...advertising jingle 16 years after the company stopped using it The case study “Nostalgia Marketing Brings Memories Back” portrays how companies like Meow mix, Volkswagen, MetLife and others use the concept of old advertising. On this chapter I have learned about episodic memory which is the knowledge about ourselves and things that have occurred to people in the past, including emotions and sensations tied to past experiences. Meow used 16 years old advertising jingle because people would recall these memories involving visual images, sounds, smells, tastes and tactile sensations. According to the case study 50 percent of consumers surveyed before the new ads aired said they have heard the jingle during the previous 18 months. This showed me how positive it is to go back to old advertising after people can associate the brand positively. In my opinion, I think this is a good strategy for Meow because we all have unique and different set of experiences and episodic memory is more personal. Meow renovated the old commercial to a newer version and this would help them to advertise its brands with the new product better. By using this technique of episodic memory marketers are able to reinterpret past consumption experiences. Customers support brands that have a positive attitude towards ads because it preserve personal memories. 2. What role do episodic and sematic memory play in the use of nostalgia marketing? Episodic and sematic memory are long term memory, this is where information...
Words: 443 - Pages: 2
...information. Psychologist Jean Piaget, was the most influential theorist who described the cognitive development process. Piaget, “envisioned a child's knowledge as composed of schemes, basic units of knowledge used to organize past experiences and serve as a basis for understanding new ones” (Encyclopedia). Furthermore, in a human’s life span there are eight stages in which our cognitive learning changes: infancy, early childhood, middle childhood, adolescence, early adulthood, middle adulthood and late adulthood. This essay will take a look at the changes in cognitive learning over the human lifespan. The first stage we will look at is cognitive learning in infancy. The stage of infancy is considered birth through age two years old. Cognitive learning begins immediately after birth, infants learn to use their senses to explore their surroundings (Encyclopedia). Newborns are really good at identifying sounds and recognizing their mother’s voice. As the infant grows they begin to understand words; around the age of 18 months old the infant should be able to understand between 100 and 150 words. The next stage is early childhood; the age range is from two years old to six years old. At this stage in a child’s cognitive learning process they begin to use their memory and imagery skills (Encyclopedia). A child will develop skills and knowledge to assist them in social play with their peers. When children engage in social play they are able to gain even more knowledge by observing and...
Words: 813 - Pages: 4
...Mary Karr’s poem “Still Memory” is a childhood dream that Karr vividly walks her readers through. Through each stanza Karr is taking her readers through a new snapshot of her old life. Karr does this in small glimpses due to her fear of one day not remembering. In her poem Karr sways back and forth between the whimsicality of a dream and the vivid remembrance of her childhood. The content of the active poem contradicts its title “Still Memory” by displaying sudden changes of time, the human senses and the breakdown of what Mary’s household looked like before death came over her family all through a nostalgic tone. Through the first 4 stanzas of Mary Karr’s poem “Still Memory” one is given a feeling of what mornings were like at her house through...
Words: 956 - Pages: 4
...Project 4 Sarah Stottsberry Samsung Electronics is one of Samsung Group’s multinational corporations. Samsung Group is South Korea’s largest conglomerate that serves several major global industries including but not limited to electronics, machinery, chemical, financial services, engineering, and entertainment. Company Vision "Leading the Digital Convergence Revolution" Outstanding financial returns during the semiconductor boom of the mid-1980’s gave Korean firms, like Samsung Electronics, the financial capacity to devote funds to R&D that has ultimately made them the leaders of the digital convergence era. As a leader, Samsung is dedicated to providing a world that is networked together including core components such as memory chips, along with, A/V equipment, computers, telecommunications devices, home appliances and other products that will offer a total solution for the digital convergence era.[1] This Digital – eCompany focuses on networking devices together, along with streamlining productivity in order to maximize R&D return. Business Areas CTO (Corporate Technology Operations): Leads R&D activities at the corporate level by defining mid to long term range strategies, enhancing R&D efficiency, and by developing shared technologies across software and production. • It strives to acquire better foresight than competitors • Company-wide R&D action plans provide better technological readiness. Digital Media: It is the industry leader...
Words: 1957 - Pages: 8
...cerebrovascular incidents or Alzheimer’s disease. Dementia is marked by memory loss, inability to relate with others, and an inability to manage everyday activities. With Alzheimer’s disease a person experiences confusion, irritability, aggression, mood swings, trouble with language, and long-term memory loss. Even though these diseases do occur, not all older adults experience the same severe cognitive decline. Zarit and Zatir (1998) conclude that Alzheimer’s disease affects about one percent of 65-year-olds in the United States, but that rate increases to about 20 to 25% of 85-year-olds (as cited in Broderick & Blewitt, 2010, p. 486). Interestingly, numerous studies have found that lifelong learning and cognitive simulation may decrease the risk of Alzheimer’s (Broderick & Blewitt, 2010, p. 487). Older adults remember recent experiences better than earlier ones. The features of memory change in older adults are recency and what is called “the bump.” The strength of memories fade with time, so older adult memories are more oriented to the recent past. This is why Fitzgerald (1999) concludes that, “The remembered self is largely a now-self, not a distant-self.” “The bump” in adult memory refers to a higher rate of recollection of events from the 18 to 22 years of age period of young adulthood. When older adults are asked to talk about their most vivid and important memories they are more likely to draw on memories from young adulthood life (Broderick & Blewitt, 2010, p. 490). ...
Words: 360 - Pages: 2
...* The Interpretation of Time Lapses and the Influence It Has on the Narration in Benjamin’s Section Benjamin is 33 years old at April 7th, 1928. He is a child with a mask of adolescence and what he perceives from the world around him is totally different from normal people, because let’s say he has a gift that no normal person can have, he is an idiot. Our intentions aren’t about supporting the community of mentally handicapped people here by saying he has a gift, but to know a person, just like knowing animals, you have to get inside their heads. So we definitely don’t want to have negative badges on ourselves. Reading this section is specifically hard because we have to think like an idiot, and to achieve this matter we have to reinforce our sensory stimuli. Benjamin has no concept of time or place, he does as he pleased, and in order to extract his thoughts you should find the love of his life, who is obviously Caddy (Candace). Every single smell, place or sound can evoke his feelings toward Caddy, meaning that for example noticing a swing in the present can bring him back to the past and even thinking about the past can bring him to deeper levels of his past; or when Dilsey called Miss Quentin for the meal, he immediately remember the time with Quentin (his brother) who is in this specific part, the stimuli for his reminiscent. Although most of his memories are about Candace, he has other flashbacks to other characters in the novel too. These time lapses or flashbacks are...
Words: 1118 - Pages: 5
...the tone of the subject entirely. To an American, a deed done in “cold blood” is a vicious deed done without empathy, however, to a Frenchman, a deed done in “le sang froid” is one done with self-control. The variation in the two languages is what causes the American to interpret negatively the words the Frenchman says in good spirit with the knowledge of his own language. Their two perspectives changed the meaning of the sentence entirely and it is for this reason why I would agree wholeheartedly that the knower’s perspective is essential in the pursuit of knowledge. The challenges of understanding the meaning behind words or symbols do not solely result from the discrepancy in language and translation, but also in history and memory. Thousands of years before the Nazi Regime took power, the symbol of the swastika was used by many peoples around the world including the Buddhists. As a religious symbol the swastika was looked upon with reverence and joy (Black,John). Contrary to what a...
Words: 1412 - Pages: 6
...inability to create new memories due to brain damage, while long-term memories from before the event remain intact. The brain damage can be caused by the effects of long-term alcoholism, severe malnutrition, stroke, head trauma, encephalitis, surgery, Wernicke-Korsakoff Syndrome, cerebrovascular events, anoxia or other trauma.[12] The two brain regions related with this condition are medial temporal lobe and medial diencephalon. Anterograde amnesia cannot be treated with pharmacological methods due to neuronal loss.[13] However, treatment exists in educating patients to define their daily routines and after several steps they begin to benefit from their procedural memory. Likewise, social and emotional support is critical to improving quality of life for anterograde amnesia sufferers.[13] * Retrograde amnesia refers to inability to recall memories before onset of amnesia. One may be able to encode new memories after the incident. Retrograde is usually caused by head trauma or brain damage to parts of the brain besides the hippocampus. The hippocampus is responsible for encoding new memory. Episodic memory is more likely to be affected than semantic memory. The damage is usually caused by head trauma, cerebrovascular accident, stroke, tumor, hypoxia, encephalitis, or chronic alcoholism. People suffering from retrograde amnesia are more likely to remember general knowledge rather than specifics. Recent memories are less likely to be recovered, but older memories will be easier to...
Words: 1381 - Pages: 6
...A Literature Review: Memory Distortions, Repressed Memories, and Autobiographical Memory Psych. 560 June 17, 2013 Prof. Pitt A Literature Review: Memory Distortions, Repressed Memories, and Autobiographical Memory Memory helps to build and shape you into the person that you have become. It allows you to identify people, places that you have been, what things are, when things are supposed to happen or have happened, and it also allows you to piece knowledge together so that you can make perceptions or assumptions as to why things happen the way they do. Your short term memory helps you to recollect things in your present day life while your long term memory stores things for retrieval at a later time. Although you rely on your memory to recount information day to day, there are also instances in which your memory denies retrieval in the way that it was stored or retrieve the information just as you stored it. Memory distortions, repressed, memories, and autobiographical memory each describe different ways in which your memory responds when you try to recall the information. “Memory distortion refers to a memory report that differs from what actually occurred” (Bernstein & Loftus, 2008). Repressed memories occur when traumatic events are unconsciously recorded in the mind as a defense mechanism to avoid anxiety or other issues that might arise from the occasion. Autobiographical memory suggests that a person retains and retrieves information...
Words: 1731 - Pages: 7
...RUNNING HEAD: SOURCE MEMORY AND THE IMPLICATION OF THE PAST, PRESENT AND FUTURE Memory has a multitude of facets that comprise what a memory is and how a memory is characterized. Some memories are recollections, hazy moving pictures; some are unconscious working memories, while others are a bit more in depth. A source memory is a type of memory in which we remember who, what, where, when and how of a specific event. It is what gives our memories relative meaning to both time and the significance of the events that occurred in our life. A memory is generally meaningful regardless, but when we can recollect the sources of that memory, it fine tunes the events surrounding it as well as future recollections. The ability to source our memories comes full circle within our lifetime, developing in early adolescence throughout early and late adulthood, and eventually the ability becomes more tasking for our cortex within old age. Time is one of life’s few constants, a never ending stream of information in this space-time continuum. The ability of our mind to capture moments of this past in an almost capsule like photograph is astounding, being able to source these times shows how powerful memory is and the capture of moments in this never-ending continuum. Myriads of studies on source memory have been conducted and more recently within the past few decades. The studies herein focus on various source memory tasks throughout age groups, examining the differences...
Words: 2925 - Pages: 12
...person in Ohio for about eighteen years, the remains of her life as a slave still haunt her; not just in the form of her dead baby’s ghost. When Paul D first arrives at 124 Bluestone Road, the house where Sethe and Denver live, along with Baby Suggs before she dies, Sethe tells him about her escape from Sweet home - the place where she was kept as a slave, saying “I got a tree on my back and a haint in my house” (Morrison, 18), as a way to illustrate some parts of her escape and time at Sweet Home that still remain with her. Tree on her back is formed...
Words: 938 - Pages: 4
...When American schoolchildren are educated about Europe between the years 1936 through 1975, they are taught about the aftereffects of World War I and about World War II. Europe, in high school history classes, ceases to exist after 1945 and the close of World War II unless, of course, one is learning about the Cold War and the Berlin Wall may be mentioned. They do not learn, however, that World War II era Spain—because Spain was neither an ally or a foe during the war—went through enormous conflict of its own. The three-year Spanish Civil War and the fascist dictatorship that followed are largely kept out of the American history books. Yet, the world is privy to much of its legacy through literature, art, film, and personal memory. Spain certainly remembers three hellish years of war and thirty six years of repression under Generalisimo Fransisco Franco, but how is General Franco remembered by the rest of the world? What legacy did he leave internationally? 2 It is a confused and varied one: to those closest to him he was a husband, father, and statesman; to Hitler, he was an obstacle on the road to world domination; to the Jews who fled from Hitler he was a hero; but to the many Spanish minorities and to his opponents in the Spanish Civil War he was a monster. 3 The answers to the questions posed are addressed in a variety of sources. One of these sources is the book Hitler Stopped by Franco, by Jane and Burt Boyar, who write a relatively straightforward book that explores many...
Words: 6971 - Pages: 28
...SHIV SHAKTI International Journal in Multidisciplinary and Academic Research (SSIJMAR) Vol. 2, No. 3, May-June (ISSN 2278 – 5973) Nostalgic Marketing – The legend with past Ms. Muskan Sharma1 Abstract Nostalgia is defined as a yearning for the past, or a fondness for tangible or intangible possessions and activities linked with the past, and is experienced when individuals feel separated from an era to which they are attached. This research examines how marketers align this nostalgic feeling as marketing tools. The aims of paper is firstly, to identify the constitute of conceptual frame of Nostalgic products and define the conditions in which customer feels more need for nostalgic products like previous popular movie (ex. Hum Dono Rangin Movie), drama ( Ex. Marathi Drama), music ( remix of old songs ) etc. through analysis of research papers and observation. Secondly, to examine the trend of nostalgia in promotion of product, case study on Mera Maggie, Hum Dono Rangin Movie and McDonald’s is implemented and thirdly to identify the major caution need to be considered in nostalgic marketing. The significant of study is to help marketers to develop the new market for niche product i.e. nostalgic product and equipped them with systematic approach for nostalgic marketing. Key Word : Nostalgia, Nostalgic Marketing, Nostalgic Products, Nostalgic Promotion 1. Assistant Professor, IMED, Bharati Vidyapeeth Deemed University, Pune 1 www.ssijmar.in Introduction Nostalgia was formulated...
Words: 2706 - Pages: 11
...Drug and Alcohol addiction According to Dictionary.com addiction is defined as, “the state of being enslaved to a habit or practice or to something that is psychologically or physically habit-forming, as narcotics, to such an extent that its cessation causes severe trauma.” In 2010 the NSDUH (National Survey on Drug Use and Health) estimated that 22.6 million Americans aged 12 or older were current illicit drug users. Illicit drugs include marijuana, cocaine, heroin, hallucinogens, inhalants, or prescription-type psychotherapeutics used nonmedically. More than half of Americans aged 12 or older reported being current drinkers of alcohol estimating to 131.3 million people. Solutions for addicts are worldwide, with proceders that use a religious orientation, cognitive-behavior set of techniques, psychoanalysis, treatment centers or awareness programs. With help available, it is still up for that person to gain the courage and search for help. In an article by Riki Markowitz entitled “Drug & Alcohol prevention programs for teens,” Markowitz proclaims that The National Institute on Drug Abuse has determined that research-based drug and alcohol prevention programs successfully deter kids from using drugs. “Youth who participated in the programs had better outcomes than those who did not." This was mention by the NIDA. The goal for this alcohol and drug prevention program is to help the public understand what drives a teen to use drugs and how to prevent drug abuse and eventual...
Words: 1552 - Pages: 7
...‘Memory ‘by Chris van Wyk Critically examine the poem’s use of childhood detail, allusion and metaphor to render ‘Memory’ in moving way. That is what makes this such a powerful yet tender poem of childhood? Critically examine the poem’s use of childhood detail, allusion and metaphor to render ‘Memory’ in moving way. That is what makes this such a powerful yet tender poem of childhood? The poem ‘Memory’ written by Chris van Wyk (1957-) is a powerful yet tender poem of childhood, it is also disturbing in a sense that it describes a traumatic part of the poets childhood. The title ‘Memory’ invokes feelings such as nostalgia and reminiscence for what has past. The language used in the poem is relatively simple comparing it to that of a four year old child. It also displays the four year old child’s curiousity and innocence through the language used as well as the imagery mentioned. The imagery in the poem can be compared to that of childhood imagination, which is displayed when children play games or pretend, which involves role playing. The first stanza of the poem sets the stage concerning what is to follow in the poem. In stanza one, ‘shuffling about in a flutter of flour’ (line 2) describes the fidgeting and hyper-active movement of the speaker of the poem, who is a four year old boy. Through the eyes of this four year old boy, we are introduced to his younger brother Derek. In line one, Derek is described as dangling on the kitchen...
Words: 1023 - Pages: 5
