...Marketing Plan Meralco: I. Marketing Background The Manila Electric Company, also known as Meralco, is the Philippines' largest distributor of electrical power. A. MERALCO is an investor-owned electric utility serving roughly a quarter of the estimated 94 million population of the Republic of the Philippines. 1. Estimated 94 million population of the Republic of the Philippines. 2. Meralco marches on to its 108th year of service in 2011. Consistently in the list of the Philippines’ top five corporations and cited among Asia’s finest, Meralco today serves over 4.8 million residential, commercial and industrial customers. It is strategically located to serve the country’s center of commerce and industry and its hub of government services and infrastructures. It services about 30 manufacturing economic zones, which also compete in the global market. Likewise, the Company caters to providers of outsourced business processes, both domestic and international. Meralco’s 9,337 sq. km. franchise area covers 31 cities and 80 municipalities including Metro Manila, the entire provinces of Bulacan, Rizal and Cavite; parts of the provinces of Laguna, Quezon, Batangas and Pampanga. Electrification level in the franchise area is 99%. B. The Manila Electric Company (PSE: MER and MERB), also known as Meralco (stylized in its logo as MERALCO), is the Philippines' largest distributor of electrical power. It is Metro Manila's only electric power distributor and holds the power...
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...Railroad and Light Company or known as Meralco was established in 1903. It was created to provide light and an electric railway system for Manila. That time, Meralco’s facilities were the largest single investment of American private capital in the whole of East Asia. The transportation infrastructure of Meralco was destroyed during World War II which caused the company to refocus its efforts into its electric services, foregoing the transportation side of the company. 1960 when a group of Filipino investors led by Eugenio Lopez Sr. bought Meralco from the American investors. During this period Meralco became the very first billion peso company in the Philippines. During the 1970s the Philippine Government made it a state policy for the government to own all major generating facilities. Meralco sold all of its generating plants to the National Power Corporation (NPC) and, thus, electric distribution became its core business. Indeed, in the first half of the 1980's, Meralco's franchise area tripled in area from 2,678 square kilometers to 9,337 square kilometers, mainly because provincial consumers preferred the rates and service of Meralco to those of the utilities that had previously served them. 1980’s when Meralco, upon the request of the government, organized, started up and operated the country's first elevated light rail transit (LRT) system in Manila between Baclaran and Caloocan. It was reminiscent of the prewar role of Meralco in the city's streetcar system. ...
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...Social Responsibility Management’s Discussion and Analysis Report of the Audit and Risk Management Committee to the Board of Directors Statement of Management’s Responsibility for Financial Statements Independent Auditors’ Report Financial Statements Glossary Business Directory Contact Information Credits Acknowledgments R E - E N E R G I Z E D After a stellar year, Meralco is re-energized and ready to pursue new opportunities that will accelerate growth in the longterm. Despite unprecedented challenges in the past, we have prevailed, and more importantly, thrived. Thanks to the support of our shareholders and our unwavering faith in the corporate values that have sustained us through the years. We look forward to a brighter future strengthened by our strategic pillars and the extraordinary commitment of our leadership. An empowered, enlightened Meralco is ready to seize it. A new day has come. 1 Meralco 2010 Annual Report Our Company Meralco marches on to its 108th year of service in 2011. Consistently in the list of the Philippines’ top five corporations and cited among Asia’s finest, Meralco today serves over 4.8 million residential, commercial and industrial customers. It is strategically located to serve the country’s center of commerce and industry and its hub of government services and infrastructures. It services about 30 manufacturing economic zones, which also compete in the global market. Likewise, the Company caters to providers of...
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...the Company Incorporated in 1919, Manila Electric Company (MERALCO) is the largest electric distribution utility in the Philippines. It is engaged in the distribution and sale of electric energy through its distribution network facilities in its franchise area. Its market is categorized into four sectors such as residential, commercial, industrial, and streetlights. The franchise area of MERALCO covers over 9, 337 km2, covering 35 cities and 76 municipalities. This includes the cities and municipalities of Bulacan, Cavite, Metro Manila, and Rizal and certain cities, municipalities, and barangays in the provinces of Batangas, Laguna, Pampanga, and Quezon. The Company organized several subsidiaries to provide unregulated electricity-related or other value-added services, which contributed to the efficiency and profitability of the core business. These subsidiaries also provide services to third parties. MERALCO’s subsidiaries include Corporate Information Solutions, Inc., Meralco Energy, Inc., eMERALCO Ventures, Inc., Meralco PowerGen Corporation, Meralco Financial Services Corporation, Republic Surety and Insurance Company, Inc., Lighthouse Overseas Insurance Limited, Meralco Industrial Engineering Services Corporation, Miescorrail, Inc., and Clark Electric Distribution Corporation. MERALCO is chaired by Mr. Manuel V. Pangilinan. President and CEO is Mr. Oscar S. Reyes. The registered office address of MERALCO is Lopez Building, Ortigas Avenue, Pasig City,...
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...Industry Analysis In its 110 years of service, Manila Electric Company (Meralco) has been one of the oldest and biggest companies to have survived in the Philippines. It is a company that distributes and supplies energy to industrial, residential and commercial markets in some areas of Luzon including Metro Manila, the entire provinces of Bulacan, Rizal and Cavite and parts of the provinces of Laguna, Quezon, Batangas and Pampanga. In addition, the company through its subsidiaries provides other services such as engineering, construction, information systems and technology, real estate and insurance. Porter’s Five Forces Threat of New Entrants Given the current position of Meralco, it is least likely to happen that competitors will enter its market since it would be difficult for them to compete with a company that is already established and trusted for more than a hundred years. Entrants who dare compete will be a lot farther from where Meralco is now, resulting to difficulty in gaining market share. Threat of Substitute Products or Services We are in a world where resources are limited. As to electricity, some of the alternatives for fossil fuels (commonly used for generating electricity) are solar panels, wind energy and water turbines. However, these are not good substitutes as of the moment since these energy sources are too expensive and have limited capacity. In addition, these sources though feasible still have lots of drawbacks that cannot be controlled yet. But with...
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...Quiz 1 1. What is PPDT? Professional Planning and Development Team 2. Who is the central figure of the team? Owner 3. What is ingress? Entrance 4. Who has the special knowledge and skill in managing a lodging/ foodservice operation? Foodservice Consultant 5. Enumerate the 3 members of the PPDT. Owner, architect, consultant 6 - 7. Give 2 responsibilities of foodservice consultant. Function, Room/ Menu, Control, Ambience of Public Area, Space Allocation, Furnishings Equipment and Utilities, Disposal of Waste 8 - 9. Give 2 of the architects’ qualification. No criminal record (Plunder and embezzlement) | Very good communications skills | 10 - 12. Identify the Recommended Distance Zones in Public Areas based on the following measurements: Intimate -18in Personal -18in to 4ft Socia - 4-12ft Public - Beyond 12ft 13 - 15. Identify which Architectural term is described. The principal face or front of a building (Façade) A representation made by cutting across something. (Cross- Sectional Drawing) A drawing or diagram showing the proportions and relations of parts or details of a structure without a roof. (Plan) Quiz 2 1. Addresses the interactions among humans, tasks and total work environment in such a way that a safe and healthy working condition is provided for the workers. (ERGONOMICS)2. A government regulation formulated primarily to enhance mobility of physically-challenged persons by requiring institutions to install facilities...
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...OUTLINE OF CASES CONSTITUTIONAL LAW II FUNDAMENTAL POWERS OF THE STATE POLICE POWER 1.) Ichong v,.Hernandez, 101 PHIL. 1155 2.) Tio v. Videogram Regulatory Board, 151 SCRA 208 3.) Asso. Of Small Landowners v. Secretary of DAR, 175 SCRA 343 4.) Ynot v. Intermediate Appellate Court, 148 SCRA 659 5.) Tablarin v. Gutierrez, 152 SCRA 730 6.) Taxicab Operators v. Board of Transportation, 119 SCRA 597 7.) ACEBEDO v. COURT OF APPEALS, et. al., G.R. No. 100152. March 31, 2000 8.) Binay v. Domingo, et. al., G.R. No. 92389. September 11, 1991 9.) MMDA v. Bel Air Village Asso., Inc., G.R. No. 135962. March 27, 2000 10.) MMDA v. Garin, G.R. No. 130230, April 15, 2005 11.) DECS v. San Diego, et. al., G.R. No. 89572. December 21, 1989 12.) SMITH KLINE & FRENCH LABORATORIES, LTD. vs. CA, G.R. No. 121267, October 23, 2001 13.) Agustin v. Edu, 88 SCRA 195 14.) Lutz v. Araneta, 98 PHIL. 148 15.) Lozano v. Martinez, 146 SCRA 323 16.) Lim v. Pacquing, 240 SCRA 649 17.) Miners Asso. of the Phils. V. Factoran, 240 SCRA 100 18.) City of Gov’t of Quezon City v. Ericta, 122 SCRA 759 19.) Tatel v. Municipality of Virac, 207 SCRA 157 20.) Ortigas & Co. v. CA, G.R. No. 126102, Dec. 4, 2000 21.) Professional Regulatory Commission v. De Guzman, G.R. No. 144681, June 21, 2004 22.) DIDIPIO EARTH-SAVERS' MULTI-PURPOSE ASSOCIATION, et. al. vs. vs. GOZUN, et. al. G.R. No. 157882. March 30, 2006 23.) EXECUTIVE SECRETARY,...
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...ankruptcy For AIG? 4 0 0 1 0 WASHINGTON, D.C.–Earlier this week, Texas Republican Jeb Hensarling and California Democrat Brad Sherman–who rarely find themselves on the same side of an issue–both suggested putting failed and shamed insurer American International Group into a “receivership,” a process that the government uses to unwind failed banks. Sherman says that he’s floated the idea to Treasury Secretary Timothy Geithner. (A Treasury spokesman did not respond to a request for comment.) Wednesday, Federal Deposit Insurance Corp. Chairman Sheila Bair, all but echoed these suggestions, telling a Senate panel that for companies that are too big to fail, there should be “a legal mechanism for the orderly resolution of these institutions similar to that which exists for FDIC insured banks.” In other words, a receivership. Given the $170 billion into AIG , and the explosion of anger over the company’s payout of $165 million in bonuses, it’s no shock the idea is being explored as a way of washing the public’s hands of the messy and troublesome firm. Could it work? Yes, but there are risks. The FDIC acts as a “receiver” for failed banks all the time, taking them over and selling assets to satisfy creditors’ claims. There’s currently no mechanism for placing a non-bank holding company like AIG into a receivership, so Congress would have to create this authority. The problem is AIG’s debt. In a receivership, debt contracts are usually kept in place. Without...
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... Makati City MERALCO Vision and Mission Submitted by: Maria Cathlyn Challie O. Genabe Submitted to: Prof. Jovita Polloso Date submitted: September 17, 2014 MERALCO: Vision and Mission MERALCO Vision statement To be a world-class company and service provider of choice Revised MERALCO Vision statement “To be a world-class distribution utility company and total energy solution provider of choice” The vision of an organization should answer the question on what the company wants to become. Although the vision of MERALCO states its goal to become a world-class company, it fails to identify the type of service the company provides or even, to which industry it belongs to. The vision statement is too vague and too general. The vision should be something that the management and the employees can identify with. Based on the existing vision statement, the company may have difficulty in drawing corporate strategies and work objectives. The revised MERALCO vision statement clearly identifies what the company wants to become and that is to be a world-class distribution utility company and total energy solution provider of choice. Although MERALCO is foremost a distribution utility, it does not negate the fact that it is also an energy solution provider that provides more services other than electricity distribution. MERALCO Mission statement To provide our customers the best value in energy, products and services. Revised MERALCO Mission statement ...
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...segments of the Meralco franchise remain still deprived of the benefits and conveniences of legal electricity service. These include (1) informal settlers in certain public lands or private properties; (2) portions of resettlement areas where informal settlers such as families formerly residing along the Pasig River, railroad tracks and privatized government properties; (3) isolated communities; and (4) families unable to meet the minimum legal requirements to apply for and secure legal electricity connections. The thrust of rural/missionary electrification is to develop feasible alternatives to provide these communities with electricity through workable socialized schemes that are suitable to these potential beneficiaries in partnership with Local Government Units (LGUs), Non- Government Organizations (NGOs), and multilateral or bilateral financing institutions. As the leading electric distribution utility company in the country, Meralco also extends support and assistance to other distribution utilities and cooperatives in restoring electricity service to their customers in urban and rural areas particularly in times of emergencies. 2. Grassroots Partnership (Local Government/Barangay) Meralco recognizes the importance of local government units, government agencies and barangays play in uplifting the lives of the people, improving the environment of their communities and enabling commercial and industrial businesses to operate in a sustainable manner. Meralco continues...
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...II. COMPANY PROFILE Company A- FedEx Corporation FedEx Corporation is the modern air/ground express indthemtry. It was pioneered with the founding of Federal Express in 1971. The corporation was created in 1998 as FDX Corporation and became FedEx Corporation in January 2000. Mission FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related btheminess services through focthemed operating companies. Cthemtomer requirements will be met in the highest quality manner appropriate to each market segment served. The company will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards. Strategy The unique FedEx operating strategy works seamlessly - and simultaneothemly - on ftheir levels. First is to compete collectively by standing as one brand worldwide and speaking with one voice. Second is to operate independently by foctheming on their independent networks to meet distinct cthemtomer needs. Lastly is to manage collaboratively by working together to sthemtain loyal relationships with their workforce, cthemtomers and investors. Values • People: they value their people and promote diversity in their workplace and in their thinking. • Service: their absolutely, positively...
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...DE LA SALLE UNIVERSITY –DASMARIÑAS COLLEGE OF BUSINESS ADMINISTRATION ALLIED BUSINESS DEPARTMENT In Partial Fulfilment of Requirements in ECON201a- MICROECONOMICS CONCENTRATION RATIOS OF INDUSTRIES IN THE PHILIPPINES Submitted to: Mr. Romano Angelico Ebron Date submitted: October 19, 2011 Subitted by: Chan, Jessica Clarisse R. Reyes, Diane Eunice M. BSA31 AIRLINE INDUSTRY Concentration ratio based on market share of the airline industry 2008 Market Share 1. Cebu Pacific 49.1% 2. Philippine Airline 41.0% 3. Zest Air 5.9% 4. Air Philippines 2.8% Concentration Ratio 98.8% 2009 Market Share 1. Cebu Pacific 48.2% 2. Philippine Airline 32.1% 3. Air Philippines 11.2% 4. Zest Air 7.4% Concentration Ratio 98.9% 2010 Market Share 5. Cebu Pacific 44.7% 6. Philippine Airline 33.2% 7. Air Philippines 11.9% 8. Zest Air 8.3% Concentration Ratio 98.1% 2011 Market Share 1. Cebu Pacific 42.9% 2. Philippine Airline 25.7% 3. Zest Air 19.0% 4. Air Philippines 10.5% Concentration Ratio 98.1% Average Concentration Ratio of Airline industry 97.14% The steady decline in PAL’s market share indicates that competition has intensified. The four-firm concentration ratio (CR4) measures the revenue share of the four largest firms to total industry. The annual CR4 ratio indicates that the industry is basically an oligopoly...
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...COMPUTATION OF THE GENERATION CHARGE FOR AUGUST 2014 a (Applicable for Customers Not Under Meralco TOU) Based on July 2014 Generation Costs (A) (B) (C) Basic Generation Cost (PhP million) 582.13 828.98 49.30 802.09 2,628.28 635.84 491.37 6,018.00 1,112.61 2,515.97 1,420.46 5,049.04 1,391.43 6.86 0.52 1.20 0.55 9.15 12,467.62 (D) Other Cost Adjustmentsb (PhP million) (0.02) (9.54) (1.44) (31.94) (3.38) 20.47 (25.85) (10.96) (23.85) (14.92) (49.73) 869.80 0.02 0.00 0.00 0.02 794.24 (E = C + D) Total Gen Cost for the Month (PhP million) 582.11 819.44 47.86 770.15 2,624.90 635.84 511.84 5,992.15 1,101.65 2,492.12 1,405.54 4,999.31 2,261.23 6.88 0.52 1.20 0.55 9.17 13,261.86 (F = E/A) Average Gen Cost (July 2014) (PhP/kWh) 3.4881 4.2152 4.3380 3.6371 4.5419 9.0235 11.0741 4.6862 4.4301 5.5925 5.1672 5.1736 13.3372 3.9727 5.2743 4.0706 5.0056 4.0953 5.4874 (0.0150) 0.0000 0.0003 0.0118 0.1507 g (G) Average Gen Cost (June 2014) (PhP/kWh) 3.3717 3.7857 3.8216 4.1455 4.7161 9.7002 9.9409 4.6350 4.5576 5.3101 5.4727 5.1715 12.1216 4.2861 4.2310 4.3501 5.0056 4.3175 5.2781 (0.0124) 0.0001 0.0008 0.0062 0.1344 (H = F - G) Source Disptachc A. Power Supply Agreements (PSAs) 1. SEM-Calaca Power Corp. (SCPC) 85.9% 2. Masinloc Power Partners Corp. (MPPC) 100.0% 3. Therma Luzon Inc. (TLI) 6.1% 4. San Miguel Energy Corp. (SMEC) 89.1% 5. South Premiere Power Corp. (SPPC) 74.3% 6. Therma Mobile Inc. (TMO) 48.9% 7. Othersd 31.5% Subtotal 67.1% B. Power Purchase Agreements (PPAs/IPPs) 1. Quezon...
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...Meralco has recently announced for another price hike attributed largely to the temporary shutdown of the Malampaya plant for maintenance reason. Such was stalled by the Supreme Court pending oral arguments. However, the consumers are not certain on whether these price adjustments will eventually be reflected in their electric bills. Likewise, with the summer season forthcoming, it is inevitable that electricity consumption will rise and some of the cheaper sources of energy particularly the hydroelectric power plants might not operate at their full potential. This might result to deriving energy from more expensive sources. I believe that the best way to address the periodic rate hikes and the pricey electricity rates in the country is to look for long-term solutions to the problems. The temporary restraining orders issued by the high court do not solve the problems. The government should venture out in using the cheaper sources of energy such as the renewable ones (wind, tide, solar, etc). The costs may be great on the onset as the infrastructure costs are really huge. However, these are good investments which will benefit the country for a long period of time. The government may also seek for partnerships with private companies to make these happen. The government may also consider using nuclear energy to augment the energy requirements of the country. The consumers can contribute in realizing more favourable rates. Conservation of energy should come from the...
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...Southeast Asia Smart Meter Market Overview: Market Trends, Challenges, Future plans and Opportunities Metering Billing/CRM Asia 2012 May 8, 2012 Hoonho (Andy) Bae Senior Analyst Pike Research Agenda • • • • • • • Smart Grid Overview Smart Meters and AMI Smart Meter Drivers and Challenges Smart Meter Pilot Projects and Plans Market Forecasts Global Market Trends in Smart Meters Conclusion Copyright © 2012 Pike Research 2 Smart Grid Goals Sustainable, Secure, Environmentally Safe Energy • Reduce utility operating costs • Improve grid reliability • Increase energy efficiency Less Grid Intelligence Reduce overall demand Reduce end-to-end system losses Shift peak demand (C&I, residential) • “Soft” consumer-driven “demand response” • Verifiable, centrally controlled demand response • Integrate renewable generation Intermittent, bulk generation Renewable Distributed Energy Generation (RDEG) • Support electric transportation transition Commercial and personal vehicles (PEV) Copyright © 2012 Pike Research More Grid Intelligence 3 General Drivers for Smart Grid Energy Independence Security Carbon Reduction Regulatory Goals Demand Response Safety Own Generation Reliability Customer Service PEVs Forecasting Efficiency Profitability Billing Lower Energy Costs Market Operation Opex Reduction Collections Energy Management Renewables IT/OT Infrastructure Communications / Automation...
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