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Meet and Greet

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Submitted By red237
Words 993
Pages 4
McDonald’s Expands Globally While Adjusting Its Local Recipe
Soma Sandeep
Herzing University, Atlanta

Abstract
McDonald’s, a fast food chain known for its quality and service, is pursuing a global expansion strategy that has brought the famous golden arches to more than 120 different countries. The question is why go abroad when MCD has more than 13,000 restaurants in the United States and serves up to 40% of the hamburgers that the Americans consume. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. . The best way to achieve this was through offering franchises. Today, over 70 percent of McDonald's restaurants are run on this basis. In the UK, the first franchised restaurant opened in 1986 - there are now over 1,200 restaurants, employing more than 70,000 people, of which 34 percent are operated by franchisees. McDonald’s Expands Globally While Adjusting Its Local Recipes. McDonald’s is the biggest chain of restaurants in the world serving nearly fifty million customers per day (McDonalds, 2011).

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Situation Analysis:
Political Factors the policies of government affect mc Donald’s in various ways
Economic factors he economy goes through a series of fluctuations associated with general booms and slumps in economic activity. Businesses will be more encouraged to expand and take risks when economic conditions are right, e.g. low interest rates and rising Social factors currently affecting the food chain has been the rising agitation for green restaurants with hotels and restaurants being blamed for being among the biggest consumers of energy and hence their contribution to global warming. The food chain can take this as an opportunity to develop greener methods of consumer protection. Technology Factors McDonalds is faced by the daily challenge of changing technologies in terms of ordering

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