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Memo to Persuade Cafe

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| Memo to PersuadeCafe | | | [Type the author name] | 11/30/2014 |
MGMT 550
Professor

|

To: Benjamin Wilson
From:
Date: 11/30/2014
Subject: Recommendations for PersuadeCafe

Dear Mr. Wilson, my name is and I have been hired as a consultant to provide ideas and recommendations for PersuadeCafe. As you know, PersuadeCafe offers coffee and pastries to its customers as well as other related products. PersuadeCafe customers truly enjoy the services and products that it offers based on the results of the customer surveys as well as constant growth throughout the years.
Even though PersuadeCafe has proven to be a success, there are some changes that may be necessary to remain competitive and to acquire a competitive advantage. From the survey, there are a few areas that need to be improved such as faster service times and Wi-Fi availability, but the areas with the most comments about improvements is the availability of different product options and offering better products. The question related to upgrading the pastries had the most response out of all the questions asked. There were a total of 433 responses, over hundred more responses than speed which had 325 responses.
This was brought to your attention because you are the Vice President of Product Management and it is in your control to add more product options and change the quality of the products offered. According to Jargon and Gasparro, of consumers who eat out at least twice a week, 30% say they do so for breakfast. Reports also stated that 25% of McDonald’s Corp revenue is generated from breakfast.
These facts presented are important because they present an opportunity for PersuadeCafe, since PersuadeCafe offers breakfast products. According to PersuadeCafe customers, they are not very happy with the quality of products offered. To quote one of the customers, “How about

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