...You are the marketing coordinator for achain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores wasdeveloped over 12 months ago and you are actively engaged in implementing thestrategies to achieve the marketing objectives. Specifically, you areinstigating those marketing activities that meet the marketing objectives of a12% market share (up from 11%) and an increase in sales by 8.5% over lastyear’s result. No expansion stores are planned during this phase ofconsolidation and on average the stores achieved $24,680 per week for the year. The next six months of the marketing plancalls for increased marketing to match the growth in seasonal demand thatoccurs during this period. In particular, you should focus on magazineadvertising and PR, together with in-store promotions and web based promotions. You are assisted in the marketing role byMarie and Tony. Marie manages the advertising/PR while Tony is a specialist searchengine optimiser and webpage designer. You enjoy taking responsibility for thein-store promotions because it keeps you connected with the key personnel andthe trends in merchandise category sales. Lamberts Consulting are also apreferred supplier of market research, marketing audits and marketingconsultancy. The market for home-wares in Brisbane isestimated last year at $175 million per annum with an anticipated growth rateof ten percent in the coming year. The next six-month campaign is designed totake advantage of...
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...macro-environment. With the free market environment that we operate in our competitors are able to improve property value by meeting and going beyond the expectations of customers which will provide a means for them to cash on the sale of properties as there are little barriers. So threats can come from the international arena as well as the local market. The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing our store. The Strengths for Comfort Zone Gated Estate are indicated below: Offers excellent customer service Safety and security enjoyed by residents Social Status High demand by professional community Affordable prices Strong team of high marketing consultants Solar powered units Hurricane safe homes An educated customer base who recognizes the benefits that More for More offers The Weaknesses for Comfort Zone Gated Estate are indicated below First Gated Community project for the company Lack of funding to carry out extensive market research Inability to perfectly forecast demand of services related to the number of employees on staff at any one time. The Opportunities for Comfort Zone Gated Estate are listed below A growing market with a large percentage of target customers not yet aware of the Gated Estate. Increased revenue as more and more returning residents and young wealthy professionals want to acquire home ownership but are unable...
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...Compiled Final Project Mr. Karl Gibson Kaplan University Online MT340 Conflict Resolution and Team Dynamics Professor Andryce Zurick Revised Edition February 27, 2011 Part One Company Background The organization of my choice is that of my previous employment which Conair, Corporation is. Conair is a developer, manufacturer and marketer of health and beauty products and kitchen and electronic appliances. Since its founding in 1959, the company has become a leading manufacturer of nationally branded personal and health care small appliances. Today, divisions of Conair are among the most recognized and respected brands in small kitchen appliances and cookware. The company's domestic and international divisions offer a diversified mix of professional and consumer products under their own brand names and private labels. Conair brands are quickly becoming household names around the world. Conair is headquartered in East Windsor, New Jersey, with sales and marketing offices in Stamford, Connecticut. The company has large distribution centers in East Windsor, Phoenix, Arizona and a manufacturing facility in Rantoul, Illinois (Conair Corporation 2011). Because of its different distribution centers, locations and corporate offices being so diverse in regards to locations. Analysis of Company’s Organizational Dynamics Within any company, there are two types of organization. Formal Structure and Informal Structure. Both effect the organization and...
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...Export61 - Printer version Page 1 of 8 Print this article 15 Tips to Start Successful Export Business By Joseph Zaritski. Copyright © 2003 Joseph Zaritski. 1. Where to start? 2. Go Online 3. Select And Evaluate Your Market 4. Understand that every market has different demands & changes every few years 5. Analyse, "Position" and Modify Your Products 6. If You Fail To Plan, You Are Planning To Fail 7. Build A Network 8. Develop "Export Inquiries Handling Rules" 9. Negotiating Is An Art 10. Be Aware Of Frauds 11. Be Market- And Customer - Focused 12. Be Prepared To Meet Growing Demand 13. Be Prepared To Spend Time And Money 14. Make Decisions On A Commercial Ground 15. Don't Try Too Much At The Beginning And Don't Grow Too Fast Legal Notice Before You Export - Get Ready 1. Where to start? Build A Corporate International Image Your credibility is a key to your global success. Even if you run a small company, you should present yourself internationally as a solid and reliable potential partner. Some little changes and touches will add considerably to your global appearance. Adapt corporate stationery to your export activities - add international dial-up code and word "Australia" to contact details. Develop company logo Always sign out-coming correspondence indicating you job title, company name and contact details, for example: John Smith, Export Manager Australian Trading Company Pty. Ltd. 124 Deakin Avenue Mildura VIC 3502 Australia Phone: 61 3 502 6776 Facsimile: 61...
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...Because of the diverse market throughout the world, the catering industry is very well accustomed to the traditions of the countries in which they have entered. Here we can see the clear sign of globalization and its impacts on the company like Sodexo. Because of which, we can arrange parties with our cultural food even if we are not in our country. This can be easily expressed in such a way: “Something about others you learn, something about you others learn, that’s how Globalization works and the companies grow.” 1. Customers (segmentation), Upon demand and profile, catering companies are divided into low-scale and high-scale catering. These services differ by using completely different kind of raw materials and resources. As an example a child’s birthday party demands tools of lower value, paper cutlery and simple healthy food is satisfactory. A high-scale business conference demands culinary valuable food and quality...
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...for Lydia who is considering purchasing shares in Comvita. The report aims to provide analysis of Comvita’s annual report and the viability of investing in stocks in the company to maximise the returns on their investment in Comvita. Comvita is an international natural health and beauty products company with a strong New Zealand heritage. They are committed to the development of innovative natural health and wellbeing products, backed by creditable scientific research. Manuka honey is the core of the Comvita product range and they are the largest manufacturer and marketer in the world. They sell in 18 countries with offices in New Zealand, Hong Kong, Australia, Japan, Taiwan, South Korea and the United Kingdom. Revenue for Comvita has increased impressively over the last year, along with the increase of the individual segments within the business has left Comvita in a financially sound state. Comvita has also invested and expanded showing good cash management. Their medical segment shows great potential for growth in the future, with their investment in Derma sciences paying off. With these reasons and Comvita’s record Net profit for 2012 of 8.224 million, gives me great confidence to recommend Lydia to invest in Comvita. Table of Contents Executive Summary Table of Contents 1. Introduction 2. Conclusions 3. Recommendations 4. Discussion 5.1 Profitability 5.2 Cash Management/Liquidity 5.3.1 Operating activities 5.3...
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...(http://jessarch.wordpress.com/2012/10/12/thesis-statement/). What are the benefits, features, and other aspects of office of the future? Some of the benefits, features, and other aspects of a virtual office that I want to take a look at are: the definition of a virtual office, technology and it’s role, people’s view of the future office, Microsoft’s view, an effective workspace, the flexibility of a virtual office, and what you might find/see in your office of the future. “A virtual office is a combination of off-site live communication and address services that allow users to reduce traditional office costs while maintaining business professionalism.[1] Frequently the term is confused with “office business centers” or “executive suites” which demand a conventional lease whereas a true virtual office does not require that expense” (http://en.wikipedia.org/wiki/Virtual_office). Virtual office is the new office of the future. Although a virtual office has been around for a while, it has not been used by everyone because when the concept was adopted, there was not much technology developed yet to support it. Now, with the increasing amount of technology for home use, now companies can move more jobs to this form of an office. The most common careers using virtual office is customer service representative’s jobs. A plan is put into place when designing what an office should look like in the future. When a company designs a model for a project; there is also a model designed...
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...INTEGRATED CASE STUDY REPORT ON CASE STUDY NO 4: CHINA DOLLS Question 1 Based on the financial information given in Appendix A, what is HCF’s current financial position, how it is performing, perform ratio analysis to assess its current financial position and financial performance. (a) HCF’S Current Financial Position. (b) How HCF is performing. * Falling margins and profits * Revenue decreased by 7.7% (RM10mil) but COGS increased by 6.5% (RM4740mil) in 2008 * Operating profit decreased by 67% (RM9240mil) in 2008 * Increase in current liabilities * Trade payables increased by 92% (RM6654mil) * Overdraft increased by 86% (RM1415mil) PROFITABILITY | FORMULA | YEAR 2008 | YEAR 2007 | Return on Capital Employed (ROCE) | EBITNET ASSETS ×100 | 330054841 ×100=6% | 1259049437 ×100=25.47% | Profit Margin | EBITNET NET SALES×100 | 3300120000 ×100=2.75% | 12590130,000 ×100=9.68% | Return on Assets | NET PROFITTOTAL ASSETS×100 | 244272661 ×100=3.36% | 919161729 ×100=14.89% | Gross Profit Margin | GROSS PROFIT SALES×100 | 42750120000 ×100=35.63% | 57490130000 ×100=10.65% | Operating Profit Margin | OPERATING PROFIT SALES×100 | 4600 120000×100=3.83% | 13840 130000×100=10.65% | * Resulting in overall increase of current liabilities by 45% (RM5528mil) RATIO: PROFITABILITY, LIABILITY, ACTIVITY & LEVERAGE. RATIO: PROFITABILITY, LIABILITY, ACTIVITY & LEVERAGE. PROFITABILITY * ROCE To measure of...
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...Case Study : China Doll INTEGRATED CASE STUDY REPORT ON CASE STUDY NO 4: CHINA DOLLS Question 1 Based on the financial information given in Appendix A, what is HCF’s current financial position, how it is performing, perform ratio analysis to assess its current financial position and financial performance. (a) HCF’S Current Financial Position. (b) How HCF is performing. * Falling margins and profits * Revenue decreased by 7.7% (RM10mil) but COGS increased by 6.5% (RM4740mil) in 2008 * Operating profit decreased by 67% (RM9240mil) in 2008 * Increase in current liabilities * Trade payables increased by 92% (RM6654mil) * Overdraft increased by 86% (RM1415mil) PROFITABILITY | FORMULA | YEAR 2008 | YEAR 2007 | Return on Capital Employed (ROCE) | EBITNET ASSETS ×100 | 330054841 ×100=6% | 1259049437 ×100=25.47% | Profit Margin | EBITNET NET SALES×100 | 3300120000 ×100=2.75% | 12590130,000 ×100=9.68% | Return on Assets | NET PROFITTOTAL ASSETS×100 | 244272661 ×100=3.36% | 919161729 ×100=14.89% | Gross Profit Margin | GROSS PROFIT SALES×100 | 42750120000 ×100=35.63% | 57490130000 ×100=10.65% | Operating Profit Margin | OPERATING PROFIT SALES×100 | 4600 120000×100=3.83% | 13840 130000×100=10.65% | * Resulting in overall increase of current liabilities by 45% (RM5528mil) RATIO: PROFITABILITY, LIABILITY, ACTIVITY & LEVERAGE. RATIO: PROFITABILITY, LIABILITY, ACTIVITY & LEVERAGE. PROFITABILITY * ROCE To measure of the return that a business in achieving from...
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...Executive summary 1. Introduction In Singapore, there are quite a number of bridal shops and boutiques that are locally owned, such as a single unit operations and new business ventures that are increasing in numbers daily. However what sets Dazzling Brides in a different way from other bridal business is that it is a bridal boutique that carries in house designer and collaborated with Swarovski to deliver classy wedding gowns to future brides at a reasonable price. There are a number of factors that influences the decisions of customers. Some of the factors that will play significant influence in customer’s decisions making in the wedding industry are analysed based on a couple of factors. In the wedding industry, these factors will significantly play a major role in any decision taken by brides. The wedding industry can be a competitive industry for entrepreneurs. Anyone keen in the business need not have to have a store to engage in the bridal business and can do so on a freelance basis. Ease in engaging freelances to assist in the wedding planning process is of ample quantity in the market. When it comes to wedding gowns, there are many substitutes that a bride can do to save cost such as renting their wedding gowns or even sewing it themselves. However these forces did not hinder the plan to set up Dazzling Bride as the strong passion of providing bride- to- be a lifetime experiences that is memorable has been the core reason of setting up a bridal boutique by...
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...1. Chase’s International Strategy and Objectives As the largest bank in the United States by assets and market capitalization, JPMorgan Chase is a major provider of financial services with assets of $2 trillion and according to Forbes magazine is the world’s largest public company based on a composite ranking. Being one of Disney’s top 10 relationship banks, Chase was the third largest bank in the United States with more than $400 billion of assets and $175 billion of loans in 1999, and was a leader in the field of syndicated finance. In 1999, Chase was the lead arranger for 34% of total syndicated loans by dollar volume in the world’s largest market, the United States, compared to 21% for the next largest competitor.6 In the U.S. market for loans greater than $1 billion, its dominance was even more pronounced: it led 47.5% of the deals, three times more than its nearest competitor. Years of leading performance in the field of syndicated finance has led JPMorgan Chase a world’s well-known expertise in arranging large volume syndicated loans and thus significantly improved its returns as an underwriter, and its credit exposure as a lender, which reflect its high criteria of service. In addition to the great reputation, Chase has established relationships with many of the world’s famous companies and groups, which will bring it lots of business opportunities. It had over 400 professionals in its Global Syndicated Finance Group with offices in New York, London...
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...1. Real Estate- India Story (Real Estate Sector Analysis) Introduction The awe and wonder of Real Estate in India lies in its flexible nature and its value appreciation over time. Events and phenonemena sweeping at the industry are pushing the limits of people's aspirations, concept of good living, contemporary working style and recreation, their risk appetite, and money they can commit for high quality construction and smartly done up space. There is also a progressive feel to Tier II cities like Gurgaon, Noida, Faridabad, Bangalore, Hyderabad, Pune, Jaipur, Kochi and Chandigarh apart from the outstanding metros of Delhi, Mumbai, Bangalore and Chennai. Each city has its own distinct advantages that can give a direction to the real estate activity. There is a constant striving for better infrastructure, transparency, quality of life. The same is making inroads into those towns and cities which are closely following in the heels of these cities making then the 'investment cities of India'. Real estate can be divided into three categories: • Commercial • Residential • Agricultural Trends in Real Estate: We can invest into all the given areas and can make return by capital appreciation, rental income, agricultural produce, lease and commercial use. The following factors influence the price and cost of the real estate: * The physical characteristics of the property * The property rights * The time horizon of holding the property *...
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...Search | Full Site HOME > STRATEGY & LEADERSHIP SHARE TOPICS Leading with Intellectual Integrity One skill distinguishes the effective CEO: the ability to make disciplined and integrated choices. Published: May 28, 2013 / Summer 2013 / Issue 71 by A.G. Lafley and Roger Martin, w ith Jennifer Riel By the time people reach the most senior levels of a company, they are expected to have a degree of personal competence and a strong gut feel for making good executive decisions. Otherwise, they wouldn’t be considered for a top job. But how do they attain this acumen? At Procter & Gamble (P&G)— where we (A.G. Lafley and Roger Martin) served as chief executive and one of the senior advisors to the company, respectively—we developed a systematic approach to cultivating that skill among emerging and senior executives. We found that business literature contains a great deal of advice for chief executives about strategy and execution, but much less is written about how to become the kind of person who can bring the right judgment to bear on business decisions, especially when facing a disruptive environment. Thus, many CEOs develop their own form of on-the-job training, quietly honing their own heuristics for strategic thinking. That makes it difficult to tease out and develop the personal attributes that separate successful leaders from less-successful ones. In our view, leaders would do well to take a more systematic approach to developing their decisionmaking capabilities...
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...| CEO Compensation | | | | Jade Duan | 5/12/2012 | | INTRODUCTION Over the past a few decades, executive pay has risen dramatically in the United States. As of 1960, the average CEO at a large corporation made approximately $190,000 (equivalent to approximately $1.3 million today). The 1990s saw one of the greatest wealth transfers in history, as CEO pay skyrocketed. S&P companies CEO pay went from 1993 average of $3.7 to $17.4 million in 2000 [1]. In 2010 the highest paid CEO was Viacom's Philippe P. Dauman at $84.5 million in 9 months [2]. Motorola CEO, Sanjay Jha, pay package rose to $47 million in 2011, almost four times of his 2010 pay about $13 million [3]. As CEO compensation continues to soar while workers’ pay stalls, today, the average CEO makes 411 times more than the average worker (Figure 1). The explosion in executive pay has become controversial and criticized. The idea that stock options and other alleged pay-for-performance are driven by economics has also been questioned. Figure 1. Ratio of average CEO Pay to average production worker compensation in America Observers differ as to whether this rise is a natural and beneficial result of competition for scarce business talent that can add greatly to stockholder value in large companies, or a socially harmful phenomenon brought about by social and political changes that have given executives greater control over their own pay. "Today the idea that huge paychecks are part of a beneficial...
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...Biomedical scientist: Job description More in this section Job description Salary and conditions Entry requirements Training Career development Employers and vacancy … Related jobs Print all pages in this section Case studies Biomedical scientist: Ann Thomas Biomedical scientist: Kathryn Owen Biomedical scientist: Roslyn Cooke Biomedical scientists work in healthcare and carry out a range of laboratory tests and techniques on tissue samples and fluids to help clinicians diagnose diseases. They also evaluate the effectiveness of treatments. Their work is extremely important for many hospital departments and the functions they carry out are wide ranging. For example, they may work on medical conditions, such as cancer, diabetes, AIDS, malaria, food poisoning or anaemia, or carry out tests for emergency blood transfusions or to see if someone has had a heart attack. Biomedical scientists can work in three areas: infection sciences; blood sciences; and cellular sciences. Infection sciences include: •medical microbiology - identification of micro-organisms causing disease and their antibiotic treatment; •virology - identification of viruses, associated diseases and monitoring the effectiveness of vaccines. Blood sciences include: •clinical chemistry - analysis of body fluids and toxicology studies; •transfusion science - determination of donor/recipient blood compatibility, ensuring blood banks are sufficient; •haematology - form...
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