 Mustang Music is a music store. Its president and chief executive officer (CEO) is Arthur Weber. He “graduated from a well-known performing arts conservatory with a master’s degree in music, double majoring in classical guitar and composition.” He opened the store three years ago. Weber’s emerging vision was not merely to operate a music store and earn a living. Mustang Music’s strategy from the start concentrated more on quality of its services and the richness of its product. Weber “wanted to provide a world-class musical education and high quality instruments to the general population and perhaps in the process, help to identify and develop the next gifted Hendrix,” Santana, Joe Satriani or even Keith Richards. With the perfect combination of store location, effective promotional style and great customer relationship building skills, Weber was successful in achieving his vision that he set for himself and for Mustang Music. The store has three zones: retail showroom, five small-soundproofed classrooms and office area. Its classroom setup was well planned and organized which provided great convenience not only to its customers, but also to the employees. The environment was built on such that it motivated not only the students that participated in its music, but also their parents, thereby, encouraging them to create long term commitment to its institution to deliver excellent tuition in music and to generate...
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...ISO CASE STUDY Broadway Cafe AUTHORS Julio Romero Zapata – Student ID 3031203 Amanthi Wijeyekoon – Student ID 3037866 Clara Chong – Student ID 3047408 Tina Swaker – Student ID 121271 Table of Contents Table of Contents 1 1 Introduction 2 1.1 Assumptions 2 1.2 Where to from here 3 1.3 Use of Groupware tool 3 2 Competitive Advantage 4 2.1 Making business decisions I – Porter’s Five Forces & Generic Strategy 4 2.2 Making business decisions II – Customer Order Process 5 3 Customer Relationship Management 7 3.1 Making business decisions II - CRM 7 3.1.1 Extended Strategy 8 3.1.2 New Technologies 8 4 Business Intelligence 9 4.1 Making business decisions II 9 5 Systems Development 14 5.1 Making business decisions II – PYT Business Requirement 14 6 Bibliography 15 Appendix B – PYT Business Requirement for New Payroll System 16 Appendix C - Groupware Tools 20 Figures Figure 1: As-is Broadway Cafe Rich Picture 2 Figure 2: Broadway Cafe Alters Diagram 3 Figure 3: The Broadway Café Five Forces model 4 Figure 4: Customer Ordering Process 6 Figure 5. As-Is payroll system 14 Figure 6. Flow chart payroll system 17 Figure 7: Team ISO Groupware Home Page 20 Tables Table 1: YouTube Pros and Cons 7 Table 2. Comparison of Spreadsheet and Databases 11 Table 3. Wikispaces advantages & disadvantages 20 Introduction This case study addresses the following information systems (IS)...
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...BIT 200 FINAL STUDY GUIDE • What is the difference between data and information: o Data is a set of discrete, objective facts about events. In an organizational context, data is most usefully described as structured records of transactions. o Information is a message to change the way the receiver perceives something to have an impact on his or her judgment or behavior. • Ex. Your doctor tells you are on the verge of being obese. If you do not want to increase your risk of heart disease or diabetes, then you need to change your eating habits. • What are the reference disciplines in information systems: o Computer Science- Computer Science is the discipline that seeks to build a scientific foundation for topics like computer design, computer programming, information processing, algorithmic solutions or problems, and the algorithmic process itself. o Management Science-The discipline using math and other analyzed methods to help make better decisions in business. Field includes- decision analysis, probability, and math modeling. • Management Science body of knowledge – uses quantitative approaches to decision making and is referred to as management science, operations research, and decisions science. • What do processors do: o A processor interprets computer program instructions and processes data. • Moore’s Law- Moore’s Law state that processor speeds will double every 18 months • The different kinds of storage memory are: kilobyte, megabyte, gugabyte, terabyte...
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...AC571_relational_database_005-019 Male Page 1 of 5 AC571_relational_database_005 Welcome to this refresher on relational database concepts. Understanding relational database concepts is a key to mastering a key theme, REA modeling. As we progress through this refresher, please pay close attention to the objectives being covered as you see on the screen. The objectives are as follows: problems inherent in the flat file approach to data management that gave rise to the relational database concept, relationships among the defining elements of the relational database environment, stages in database design, entity identification, data modeling, constructing the physical database, and preparing user views, features of distributive databases and issues to consider in deciding on a particular database configuration. These objectives will serve as the foundation for understanding relational database concepts and REA modeling. AC571_relational_database_006 Before we can get into the heart of relational database concepts one must understand the differences between two common database environments, flat file and relational databases. As you know, computer systems process data. This processing involves two key components, data and instructions, or programs. This occurs no matter what database environment you have. In order to process the data you need an interface. Conceptually there are two methods for designing the interface between program instructions and data. File oriented processing...
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...Riordan Business-to-Business Web Site Use Case Scenarios Analysis In deciding which way to take Riordan Manufacturing’s business-to-business web site use case studies were performed and the top two scenarios were chosen for further analysis. Both scenarios present a way for Riordan to improve raw material ordering through different means. In order to decide which path to take the two scenarios will be discussed in greater detail including a brief synopsis on the technological role involving systems analysis and design, database design, programming, networking, and the web. Use Case 1 As described before, in use case scenario 1, a Riordan employee would log into a business-to-business web site and place an order with one of our partnered vendors as Figure 1 depicts. The employee logs into the secure website, chooses a vendor from a list, selects from the common list of products purchased from the vendor, chooses a quantity and enters a required by date, the vendor receives notification of an order, verifies credit status or requests credit card information, fills the order, generates an invoice, and ships the order to our warehouse. Use Case 2 In use case scenario 2, as shown in Figure 2, the approach to replenishing key inventory levels resides with the vendor. Triggers in the database alert the vendor via email that the level is at its threshold and then the supplier logs into the secure business-to-business web site, issues an order to ship replenishment supplies...
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...Database Management System Submitted by: NAMES Date Submitted 2. Table of Contents 3. Document Scope - Describes the goal of this document in a narrative. - Introduction 4. System Overview - Provide a brief overview of the system. 5. Business Rules - Brief, precise, and unambiguous description of policy, procedure, or principle of the Company or Organization. 6. Relational Diagram - Representation of the Relational database’s entities, the attributes within those entities and the relationships between those entities. Example 7. Crow’s Foot ER Diagram - A graph/ diagram that represents the conceptual database as viewed by the end user. Example 8. ERM Components - Summarizes the ERM’s components and names the entities and their relations. Example. . 9. Data Dictionary - Provides detailed accounting of all tables found within the user/designer-created database - Contains (at least) all the attribute names and characteristics for each table in the system - Contains metadata—data about data Example 10. Database Design Decisions - Discuss the decisions that were made when designing the database for the Application, including problems, alternative solutions, and design assumptions that had to be made. - Divide this section...
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