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Mergers Fail

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Submitted By alisonkirby
Words 1998
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Firstly the benchmark for a failed merger must be set. The one most commonly used it whether the share price of the firm rose in comparison to an industry specific average, or whether it fell. However tis only considers the financial success of the deal, and neglects its strategic and social impact. The merger may have met the majority of its objectives (e.g. A reduction in real cost, improved position within the industry for future growth), but there was no increase in shareholder wealth, maybe because the assets were overpriced.
Indeed in the first few years after a merger or acquisition out-performing the other, more established, firms in the industry can be difficult. Currently almost all studies dealing with the failure and success of mergers have focussed on the shareholder value in the short term. REF. Indeed the few studies that have analysed the long term implications propose that if the mergers are well selected and well planned the business capability of the brand can be increased.
Maybe instead of considering the financial failure of a takeover, the societal success should be looked into. If the merger reduces the resources needed increases the range of products available and offers better quality products, the in terms of the consumer is this not a success?
There are, broadly speaking, two main areas which can cause a merger to fail. The first is improper managing and strategy, and the second is cultural differences between the two firms. If both are will though out and planned for then mergers can be successful. EG. However often this is not the case.
Today a separation of ownership and control has emerged in organisations. Managers are no longer constrained by the need to maximise profits, and instead aim to maximise growth of the firm. On top of this there is also an increased dispersion in shareholdings, as well as an increasing concentration of

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