Free Essay

Media Representations of the Music Industry

In: Film and Music

Submitted By newyork21697
Words 1553
Pages 7
In the first few shots of this programme, we can establish that it covers the codes and conventions used in documentary style T.V. shows. The producers of the text have reinforced the programme's content and message throughout by using the layout and delivery of the information. During the intro to the programme, we hear upbeat music being played in the background, similar to that found on a news show. Shortly after this we see a clip of a newsbroadcaster talking on the problem at hand, drugs. If up until this point, a viewer did not understand what this text was about, various words and phrases related to drug use move around the screen. We as an audience are made light that this is based on a very serious subject and in addition to the 'Horizons' logo displayed at the top, we have high expectations for the documentary as a whole as 'Horizons' are well-known for their stellar documentaries and controversial content. This contoversy becomes more apparent in the following sequence of clips. We are given information on this particular topic, through the use of first hand accounts e.g people. By using regular people just like ourselves this links with the Bulmer and Katz Uses and Gratifications theory as we feel connected with the people and what they have to say, which is the way the director would have wanted to get his point across. The connection is made through our acceptance and understanding of these first hand accounts as we can relate to the realism of their opinions. This method is used as a means to bring across the collective view on the topic of drugs and their effects on us as a whole. The people selected to be in this text have been chosen through a selective manner, but in a way that includes people of different ages, gender and ethnicities as a way to appeal and broaden their appeal to an audience. The connotations of the colours in the documentary say a lot about the text. The us of dull colours including grey and black withing the images of various drugs and how they are taken, such as sniffing, injections etc. Black has connotations of death and mystery which creates an enigma around drugs as missue and prolonged use of drugs will ultimately lead to death, these enigmas are essential and relevant to the documentary. The layout of these images is also important as well. The images in this text were a range of close up to extreme close up shots and often repeated across the screen. The sheer size of the images could be a metaphor for the sheer size of this issue. This was a carefully thought out idea to entice and interest the audience. Also the repetitiveness agrees with the innocullation theory that the viewer has become immune to such things as sex, violence and drug abuse. The narrative of the text is focused on getting across the message that to do drugs is not good for you, and this is done in a way which would help the audience understand and accept this information. Realism was the easiest way to portray this cause we as an audience assoctiate with this better than most other forms. Documentary's are known for being factual and to the point but this one has included the opinions of the public. A mechanism used in this text that I found to have worked well was the inclusion of experts such as Proffessor David Nutt. Although this is a convention of documentaries it has become a convention because it is so effective. Someone who has a vast knowledge on drug and alcohol abuse, makes people watching more inclined to listen to them because they understand fully what they are talking about. An expert can answer the questions someone with no prior knowledge of the subject has, such as what do drugs do? Are they addictive and what makes them that way? What are some of the consquences that could happen as a result of taking drugs?
-------------------------------------------------------------------------------------------------------------------The first audience that it would appeal to would be teenagers at a youger age they are more likely to experiment with new things and as some are potential drug users it would hopefully open their eyes to what they are doing and give them the advice they need to stop. Another audience would be people in the medical field as they can educate others on the topic who would be expected to know a lot anyway on such topics.
-------------------------------------------------------------------------------------------------------------------

Although teenagers and potential drug users wouldn't normally watch documentary shows they would be more invested in a show like this as they would be curious as to what these drugs can do and to familiarise themselves with the various different types. It gives them the chance to re-evaluate what they are doing and possibly change their ways now that they know all the information on the dangers and effects of drug misuse. The inclusion of the expert shows them the seriousness and the real harsh side to drug taking. This information along with their own opinions on drug and alcohol use, is enough hopefully to get them to stop.
-------------------------------------------------------------------------------------------------------------------

The belief that "thin is beautiful" is pervasive in our culture. It has been documented in children as young as three, but it is adolescents who appear to be most at risk for developing unhealthy attitudes towards their bodies based on this perception. At a time where young people are focused on developing their individual identities, they are also highly susceptible to both social pressure and media images which can have a profound effect on how they see their bodies. Having poor body image can have numerous negative effects: one of the most common is lowered self-esteem, which carries with it its own associated risks. In a national U.S. study in 2008, 25 per cent of girls with low self-esteem injured themselves on purpose; and 25 per cent reported disordered eating. Poor body image is also connected to bullying, with youth who have poor body image more likely to be perpetrators or targets of bullying behaviour.

Images of female bodies are everywhere, with women and girls - and their body parts selling everything from food to cars. Popular film and television actresses are becoming younger, taller and thinner. Despite the popularity of the internet, movies and T.V. still dominate young people's media use. Given this widespread appeal, the media has an indirect effect by influencing how groups or cultures view body image.

An example of this is the TV series America's Next Top Model, has made a total of 20 seasons and still frequently run in syndication. Researchers found that watching a ten-minute segment of the show had a negative effect on how satisfied young women were with their appearance. Since the segment shown did not have any content directly related to weight or body image, it seems likely that viewing similar shows would have a similar effect.Other genres popular with young people – primetime dramas and reality television – have been shown to have similar effects. By associating thinness with other desirable attributes such as wealth and desirability, dramas such as such as Gossip Girl and Grey's Anatomy reinforce the idea that it's better to be underweight – a perception that’s found in both girls and boys. Similarly, girls who regularly watch reality television are significantly more likely to believe that a girl's looks are the most important thing about her, as well as being more likely to say they would rather people recognize them for their outer beauty than what's inside.

Music is a significant medium in young people's life, particularly during the teenage years. While other media may occupy a greater number of hours, it is most often from music that that teenagers define their identities and draw cues as how to dress and behave.For girls, the message is overwhelmingly that they should be thin, attractive and sexual. What’s more, this message doesn’t vary between different genres of music, as nearly all performers must meet this standard to be commercially successful (or else have their images manipulated to meet that standard). Even those few performers whose sexuality is not a large part of their appeal encounter a strong pressure to conform to popular standards of beauty once they become successful, receiving considerable positive media coverage of their weight loss such as "Adele's Thin New Look Revealed" and "Jennifer Hudson Weight Loss: Her Son Only Knows Her As Size 0". When female musicians gain weight, it is often covered in a negative light: for example, discussion of Christina Aguilera's weight gain (which hardly resulted in her being overweight) was presented as something she needed to defend ("Christina Aguilera Silences Critics Of Her Curvy Physique, Loves Body".

In a world where pervasive media images fuel unrealistic expectations about how we should look – and dissatisfaction if we fail to make the grade – it is vitally important that both girls and boys be taught the media literacy skills they need to critically engage with media representations of male and female bodies. The following sections explore the role various media play in influencing our perceptions about how we look and the role that media education can play in changing these representations and perceptions

Similar Documents

Premium Essay

Music Industry

...Challenges Facing Music Industry and How to Develop It Music is one of the most beloved human experiences. Everyone enjoys a different type of music and that is evident in different events from graduation ceremonies to weddings and presidential inaugurations. Also, we use music in our films, plays because we can always deliver the message using music. It is the power of music that everyone gets influenced by and nothing could stop this power because it facilitates communication which goes beyond words and enables meanings to be shared. Nowadays, we have several types of music such as blues, jazz, hip-hop, new age metal, house, country and rock & roll. Also there are other types of music that produced due to modifications of several genres which makes the list unlimited. All these types are produced throughout the music industry. It consists of composers, singers and the companies and professional who produce and promote the music like music stores, music venues, road crew, producers, and business managers, studios, engineering performance and rights organizations. Nowadays, this industry is facing a lot of challenges that should be faced to develop the music industry. The music industry as a whole is facing a massive challenge. The industry is changing quickly and the market also is changing quickly. These challenges are related to the new technology that has been introduced into the music industry. The main problem that is facing the music industry is the......

Words: 1055 - Pages: 5

Free Essay

Representations in the Media

...The group in society I have decided to focus on for this internal are teenage girls/young women and how they are represented as sexualised/beautified to market a product to a viewer. Also how they are shown as promiscuous, beauty driven people who are obsessed with achieving physical “perfection” based on their favourite celebrities throughout the media. The three media texts I have chosen that I think best portray the idea of teenage girls and how they strive to be physically perfect are; the film ‘The House Bunny’ , the television show ‘Gossip Girl’ and the magazine ‘Cosmopolitan’. (Mainly the cover) My first example is the television series ‘Gossip Girl’ The first image is a photo from the March 2011 Cosmopolitan magazine of Blake Lively portraying her character Serena Van Der Woodsen in the T.V series ‘Gossip Girl’. Serena has been styled based on her character, beautiful and desirable (mostly due to her wealth and social status in the show). She has been dressed in entirely white, surrounded in a completely white background, this allows her skin to be the main aspect of focus, and it portrays perfectskin and skinniness. Most girls who see this aspire to imitate these images and may inspire feelings of failure when they do not achieve the exact image. Her lips in the picture are pouting making her look sexy and draws attention to her lips by also making them look glossy and shiny. Her face has been ‘retouched’ (or photoshoped) giving her a look of perfection......

Words: 1459 - Pages: 6

Free Essay

Music Industry

...– and just when you think you got it, you listen and you're like, 'Fuck, man! I feel like it needs this or that,' to paint the whole picture." Some tracks, including the Rick Rubin-produced, Beastie-esque single "Berzerk," draw on old-school hip-hop. Eminem was already headed that way when his manager, Paul Rosenberg, hooked him up with Rubin. "Getting with him was like, 'Holy shit!'" says Eminem. "As many genres of music that he is able to fuck with, he's like Yoda. I couldn't do it. You sit me there with a rock group, I don't know the first fucking thing about banging on the drums." Eminem emphasizes that the album, which includes collaborations with Kendrick Lamar, Nate Ruess and Rihanna (again), is "not necessarily a sequel, as much as it is a revisitation. "So there's not gonna be, like, continuations of every old song on there or anything like that," he adds. "To me, it's more about the vibe, and it's more about the nostalgia." This story is from the November 7th, 2013, issue of Rolling Stone. Read more: http://www.rollingstone.com/music/news/eminem-revives-the-real-slim-shady-20131023#ixzz2is2HYS00 Follow us: @rollingstone on Twitter | RollingStone on Facebook...

Words: 400 - Pages: 2

Premium Essay

The Music Industry

...Economics Michael Jackson Mid-term Paper The Luxurious Music Industry The music industry is an industry that works for you as well as against you depending on what role you play. The way the music industry works in the present time is far from how it used to run before the invention of mp3’s. Before 1999 the industry was worth about twenty billion dollars. Now the industry is only worth about four billion dollars due to the piracy of mp3’s. Nevertheless, the mp3 is one of the greatest inventions known to man, but it has yet to prove that it can be a moneymaker for the industry because of piracy. The industry has evolved from being an automatic moneymaker to every artist striving for sales. When an artist makes a record the record company gives them an advance. This means that the record company gives the artist money to make the record before any sales are made. No matter the type of artist, or how popular the music is since mp3’s were created, it’s almost been impossible to make profit. Even though artists are selling their music, they aren’t selling enough to gain recoupment from their advances. This hurts artists because they have to repay the record company all the money that was given in advance. The RIAA is the recording industry association of America. They review album sales for the year and compare them to previous years. They also are the main part of the industry that is trying to preserve artists’ music. Under the RIAA’s review of last year’s end shipment......

Words: 1003 - Pages: 5

Premium Essay

Media Representation of Crime

...Media Representation of crime William and Dickinson (1971) found British newspapers devote 30% of their space to crime Media gives a distorted image of crime, criminals and policing compared to official statistics. The media: Over representation of violent and sexual crime Ditton and Duffy (1983) found 46% of media reports were about sexual or violent crime, compared to the actual 3% of crime records for this kind of crime. Marsh found violent crimes were 36 times more likely to be recorded in newspapers than property crime- America Media portray criminals and victims as older and more middle class Felson (1998) calls this the ‘age fallacy’ Media exaggerate police success Partly due to media covering violent crime a lot, which has a higher clean up rate than property crime Media exaggerate risk of vctimisation Especially to women, white people and higher status people Crime is reported as a series of separate events Without examining underlying causes or structure The media overplay extraordinary crime Felson- ‘dramatic fallacy’ and ‘ingenuity fallacy’; media portray crime as hard to commit and you need intelligence to commit crime There is evidence to show that media coverage of crime in the media is changing. Schlesinger and Tumber (1994) found that in the 1960s the focus had been on murders and petty crime, but by 1990 murder and petty crime were of less crime to the media. Change had occurred due to the abolition of the death penalty, and rising crime......

Words: 2026 - Pages: 9

Free Essay

Representations of Etnicity in Media

... Using your own detailed examples explore representations of ethnicity in the media today. There are many representations of ethnicity is the media however they all seem to be very limited if not overlooked completely. Many of these tend to be as token gestures or stereotypical to fit with the dominant ideology. To explore this further I will be primarily looking at the representation of Gypsies in My Big Fat Gypsy Wedding, a TV programme produced by Jenny Popplewell shown on Channel 4. I will also comment on other representations of gypsies in the media such as those in Snatch and The Traveller Times Online. In the media, gypsies are portrayed in a negative light. Every single media product stereotypes them as dirty, tramps and thieves. We see this everywhere, in magazines, films, TV programmes and Documentaries. A good example is the article titled ‘Gypsies, Tramps and Thieves?’ it varies in different words that are linked with negativity throughout the whole article. While including examples from Snatch, the article says ‘Messages of gypsies in Snatch are deeply negative, putting us, the audience in a superior position’. This clearly shows the negativity of them in the media. Only 300,000 gypsies and travellers live in Britain. Only small part of them are in TV programmes and other forms of media therefore the representation is disproportionate to their population. Not all Irish Travellers are dirty or thieves. My Big Fat Gypsy Weddings is clearly produced purely for......

Words: 752 - Pages: 4

Free Essay

Challenges Facing the Music Industry

...the Music Industry As Albert Moran puts it, “film is an economic commodity as well as a cultural good” (Albert Moran, 1996) and therefore, the struggle to dominate the market for films and music has continued for such a long time. These cultural products because of the industrial processes they follow of production, distribution and consumption fall into the category of an industry and are immensely affected by the forces of the market. Distribution is the key factor in determining who would rule the industry as it forms the link between the production of the media goods and their exposure to the target audience. Over the years the cultural industry has evolved imbibing newer technologies and making space for newer companies to make their mark. This process of evolution has been intercepted with changes in its economic and sociological structure owing to the external economic, social and political factors and also technological advancements. Ownership of the media forces to a great extent amounts to a huge control over the global economy and also means greater political and cultural power. Hesmondhalgh, in his book, The Cultural Industries, points out that there has been an "interweaving of change and continuity" in the cultural industry since the 1970s (Hesmondhalgh, 2007). However, this hasn’t ever been a smooth process for the older and established companies who had to face challenges from the new market players. The music industry had to grow from the sheet music days...

Words: 2676 - Pages: 11

Premium Essay

Impact of the Internet on the Music Industry

...on the Music Industry: Downloadable Music VS. Records Table of Contents * Introduction 3 * Music Label Industry Analysis 5 * EMI Group Unlimited Business Description 7 * Record Label Business Model 8 * Record Label History 10 * Record Label SWOT Analysis 11 * Downloadable Music Business Description 14 * Downloadable Music Business Model 14 * Downloadable Music History 15 * Competing Online Services 15 * Financial Analysis 16 * The Future of The Music Industry 19 * Conclusion 21 * References 21 The Impact of the Internet on the Music Industry: The Record Label VS. Downloadable Music It was only a short time ago that record stores like Specs and FYE were littered across the country, stocked from wall to wall with all the latest albums from your favorite bands and all sorts of music paraphernalia. People like me would have stacks of compact discs or binders full of the music they owned ready to go wherever they went. Before them there were cassette tapes, and before that vinyl records. If you were lucky enough to be a signed musician, you were a star destined for fame and fortune with thousands if not millions of loyal supporters buying your album and following you on tour. Most importantly for the purpose of this paper, the record labels were some of the wealthiest companies in the entertainment industry. The...

Words: 4618 - Pages: 19

Premium Essay

Representation of Race in Media

... * * * * * Representation Of Race In Media * * * * * * * * * * * * * * Much of our perceptions of the world are based on narratives and the images that we see in film, television, radio, music, and other media. These are some of the outlets that construct how individuals see their social identities, as well as learn and understand about what it is to be black, white, Native American, Asian, South American, etc. (Dow, Wood, 2006, p. 297). You will get a better understanding of this once you understand the concept of ideologies. Ideologies are what create our perception of the world around us, whether it is political, social, economic, etc. Ideologies are not the product of individual intention or conscious, rather we create our intentions within ideology (Marris, Thornham, 2000, p. 267). These ideologies exist before we are even born; they form the social constructions and conditions that we are born into. But, ideologies are just a practice, and it is produced and reproduced in apparatus of ideological production. The media is a great example of an apparatus of ideological production (Marris, Thornham, 2000, p. 273). It produces social meanings and distributes them throughout society. However, as long as ideologies continue so will social struggles such as racism, which we will discuss in this essay. Media elites represent different races through media based on their ideologies. This......

Words: 1829 - Pages: 8

Premium Essay

Social Media and Music Pr

...Social Media & Music PR A public relations approach to the music industry: raising brand awareness through two-way communication and transparency Social Media & Music PR A public relations approach to the music industry: raising brand awareness through two-way communication and transparency Elyse C. Tan Western Washington University, Bellingham, WA Abstract This textual analysis of social media and its role in music public relations investigates North America’s largest outdoor music festival, Bonnaroo, and explores online coverage of the festival’s public relations tactics. I uncover some of the elements employed in its Internet-based social media and online journalism that facilitate interaction between the publics and Bonnaroo to help increase brand awareness and cope with crisis. A key question I aim to address is whether social media, Twitter and Facebook in particular, can give greater utility to influence the processes that create, reflect and transmit awareness via the Internet. Key Words: social media, Facebook, Twitter, MySpace, crowdsourcing, blog, interactive journalism, participatory journalism Introduction The progressive migration of information to the Internet has created a trend of public relations practitioners using social media to further promote brand awareness of their clients. It has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them (Faulds......

Words: 4501 - Pages: 19

Premium Essay

The Music Industry

...The music industry has thrived off of the electronic sounds that accompany live performances and recorded music. Since the late 1950s, loud and amplified instruments played a huge part in the popular music landscape. Electric guitars and automated beats are very popular, and its sounds are almost inescapable. However, one TV program and live performance show has brought live music without the electronic influence to enthusiasts. MTV Unplugged brings popular performers to the show, and allows audiences to see them in a more intimate setting without electric instruments. Our culture loves big production shows, loud music, flashing lights and in your face performances. The seventies and eighties brought us an era of screaming guitars and flashing lights. Many “Big Hair” bands that fall under the general genre of Metal or Grunge Rock relied on the crazy and amped shows that they became famous for. Often, these bands were criticized for their lack of skill, which was masked by dominating guitar riffs. MTV Unplugged brings us artists in an entirely different light that showcases talent. Unplugged shows us the real talent of the artists, which means that their set does not have any electronic instruments, save for the microphone. A great example for this is Kiss’s performance in 1991. Kiss, who became famous for their over the top performances, crazy electric guitars and amped music, switched gears and played acoustically for a small crowed. This performance gave fans a unique......

Words: 468 - Pages: 2

Free Essay

Writing Skills in the Music Industry

...Ija Quick-Artiste ENC 1101 Instructor Ms. Sullivan 09/17/2013 Useful Writing Skills In The Music Industry Writing in the constant evolving music industry has an attribute about it that will never cease to exist. Whether you’re a producer, engineer, manager, singer, rapper, or songwriter. Writing skills are absolutely crucial in your career. I personally am a singer and songwriter with experience of about 8 years in writing my own music. As a singer it’s not necessarily a make or break skill but it definitely now a days a plus in the market. I do not have any experience in the contract writing field but songwriting skills are always useful. I have the skills to write or co-write for other artist and create a better name for myself with my writing abilities. With my experience I will go on to learn the ins and outs of copywriting infringement to protect my craft. Hull, G. P., Hutchison, T. W., & Strasser, R. (2011) stated that “The music business in general, particularly the recording industry runs on its copyrights” (p.51) so I am positive that those skills will be more than useful. Learning the technicalities of contracts will be put to use in my career or in use of someone else’s if I choose to manage talent. I will also apply my writing skills to social media, though social media is not absolutely grammar specific. Venti (2010) specified, “How you interact on these forums will determine how your fans view you”. Which is a very true statement,......

Words: 482 - Pages: 2

Premium Essay

Music Industry Bmg

...Executive Summary The music industry has experienced dramatic shocks that will ultimately transform its structure. The transformations have been sparked by new technologies and Internet use distributing music as a digital good. The MP3 audio format and the wide distribution network that has become available via the Internet are driving changes in the recorded music market structure and, thus, are simultaneously having significant impacts on the players in the traditional recorded music value chain. Global retail sales of recorded music dropped from $39.8Bn in 1996 to $38.5Bn in 1999 while the popularity of digital music has grown. This reflects digital music's new role as a "strategic necessity" of the music industry. It is obvious that the digital music format is here to stay and, indeed, is quickly becoming the preferred product choice of music customers. Our group will examine the internal and external factors responsible for shaping this new marketplace and analyze BMG's roles in the move to distribution of digital music. Financial Analysis BMG Entertainment, a subsidiary of Bertelsmann media, is a privately held company; therefore we can not study its market performance. However they do release financial statements to the public allowing industry performance to be measured (See Figure 1). To measure BMG's financial health and profitability three tests were performed. These tests were also applied to the other major players in the music industry. An......

Words: 2259 - Pages: 10

Premium Essay

Music Industry

...Revenue in the Music Industry There is one major change in technology that has been in discussion for years, and that is the comparison between the revenues of digital music that can be obtained through the internet to that of CD’s. There is also discussion of what the future may hold for the music industry. The International Federation of the Phonographic Industry (IFPI) has recently stated that there has been an 8 percent increase in global revenue for digital music in 2011 which is a $5.2 billion dollar increase from last year. Because of this increase that means there has to be a decrease somewhere, the decrease is found in the decline in sales of physical formats (CD’s), this market has dropped to 3 percent which is about $16.2 billion dollars. There is belief that in the future all physical formats of music will be a thing of the past and everything will be found digitally. The reason for this belief is that downloads of single digital tracks (which Apple iTunes capitalized on) rose to 11 percent in volume and digital albums rose to 24 percent. There is also discussion of what subscription music services such as Rhapsody, Spotify and Deezer have done to the music industry and its revenue. With these subscription music services there has been a 64 percent increase of subscribers since 2010 and a $13.4 million dollar increase. Recently the US has proposed two laws that could put an end to peer to peer sharing, the Stop Online Piracy Act (SOPA) and Protect Intellectual...

Words: 950 - Pages: 4

Premium Essay

Representation of Nursing in Media

...profession, the media has failed us. The most popular medical dramas such as Grey’s Anatomy and House are physician dominated shows, offering viewers little to no truth about nursing profession. However, all the above shows fail to portray nurses with a positive image; most of the time the role of nurses is being undermined, insulting, or misrepresenting the profession. For example, on the show House, nurses are fairly irrelevant. Nurses are barley background noises; rather, it is the doctors providing direct bedside patient care in the hospital. In my 20 years of experience in nursing, I have never seen doctors spend so much time at the bedside with patient and performing tasks. I have worked in different settings, from a large teaching hospital to a small neighborhood hospital, and not even the interns and residents spend that much time giving direct patient care. For the general public and for the new generation who has not decided as what they want to be in life, this show portrays nursing as standing silently in the back ground. On all of the TV shows, the physician performs critical nursing tasks and this makes the doctors look more heroic and nurses look more incompetent and inessential. In these shows, we do not see nurses interacting with patients, but that is a misrepresentation of the profession, because we all know that nurses are the most in contact and interaction with patients and their families. However, there are some positive media representations of......

Words: 445 - Pages: 2