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Medisys

In: Business and Management

Submitted By cmu3383
Words 257
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Opportunity/Problem
Historically, MediSys approached product development in a sequential order. In August 2008, Art Beaumont, President, introduced a new parallel system for product development in which he assigned a core team of people from critical functions to work together to move the product from conceptual stage to final production. Due to this new structure, there are two main issues that the IntensCare team is facing. The first issue is the lack of shared leadership between the IntensCare team. The cross functional team’s purpose is to put people with diverse expertise from different departments in a team to work jointly to come up with more innovative solutions and ideas. The core team is not effectively sharing leadership and communicating which makes the group ineffective in launching the IntensCare product. The lack of communication is slowing down the decision making process while isolating upper management, particularly Valerie Merz (marketing manager), from knowing about product launch issues. Unresolved conflict and ineffective communication between Merz and Brett O’Brien, Lead Engineer, is also causing frustration amongst the team. Merz is considering resignation while O’Brien wants to be taken off the project. Either of these outcomes could cause the launch of the project to be delayed or possibly lead to failure allowing the two competitors to put the new product on the market. The second problem is that the IntensCare team is acting as a group; not a team. The team is not functioning effectively and efficiently as a team which could also cause the launch to be delayed or...

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