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Memo to Business Partners

In: Business and Management

Submitted By andrewpesantez
Words 488
Pages 2
Memo to Business Partners
Bob black
MKT/431
July 28, 2012
Jack Hayhoff

Memo to Business Partners
Overall value proposition
The overall value proposition for the iBerry combines business and user friendly technology, so consumers are able to conduct business while on the go with a friendlier interface for easy access. With a longer lasting battery then recent iPhone models the iBerry provides instant and secure access of business related apps, which allowing consumer to staying productive while on the go. Business users can be hard to please when it comes to smartphone, and typically prefer a simple design, complex features, reliable Web access, a solid camera, and easy-to-use keyboard which are feature that are incorporated into the iBerry (QuinStreet, Inc., 2014). Equipped with Blackberry’s iconic QWERTY keyboard on the iBerry, which also includes predictive text allow users to type entire sentences by just hitting a few keystrokes making the iBerry idea for conducting business on the go (Dubey, 2014). The iBerry also comes equipped with a screen size, weight, design, and interface of the iPhone allowing user to comfortably handle the phone with one hand, and view displayed information.

Unique Product Characteristics The three main needs that business users of mobile phones cite as being necessary are: structural integrity, battery life, and screen size (Edheads.org, 2014) As Business men and women are constantly on the go and enduring different, sometimes rugged environments, their phones have to be able to step to the challenge as well. The iBerry encapsulates the shortfalls of previous designs to offer a strong, durable, lightweight body, and screen that can withstand being dropped from a pocket to being able to withstand crushing luggage movement inside airports and planes. Additionally, iBerry integrates wireless charging

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