...Case Analysis 1: Meg Whitman at eBay Inc. Leadership Behaviors In reading over this Harvard case study about the first CEO of eBay, Meg Whitman we can easily point out several of the leadership behavior techniques that she had exhibited in her many years with eBay. Behaviors included specific task-, relations-, and change-oriented behaviors, and although we will be highlighting only a couple of these behaviors it is important to remember that Meg Whitman’s leadership went well beyond the examples that will be discussed in this analysis. Meg Whitman was hired by the founder of eBay, Pierre Omidyar in March 1998 at a time when the company was still very young and experiencing a fast paced growth. It was the intention of Omidyar to hire someone who would be instrumental in helping eBay thrive during this time of expansion, as it changed from a small start up company into a large established one. In choosing Whitman to fill the position Omidyar will discover he made the right call, because Whitman was experienced enough to know that eBay had a unique culture already in place and that respecting that culture was of the utmost importance, Whitman also understood that implementing sweeping change could not only be demoralizing to current employees, but could also damage to the company’s reputation amongst its customers. For example, when Meg Whitman “scheduled appointments, she quickly developed an appreciation for how different the eBay culture was compared with those of...
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...They must keep up with technology demands, changes in the economy, as well as cultural changes when there is change in leadership. This paper is going to discuss. The changes that Home Depot and Hewlett Packard has gone through when they change the Chief Executive Officers and how it impacted the companies positively and negatively. Hewlett Packard announced in 2011 that they were replacing the then CEO Leo Apotheker with former EBay CEO Meg Whitman. [ (Chan, 2011) ]According to Whitman, “HP is investing in innovation, bringing cost in line with revenue, improving profits, lowering debt, optimizing cash flow, and exceeding financial performance.” [ (Takahashi, 2013) ] Instead changing the way that HP did things when Apotheker was CEO, Whitman seems to tweak the way HP will improve their businesses by investing more in business printers rather than expanding into tablets and smartphones as their competitors have done. Home Depot replaced CEO Robert Nordelli with Frank Blake in 2007 and is reported by Reuters an improvement in the culture of the business. When Nordelli was CEO Home Depot would focus on metric c sales b y making sure that the stores would all carry the same merchandise rather than allowing the stores to order what they need. In other words, if a store sold double the snow shovels than water hoses but another store sold more water hoses than snow shovels, under Nordelli both stores would carry the same number of both regardless what sold more. Now with Blake...
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...with customer service operations. By May 1996, Omidyar had added Jeff Skoll as a partner and the venture was incorporated as eBay. Two years later, Omidyar asked Meg Whitman to direct corporate strategy to continue the accelerated growth rate of the company. Whitman brought to the company global management and marketing experience and soon became President and CEO. In almost no time, the company became one of the Web’s most successful sites, with 233 million registered users. By 2007, the average eBay user spent nearly two hours a month on the site—more than five times the time spent on Amazon.com. Whitman expanded the company’s operations and spent more than $6 billion to acquire companies, such as Internet phone operation Skype, online payments service PayPal, ticket reseller StubHub, property rental and roommate search firm Rent.com, comparison shopping site Shopping.com, Web site recommender Stumbleupon, and 25% interest in Craigslist. Expansion and diversification provided revenue and profit growth plus stock price appreciation. Although financial analysts wondered how all these businesses would fit together, Whitman argued that she wanted eBay to be everywhere users wanted to be. At developer conferences, company representatives unveiled new services that let buyers shop for and purchase eBay items outside of the core eBay.com site. By 2008, eBay was in trouble. Its stock price had lost half its value over the past three years. The core auction and retail businesses, which...
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...Margaret Whitman Hewlett Packard is a multinational hardware and software corporation headquartered in Palo Alto, California. The President and Chief Executive Officer of Hewlett Packard is Margaret “Meg” Cushing Whitman. She assumed this role in September of 2011after serving on the Board of Directors for Hewlett Packard (HP). Meg Whitman was born and raised in Long Island, New York where she graduated from high school in just three years. After graduating, she went on to earn a Bachelor of Arts in Economics with honors from Princeton in 1977. She then went on to earn a Master of Business Administration degree in 1979 from Harvard University. Her career began as a Brand Manager for Procter and Gamble, and then she went on to rise from a consultant to a senior Vice President at Bain & Company. Next, she became a Vice President at The Walt Disney Company, a Vice President at Stride Rite Corporation and President and CEO of Florists’ Transworld Delivery. Her tenure at Hasbro had her bringing the British group, Teletubbies, to United States television. Meg Whitman’s major accomplishments came when in 1988 she became Chief Executive Officer of eBay where there were 30 employees and annual revenues of $4 million. Whitman was able to grow the company to about 15,000 employees and annual revenues in excess of $8 billion. A brief stint in politics, using her own money, Whitman ran for Governor of California where she lost the election. She then joined the Board of Directors of Hewlett...
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...Meg Whitman, president and CEO of eBay Inc. is by far one of the most compelling and intelligent leaders I have read or heard about. She faced many challenges, not only to create a marketing image for her company, but also to create a community between her customers and eBay as a whole. In my opinion, her overarching challenge can be characterized by a long-term versus short-term ethical dilemma. Her short-term solution was to hire many new employees because the company was growing so rapidly. However, there was a conflict of interest because there would be no way to ensure that all of those new employees hold values that she wanted the company to stand for in the present as well as future. As for her trade-off values, Whitman also faced the task of choosing whether or not to turn the company image into strictly a business to make the most money possible, or to continue focusing time and attention on fostering a community of people with shared interest and goals. As well as morals, communication was another barrier that Whitman faced. Not understanding the technological problems...
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...Comprehensive Cases CASE 5 EBAY IN JAPAN: STRATEGIC AND CULTURAL MISSTEPS "1 am not one for regrets, but 1 still regret we don't have a presence in Japan."] -MEG WHITMAN, CEO, eBay in 2008. "When we arrived last year, the 800-pound gorilla {Yahoo Japan Auctions] was already positioned. ,,2 -MERLE OKAWARA, President and CEO, eBay Japan in 2001 "1 think eBay learned what it did wrong in Japan. Because ofthe nature ofthe auction model, 1 think it now understands that you have to be the leader in the market. 1 think it's a smart move for the company to have closed its site in Japan and to wait for another time when it can go in and do what it takes to be the leader there.',3 -LINDSAY HOOVER, Vice President, Houlihan Lokey Howard & Zukin 4 in 2002 Ebay Reenters Japan In December 2007, eBay Inc., the U.S.-based online auction company, announced its reentry into Japan, through an agree ment with U.S.-based Internet services company, Yahoo! Inc. 5 eBay and Yahoo agreed to link their auction sites to facilitate cross-border bidding. This would enable the users of Yahoo .Auctions Japan to bid for items listed on eBay's U.S. site using their Yahoo Japan 10, and eBay users in the U.S. to buy items auctioned on Yahoo Japan using their eBay 10. On Yahoo and eBay teaming up, Meg Whitman,6 President and CEO, eBay, said, "We are excited to partner with Yahoo Japan in providing Japanese users with localized site designed to enable them to shop on the eBay marketplace with ease...
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...Module 3 - Case Mgt 401 Trident University Module 3 - Case Mgt 401 IS CEO Meg Whiteman an example of internal or external succession at Hewlett-Packard and why? CEO Meg Whitman is an example of external succession at Hewlett-Packard. Hewlett-Packard went in search of a new CEO outside of the organization as a reaction to then CEO Leo Apotheker’s struggle to keep the $ 9.5 billion organization competitive, and a stock plummet of 47 percent. (Levy & Kucera, 2011) I venture to guess that Hewlett-Packard’s board was banking on Whitman using her proven talent as CEO of EBay Inc. to expose Hewlett-Packard to fresh management methodologies, systems, and approaches that differ from those used internally. (Sullivan, 2005) What happended at HP under the leadership of Leo Apotheker? Leo Apotheker was replaced after only eleven months as Hewlett-Packard’s CEO. Apotheker was the former head of European software giant SAP and was hired by Hewlett-Packard, one of the United States’ predominate hardware companies. HP’s software business made up around 2% of the company’s annual $125 billon revenue. (Goldman, 2011) Apotheker unsuccessfully tried to shift Hewlett-Packard’s culture from a hardware company to a more profitable software business. He knew and was successful in the software business and couldn’t make the transition to HP’s business plan. He made poor leadership choice and was stubborn about acquisitions, like Palm and Autonomy. By the end of tenure he wanted to...
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...1. What is eBay’s problem? 2. Which marketing strategy was eBay following: market development or product development? Do you agree with it? 3. What decision-making process should CEO Donahoe utilize to make the decisions necessary to change the company’s product, customer approach, and business model? Pierre Omidyar founded a sole proprietorship in September 1995 called Auction Web to allow people to buy and sell goods over the Internet. The new venture was based on the idea of developing a community-driven process, where an organic, evolving, self-organizing web of individual relationships, formed around shared interests, would handle tasks that other companies handle with customer service operations. By May 1996, Omidyar had added Jeff Skoll as a partner and the venture was incorporated as eBay. Two years later, Omidyar asked Meg Whitman to direct corporate strategy to continue the accelerated growth rate of the company. Whitman brought to the company global management and marketing experience and soon became President and CEO. In almost no time, the company became one of the Web’s most successful sites, with 233 million registered users. By 2007, the average eBay user spent nearly two hours a month on the site—more than five times the time spent on Amazon.com SOLUTION 1. The previous CEO, Meg Whitman, had spent $6 billion to significantly expand the company through a series of acquisitions, such as Skype, PayPal, StubHub, Rent.com, Shopping.com, Stumbleupon, and...
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...Key Strategic Decisions: Several aspects of eBay have been specifically designed to support an almost freestanding economy (2000; 2003). eBay built a free market. As a facilitator, users are allowed to decide what they want to sell, encouraging continuous growth. The users or citizens are the ones who control the direction of the site. eBay created a legal system that promotes self-governance. The auction site devised a feedback forum to let users rate one another to discourage fraud. The users are constantly educated; eBay teaches people how to use the site. eBay also has its own banking system. eBay has been bounded by two things: a clear mission to be the world's largest person-to-person online auction company, and a focused strategy with five key elements expanding the user base, strengthening the eBay brand, broadening the trading platform by increasing product categories and promoting new ones, Fostering community affinity and enhancing site features and functionality. The arrival of Meg Whitman ( President and CEO of eBay since 1998) marked a watershed in the effort to build brand recognition at eBay. The company's early growth relied strictly on word of mouth. But as an old hand at consumer product marketing, Whitman made branding one of her first initiatives. In a series of meetings with the senior management team, she broke the problem into two parts. The first was clarifying what eBay stood for. In their judgment, it was a personal trading...
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...done in order for E-bay to know how to gain the attention of the Asian marketers. An example of that would be the fact that even though E-bay’s CEO Meg Whitman had spent time in China, she was not prepared to cater to their needs. The Chinese executives had more experience in dealing with the specific needs of Chinese consumers shopping online. Another problem that E-bay didn’t expect was Internet accessibility and the inability of local networks to connect to their site outside of Asian countries. E-bay may have been alright had they just did more research prior to jumping into the market. Because E-bay was having problems with the Internet accessibilities, Chinese students opted to use local companies instead. E-bay is not the only brand image. There are more brands out there, such as Google. When you are competing with others, you want to try and beat their price just enough that you won’t shoot yourself in the foot. E-bay did not have the better deal. Because China is said to be a fast growing and frustratingly tough to crack market, E-bay chose to enter into a joint venture with them. Even though E-bay is a billion dollar global powerhouse in Internet commerce, they have continued to struggle in Asia. South Korea is considered the strongest Asian market. It was stated by Lee Hyun Chang, director at ebay....
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...Oprichter en Chairman of the Board, Pierre Omidyar President en Chief Executive Officer, Meg Whitman Chief Operating Officer, Maynard Webb Chief Financial Officer, Rajiv Dutta Senior Vice President voor Noord-Amerika, Jeff Jordan Senior Vice President voor internationale zaken, William C. Cobb Senior Vice President voor wereldwijde online betalingen, Matt Bannick Senior Vice President voor technologie, Marty Abbott Senior Vice President voor productontwikkeling en -architectuur, Lynn Reedy Senior Vice President en General Counsel, Michael Jacobson Pierre Omidyar Oprichter en Chairman of the Board Pierre Omidyar, thans Chairman van eBay, heeft een omwenteling teweeggebracht in de wereld van e-commerce toen hij eBay in 1995 oprichtte met een enthousiaste community van Internet-gebruikers en bedrijven. Hij had een efficiënte handelsplaats voor ogen en ontpopte zich als pionier op het gebied van online veilingen voor particulieren. Hij zette een eenvoudig en begrijpelijk systeem op waarmee kopers en verkopers de echte waarde van objecten kunnen bepalen en zakelijke relaties met anderen kunnen opbouwen. Toen Omidyar eBay als hobby opzette, was hij werkzaam bij General Magic, waar hij verantwoordelijk was voor de relaties met ontwikkelaars. Voordat hij bij General Magic in dienst trad, was hij medeoprichter van Ink Development Corp., het latere eShop dat door Microsoft is overgenomen. Hij begon zijn carrière als softwareontwikkelaar bij Claris, een dochteronderneming...
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...Hewlett-Packard Company as known is a successful technologic company. From the year 2011, Hewlett-Packard Company fired its former CEO, and then in year 2013, the chairman is stepping down. Those movements influenced the company, what kind strategies the new CEO will use and how the new board will lead the company. The shareholders are looking for a better profit and according to Hewlett-Packard Company case, we want to know that the strength and weakness about Hewlett-Packard Company. Through the analysis and evaluation, we can see Hewlett-Packard Company is or not worth to buy out. Bill Hewlett and Dave Packard found Hewlett-Packard Company in 1939. Bill Hewlett and Dave Packard graduated from Stanford University, and its first product was an audio oscillator, which was built in a garage in Palo Alto. ("HP history") With their initial investment, which was a little over $500, they started their small electronics-manufacturing corporation. At the beginning, the company did not focus on any specific product; instead it produced general needs of industry. From 1950s, to 1990s, Hewlett-Packards tried to narrow its scope of business. It started to focus on test equipment for electronics. This series of test grew including accessories, software, and parallel products. In late 1950s’, Hewlett-Packard Company started to produce the computer and technological hardware and services. In year 1961, Hewlett-Packard Company shares were listed on the New York Stock Exchange. In 1970s’...
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...5 Financial Overview...…………………….…………….…Page 6 SWOT Analysis…………………….……………..….…..….Page 7 Working at eBay......................….............Page 9 International Locations……………………………..….Page 10 Company Overview EBay is the largest online marketplace in the world. EBay has became one of the most popular auction sites we know of today. One can find more than 18,000 categories of merchandise on eBay, including big-ticket items such as cars and real estate. EBay is not so much an e-commerce site as it is a trading community, where buyers are sellers find one another and conduct transactions. It currently has approximately 88 million active users around the world. The company has since expanded by acquiring innovative businesses, such as Shopping.com, Stub Hub, Bill Me Later and others, which have positioned the company as the global leader in e-commerce and payments. They introduced PayPal which makes it easy and quick to send and receive payments online. They have also acquired Skype, Rent.com, and Half.com. Throughout the years, eBay has accomplished many things. In 1998, the eBay Foundation was established. It engages eBay employees through charitable giving and volunteerism. The eBay community has raised more than $165 million for charity and more than 18,000 nonprofit organizations benefit from the generosity of the eBay community each year. EBay remains the number one online auction site in the nation. EBay’s Mission Statement: “EBay's mission is to...
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...staff engaged in low-level jobs in many large companies, very few senior female proportion, the proportion of men and women up to 10:1. And 95% of senior management is male, female managers earn on average only 68% of the males of the same level. In my opinion, that is still inequalities of women. Many excellent career women and female researchers are careful thought, patience and endurance, good communication and coordination. They have many advantages and senior management or scientific research need them. There are some examples of women have success in the top jobs. The first example is Meg Whitman who is currently the president and CEO of Hewlett-Packard, eBay former CEO. When she served as president and CEO. Of her successful leadership, eBay has become a global online marketplace for the world's number one consumer e-commerce sites. And she help grasp the direction of the eBay companies in the new economy, and the company has cultivated a truly global market. Also she become the most powerful women in business of U.S. "Fortune" magazine in 2004.The second example is in the politics. She is Margaret Hilda Thatcher, Baroness Thatcher who was dubbed the "Iron Lady" of the United Kingdom and is the first female leader of the British Conservative Party , is also the first female Prime Minister in British history , create reelection third term of office the 11-year-old record female Prime Minister. Her lead Britain out of the economic difficulties and help to increase the...
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...EBAY HISTORY eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. eBay expanded from its original "set-time" auction format to include "Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements (via Kijiji, now eBay Classifieds); online event ticket trading (via StubHub); online money transfers (via PayPal) and other services. The online auction website was founded as AuctionWeb in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar as part of a larger personal site. Pierre Omidyar, an entrepreneur, was just 28 when he sat down over a long holiday weekend to write the original computer code for what eventually became an Internet megabrand. The brand has grown tremendously over the decade or so since its conception. Meg Whitman was hired as eBay President and CEO in March 1998. At the time, the company had 30 employees, half a million users, and revenues of $4.7 million in the United States. eBay went public on September 21, 1998, and Omidyar became an instant billionaire. eBay's target share price of $18 was all but ignored as the price...
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