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Mergers and Aquisitions

In: Business and Management

Submitted By tadams6
Words 1191
Pages 5
Taylor Adams
Dr. E. Montgomery
BUS 508 Contemporary Business
02/14/2014
Mergers and Acquisitions

When Proctor and Gamble acquired Gillette Products in 2005, Warren Buffet stated “This was a dream deal, this acquisition would create the greatest consumer products company in the world”. (Englishe, 2011) This is one reason why P&G chose to take on the major brand. Other than being known for their razors, Gillette’s products include Duracell batteries, Oral-B, and Braun. This acquisition meant Proctor and Gamble would take much control over the grocery market shelves. Control was everything to P&G at the time of this acquisition. P&G opened a huge door for Gillette, a door that looked inviting to shareholders. Gillette would now be invited into new markets such as China and Japan. China and Japan were two fast growing grocer markets. While this was a great end of the deal for Gillette, P&G would benefit greatly as well. Gillette housed products that were selling and evolving in the market faster than the brand itself. These were the type of acquisitions P&G needed to remain at the top of the product chain, and open the eyes of its competitors. (Englishe, 2011)

Proctor and Gamble, the “signed partnership agreement” that formed in 1837 between William Proctor and James Gamble, was making money from the very beginning of its existence. Gamble, began in the large business venture as William Proctor’s protégé, in already existing soap and candle factory owned by Proctor. P&G was then started from that apprenticeship. Today, P&G is an organization based off of growth and innovation. A year after P&G acquired Gillette, they had reportedly met or exceeded all financial commitments. These commitments included free cash flow, organic sales growth, core earnings, and productivity. However, P&G’s belief was new product equals new

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