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Media Studies

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Submitted By PippaRowe
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Assignment 2: Analysis
The codes and conventions employed within this advert are used to portray the brand in a luxurious way however to appeal to a younger audience. Both the print and moving image adverts use a generic range of codes and conventions specific to perfume adverts. For instance, the costume, props, colours, slogan and logo are all designed to appeal to the primary audience of 15-25 year old women and the secondary audience of 25+. Firstly, the costume appeals to the primary audience because in the moving image her dress was very open showing her cleavage although then at the back her dress flows this implies she is a feminist and it could also represent female promiscuity. It also appeals to the secondary audience because even though first looking at the dress it could not appeal to their taste they then may feel like they want to look young and beautiful again. The model is also wearing a range of tiaras and expensive looking jewels this is to represent that she is a princess. Moreover the dress is bold with simple pale colours which will directly stand out to the primary audience making them feel more feminine. This draws the attention of the secondary audience because older women having a wide range of jewellery and being able to change it up will show a representation of feminity. Nerveless the different range of jewellery a women has represents feeling more feminine.
Also in the moving image the makeup on the model is neutral which portrays natural beauty this will bring the attention to the primary audience of 15-25 year women because it will them feel beautiful and this will also appeal to the secondary audience. In the Vera Wang moving image there is a lot of different shades of colours such as: pale pink, gold, purple, and light shades of colours this illustrates that the company are trying to appeal to a wide range of audience young and old. In addition the colours contrast with the scenery which shows a representation to the audience of young girls being intrigued to the perfume and wanting to buy it.

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