Free Essay

Medical Product Company

In: Business and Management

Submitted By brook10
Words 257
Pages 2
The recent acceleration in the projected growth for the Hypodermic and Diabetic products makes it possible for the management team to discuss possible changes without having to worry about consolidating plants or making substantial reductions in personnel at any plant” stated by Robert Housman, president of Disposable Device Sector of Medical Products Company (Hayes, R., 1995, Harvard Business School). MPC supplied diagnostics systems and medical devices to several health care locations world-wide. In 1990, the combined sales of disposable devices were over $2 billion, two-thirds took place in Europe. By comparing the past data and forecasting the next five years, MPC needs to ask itself, “How will we meet these demands? Do we have enough capacity to stay in competition with our competitors, and if not, succeed them?” Through quantitative review of each plant individually and yearly production increase, problems have surfaced while viable solutions have been discovered.

Summary of European Hypodermic Products: “The key to an effective hypodermic plant is uninterrupted, around–the-clock, in-line operation with high uptime. In particular, efficient utilization of molding operations, where the bulk of the plant’s assets are located, is essential” (Hayes, R., 1995, Harvard Business School) In 1990, the disposable device sector made MPC the world leader accounting for 55% of overall sales. This sector was broken into five main core groups; hypodermic syringes and needles, diabetic care, IV, PSD, and medical gloves. Hypodermic products include both needles and syringes, formed by a needle attaching to a thin metal tube called a cannula, attached to...

Similar Documents

Premium Essay

Medical Product Company

...Medical Product Company (Europe) | MPC EUROPE STRATEGIC PLAN ON OPERATIONS | International Operations Management | Saint Mary’s University of Minnesota | MBA 609ELICSON OANDANURUDIN DEANJOHN WILSONNICHOLAS ARYEE | 4/25/2012 | | Abstract “The recent acceleration in the projected growth for the Hypodermic and Diabetic products makes it possible for the management team to discuss possible changes without having to worry about consolidating plants or making substantial reductions in personnel at any plant” stated by Robert Housman, president of Disposable Device Sector of Medical Products Company (Hayes, R., 1995, Harvard Business School). MPC supplied diagnostics systems and medical devices to several health care locations world-wide. In 1990, the combined sales of disposable devices were over $2 billion, two-thirds took place in Europe. By comparing the past data and forecasting the next five years, MPC needs to ask itself, “How will we meet these demands? Do we have enough capacity to stay in competition with our competitors, and if not, succeed them?” Through quantitative review of each plant individually and yearly production increase, problems have surfaced while viable solutions have been discovered. Summary of European Hypodermic Products: “The key to an effective hypodermic plant is uninterrupted, around–the-clock, in-line operation with high uptime. In particular, efficient......

Words: 4849 - Pages: 20

Free Essay

Marketing Course Project

...families through out this campaign. Research has been conducted to find out average income and ages in households that we are targeting to help with price points. A thorough market analysis helped us learn whom we are going to get more involved with. Even though Gerber is already known for targeting parents and their young children we want this campaign to specifically include first time parents, parents that are expanding the family, stay at home parents, organic parents, parents on a budget, and parents who want to be as educated as possible about their children health and growth. We want to use many means of communication during this campaign to promote purchase motivation is that Gerber is more than just a familiar face they have a product that is right for every type of parent. We will mix the old and new with this campaign we want families to think “ Growing Up Gerber” for years to come along with the Gerber Baby original picture. All this will be accomplished with a very reasonable budget broken down explaining where money will be invested in this campaign. The end result will be more continued revenue and education for the families. Introduction: Gerber has been around since 1927 and is a very well known and established brand....

Words: 2791 - Pages: 12

Premium Essay

Chongqing Medical Case Study

...1. In general, what are the strengths and weaknesses of Peace Medical? There are several strengths in Peace Medical. First, it is a successful company which has its own organizational culture and well-planned organizational develop strategy. It also had developed a sound organizational structure and had managed to staff key functional areas. Second, Peace Medical had cultivated an established set of clients throughout China and had accumulated an array of tangible assets and had established good relationships with several key stakeholders and a strong reputation. Third, Peace Medical had solicited the advice of different management consulting firms. This helped them developed a better understanding of the overall Chinese market and identify strategic priorities. Most of the weaknesses of Peace Medical reflected in the ways the company deals with the uncertainties. For instance, it lacks the competencies to gain a competitive advantage in the medical supply industry because it doesn't have deep knowledge about the entire supply chain. What's more, Peace Medical doesn't have a successful strategic alliance with a company that specialized in knowledge promotion and marketing. In addition, the strategy which Peace Medical currently has cannot guarantee that they can adjust the new developments in the external environment. 2. How can Peace Medical attain the five medium-term strategic objectives Jiang has articulated? A. Improve internal processes 1) Employees; to......

Words: 1409 - Pages: 6

Free Essay

Successful Global Firms

...Global Firm August 24, 2015 Fresenius Medical Care is a company that manufactures dialysis machines and products for chronic kidney disease patients. This company is recognized for their innovative technology that has taken over the world. This is why Fresenius Medical Care is a successful global firm. Fresenius Medical Care was started in Frankfurt, Germany by Hirsch Pharmacy, which was owned by the Fresenius family (fresenisumedicalcare.com). This family found innovative ways to turn their small pharmacy into a worldwide business. According to the company’s website, the Fresenius family started marketing dialysis machines to gain substantial marking shares. Once they started manufacturing dialysis machines and products this Germany based company took the world by storm. Fresenius Medical Care, is now the world’s leading provider of products and services for people with chronic kidney disease. Fresenius Medical Care has been around for hundreds of years according to history page of the company. In the 1960’s this company discovered that they had an invention that was needed around the world to help preserve the quality of life. This is when Fresenius Medical Care started focusing on sustainable growth so they could improve the quality of life for their patients with kidney disease. They would do that by continuing to offer innovative products and treatment concepts of the highest quality to their patients. While Fresenius Medical Care continue to improve their......

Words: 1387 - Pages: 6

Free Essay

Case 2 Assignment Questions

...and brought the company together seem to have more than enough experience in business, biophysics and medical research. Second, the company is starting to experience profit after two years of losses. Their growth even required them to move to a larger facility. Third, they seem to have a good product. Their product is superior and offers a better ease of use than their competitor. Even with the strengths Biosonics brought to the table, they seem to be weighted down by many internal weaknesses. They don’t have the credit or extra cash flow needed for research and development. They only have one product available that they are currently working on. This lends to problems due to the medical field rapid changes, someone else could be developing a product that could make theirs irrelevant. The have little marketing strength needed to reach all of the physicians and hospitals in the country or globally. The product they are developing also requires many regulatory guidelines and issues that can be very expensive to adhere too. Biosonics is developing new applications of their product to improve the uses and making it more versatile. This requires more research and more money. They could focus on the original product a plan which would grow and generate profit. However the downside is having all of your money tied into one product. 2. Threats in the industry and competitive situations include hundreds of other companies providing a wide range of medical products. The......

Words: 1037 - Pages: 5

Premium Essay

Tweed-Business Communications

...Introduction…………………………………………………………………………3 Company Background (Team Members)……………………………………………4-6 Company History (Motivation behind the idea)…………………………………….6 Product Innovation………………………………………………………………….6 Current Position…………………………………………………………………….7 Challenges and successes…………………………………………………………...7 Future Potential……………………………………………………………………..8 Conclusion………………………………………………………………………….8 References………………………………………………………………………….9 Introduction This report is about Tweed Marijuana Inc. a Canadian Company licensed to supply medicinal marijuana under the marijuana for Medical Purposes Regulations. They are a subsidy of Canopy Growth Corporation a company that produces marijuana in Canada. Bruce Linton, the co-founder and CEO of Tweed, has positioned the company in a competitive market and his main objective is to continue to raise the capital to fund this venture. Tweed’s sister company, Tweed farms grows large quantity of the medical marijuana. To date, Tweed farm’s greenhouse is the largest greenhouse in the world. In this report, I will be discussing the medical marijuana history and how it is regulated in Canada, how the company came about, product innovation, the company’s position in the market along with its challenges and successes and finally predicting the potential future of Tweed. Medical Marijuana is legal to possess and grow in Canada under the Marijuana for Medical Purposes Regulations issued by Health Canada in June 2015. Company......

Words: 1283 - Pages: 6

Premium Essay

Johnson and Johson

...is the world's largest healthcare company. Founded in the United States in 1886, the company has been profitable for 75 straight years and currently operates 250 subsidiary companies in 57 countries (Johnson & Johnson [JNJ], n.d.). JNJ’s products fall into three segments: pharmaceuticals, with 39% of total sales, medical devices and diagnostics with 36%, and consumer products, with 25% (JNJ, n.d.). Additionally, the company employs 119,200 people worldwide and sells its products in 175 countries (JNJ, n.d.). A truly global corporation, Johnson & Johnson has securely positioned itself to overcome the challenges of its ever changing business environment, as well as take advantage of the opportunities presented. Johnson and Johnson strives to live by its Mission and Vision Statement, as well as provide a mission statement that touches all consumers in every geographical location. Medical technology is one of the fastest moving industries in the world, and it is not surprising that competition within it is fierce. There are two major social changes on the horizon that will both affect JNJ as well as provide tremendous opportunities for consumers and stockholders. The first is the aging population. The large baby-boomer generation, consisting of those born between 1946 and 1964, has had a huge social and economic impact on the world since its birth. The influx of senior citizens will create huge demands throughout all realms of medical care. Johnson & Johnson can......

Words: 849 - Pages: 4

Premium Essay

Marketing Individual Project

...General Electric Company (GE), is a diversified infrastructure and financial services company. The products and services of the Company range from aircraft engines, power generation, oil and gas production equipment, and household appliances to medical imaging, business and consumer financing and industrial products. Through research Ge brands are labeled as quality equipment by consumers. Its current customers have labeled Ge brands with words like “creative” “innovative” “inspiring” and “inventive”. The GE brand products that are bought by consumers have prices that are comparable to the products of competitor companies. One competitor of the company is SIEMENS Product Objective One product from GE in the Medical care industry is the Senographe Care machine created by GE. This machine creates well defined and clear images for mammographic findings. This machine also is customizable to each person and allows the user to set their preference on how images are displayed as well as allowing work to be completed quickly. Allowing for greater comfort for the patient while the technologist is conducting the imaging. The Senographe Care machine also has a proven track record of having consistent imagery with low levels of degradation of the images. Also 80% of the machines placed into service in 1999 are still being used as of 2010 which shows a long life span and quality of the machines. Price Objective The cost of the Senographe Care machine is $115,000-$200,000....

Words: 646 - Pages: 3

Free Essay

Sterilization

...for Medical Device Manufacturers It is crucial that medical devices maintain sterility until they arrive at the end user location. If sterility is lost, there may be serious consequences for the manufacturer: the return of the non-sterile product or, in the worst case, the negative impact on a patient's health leading to the device's approval being withdrawn. Therefore, medical technology companies make great efforts to ensure the correct packaging, testing and validation so the sterile barrier system remains intact. The burden on the packaging during its transition from the MDM to the patient is enormous and the risks to the integrity of the sterile barrier are numerous: The production method in the factory, the packing process, vibration during transport in trucks or aircraft, and careless packing workers are all potential sources of danger because hairline cracks or damage may be sufficient to affect the integrity of the medical product packaging, which may in turn effect the package's sterility. We spoke with industry experts and asked them to list from their perspective in the development and validation of medical packaging what are the most common errors. Transport Probably the biggest threat to the sterile barrier is during transport. The manufacturer has the responsibility to ensure the product arrives without damage to the customer. MDMs must be able to validate their packaging is capable of providing reasonable protection against transport risks. Most companies......

Words: 988 - Pages: 4

Premium Essay

Analysis of an Ethical Dilemma

...Unethical Marketing of Medical and Pharmaceutical Products-Part Two Tamara Floyd Sherome Graham Frances Kadambi Viviene Smith Grand Canyon University: NRS 437V Ethical Decision Making in Healthcare October 20th, 2013 Unethical Marketing of Medical and Pharmaceutical Products Part Two The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in the healthcare industry. These companies often use various advertising methods to influence members of the public to request their products and services without adequate knowledge of their effectiveness and implications to their medical condition. This paper will provide a summary of the worldview s and philosophies of a hospital administrator, a spiritual leader, a health care colleague, and a lay person as their views relate to the concept of the ethical dilemmas and implications of the unethical marketing of medical and pharmaceutical products in the United States. Hospital Administrator The Hospital administrator who wishes to remain anonymous believes that many pharmaceutical companies and the marketing strategies they employ have had a negative impact on the healthcare industry (L.B, personal communication, October 17, 2013). She believes that many practitioners often prescribe needed products only after receiving biased information along with subtle influence from the......

Words: 1425 - Pages: 6

Premium Essay

Covidien Company Info

...Company Background and Market Position Covidien is a $10 billion global healthcare products company dedicated to innovation and long-term growth. They manufacture and sell medical devices and supplies, diagnostic imaging equipment and pharmaceuticals. Tyco Healthcare separated from Tyco International In June 2007 to form Covidien. Tyco healthcare was to operate the business by acquiring venerable brands such as Kendall, Mallinckrodt and Auto suture. Since separating, they have focused on developing innovative medical solutions for better patient outcomes and on creating value through clinical leadership and excellence. As part of our pursuit of excellence, we are committed to fostering innovation. In addition to acquiring companies with superior products, they have created innovative new products through their own increasingly substantial investments in research and development (R&D). Covidien has launched 60 new products in 2008 and 2009, compared with fewer than 20 in 2005 and 2006, this were the last two years of Tyco healthcare before it become Covidien. Competition – Covidien is engaged in the development, manufacture, and sale of healthcare products, including pharmaceuticals and medical supplies, for use in clinical and home settings. One of Covidien’s main competitors in the healthcare equipment and supplies industry is Baxter International (BAX). Other competitors in the healthcare sector include: C.R. Bard (BCR), and Becton,......

Words: 891 - Pages: 4

Premium Essay

Marketing Mix

...will look at the four P’s of marketing, product, price, place, and promotion, and how they are in marketing and how they work in a real world environment (Armstrong, Kotler, (2011). Product The first P in the four P’s is product. What item or service are we trying to market, the base, and without a product we have nothing to market. An idea is a product that is able to be marketed. Without this essential part of the process there is no other need for the three remaining P’s. The product is develops from research that’s sees a need for a product or service product in the industry. After a determination of a need for a product, a plan will be carefully placed together to make this product a reality (Cagan, 2007). In the medical supply field there is one company that looks to the future of products to delivery to the private doctor’s offices. They have determined that more than 60% of private doctor’s offices order online. They have also taken inventory of thousand offices and done countless surveys to discover exactly what products these doctors use. From a band aid to podiatry table this company will deliver the product to the shelf of the customer. If certain product the customer is looking for is not stocked that product will be located, assembly it if necessary and deliver it to the customer. Even if the product that the customer is looking for has nothing to do with medical supplies, this company will locate and supply that product to the customer. It does not matter......

Words: 1395 - Pages: 6

Free Essay

Executive Summary

...drainage. Urinary incontinence and retention are the 2 main reasons why personal urinals are used. The biggest issues dealing with personal urinals both in hospital and public settings are the embarrassingly disgusting odors left from residue urine and more importantly the potentially dangerous bacteria and viruses that could reside on your urinal. We at Mario Medical, Inc. offer a solution to male and female urinal users with the Uri-mist. The Uri-mist is a portable personal urinal that has a built in spray mist system on the cap. This product is used like a normal urinal, where a user fills the urinal with urine content. When finished the urinal must be emptied and cleaned. The old process was to empty the urinal contents in the toilet, and then rinse the urinal out with water which will be disposed in the toilet. At this point some users are finished cleaning such as hospitals in most cases and those with dexterity issues while others use a more sterile method by cleaning the urinal with disinfectant or bleach mix that they have separately from the urinal to kill bacteria and viruses. We at Mario Medical, Inc. feel this process takes too long and might not be feasible for every user who wants a sanitized urinal. With the Uri-mist, after the user rinse the urinal with water, the user then can close the cap on the urinal. Once the cap is securely on the user then presses down on the spray cap releasing a...

Words: 996 - Pages: 4

Premium Essay

Cardguard Case Study

...Swiss company, specializing in manufacturing Electro Cardio Graph (ECG) Equipment was keen on entering and developing cardiology electronic equipment market in India. However, Cardguard was a late entrant in this market. Multinational companies such as Hewlett Packard, Siemens, GE, Philips, Marquette, Spacelab, Hellige and some indigenous companies such as BPL, Indchem etc. dominated the market. These international companies operated in the India for more than 20 years. Their products were well accepted by large medical institutes and enjoyed the reputation for good quality and reliability. Aware of this fact Cardguard looked for a technically sound Indian partner who could market its products successfully and also manufacture it in India. And after a thorough search for almost six months it found Meditron to be the most suitable Indian company. Meditron, was a highly reputed Electronic Instrumentation Equipment and Computer technology company that had set up its Medical Division in 1990 to market medical electronic equipment in India. At the beginning it represented an Italian medical electronic equipment company to market its Cardiology Ultrasound products in India. In December of 1992 it was approached by Cardguard to market its ECG range of products and also manufacture its portable ECG machines in India and signed up a joint-venture agreement to manufacture and market its portable ECG Machines in India. Although Meditron was established in 1965, its medical......

Words: 1551 - Pages: 7

Premium Essay

Augustine Medical

...of the list price to hospitals for the heater/blower unit and the plastic blanket. The price set for the Bair Hugger Patient Warming System would influence the rate at which prospective buyers would purchase the system since the market was price-sensitive to alternative methods. Also, price and volume together would influence the cash flow position of the company. Before the company prices this system, several considerations are required in terms of organizational objectives, demand for the product, customer value perception and buyer price sensitivity, the price of competitive offering, and direct variable costs. The estimate of total potential market for heater/blower unit is 2737 units and 2737000 units for blankets. The direct cost of the heater/blower unit would be $380 and $0.85 per blanket. The initial investment, $500,000, for this system would cover the fixed cost of the company during first year of operation. Based on this information and other considerations, I will discuss the company’s pricing strategy for both products. Company Background Dr. Scott Augustine, an anesthesiologist , founded Augustine Medical, Inc. in Minnesota in July 1987. In early 1988, Augustine developed the Bair Hugger Patient Warming System to warm post- surgical patients. The targeted market for this system is the hospital operating rooms and postoperative recovery rooms. The system is designed to treat hypothermia which is a condition found in 60-80 percent of all postop patients......

Words: 1297 - Pages: 6