...David Zinczenko, an editor for a fitness magazine called Men’s Health, published a two-page piece about over weight children and the potential lawsuits on fast-food companies. This editorial was published in the New York Times on November twenty third, 2002. In his editorial Zinczenko states how there are no labels on fast-food packaging that provides any calorie information, and how there are a lack of available alternatives for teenagers. He also points out how if a company does in fact provide calorie information it is in small print, a serving size, now the consumer is getting an incorrect calorie value. Zinczenko wanted to make consumers aware of just exactly what they were putting into their bodies and give them a correct calorie value....
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...ECON 344/ARBUS 301 Individual Submission Magazine Advertisement Analysis Publication - Men's Health Magazine Men's Health Magazine is a very successful publication that holds a strong grip in its market. The target segment that Men's Health focuses on is the single young and middle aged male adults, who are health and body conscious. In the past this would be a small market, but in the current trend of workout videos, such as P90X, rise of UFC fighting, and increased popularity in gyms, it has now expanded to becoming a very large and profitable market. One major strategy that the magazine focuses on is emphasizing and creating an atmosphere of manliness in every article/issue it writes. It does this by promoting ideas and keywords such as muscle gain, sex, fights, and work out to appeal to its main core audience. By doing this they are even able to make something such as eating salads, watching calories, or coping with stress/emotion interesting to its readers, similar to the strategy that Coke did with its Coke Zero brand. This creates an environment that is highly appealing to the magazine's target, men, creating something that they will turn back to time after time for advice, information, and even products related to them. Another major strategy that this magazine focuses on is creating a premium product and that would be viewed as a high end quality magazine. It does this in two ways by (1) setting a higher price than competitors and (2) having high end key...
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...voices coming through radio stations telling people what they want and need. Advertisement pictures and videos are constantly being played on the television screens, cellphones and almost any other electronic gadget. Advertisers still manage to stretch the truth, now in more creative ways. Advertisements, especially print, are photo-enhancing and distorting images to create a false image. Photographs of human beings, taken to help sell a product, are now being altered and becoming the product. There are many studies that have been conducted on the effects of these altered images, however a majority of these studies revolve around the female body. Targeting men with other men on advertisements is something that has spread widely and effected men's body image. Advertisements give a false image of how men and women should look; these advertisements need to reduce or label the level of retouching or possibly stop retouching photographs all together. Just as with women, photos of men are changed so that they meet the unrealistic image that has been made idealized by advertisements. As with the images of women, the images of men in advertisements are thinner than the average male. However, the images targeting men contain a high amount of muscle. The images used in advertisements affirm the idea that a man...
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...Change is the act or instance of making or becoming different. Women had being through changes over the past years in regards to concern to woman's role, concern about equality, and feminist consciousness. Women have now become self conscious about themselves and have come to understand their place in religious communities and their relationship to scripture. However, this new women change is known as "feminist critical consciousness". First and foremost, when it comes to concern for woman's role, prior to early nineteenth century, women were not known in society as compared to men. It was all about men as a man's world. Women were not recognized with their roles as men but were just part of men as an attachment. They were seen as unclean and the source to sin. When they realized in understanding how unfair they've been addressed and inferior to men, some opponents started to use what's said in the bible against them on their wishes. Women however continue to realize how they were limited to many aspects of life but they were still undervalued and even the bible says and support it in a way that the head of a woman is her husband. This makes women less equal than men. Moreover, concern about equality was another issue women experienced then in the early centuries. Feminist began to promote "women studies" as women's experience was important. Women were seen as secondary while men had to lead everything in society. They were treated as minority in society and didn't have...
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...MEN’S WEARHOUSE CASE STUDY GROUP 1 Overview of Case The case study from the Stanford Graduate School of Business that is subtitled: Success in A Declining Industry is a detailed description of the events that led to Men’s Wearhouse success. Men’s Wearhouse is a specialty retailer for clothing tailored for the businessman of the past and present. Since its first store in 1978, it had developed rapidly into over 1,175 stores nationwide (Hoover, 2012). Men’s Wearhouse developed its own culture, management theories, and practices. In the case study the external environment of this industry was fiercely aggressive with many companies closing due to financial strains. Founder and CEO of Men’s Wearhouse, George Zimmer saw the “untapped human potential” of his employees as the key asset rather than property, plant, and equipment. According to Zimmer, the company’s five stakeholder groups in order are: Employees, Customers, Vendors, Communities, and Shareholders. He believes that if you take care of your employees first, they will in turn take care of your customers, who will then in turn take care of your top-line growth (Nishimura, 1993). Men’s Wearhouse implemented management systems for compensation and staffing, promotion and career development, and communication with employees at all levels. It has been said, “They instituted unusual and groundbreaking workforce management...
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... I was very nervous when I first received this exercise because I had the not even the slightest idea on how to handle a negotiation. The Thompson reading definitely helped ease my anxiety about the exercise and taught me all the basic skills needed to have a successful negotiation. This negotiation went a lot better than I thought and both parents got what they wanted and we tried to arrange everything while having the children’s best interest at the center of every decision that we made. One of the first things the Thompson article mentioned was to identify your key goals, brainstorm your options, and then to plan your opening move. Our client was very adamant in making sure he had some sort of legal custody over the children so we first argued for sole custody, but our adversaries also want sole custody to go to Joan. We were very aggressive on the point of custody and basically said there is no way that we were willing to give Joan sole legal custody over the children. Instead, we offered that we would settle for joint legal custody of the children with primary physical custody with Joan during the weekdays while giving Tom the children on the weekends. Our initial offer also included giving Tom overnight stays on the weekends when the children were staying with him. For some reason this was part of the negotiation that actually took us a long time to agree on. Our adversaries at the beginning offered no overnights on the weekends, then they offered one night a month. We...
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...talking about the "men's movement" and "wildman weekends." "I mean," he continued, "if they want to get dirty and sweat and cuss and pOW1d on things, why don't they just get real jobs and get paid for it?" Below, the crane growled, the next piece lifting skyward. I replied: "Nah, Ron, that isn't the point. They don't want to sweat every day, just sometimes." He said: "Man, if you only sweat when you want to, I don't call that real sweatin." Although my degree is in English, I am an ironworker by trade; my girlfriend, Patti, is a graduate student in English literature. Like a tennis ball volleyed by two players with distinctly different styles, I am bounced between blue-collar maulers and precise academicians. My conversations range from fishing to Foucault, derricks to deconstruction. There is very little overlap, but when it does occur it is generally the academics who are curious about the working life. Patti and I were at a dinner party. The question of communication between men had arisen. Becky, the host, is a persistent interrogator: "What do you and Ron talk about?" I said, “Well, we talk about work, drinking, ah, women.” Becky asked, "Do you guys ever say, 'I love you' to each other?" This smelled mightily of Robert Bly and the men's movement. I replied: "Certainly. All the time." I am still dissatisfied with this answer. Not because it was a lie, but because it was perceived as one. The notion prevails that men's emotional communication...
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...father's birthday, the pastors did not have enough time to prepare their sermons, and the celebration was deferred to the third Sunday of June.[1][2] It did not have much success initially. In the 1920s, Dodd stopped promoting the celebration because she was studying in the Art Institute of Chicago, and it faded into relative obscurity, even in Spokane.[5] In the 1930s Dodd returned to Spokane and started promoting the celebration again, raising awareness at a national level.[6] She had the help of those trade groups that would benefit most from the holiday, for example the manufacturers of ties, tobacco pipes, and any traditional present to fathers.[7] Since 1938 she had the help of the Father's Day Council, founded by the New York Associated Men's Wear Retailers to consolidate...
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...Coach John Wooden, the legendary men’s college basketball coach who led UCLA to 10 national championships in the late 60’s and early 70’s, wrote “Wooden on Leadership.” He has been called the greatest coach of all time, regardless of sport, and has written several books about character habits and leadership. Some of his remarkable achievements are the 10 national championships, seven of them in a row, 88 consecutive victories, 38 straight tournament playoff wins, four perfect seasons (all but the 88 consecutive wins are still records), and in 41 years of coaching he only had one losing season which was his first. Of course with this type of success coaches and business leaders around the world wanted to know what was his secret. How did he do it? The secret, he reveals, is simple, and parallels many of the same principles of servant leadership. Coach Wooden does not simply offer up random thoughts on leadership and coaching. He graduated Purdue as an English teacher and, barring a few financial hurdles, he would have been quite satisfied to have become a teacher rather than a coach. But he had been a highly successful athlete at Purdue and was sought after as a coach for a high school program in Indiana. It was then that he began to develop an overall concept for leadership that has over the years solidified into a tangible philosophy that has been used by many leaders since then. The reader can tell that Coach Wooden took great pride in this pyramid of success...
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...Known as “arguably the best basketball coach ever, with a record 10 national titles as the [head] coach of [UCLA basketball] and the distinction of being the first person to be voted into basketball’s Hall of Fame as both a player…and coach,” John Wooden is a great leader to take a look at and examine (Leadership Lessons). Coach Wooden believed that “leadership itself is largely learned [and] most of us have a potential far beyond what we think possible” (Wooden 4). Furthermore, John Wooden stated, “those who aspire to be leaders can do it [and] those who wish to become much better leaders can also do it” (Wooden 5). Coach John Wooden falls within the category of a much better leader and his leadership skills were learned through a variety of experiences. John Wooden’s journey to becoming a great leader can be traced back to the single most important person in his life, his father Joshua Wooden. Wooden stated multiple times that his father was “at the core of [his] philosophy of leadership (Wooden 6). More specifically, the “character and achievements of John Wooden can largely be traced to a piece of paper his father gave him on the day he graduated [grade school],” a “defining moment” if you will (Williams and Denney 26). Joshua Wooden handed a young John a small card with a seven-point creed to which he asked his son to live by. The seven points contained on the card were: “1. Be true to yourself. 2. Help others. 3. Make each day your masterpiece. 4. Drink deeply from...
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...Communication Strategy Q. 1. What are the basic business issues in the case? Ans. The Chairman of Augusta National, Hootie Johnson were getting attention known for a disagreement beginning in 2002 with Martha Burk, the chairwoman of the Washington-based National Council of Women's Organizations, over admission of female members to Augusta National. Q.2. Should Augusta admit a female member? If so, when? Ans. It is difficult to answer because different people carry different opinion. However, Augusta National Golf Club is a famous men's golf club. So women members are controversial. On the other hand any official organization should maintain a clear no discrimination point of view. Q.3. Who are the key stakeholders in this case? Ans. There are other key stakeholders, including past winners and sponsors of the Masters tournament. Q.4.Should the NCWO continue to press the issue? If so, how? Ans. I don’t think the NCWO should continue to press the issue. It will be colored and critical if it continue more. It could be resolve personally by discussing with each other. However, if the matter reappear or don’t get resolve then it can be press again. Q.5.What are the possible ramification for both Augusta and the NCWO? Ans. The ramification is not pleasant able. The both organization could have handled the situation differently. They both should think about the status and fame of their groups and reputation. People will see their level with different mixed...
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...A Swing Into the Past BASEBALL A Year In Review A History of the Game of Golf from the 1890’s to the 1930’s FOUR! Millions of people world-wide enjoy the game of golf every day, but few know when and where this intricate sport began to evolve. With the arrival of the 1890’s, the game of golf blossomed into the well known sport so many enjoy today. Golf began to rapidly spread in the upper east and Chicago area at the emergence of the 1890’s. Shinnecock Hills, the first golf course designed and constructed by a golf architect, was built in Southampton Long Island in 1891. With its white stately clubhouse, Shinnecock Hills stood as the prototype for many great golf clubs to follow. It was during this time period that a “golfer style” began to develop. Golfers were seen wearing red jackets with brass buttons, ties, winged collars, knickers, vests, stockings, and a cap. Golfer unions and clubs began to arise throughout many parts of the world with the arrival of the mid 1890’s. In 1893, the Ladies Golf Union (LGU) of Great Britain and Ireland was founded. This union administers the Women’s British Open today, a major championship in women’s golf open to professionals. 1893 is also recognized for the year the first 18-hole golf course was created in the United States. The United States Golf Association was founded in 1894 as the first Amateur Golf Association in the United States. Included in this association were golf clubs such as the Chicago Golf Club, the Newport Country...
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...EssayAs a college coach, Pitino had a won-loss record of 371-137, as of 1997, and won a national championship with the University of Kentucky. Pitino agreed to move to the professional ranks to become the GM and coach of the Boston Celtics. This move created a great deal of excitement for the Boston fans. Unfortunately all involved, the excitement and optimism turned to anger when the team failed to perform to expectations. With a record of 102-146, Pitino left to return to the college ranks midway through his third season, hugely unpopular. As a college coach, Pitino had a won-loss record of 371-137, as of 1997, and won a national championship with the University of Kentucky. Pitino agreed to move to the professional ranks to become the GM and coach of the Boston Celtics. This move created a great deal of excitement for the Boston fans. Unfortunately all involved, the excitement and optimism turned to anger when the team failed to perform to expectations. With a record of 102-146, Pitino left to return to the college ranks midway through his third season, hugely unpopular. As a college coach, Pitino had a won-loss record of 371-137, as of 1997, and won a national championship with the University of Kentucky. Pitino agreed to move to the professional ranks to become the GM and coach of the Boston Celtics. This move created a great deal of excitement for the Boston fans. Unfortunately all involved, the excitement and optimism turned to anger when the team failed to perform to expectations...
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... Javonie Ellington Jr. NU Idea Final Paper Northwood Harris Many schools have what they think is the key to success. These keys to success usually are in forms of hymns, mantras, engraved morals and or values. Northwood’s method to success is compiled into a book referred to by students and faculty as the “NU bible.” In this book When we are Free the Northwood idea is found. It’s not just a page, it’s the entirety of the book that encompasses this successful ideology. The Northwood idea incorporates four main principles in which their students follow. To be successful in the business world, one must know of these basic principles: freedom, capitalism, private property and limited government. America is known to grant “freedom” but there’s more to read in fine print. Freedom is a basic right given to each citizen in the U.S. The person has the freedom to pave their own path in the market. From yard sales to becoming the CEO of a huge company. The sky is the limit they say until it comes to playing by the rules and following regulations. People use their freedom in different ways, some use it selflessly and others are still finding their way. In When we are free there are various ways freedom is interpreted. Independence is broken down into a “Human Taxonomy” chart to explain the importance of human interaction and decisions. It all begins with the individual’s preference of being isolated or cooperative with others. Very few successes occur from isolation...
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...analysis of norms influencing men’s role in prenatal care in south-eastern Tanzania Karin Grossa,b,Ã, Iddy Mayumanac and Brigit Obrista,b,d a Swiss Tropical and Public Health Institute, Basel, Switzerland; bUniversity of Basel, Basel, Switzerland; cIfakara Health Institute, Dar es Salaam, United Republic of Tanzania; d University of Basel, Institute of Anthropology, Basel, Switzerland (Received 27 September 2011; final version received 19 July 2012) Men as sexual partners, fathers and household heads have a direct bearing on women’s reproductive health. However, little is known about the influence of changing norms and values on men’s role in ensuring women’s health during pregnancy and childbirth. This study from rural south-eastern Tanzania explores men’s and women’s discussions on men’s roles and responsibilities in prenatal care and links them to an analysis of norms and values at the household level and beyond. Data from eight focus group discussions with men and women were consensually coded and analysed using a qualitative content analysis. Four dimensions of norms and values, which emerged from analysis, bear upon men’s support towards pregnant women: changing gender identities; changing family and marriage structures; biomedical values disseminated in health education; and government regulations. The findings suggest that Tanzanian men are exposed to a contradictory and changing landscape of norms and values in relation to maternal health. Keywords: prenatal care;...
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