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In this paper I have decided to use the same product I used in my previous paper, which is the smart drifter, but in this paper we will look into the methods of distribution for the product i.e. in terms of coverage, efficiency and control. And also to recommend an alternate channel of distribution, and also explain why it could add a strategic advantage to the whole distribution of the product.

Identify a product currently on the market and research its methods of distribution in terms of coverage, efficiency and control. Like I’ve already mentioned in the abstract the product we will be focusing on is the smart drifter, which is a scooter drifting board. Already there are plenty product like it on the market but the smart drifterz stand out because of their quality and other benefits they carry that other scooter drifting boards in the market don’t have. Distribution is one, if not the most important aspect of marketing for any product, before going any further, let us identify some methods of distribution. Some of the methods of distribution are; direct selling, wholesale, mail order and online.

Direct selling: plenty businesses choose this channel because it gives you access to the customer and it also gives you a better control of your company’s revenue, so this makes it a suitable for any product in terms of distribution.

Mail order: this channel here consists of things like ads such as fliers, and other materials and this is a distribution channel that has a low cost and it is very easy and convenient in reaching customers and it is very suitable for both manufacturer and customer.

Online: this is just a very perfect channel for both manufacturer and customer; it is good for the company because it eliminates additional costs of involving the middleman, and still reaching out to a large group of customers and even potential ones and your

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