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Media Theory

In: Philosophy and Psychology

Submitted By gozdestar
Words 1275
Pages 6
MEDIA UND GSELLSCHAFT(media and society) 1) Imagined Community
Benedict Andersen (politcal scientist)
Without papers there is no such a scene. Nation is a community.
Propaganda
People who living big citi
-monopolisierung
-kanalisierung

Most famaous propaganda poster comes from Russian Revoluation
America kriegspropaganda
Kalten Krieg
2)theory of propaganda
a)selective perception and selection retention
b)die meinungen der gruppe,zu der der empfanger gehört
c)interpersnoal dissemination des kommunikationsinhaltes
d)you have to convince important people opinio-formers kausalitat zwischen Konsum von Massenmedien und konkretem sozialem Verhalten ist kaum nachwiesbar.
Bestenfalls können Korrelationen bewiesen werden, aber nicht Kausalitat.
3)culmination Theory
George Gerbner (Media theoretiker)
Mean world syndrome. People who watch a lot of tv have this syndrome.
Law and Order
Status Quo
We can prove there is a mean world syndorme.people with this syndrome are convinced world is a bad place also they are convinced vice versa because police always wins.
8)Medieninhalt als ‘Text’ Marxisten, Strukturalisten und post-strukturalisten
Roland Barthes
Michel Foucault
Jaques Derrida
Slavoj Zizek
Text is important
9) Der kulturelle Kode(key concept!)
Symbols we learn and we use it culture. it helps us to communicate it can be anything. Sign, book... different culture -> different code.
10)Mytos
Roland Barhes
Cultural code are products of ideology or mythology. comuunicate our interperetation of realilty
11)Deconstruction
We can look behind idelogy and mythlogy we can discover and we can deconstruct the pictures
Jaques Derrida
İf you look at a message, there is Dominante form of reception/oppositionaelle reception you can see behind the image.
12)Hegemonie
Antonio Gramcsi
İf you want to change society you have to gain cultural

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