...A Term Paper on Tetra Pak Submitted to: Kashfia Ahmed Senior Lecturer, Dept. of Business Administration, East West University Submitted By: 1. Chowdhury Ishita Israt (2009-1-10-198) 2. Md. Faisal Hasan (2009-1-10-289) TETRA PAK COMPANY PROFILE Name: Tetra Pak Type: Private Industry: Food packaging Founded: Lund, Sweden (1951) Company's Countries: Tetra Pak announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Company's activity fields: food packaging and processing Vision: We commit to make food safe and available, everywhere Mission: We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship Motto: PROTECTS WHAT’S GOOD Business & Market: Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International SA, doing business in over 170 countries Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Tetra Pak has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South...
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...with all parts of UK government in Accra to promote the UK Government’s engagement with Ghana and to help build internal BHC cohesion through a joined-up communications effort and by managing internal communications. The Communications Officer will work closely with all Heads of Section, reporting to the 2nd Secretary Political and Public Affairs and Deputy High Commissioner. The main elements of the job include Designing and delivering a communications strategy that helps to deliver HMG objectives in Ghana and the region, including public advocacy campaigns Writing, commissioning and editing content on HMG and British Council activity for use in a range of media Providing content for the gov.uk website Building relationships with and engaging media and Ghana government publicity machinery Acting as the BHC’s official spokesperson and first point of contact for media enquiries Overseeing all communications tools (eg media releases, web-sites, publications, twitter, facebook etc) and managing the BHC photographer role Daily monitoring of Ghanaian media outlets for content of interest to the UK Supporting the internal communication of FCO and wider UK Government corporate messages Managing relevant projects to develop Ghanaian media capacity The skills/attributes of the successful applicant will include Prioritising in a fast-paced work environment, self-starting, and delivering to deadlines Creativity, imagination and innovation to keep the UK Government’s profile...
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...How much does state intervention in the media system vary between Malaysia and the United Kingdom? In 2012, Freedom House ranked Malaysia 144th out of 197 countries in their press freedom survey, labelling it “not free” because it continues to stifle the voices of critical journalists. How is it possible that a former colony of Britain, a nation with a free press tradition, ended up in this scandalous situation? Let us compare the media systems of the United Kingdom (UK) and Malaysia today. Autonomy vs. state intervention It is common to hear that the Malaysian journalistic field is restricted in reporting political and public issues (Kenyon, 2010). As one of many developing countries that support the guided press notion, the Malaysian government argues that by curbing certain freedoms within the mass media, the aims of national development can be met (Raj & Sreekumar, 2012). As a result, Malaysian journalists are swallowed in boundless lengths of red tape – all of which are adversely used in the government’s favour to constrain the media’s freedom of speech. Some of Malaysia’s legislations can be traced back to their inception during the British colonial period (Omar, 1996). In the face of a Communist insurgency in 1948, a state of emergency was declared. The Malayan Emergency, as it was dubbed, marked the beginning of a series of media campaigns implemented by Government Information Services to impede subversion and infiltration while promoting loyalty to the government...
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...1) What do you know about patterns of health in the UK? Is health getting better or worse? | | | | | | 2) What factors can have an impact on patterns of health in the UK? |There are many factors contributed to affect the patterns of health in the UK such as: | |Diet: A Bad diet can lead a person to get many different kind of dieses and illnesses for example a person who eats food with high content of sugar he has a risk of| |developing a disease such as diabetes. Eating too much and not how much you need can lead a person to become overweight which itself increases your risk of getting | |heart disease, high blood pressure, diabetes etc and if a person eats too much animal fat, smokes and drinks alcohol and does no exercise can multiply their chances| |of getting a disease even more. ...
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...Master in Business Administration Marketing Management (7MK002) Harley Davidson Marketing Plan for the UK market British College of Applied Studies (University of Wolverhampton) Contents Executive Summary .......................................................................................................................03 Situational Analysis .......................................................................................................................... 04 Marketing Strategies .....................................................................................................................13 Financials………………………………………………………………………………………………………………………………………..22 Controls……………………………………………………………………………………………………………………………………………….24 Reference List …………………………………………………………………………………………………………………………………….33 MKT Page 2 Executive Summary Harley Davidson is a Motor cycle manufacturing company which has a range of motor cycles offered to the matured men in the past and is now on the verge of introducing a new range of bikes for youngsters and women in the UK market. In its tradition, Harley Davidson were very much focusing on the matured men over 35 years which needed a new innovative market to be captured in the UK which is highly potential as the current market was dropping due to alienating customer base and huge competition from the Japanese competitors by introducing new sophisticated motorcycles which were more attractive. The new product segments were focused on youngsters...
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...Explain and briefly evaluate how social class identities are created and reinforced in the contemporary UK Social class relates to the ways of life of similar social groups. The way of life involves both the culture and economic position of a group of people. Culturally it means the shared norms and values and economically it means the financial positions of the rich/poor. Both these aspects influence the way of life. Agents such as the family, media and peers create and reinforce class identities but postmodernists believe that the class system no longer exists as it has become fragmented within the contemporary UK. The family is one way of showing how social class identities are created and reinforce because the the family creates norms and values according to their social class status. During mealtimes the working class and middle class have different routines which can tell us what class they are from. For example the middle class usually eat dinner together with the family in the evening whereas the working class mealtimes are portrayed earlier to coincide with the end of the working day for manual workers. The family also represents class through how much parents take time out and devote time to a child’s school work. Reay (1998) shows that working class mothers have less time to devote to their children because they are more focused on balancing housework, childcare and paid employment but lacked understanding of the schooling system whereas mothers of the middle...
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...Outline the ways in which the media in Britain are regulated. Is there enough regulation? The history of mass communication is rather short in the broad context of the world’s progress. Despite the fact that in all times people felt the urge to share their significant experiences in more durable than verbal form – like the prehistoric paintings on cave walls and invention of writing by Sumerians later – relatively modern forms of communication, reaching large audiences, originated only in the past five hundred years. The importance of sharing information and even more – deciding what to share and what to withhold – was understood from the moment people learned to write. As Tom Clancy put it: ‘Information, knowledge, is power. If you can control information, you can control people’ and that is why since the beginning of times that precious knowledge was divided only between the chosen few: from high priests of the ancient civilizations to the nobility and servants of God in the middle ages; from the dictators like Stalin and Hitler to modern moguls like Rupert Murdoch. In our times mass media became a super-power: it has a colossal impact on society as a whole and its political, economic, cultural constituents, therefore it must be governed and regulated aiming to ensure a freedom to communicate, diversity and universal provision as well as secure communicative and cultural ends chosen by the people for themselves (McQuail, 2010). The obligatory argument that always emerges...
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...21510 Global Context of Management Online Travel Agency – UK Table of Contents Introduction 3 Global View 4 PESTEL Analysis 5 Porters Five Forces 6 Appendix 1: PESTEL Analysis 7 Political & Legal 7 Economic 8 Social/Cultural 9 Technological 10 Environmental 11 Appendix 2: Tables & Graphs 12 Appendix A 12 Appendix B 12 Appendix C 13 Appendix D 13 Appendix E 14 Appendix F 14 Appendix G 15 Appendix H 15 Appendix I 16 References 17 Introduction This report aims to analyse the online travel agency industry in the United Kingdom (UK). It does so using a variety of techniques: 1. Offering a global view of the industry across four chosen countries – China, India, United States and the UK 2. PESTEL analysis – a summary is included in this executive summary, with the full analysis as an appendix at the back. 3. Porter’s 5 Forces analysis The online travel industry in the UK has been established for some years now and is reaching maturity. As it reaches maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come...
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...Student ID:5145400 SY3 CASE STUDY - True Crime or Moral Panic Crime and deviance is present is all societies and has been throughout generations, and there are differing explanations for their existence through the various sociological approaches. Functionalism views society as a system of connected parts. Emile Durkheim (1982) saw crime in society as a stable system based on value consensus, norms and values which a society has established. Durkheim saw the need for some crime as an inevitable, normal and even necessary part of that system, and although it can disrupt social stability, it also performs some positive functions. One of these positives is boundary maintenance, and how crime produces a reaction from society against the wrong-doer which in turn reinforces their commitment to the value consensus (historylearningsite.co.uk, 2009). Criticisms of Durkheim's view on crime is how he failed to explain how much deviance is needed for society to function, and that just because crime has a function, it doesn't mean society is creating crime for the purpose of that function. Even how this 'necessity' doesn’t feel right for the victims (Jones, 2014). Conflict theories such as Marxism disagree with functionalism about crime being necessary, but instead suggest it is an inequality between the ruling and working class. Although Marx did not talk at length about crime, he did believe that laws were codified. Where one class kept the other classes in check through policing...
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...Do we live in a postmodern or a late modern world? Discuss with special reference to the UK Aiden Triggs Arguments surrounding the present state of the world in which we live have been and remain prominent within Sociology. Interpretations of our society largely come down to two over-riding concepts; a postmodern society or a late modern society. Definitions of such concepts are crucial in writing this essay in which I discuss the differing perspectives surrounding the state of our society today and the background for these perspectives, as well as highlighting their relevance to modern Britain. The postmodern world and postmodernity may be defined as a large, mainly cultural change from modernity which has seen a greater emphasis on pluralism and variety within the society (Macionis, 2011), we can relate such concepts to the likes of Bauman, Baudrillard and Lyotard who additionally place a large amount of importance on the size of such change and disruption (Stones, 2008). In contrast, a late modern world in relation to late modernity is defined as a society which has seen a rapid and almost uncontrollable growth of issues and institutional ideas pre-set and sustained within the philosophy of modernity, as well as the disappearance of boundaries which formally split such societies. (Macionis, 2011). With many features of modernity including technology and identity, as well as seemingly smaller issues such as anxiety, there is plenty to discuss in such a debate over postmodern...
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...…………………………………………………………….4 a. Overview of Automotive Industry in the UK b. Overview of Jaguar Cars 3. Situation Analysis…………………………………………....…………………..5 4. Branding Strategy and Management…………………………………………….6 5. Communication of the Jaguar Brand in the Market……………………………..9 c. Global Marketing Campaign d. Social Media Marketing e. Corporate Social Responsibility f. Same Essence, Different Market g. “The Art of Performance” 6. Conclusion………………………………………………………………………15 7. References……………………………………………………………………… 16 1. Executive summary This report aims to analyze the branding activities of Jaguar Cars and how the company is run with the help of its main global marketing activities. The report discusses and analyses the external business environment of the company using situational analytical tools such as the PEST analysis and Porter’s five forces. To better understand the branding of Jaguar Cars, the ‘Brand Onion’ tool has been used to analyze the company’s marketing mix. The report also compares and contrasts the way in which the brand image has been communicated in mature developed markets and emerging markets. Specifically this report will analyze Jaguar’s position in the automobile market in the United Kingdom and the United States of America as the developed countries and China’s emerging economy. 2. Introduction a. Overview of the Automotive industry in the UK The United Kingdom has a strong and growing automotive...
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...In what way should the UK CAP Codes (CAP/BCAP Codes) be reformed? “The alcohol industry spends more than £800 million annually in the UK on promotion” (Cabinet Office, 2003). This is one example why the Committee of Advertising Practice (CAP) codes and the Broadcast Committee of Advertising Practice (BCAP) codes are important in order to protect the vulnerable from this vast industry and maintain the public’s confidence in advertising. Consistent changes to our media and methods of communications has led to a dramatic impact on marketing methods and their extent thus requiring the codes to be consistently updated. It is possible to argue that the UK CAP codes have failed to keep up with these changes and need to be reformed especially when looking at alcohol advertising. The power, speed and volume of marketing communications has significantly increased in recent years and advertising now poses many challenging questions to its own regulations (alcoholconcern, 2011). The CAP codes are a code of practice which govern non-broadcast and broadcast adverts, marketing communications and sales promotions. The aim of the UK CAP codes is to lay down the rules for all advertisers, agencies and media industries (CAP, 2013). The codes simply do not focus just on goods and services, but they also enforce regulations on marketing communications which promote causes and ideas, however the codes do not cover political advertising. The advertising industry has taken the view that a self-regulatory...
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...CASE STUDY Vodafone: developing a total communications strategy in the UK market Roger A. Strang We will be the communications leader in an increasingly connected world. Vodafone website, 2009 In 2009, Vodafone, the world’s largest mobile telephone operator by revenue, was under increasing pressure to develop a strategy to ensure leadership in the rapidly growing market for high-speed internet services in its UK home market. The challenge for the company was that the development of new technologies for voice, data and video transmission was blurring the boundaries among traditional industries and forcing reconsideration of what was required for a strategy of ‘total communications. This growth in demand for new services had attracted the interest not only of Vodafone’s traditional competitors in the telephone industry, but also from other communications companies such as Virgin Media ((the largest cable operator in the UK) and Sky Broadcasting which was the UK’s largest provider of satellite-based television. Other new competitors included the largest UK retailer of mobile phones and services, Carphone Warehouse and suppliers such as Apple (iTunes) and Nokia (Ovi) which had been investing heavily in digital content. Google was also increasingly involved in the communications field with a new, open, mobile operating system, Android and investments in mobile search and advertising. In addition to changes in competition, Vodafone and other operators faced rapid changes...
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...arise is disagreement between the partners on their policies and proposals. In the case of the UK, Conservatives and Liberals sometimes disagree. An example is, the proposal of AV to be used in a general election, but the Conservatives disagreed. However in the end the two coalition partners agreed that they will hold a referendum. 2) One problem that might arise if the cabinet contained both Conservatives and Lib.Dems is that the government is not stable. It is very possible that the two partners may disagree on their policies and proposals. For example the Liberals opposed the further use of nuclear energy, but it was agreed between the leaderships of the two coalition partners that more nuclear power plants can be build. This can build conflicts between the two parties and result in government failure. Furthermore in the UK coalitions are formed in a time of crisis and the country may be seen by other international countries as weak and this can damage their international competitiveness and foreign investment, which are very important in order to keep the economy running. Furthermore coalition government is actually less democratic as the balance of power is inevitably held by the small parties who can barter their support for concessions from the main groups within the coalition.One possible example is the demand of constitutional reforms by the Liberal Democrats in the UK as their price of coalition support in a future hung parliament. 3) In the essay I shall...
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...campaign, advertising and events in which people want to get more involved with wine and events orientated around it. For instance through our created app GPS will locate local wine events, vineyards and merchants that sell English wine, and customers will be able to use this at will. Currently English wine have 1785 consumer details from details given to them from vineyards. Database software will be purchased so that EWP can collect data from their consumers so that in the future they are able to retain the consumers. The media which will be used has been selected as we feel that this attracts our target consumers and in turn will help meet the objective targets. We will attend events such as Badminton Horse Trials and RHS Spring Gardening Show that will likely to attract a large portion of our target audience to allow them to text the product and to educate them to the week. A period of testing will take place prior to the English wine week in which all media will be...
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