...industries to use to take advantage of showing advertisement Television advertising is often bypassed by small and mid-sized businesses in favor of print, radio, and even Internet. They often view TV as too expensive and may believe that only large national companies can advertise on it. While that may have been true a generation ago, the advent of cable television and the explosion in the number of stations and programming has made TV an advertising medium that is effective for even local businesses -- a medium that businesses of virtually any size can afford. For certain types of small or mid-sized businesses, television may be a better advertising medium than any other. "Television is an attractive use of an advertising budget since it maximizes the reach of a commercial message and provides the opportunity for potential customers to visually understand about the service or product. Importance of TV advertising Television has the properties of sight, sound and motion that traditionally set it apart from other media such as radio (sound only) or print (sight only). With its three-pronged assault on its viewer's senses, TV is able to create broad awareness for a product. Television is considered a mass medium because of the numbers of people it reaches. Pervasiveness of TV National broadcasters like CBS, NBC,...
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...Generation Y Local and International Media and Entertainment Choices Prepared for: Ms Nicole Lasky 10th June 2010 Mr Russ Henderson General Manager Sony Ltd Level 20, 2 Margaret Street Sydney NSW 2000 Dear Russ, Please find the enclosed research report regarding media choices of Australian and International living in Australia. If you need further information, please do not hesitate to contact me at 02-9975-4983. Sincerely yours, YT Marketing research LTD Table of Contents Executive Summary 1 Introduction 2 Research Objectives 2 Desktop Summary 3 Similarities between Local and International 5 Differences between Local and International 6 Methodology 7 Results 8 Similarities 9 Other similarities 9 Limitation 10 Conclusion 11 Recommendation 11 Appendices 12 Executive Summary Objectives The research objective is to understand the differences between Australian and International (live in Australia) Generation Y on media and entertainment choices. Results There are similarities between the groups of local and International Generation Y on media and entertainment choices. Internet is the primary media choice for both local and International. There were no significant differences on what websites the two groups visit. Local Generation Y tend to watch their favourite shows mainly from TV, they spend more time on watching TV than International. While International tend to watch the favourite...
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...TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you CURRENT SCENARIO OF INDIAN NEWS CHANNELS Over 100 applications are pending with the information and broadcasting ministry for licence to start new TV channels. Currently, 454 Indian TV channels are on air, according to the list put up by the ministry on its website. Four months ago, the ministry had cleared 22 new TV channels. The additional requirements could include the financial viability of channels, a more rigorous background check of the profile of operators and their commitment to the welfare of employees, ministry sources said. The...
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...WD TV Live Hub Media Center User Manual ® ™ Table of Contents 1 Important User Information . . . . . . . . . . . . . . . . . . . . 1 Important Safety Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 WD Service and Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Recording Your WD Product Information . . . . . . . . . . . . . . . . . . . . 3 Registering Your WD Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2 3 Product Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Features and Functions . . . . . . . . . . . . . . . . . . . . . . . 7 Features. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Connections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Power Button and LED Indicator . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Remote Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 4 Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Package Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Installation Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Operating System Compatibility . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Installation Procedure...
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...December 4, 2012 Article Summary According to the first article How TV Affects Your Child, children under the age of six (including two-thirds of infants and toddlers) watch two hours of some sort of media screen a day. These hours increase to almost six hours a day for children ages eight to eight-teen years of age. This is a huge difference to what the American Academy of Pediatrics recommends; children under the age of two years should not watch any TV (screen time could interfere with brain and social development) and children older than two years of age should not watch any more than two hours of quality programming a day (screen time could interfere with social, academic, and physically actives). There are a lot of positive attributes TV can offer: quality programming can teach young children the alphabet or interesting facts about nature and adults can stay current with the evening news. However, a little TV goes a long way. Children who watch violent media are less likely to trust the outside world and more likely to have aggressive behaviors. American children watch, on average, two hundred thousand violent acts on TV by the time they reach the age of eight-teen years old. All this violence gives children a mixed message. While us adults say it is “not nice” to hit the so-called “hero” shows hitting is the way to fight the “bad guys”. How is this showing our youth the difference between right and wrong? Young children cannot distinguish between what is real and...
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...Influence of Visual Media Monica Simmons HUM/176 July 15, 2012 Patricia (Mary) Morriss Influence of Visual Media Visual entertainment media has had its hand in shaping American culture and its values ever since radio was pushed to the side when the first television sets appeared in family living rooms. Everyone crowded around to see TV specials, quiz shows or the news, but today you can carry your TV with you via smartphones and iPads. If it was not for Philo Farnsworth and his patented invention of transmitting TV pictures electronically, there would be no TV today. When television was young it was in black and white with only the news and TV specials that were live. Before there were commercials, only one sponsor would develop and produce a single show such as Texaco Theater. TV was family friendly where the parents slept in twin beds and never showed them being intimate. Lucy giving birth to Little Ricky on I Love Lucy was somewhat of a scandal even though having children is a part of life, but no one wanted to see it on TV. Today, TV is much more open because of the birth of cable and trying to compete by starting to include brief nudity (NYPD Blue), coarse language and violence. When VHS and DVRs came on the scene, people did not have to watch what was on TV at the moment nor was there a real reason for anyone to sit in front of the TV, they can record everything. The news format has changed to 24 hours a day that covers news from around the world...
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...to save their lives. Therefore in these areas the media information is limited as many restrictions have been put on the information. In the last few years, any journalists have been murdered and they have high political pressures on them which are implied on them in directly. The government also banned some popular channels which stood against the government. Pervaiz Musharaff made a regulatory authority PEMRA so that he can take over the control of the media all by himself. He passed certain rules and regulations and the ones who disobeyed government, their licenses were also suspended. Not only the local government, but different state agencies ware also after media. Media in Pakistan – historical background the...
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...The media, including TV writing computer programs, child's appears, film, the news, furthermore composing and magazines, is a competent and pervasive medium for expression. It can accomplish endless and go on musings, social measures, stereotypic parts, power associations, ethics, and qualities. Through these messages, the expansive correspondences may influence particular behavior, points of view, and qualities, furthermore in embellishment national character and culture. In spite of the way that there is an amazing potential for the media to have a positive and demanding effect on the all-inclusive community and society all over, there may be fundamental negative results when the messages went on are destructive, hazardous, or horrible. Numerous clinicians have considered the impact of the media on an...
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...Production • • • • • • • • Enlight Joy Media Huayi Brothers Qin Jia Yuan (listed) Canxing (Star TV) eeMedia (Hunan) Shixi Media China Vision Media (listed) Network • • • • • • • CCTV SMG Star TV Phoenix Satellite Jiangsu TV Hunan Satellite Travel Satellite • • • • • • Platforms Beijing Gehua Shanghai OCN Guangzhou CATV Hunan CATV Zhejiang Huashu BesTV (IPTV) Key Players • • The Chinese broadcasting & cable TV market has experienced very strong overall growth in recent years, with a total revenue of US$19.1bn in 2011, representing a compound annual growth rate (CAGR) of 11.7% between 2007 and 2011. The performance of the market is forecast to accelerate, with an anticipated CAGR of 14.6% for the five-year period 2011 – 2016, which is expected to drive the market to a value of US$37.8bn by the end of 2016. HH TV HH DTT HH Pay TV Pen Broadband Pen TV Adv Pay TV ARPU p.a. 5 years CAGR 411M 381M 63M 56% 38% $9.4Bn $10.7Bn $37 12% 1 China Market Trends – more detail on networks Advertising prices (ratecard in USD per 15s) Channel Jiangsu TV Hunan TV Peak value $36,667 $28,571 Audience ratings ranking in 2011 Channel CCTV1 (General) Hunan TV CCTV6 (Movies) CCTV5 (Sports) CCTV3 (Variety) CCTV1 (General) Dragon TV Liaoning TV CCTV2 (Economy) CCTV5 (Sports) CCTV3 (Variety) Dongnan TV • $26,349 $23,810 $19,048 $17,143 $15,873 $15,524 $13,571 Jiangsu TV Zhejiang TV CCTV-News CCTV4 (International) Anhui TV • • CCTV is supported by the Chinese...
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...Sonceria Garrett Communication 120 January 20, 2015 Laurie Hodge Media Convergence and the SMART TV Media Convergence is the coming together of multiple forms of media. This includes newspapers, magazines, television, internet, film and music. In today’s society that involves technology. Technology in the modern age has connected all forms of media into a new machine. In a fast moving and ever changing industry multi-media devices must be created to give access to the masses. These devices have to be state of the art, reliable, flexible and affordable. Electronic company’s such as Samsung, Sony, LG and Phillips Magnavox have found a way converge multiple forms of media. The creation of the SMART TV has connected television with the internet, and in turn created the most accessible form of media convergence. This paper will walk through the history of television and how it’s advances has brought it the ultimate media convergence. The first successful use of a television was demonstrated in 1927. The unit was created by Philo Taylor Farnsworth. Farnsworth created a system that could capture moving images in a form that could be coded into radio waves and then transformed back into a picture on a screen. The images produced were very primitive but television would grow in the years to come. After Farnsworth invention RCA invested $50 million in the development of television. This investment was used to update broadcasting systems for the new content and to create...
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...ages and decades and has gained increased significance in business scenario and now with the invent of the modern virtual methods the story takes us in the future where the question arises if the traditional methods will be an illusion and through this report we plan to clarify on how much of an impact has primetime had and will be having in the future, although at a diminishing rate, but still manages to touch hearts, inspire people and groom and boom business fraternity. INTRODUCTION Star India’s latest and biggest digital initiative, the Hotstar app, launched recently, is aiming at changing the way Indians consume content. Coming 18 months after the launch of its other digital property, Starsports.com, Hotstar also won the digital media rights for the Indian Premier League (IPL). Hotstar offers more than 35,000 hours of content in 7 different languages—promising viewers a big library of movies, television shows and even live sports (cricket, football, tennis and kabaddi). For the 21st Century Fox-owned broadcaster, Hotstar, which was in the making for more than 15 months, is perhaps its most ambitious digital offering so far. The idea, said Sanjay Gupta, chief operating officer, Star India, is to be a one-stop destination for users to consume premium content across genres and languages and, more importantly, at their own convenience. “There aren’t many platforms available to Indian consumers offering high-quality, curated content besides, say, YouTube,” he said. Viewers...
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...Four (NFL, MLB, NBA, and NHL), Major League Baseball has the largest annual media contract with over 850 billion worth. Network television with 3 billion, Cable TV with 2.4 billion, Satellite TV with 700 million, Terrestrial Radio with 55 million, Satellite Radio with 650 million, an video games with 150 million. These media coverage contracts include the big games such as MBL Playoffs and the World Series. The discrepancy in the value of media contracts for the different sports is as follows; National Football League (NFL) contracts for network TV, cable TV, and satelli9te TV is over a billion a year. Video games are such as EA sports contracts are 350 million a year. No contracts with internet and radio. Major League Baseball (MBL) contracts for all TV and radio are estimated over millions and billions a year. No contracts with the internet. National Basketball League (NBA) contracts for network and cable are estimated in the billions a year. No big satellite TV contracts other that Direct TV who covers exclusive out of market games. No contracts with radio, video games, and the internet. National Hockey League (NHL) contracts for network television are revenue- sharing agreements with NBC and Canada’s CBC. Cable TV has a 120 million contract for 3 years. Satellite TV has out of market games with Direct TV. No radio contracts. There seems to be a vast difference between the...
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...Television Studies; 2. Television text (contents); 3. Television agency; 4. Television and technology; 5. Television history; 6. Viewer, audiences: I, We, They. Why study television? People wrote about television as a general media. There was a certain resistance to the study of TV. To study popular culture was parallel to the fear of the death of high culture. Umberto Eco (1964) and others gave special attention to TV and other “minor arts”. The interest in the study of reader/receiver increased in the 60’s in the universe of high culture and the academy. R.Barthes – encode/decode. Later the canonization of popular mass culture in Anglo-American countries changed the vision of the society about the TV. In the US they reflected about the industry. Cultural industries – television is culture but it’s also an industry. If we think in Hollywood as a dream factory we have also a culture industry. Nowadays popular culture is a part of our life. Common sense and TV – resisting the analysis of television is also a consequence of commons sense. But there is a paradox: it is so easy to watch that it becomes difficult to analyze. TV is inscribed in daily life. TV is transparent. Popular culture, namely TV, has a supposed transparency: what I see is what it looks likely to be. It’s so easy that it resists analysis, but what is easy to watch is as complex as any other phenomenon. Kracauers perspective – “The Mass Ornament”, 1931 * Analyses of...
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...How TV Affects Your Child Most kids plug into the world of television long before they enter school. According to the Kaiser Family Foundation (KFF): * two-thirds of infants and toddlers watch a screen an average of 2 hours a day * kids under age 6 watch an average of about 2 hours of screen media a day, primarily TV and videos or DVDs * kids and teens 8 to 18 years spend nearly 4 hours a day in front of a TV screen and almost 2 additional hours on the computer (outside of schoolwork) and playing video games The American Academy of Pediatrics (AAP) recommends that kids under 2 years old not watch any TV and that those older than 2 watch no more than 1 to 2 hours a day of quality programming. The first 2 years of life are considered a critical time for brain development. TV and other electronic media can get in the way of exploring, playing, and interacting with parents and others, which encourages learning and healthy physical and social development. As kids get older, too much screen time can interfere with activities such as being physically active, reading, doing homework, playing with friends, and spending time with family. Of course, TV in moderation can be a good thing: Preschoolers can get help learning the alphabet on public television, grade schoolers can learn about wildlife on nature shows, and parents can keep up with current events on the evening news. No doubt about it — TV can be an excellent educator and entertainer. Still, too much TV can...
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...Kenechukwu Igweze Mrs. Armstrong-Sanchez English 110 9 September 2011 Life, who makes the choices? you or the media Most people think that they are completely in control of their own thoughts, emotions, actions, basically their whole lives and the way they see other people. However, in actuality, they are not. In the society we live in today, we are all brought up on stereotypes and expected to fill the supposed roles of the child, the woman, and the man. All we see on TV, in commercials, magazines, and on the internet is the stereotypical person. The big strong male figure, the mother or the sexy and thin female figure, these are some of the types of characters portrayed in everything that we intake from the media. The media is a massive information network that connects people to the world, which is beneficial, however , it also misrepresents different groups of people which in turn warps the minds of its audience. It forces us to prejudge, and we grow up on these often false representations of the world. The representation of women in the media has changed a lot in the last couple decades, Many of us would agree that some strides have been made in how the media portrays women in movies, TV and magazines, and that there has been an increase in the presence and influence of women in media. Nonetheless, female stereotypes continue to expand in the media we take in every day. Images of female bodies are everywhere. Women's bodies are used to sell everything now a days...
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