...getter – Was able to secure the initial deal with Wal Mart extempore * Ambitious and ready to go after the big-fish * Recognized her company’s shortcoming in operations (to competitors) and her inexperience in business * Needed the Wal Mart contract for her business * She is on the weaker side of the negotiation table According to the case : * The business of watermelon * Seasonality – peak prices in May , June, early July (10-15 cents/pound) and off-season in July & August (4-5 cents/pound) * Adverse weather conditions and diseases seriously affect the produce of melons. * Watermelon prices are going up, but Wal Mart needed the prices to go down Recommendations (strategies ): * Fey Farm as a single entity has less power . But so do all the other competitors. Hence Sarah can building a coalition with all the melon producers in the region. * Emphasize on the fact that if Wal Mart wanted to satisfy its customers by providing fresh produce, they do not have any other option apart from the new coalition. * Sarah and her coalition has the Distinct Value Proposition (DVP) in being the only suppliers of fresh farm produce in the region. They are were known and respected. * Eliminate the agent (mega supplier) by explaining to Wal Mart * the cost advantage of direct receiving from the...
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...RESEARCH PLAN Title: UTILIZATION OF AMPALAYA (Momordica charantia) AND KANGKONG (Ipomoea aquatica) IN INSTANT DRIED NOODLES PRODUCTION Proponent: Ceanle C. Traza Background of the Study/ Questions to be addressed Ampalaya (Momordica charantia), also known as “Bitter Melon” or “Bitter Gourd” was endorsed by the Department of Health (DOH) in the Philippines as an alternative herbal medicine for liver problems. Researches about ampalaya have proven that it increases the production of beta cells by the pancreas, thus improving the body’s ability to produce insulin to control the blood sugar for diabetes. Likewise, its fruits and leaves are superior sources of Vitamin B, iron, calcium, phosphorus and rich in beta carotene. On the other hand, Kangkong (Ipomoea aquatica) commonly known as “Water Spinach” is rich in iron, calcium, riboflavin and source of the antioxidant vitamins C and A. It has long been used in Southeast Asia as a traditional herbal medicine for treatment and prevention for ailments. With this, study aims to produce and compare a healthy noodles made out of Ampalaya (Momordica charantia) and Kangkong (Ipomoea aquatica) to commercial one. The vegetables that are selected could help each other’s needs because of its nutritional facts. Producing noodles with healthy ingredients may help people avoid high risks and continue living healthy. Objectives The study generally aims to utilize Ampalaya (Momordica charantia) and Kangkong (Ipomoea aquatica) in...
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...it for children. Our objective would be to create a better way for children to eat vegetables. Another is to help guardians make a much more create and fun way to feed children vegetables and to make a cheap and easy snack for everyone especially children. CHAPTER I INTRODUCTION Momordica charantia also known as Bitter Melon is a tropical and subtropical vine of the family Cucurbitaceae, widely grown in the Amazon, Carribean, South east Asia such as Philippines for its edible fruit. Ampalaya or bitter melon also known as bitter gourd as the name implies has a bitter taste due to the presence of Momordicin, and is believed to be among the most bitter of all vegetables. Ampalaya Bitter Melon is a climbing vine that grows up to 5m, with tendrils up to 20cm. long. Amplaya leaves are heart-shaped, 5-10 cm across, cut into 5-7 lobes. Each Ampalaya Bitter Melon plant bears separate yellow male and female flowers. Ampalaya bears fleshy green fruit, oblong shaped with pointed ends, ribbed and wrinkled, bursting when mature to release seeds. Ampalaya seeds are flat with ruminated margins. A. BACKGROUND OF THE STUDY Bitter melon or Ampalaya is said to be the most bitter of all vegetables of cooking in Asian countries. Different countries formulate their own dishes and improve its cultivation for a higher demand in the market. Ampalaya is also used in the field of medicine and it contributes to aid treatment of different illness. Furthermore, children do not like...
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...Coffee from Ampalaya Seeds Coffee is a brewed beverage with a dark, slightly acidic flavor prepared from the roasted seeds of the coffee plant, called coffee beans. Green (unroasted) coffee is one of the most traded agricultural commodities in the world. Coffee can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world. Ampalaya (Momordica charantia Linn.), also known as Bitter Melon, is a crawling vine that grows well in tropical countries, particularly in the Philippines. Known for its bitter taste, the Ampalaya is at once a staple ingredient in Filipino and Asian cuisines and a reliable home remedy for various illnesses, particularly diabetes. But aside from its role as a healthy food, Ampalaya is especially valued by diabetics for its known anti-diabetes. The researcher decided to use ampalaya seeds instead of throwing it and decided to use the seeds as coffee to know if it could be a good alternative to the commercial one. Objectives: 1. To produce coffee using ampalaya seeds as the main ingredient. 2. To determine if the ampalaya seeds have considerable characteristics of the products in terms of color, aroma, taste, and acidity. 3. To determine and compare the levels of acceptability of the coffee samples. Hypotheses: 1. There is no significant difference among the different ampalaya coffee samples developed in terms of their color, aroma, taste, and acidity. 2. There is no...
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...------------------------------------------------- * This is the list of the ten (10) medicinal plants that the Philippine Department of Health (DOH) through its “Traditional Health Program” have endorsed. All ten (10) herbs have been thoroughly tested and have been clinically proven to have medicinal value in the relief and treatment of various aliments: 1. Akapulko (Cassia alata) – also known as “bayabas-bayabasan” and “ringworm bush” in English, this herbal medicine is used to treat ringworms and skin fungal infections. 2. Ampalaya (Momordica charantia) – known as “bitter gourd” or “bitter melon” in English, it most known as a treatment of diabetes (diabetes mellitus), for the non-insulin dependent patients. 3. Bawang (Allium sativum) – popularly known as “garlic”, it mainly reduces cholesterol in the blood and hence, helps control blood pressure. 4. Bayabas (Psidium guajava) – “guava” in English. It is primarily used as an antiseptic, to disinfect wounds. Also, it can be used as a mouth wash to treat tooth decay and gum infection. 5. Lagundi (Vitex negundo) – known in English as the “5-leaved chaste tree”. It’s main use is for the relief of coughs and asthma. 6. Niyog-niyogan (Quisqualis indica L.) – is a vine known as “Chinese honey suckle”. It is effective in the elimination of intestinal worms, particularly the Ascaris and Trichina. Only the dried matured seeds are medicinal -crack and ingest the dried seeds two hours after eating (5 to 7 seeds...
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...ECO Assignment – Melon Enterprise Click Link Below To Buy: http://hwaid.com/shop/eco-assignment-melon-enterprise/ Question 1 The Total Cost for 20 years is 100x + 20x =120x The demand curve therefore is r=70-0.001s Total Revenue within 20 years is 20rs – 1200s -0.02s2 Profit =(1200s-0.02s2)-120s = 1080s – 0.02s2 The maximum amount of profit is ds = 0 1080-0.04s = 0 s=1080*0.04=27,000 sq.m Case 2: Demand Curve is r= 60-0.002s The Total revenue for 20 years is 1000s – 0.002s2 Profit = (2000s – 0.04s2)-140s – 88s – 0.04s2 The optimal size of the shopping center is based on the revenue obtained and the utility obtained The number of attendants is monopoly of course representing the interests of the fans and the participants and the center is smaller than the number of fans in the competitive free-entry market equilibrium. Question 2 The maximum amount that Melon will be willing to pay is the price of the Native State essentially, this is the economic profit that can compensate Melon. Question 3 Total Profit = Total Revenue – Total Cost TR = 60 – 0.001s =TR-TC Quantity = 10,000 Price = $30 each Total Cost = $240,000 Total Revenue = $300,000 Total Profit = $60,000 Question 4 Hiring Roland in doing some additional market research obviously would provide a better estimate for the retail space because of the extensive experience in cost estimations and cost analysis. Question 5 The best option would be for Melon to lease the shopping center this will...
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...The Narrator’s Taste of the Melon In the Taste of Melon, the narrator exhibits the character traits of rebelliousness, guilt, and honesty. Firstly, the character shows his rebelliousness when his friends joke around and ask him if he would try to steal Mr Will's melon and he states "As a matter of fact, I was" (Deal 134), going against what his friends thought. The narrator knows that this is the wrong thing to do, but carries on with it anyway, not caring about the consequences and showing full rebellion. Secondly, the narrator shows his guilt when he overhears Mr Wills talking about what his plans were for the melon, “Mrs Wills has been poorly all the spring, and she dearly loves the taste of melon for eating, and my melon for planting....
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...ECO Assignment – Melon Enterprise Click Link Below To Buy: http://hwaid.com/shop/eco-assignment-melon-enterprise/ Melon Enterprise is a commercial real estate developer. You recently joined Melon and your position reports directly to Pat Smith, the CEO. When you meet Pat for the first time, she asks you to work on a project that has to be completed in about a week. Pat tells you that Melon is thinking about leasing a parcel of land to build a shopping center. Melon would own and operate the shopping center and generate revenue by renting space to retailers. Pat would like you to do some work on the project. Specifically, she would like you to complete the following tasks: 1. Determine the optimal size of the shopping center (to the nearest 100 square meters) based on existing estimates of the demand for retail space. 2. Determine the most Melon should be willing to pay to lease the land for the expected life of the project. 3. Calculate the profit under each possible demand curve with the optimum size of the shopping center. 4. Determine if it is worth hiring a local consultant, Roland Thomas, to do some additional market research that would provide a better estimate of the demand for retail space. 5. Write a short report summarizing the results of your analysis and any recommendations. Pat also informs you that Bob Devine, a former Melon employee, did some preliminary work on the project, but left the organization before wrapping things up. Pat says...
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...(antioxidant) help you to stay young! Ingredients for Celery Apple Juice:- * 2 stalks Celery * 1 Apple * 60g of carrot * 1~2 teaspoon of honey Preparation steps for celery apple juice:- * Clean the celery, carrot and apple * Remove the skin for apple, and carrot * Cut celery, carrot and apple into small pieces * Put all the pieces into juicer for juicing * Once done, Apple Celery Juice is ready to be served Melon mango juice contain high Vitamin A which is good for human eyes. Vitamin A from fruits and vegetable contain antioxidant properties, which helps to protects cells from the daily toxic damage of oxidation. It’s also believe that melon mango juice is able to release the tiredness of the eyes. If you work long hours in front of computer or books, it’s good to give melon mango juice a try Ingredient for Melon Mango Juice Recipe:- * 100g of Mango flesh * 1 slice of melon * 180ml of milk Preparation steps for Melon Mango Juice:- * Cut mango flesh and melon into smaller pieces * Put the fruits and milk into the fruits blender * Blend the fruits evenly and it’s ready to be served Strawberry Grapes Juice contain high Vitamin C which helps our immune system and provide anti aging function. The grape fruit and skin is good for fighting against the free radical. It’s also believed that Strawberry Grapes Juice is able to replenish our energy, increase metabolism rate and reduce tiredness. Ingredients...
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...LAPORAN HASIL KUNJUNGAN INDUSTRI KE PT. MOMENTA AGRIKULTURA (Mata Kapita Selekta Manajemen dan Bisnis) Disusun Oleh : Mohamad Adiguna P056121082.44E [pic] PROGRAM PASCASARJANA MANAJEMEN DAN BISNIS INSTITUT PERTANIAN BOGOR 2013 Mengenai PT. Momenta Agrikultura "Amazing Farm" didaftarkan atas nama PT. Momenta Agrikultura yang didirikan pada tanggal 28 Agustus 1998. "Amazing Farm" adalah merek dagang dari sayuran aeroponik, yang merupakan rumah kaca komersial pertama yang menggunakan teknologi aeroponik di Indonesia. Ide awal "Amazing Farm" muncul karena ada kesempatan yang sangat baik di Indonesia untuk pertanian Sebuah perusahaan yang berbasis pertanian telah selamat dari krisis moneter pada tahun 1998 dan telah berkembang dengan baik sejak saat itu. Potensinya menjadi penting setelah melihat dunia pertanian di luar negeri berkembang dan modern. Oleh karena itu, PT Momenta Agrikultura ditantang untuk membuktikan bahwa “Amazing Farm” mampu melakukan bisnis yang sama di Indonesia, mengingat iklim di Indonesia sangat ideal bagi dunia pertanian. Proyek percobaan pertama aeroponik dilakukan pada bulan November 1998 dengan lokasi di Lembang (Jawa Barat). Setelah satu tahun, percobaan menghasilkan keuntungan. Pertanian aeroponik komersial didirikan pada bulan November 1999. Keunggulan PT Momenta Agrikultura Teknologi Aeroponik Aeroponik adalah teknologi menanam sayuran tanpa substrat di rumah kaca. Nutrisi untuk sayuran...
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...The taste of Watermelon is a story written by Borden Deal and it is narrated in first person by a 16 year old boy who has just moved from the town to the countryside and has a crush on Willadean Wills. He is described through indirect characterization by showing his actions, such as when he tries to steal the watermelon in a bright night knowing that Mr. Wills, Willadean’s father, is patrolling it, in order to fit in on the new group. By this we get to know that he is a brave and consistent boy who does whatever to get what he wants. Mr. Wills, was the best farmer, he transmitted fear and imposed respect. He raised excellent watermelons. He was possessive and protective, selfish and competitive, which is shown through his actions, by indirect characterization, such as when he stays with the watermelons seeds, without lending not even one to his neighbours, in order to save the best ones only for him. Or through description, direct characterization, such as shown in this statement: “Mr. Wills was a big man. He had bright, fierce eyes under heavy brows and when he looked down at you, you just withered”. The narrator wants to steal the best watermelon in order to challenge himself, for approval and integration, and to conquer Willadean, a slim and tall girl of which everyone is in love with. She is described in a direct and indirect way, by description and retelling. The story has a direct type of opening due to setting and situation details are described in the beginning. Setting...
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...watermelon. The boy had just moved to a new home with his parents and had stolen a watermelon from the fiery Mr. Wills, whom nobody dares to touch his crops.Mr. Wills had raised the biggest watermelon in the country and was guarding his patch with a gun. When the boys and his friends passed by Mr. Will’s patch one night, the boy successfully manages to steal the great seed melon and enjoy it with his friends. Mr. Wills soon discovers about his stolen watermelon and becomes desperate and angry; the boy is touched when he discovers that Mr. Wills wanted to give it to his sickly wife to make her feel better. He decides to collect the seeds and go confess to Mr. Wills with his father, expecting Mr. Wills to try to shoot him. Instead, Mr. Wills makes a deal with the boy that they’ll grow together next year instead of this one, which is ruined. I’ve found The Taste of Melon a very entertaining 16-page read.The end is very ironic and witty. This short story is worth reading. Actually the boys hadn't just passed by, they went swimming that night after the moon rose and Mr. Will's was actually keeping that that melon for his sickly wife to make her feel better by letting her share it with averybody in town not only so that it would make HER feel better. Also it wasn't only Mr. Will's who made the deal with the boy, they young boy presented the deal to Mr. Will's and Mr. Will's...
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...watermelon. The boy had just moved to a new home with his parents and had stolen a watermelon from the fiery Mr. Wills, whom nobody dares to touch his crops.Mr. Wills had raised the biggest watermelon in the country and was guarding his patch with a gun. When the boys and his friends passed by Mr. Will’s patch one night, the boy successfully manages to steal the great seed melon and enjoy it with his friends. Mr. Wills soon discovers about his stolen watermelon and becomes desperate and angry; the boy is touched when he discovers that Mr. Wills wanted to give it to his sickly wife to make her feel better. He decides to collect the seeds and go confess to Mr. Wills with his father, expecting Mr. Wills to try to shoot him. Instead, Mr. Wills makes a deal with the boy that they’ll grow together next year instead of this one, which is ruined. I’ve found The Taste of Melon a very entertaining 16-page read.The end is very ironic and witty. This short story is worth reading. Actually the boys hadn't just passed by, they went swimming that night after the moon rose and Mr. Will's was actually keeping that that melon for his sickly wife to make her feel better by letting her share it with averybody in town not only so that it would make HER feel better. Also it wasn't only Mr. Will's who made the deal with the boy, they young boy presented the deal to Mr. Will's and Mr. Will's accepted. i presume the theme is on growing up, and gaining maturity as we do so. there are a lot of things...
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...1 cup of fruit, like melon or berries Men: Add 1/2 cup of frozen yogurt. Dinner: South of the Border Quesadilla (pictured) 2 corn tortillas (crisped in an oven using small amount of spray oil) 1/2 cup of nonfat vegetarian refried beans 1 ounce of shredded low-fat cheese Layer each ingredient in between the crisp tortillas and bake the dish in a 360-degree oven for 5 minutes. Top with lettuce or cabbage, tomatoes, onions, pared cucumber, and salsa. Men: Add a couple of ounces of grilled chicken, pork, or beef. Dinner: Couscous Yum-yum 1 cup of couscous pilaf 4 ounces of chicken 1 cup of steamed veggies Men: Add 2 or 3 more ounces of chicken. Snack: Fruit Is Your Friend 1 cup of melon or berries Dinner: Sensible Salmon (pictured) 1 medium baked sweet potato or 1 cup of baked new potatoes 3 ounces of grilled salmon 1 cup of steamed veggies Men: Add 2 or 3 more ounces of salmon. Dinner: Chicken with a Twist 1 cup of cooked brown rice 2 ounces of chicken breast, sliced and stir-fried with 1 cup of veggies 1/2 cup of edamame (fresh soy beans) Men: Add a couple more ounces of chicken. Dinner: Pizza with Pizzazz (pictured) 2 medium-size slices of homemade thin-crust veggie pizza (use whole-wheat dough or an English muffin, and top with 2 tablespoons of tomato sauce and 1 ounce of low-fat cheese) 1 cup of spinach or mixed greens salad 2 teaspoons of a light vinaigrette Snack: Pick a Fruit, Any Fruit 1 cup of melon or berries or 1/2 cup...
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...Interpretation and Bridging Gaps In his approach to Reader-Response criticism, Wolfgang Iser stands between subjectivity and objectivity. For him, literary texts do not have one final meaning; nor are they open to as many meanings as there are readers. Iser’s two major books, The Implied Reader (1974) and The Act of Reading (1978), have continued to be sold and reprinted; he has also published an abundance of more recent articles. Iser distinguishes literary texts from non-literary ones and presents us with a phenomenology of reading that has significant implications for literary interpretation. He draws a distinction between literature and non-literature in the book titled: The Act of Reading: A Theory of Aesthetic Response and says: “Literary texts do not contain a referential meaning; if they did, they would not be literature.” Iser’s primary concern is the relationship between the text and its readers. According to Iser, the literary text has a ‘potential’, and ‘the structure of the text allows for different ways’ of fulfilling its ‘potential’. (qtd. The Act of Reading, 13) I believe that to achieve this effect, the literary text conceals as it reveals. The presence of holes or gaps in the text invites the reader to fill in the gaps, but the reader’s activity is guided and molded by that what is revealed. Iser’s blanks come with his points of suspended connectability between segments of the text. (qtd. The Act of Reading, 13) He focuses on the role of the reader...
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