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Merger Aquisition

In: Business and Management

Submitted By carlosmcs
Words 349
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1
A Mercury pode ser considerada um bom target para a AGI como pode também ser considerada um mau target para a aquisição.
Esta aquisição pode ser vista como positiva na medida em que permite obter sinergias entre as duas empresas, beneficiar de economias de escala, aumentar a capacidade negocial da empresa para com os seus clientes e para com os fornecedores e diversificar a carteira de produtos, pois as duas empresas apesar de actuarem no mesmo sector tem consumidores e produtos diferenciados, o que permite diversificar o risco com a fusão. Assim, se após a fusão se conseguir sinergias operacionais e financeiras na empresa, o que permite diminuir custos e obter ganhos na produção e distribuição dos produtos e se a empresa conseguir maior capacidade negocial que permita estabelecer contractos mais vantajosos junto dos fornecedores e dos clientes a aquisição da Mercury por parte da AGI será benéfica para a empresa.
Esta aquisição pode ser vista como negativa na medida em que as empresas apresentam resultados muito diferentes entre si, bem como culturas próprias, o que leva a que após a aquisição a empresa não apresente o desempenho desejado. Uma dessas diferenças é a taxa de crescimento das vendas, que apresenta valores muito diferentes entre as duas empresas. Outra diferença que pode ser apontada é a do ciclo de produção, que se reflecte na gestão de stocks. As duas empresas apresentam saldos médios de stocks muito diferentes, sendo que a AGI apresentava um valor médio de 42,5 dias de vendas em inventário e a Mercury 61,1 dias, o que representa um maior risco pois o mercado é caracterizado por ciclos de vida dos produtos curtos e assim aumenta a possibilidade de não conseguir escoar o stock de que dispõe. As duas empresas apresentam targets diferentes em termos de consumidores e politicas de preços dos produtos, o que pode levar a alterações significativas de linhas de produtos e que estas deixem de ter a procura pretendida por parte dos consumidores, pois a divulgação das duas empresas é muito diferente, bem como o investimento na divulgação. 5

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