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Mercury Colony Park Case Study

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The Mercury Colony Park Station Wagon

Mercury Colony Park: A Station Wagon with a Twist

Classic station wagons are an interesting segment in the collector car niche. Although these automobiles fail to bring down the big dollars at auction, they continue to have a rabid fan base. Modern-day social networking sites help bring [fans of the wagon body style] together to celebrate the golden age of this family car.

Here we'll talk about the somewhat obscure history and the ultimate demise of these automobiles. We'll also dive deeper into the Mercury Colony Park Station Wagon. Born in the late 50s, they built this stand alone model in small numbers. This makes the wood sided wonder a rare sight to behold. Therefore, the Colony Park is more collectible then the Ford Country Squire wagons built in large numbers. …show more content…
The weatherproof covered storage appealed to passengers looking to protect their belongings. In 1929 Ford launched the [Model A Woodie] as a full production model. Ford Motor Company dominated this segment of the market place throughout the 30s. They continued this domination before and after the plant closures of World War II.

The company built one of their most popular models, The [Ford Sportsman Super Deluxe Woody] Wagon at the Iron Mountain, Michigan production facility. This wood mill and factory is located next to a hardwood timber forest owned by the Ford family. After World War II, the wood cars began to disappear.

However, Ford and Mercury continued to use real wood on their Country Squire, Wagon until mid 1953. Other Car manufacturers replaced the wood with sheet-metal, but found different ways of decorating those steel panels. They used real wood, simulated wood grain decals or combination of the two. General Motors launched [the Chevrolet Impala nine passenger wagon] without distracting body side trim. Instead, the Impala used traditional chrome body side

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