Methodolgy Research

In: Business and Management

Submitted By bwestgrad2014
Words 403
Pages 2
Campbell-Ewald believes that treating the customer with respect and putting them first is the best way to do business. Too often companies forget that their consumers need to be treated with respect and may lose business because of it. This means treating the customer with respect in person, over the phone, in email communication, and even their ethical standards. For example, some environmental extremists may not buy from a company if they refuse to meet environmental standards. Since Campbell-Ewald believe customer respect is of the highest priority, the company started a research initiative to see why relationships between customers and employees were falling short of set standards. Obviously there must have been dissatisfied customers in some way shape or form.

To do this, the agency sent out over 5,000 surveys to customers involved in insurance, automotive and retail sectors of business. Basically, each customer was asked if respect influences customer loyalty and purchasing. Surveys were developed for the three sectors and each included about 28 statements that the customer could respond too. Each statement used a 5-point scale. This showed how strongly the customer agreed or disagreed to the statement based on their personal satisfaction with their previous interaction with the company.

Some of the questions that the agency would have asked itself would be as follows. These are examples that I can think they would have asked themselves. What are we doing well? What can we do better? What have customers complained about in each sector (insurance, automotive and retail)? Do we give timely feedback/response? Do we respect the customer? Do we only respect the customer because our goal is to make money? Are we presentable/respectable? Many of these questions could be asked to the customers that have had interaction with the company. I believe the company…...

Similar Documents

Research

...RESEARCH PAPER * Presents the results of the investigation on a selected topic * An individual investigation carried out on a topic of specific interest, unless specifically assigned by a teacher Parts of Research Paper 1. Title Page * Cover page * Indicates the title of the research, name of the author, institutional information and a few other relevant information 2. Introduction * Introducing to the reader the “problem” by providing a brief background of the research 3. Related Literature - Provide brief summaries or descriptions of the workers of other aurthors 4. Methodology * Provides the methods that you will be using in your research Typical Methodology * Laboratory expariments * Statistical or mathematical calculations/computations * Comparison of existing literature 5. Data Analysis * Analyzing data that were obtained from the methodological operation that have chosen 6. Results - Presentation of the actual results of the analysis that you have made based on your chosen methodology 7. Discussion * Discussing more of the results of your research, its implication on other fields as well as the possible improvements that can be made in order to further develop the concerns of the research 8. Conclusion - Provides the conclusion of the research paper 9. Page Reference - Lists of all the academic materials you have used as sources of information in your research paper Research Paper Title ......

Words: 650 - Pages: 3

Research

...The key characteristics and differences of research methodologies The methodologies used in research include qualitative, quantitative, mixed, and action research. First, mixed methodology entails the combination of the compilation and analysis of both qualitative and qualitative statistics. Second, action research is an informal methodology that obliges all the partakers to be mutual researchers. Qualitative and quantitative research methodologies are the prevailing methods in research at present (Austin, 1978). Qualitative research methodology obtains an approach to evaluating information that looks at connotation rather than numbers. The statistics, therefore, normally consist of non-numerical data such as words or metaphors. Qualitative research is unbolt and receptive to its subject. There are various key characteristics of this research method. First, the perspective of investigation is not artificial; they are natural. Nonentity is undermined or taken for granted. Second, actions can be understood effectively only if they are spotted in context. Consequently, a qualitative researcher submerges in the setting. Under this method, interviews and observations are the most suitable strategies to be used. Quantitative research methods advance research in a different way and scrutinize the data based on figures and statistics, the consequential data is principally statistical (Trochim & Donnelly, 2006). It entails those methodologies, which include surveys, interviews, and...

Words: 454 - Pages: 2

Research

...INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 2, ISSUE 9, SEPTEMBER 2013 ISSN 2277-8616 Game Development Of Ibong Adarna Visual Novel Celso T. Agos Jr., Mark Lester C. Bal-Ut, Lorraine G. Calam, Relly N. Cantuba, Marlon Heindric M. Vallo. Engr. Mary Regina Apsay Abstract: Computer games are becoming a main entertainment. But this research tackles about Visual Novel a kind of game that has extremely minimal game-play, story-driven, usually have multiple or branching storyline and is commonly developed and released in Japan. The proponents made a game based on a story tackled in high school, after they developed it; the high school students compared it with a Visual Novel that is made and popular in Japan. The results are; the Ibong Adarna Visual Novel has the advantage with a difference of .08 in the over-all weighted mean but after the statistical treatment, this score is not significant with the score of .017. Index Terms: Branching Storyline, Game, Game Development, High School Students, Ren’Py Visual Novel Engine, Story-driven, Visual Novel, ———————————————————— 1 INTRODUCTION In this past decade, computers revolutionized the way of living. Computers make our work faster, more reliable and more accurate. Computers can be in different form like mobile phone, tablet PC, or in the form of desktop computer. Computers help us in numerous ways; communication, transportation, education, entertainment and many more. While computers have entered......

Words: 4991 - Pages: 20

Research

...to develop effective marketing strategies and tactics and that the first step is to incorporate marketing research. Through the course of this paper the importance of marketing research will be addressed. An analysis of the importance of competitive intelligence and marketing strategy and tactics for Kudler Fine Foods will also be discussed. Importance of Marketing Research Marketing research is defining a marketing problem then systematically collecting and analyzing information and finally recommending actions (Day, 2005). Marketing research is essential to the success of any business whose main objective is, like Kudler's Fine Foods, to offer products or services that are well targeted (Day, 2005). When making business decisions based on market research, risk can be minimized and the business process is likely to thrive (Day, 2005). Market research helps organizations like Kudler‘s Fine Foods communicate better with current customers by gathering valuable information about products and service from them. Regular customers can provide the organization with valuable information about the shopping experience as well as what would make that shopping experience better (Day, 2005). If Kudler's Fine Foods asks the customers opinion, it shows them that not only do they care about their opinion and helps to increase the level of customer service they provide. Market research is a good way for Kudler's Fine Foods to identify opportunities and minimize risk. Before offering a......

Words: 708 - Pages: 3

Research

...ALABAMA STATE UNIVERSITY COLLEGE OF EDUCATION SYLLABUS FOR RESEARCH METHODS IN PHYSICAL EDUCATION COURSE NUMBER: PED 506 CATALOG DESCRIPTION: Consistent with the College of Education Conceptual Framework, Part IV: Outcomes Context, this course is designed to provide graduate candidates with a knowledge base for scientific investigation. The course includes an overview of the methods and tools of research. Emphasis is on the planning and development of a research proposal. The research proposal will be appropriate for future use in the implementation of the thesis required in selected advanced level graduate programs. TEXTBOOK: Thomas, J. and Nelson, J. (2001). Research Methods in Physical Activity, 4th ed. Champaign: Human Kinetics Books. CREDIT HOURS: 03 INSTRUCTOR: Pat Floyd TELEPHONE: 334-229-4522 OFFICE: JRA 243 OFFICE HOURS: TBA ATTENDANCE POLICY: See University Policy Prepared by: Dr. Pat Floyd, Ph.D. Date: 9/05 Approved by: ___________________________ Date: ____________ Department Chair Approved by: ___________________________ Date: ____________ Dean NOTE: Any candidate requiring alternative formats for testing and/or handouts for this course, or other types of accommodations due to a disabling condition, should advise the instructor within the first week of classes. PURPOSE Consistent with the College of Education Conceptual Framework, Part IV: Outcomes Context...

Words: 1649 - Pages: 7

Background and Methodolgy

...The research conducted in this study focuses on how medication errors and how they are caused by doctors not being educated and trained in medical colleges about the administration and prescribing of medicine. The other problem shown in this article is that colleges within the United Kingdom are showing a lack of these special educational studies in medicine. The problem of the study is very important to Administrators because patient safety is one of the main priorities in any health care facility. Administrator overlook the progression of patient care and by seeing this study about medication errors, this should grab their attention. By knowing that doctors are not properly prescribing medications to patients, administration can take a deeper look into their faculties and makes sure all professional health care providers are up to date and fully trained in the process of prescribing medicine. The purpose of this study is to bring strong insight in the reader. Also, readers must realize that medication error dangerous and that they can happen anywhere. Not all doctors have the full education they need in prescribing medication to them. The research deals mostly on the research of the lack of education and training in medical colleges and how it influences poor medication errors. After reviewing the study, the main research question would be what causes medication errors and how can it be fixed? There are more than one hypotheses of this study. After reviewing the......

Words: 740 - Pages: 3

Research

...How To Formulate Research Problem? Posted in Research Methodology | Email This Post Email This Post Formulating the research problem and hypothesis acts as a major step or phase in the research methodology. In research, the foremost step that comes into play is that of defining the research problem and it becomes almost a necessity to have the basic knowledge and understanding of most of its elements as this would help a lot in making a correct decision. The research problem can be said to be complete only if it is able to specify about the unit of analysis, time and space boundaries, features that are under study, specific environmental conditions that are present in addition to prerequisite of the research process. Research Process Research process is very commonly referred to as the planning process. One important point to be kept in mind here is to understand that the main aim of the research process is that of improving the knowledge of the human beings. The research process consists of the following stages – 1. The Primary stage :– This stage includes – a. Observation – The first step in the research process is that of the observation, research work starts with the observation which can be either unaided visual observation or guided and controlled observation.It can be said that an observation leads to research, the results obtained from research result in final observations which can play a crucial part in carrying out further research. Deliberate and guided...

Words: 1487 - Pages: 6

Creating a Methodolgy

...the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This most closely represents a decision about a) which market he should target. b) the best way to distribute his products. c) how to effectively promote his business. d) the product he provides to his customer. e) which supplier he should use. Ans:  b AACSB:  Reflective Thinking CBE: Model Distribution Difficulty level: Moderate Page:  8 Type:  Application 40. Consumers buying products online have dramatically affected the ___________ variable of the marketing mix. a) product b) price c) distribution d) research e) promotion Ans:  c AACSB:  Communication CBE: Model Distribution Difficulty level: Easy Page:  8 Type:  Knowledge 41. Changing the hours of operation for a service business involves the _____ component of the marketing mix. a) product b) price c) distribution d) promotion e) marketing concept Ans:  c AACSB:  Reflective Thinking CBE: Model Distribution Difficulty level: Moderate Page:  8 Type:  Knowledge 42. Which of the following scenarios involves the distribution element of the marketing mix? a) Deciding whether or not a certain product should continue to be sold b) Determining whether an advertising message......

Words: 9396 - Pages: 38

Research

...RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH...

Words: 250 - Pages: 1

Research

...activities for the quarter 4 which include weekly class discussion, class participation, midterm and final exam * Learned about what Research is and what Research is not. * Eight characteristics of research. * Sub problem – that is a question or problem that must be address before the main problem is resolved. * Hypothesis- that is a reasonable quests that needs to be proving. * I learned about assumption –that is a statement that is presume to be fact. * Learned about theory * Learned about methodology- that is a process a researchers use to collect data and information is research work. * Learned about internet – A researchers use internet to access information online. * Learned about two types of research report which is Juried or refereed – a reviewed report * Nonjuried or nonrefereed – none reviewed report. E.g. Journal report. * Learned about checklist evaluating research- that a report juried that is judge. * Learned that a research that is not screen or viewed by expert is not valid * Guidelines in reviewing research by going to library to sort for information needed for case study. * I learned as a researcher, you must read more than articles. * I learned about research paper / APA Style – that first thing is to choose the research topic. * Learned about what research paper entails, like cover page, table of content, abstract, introduction, summary, conclusion and references. * I learned about......

Words: 1117 - Pages: 5

Research

...and Public Relations Herzing University Pamela Zipfel March 15, 2015 Research Program Research Program In developing a research program for a new book store for Herzing University, I would first start6 with a research plan. This would prompt me to use a marketing research plan, consumer research, advertising research and strategic research. “Market research complies information about a product.” (Hall, Prentice 2009) Consumer research is used to see what consumers are in the market for. Advertising research focuses on getting your product out there, example would be social media. Strategic research is the final plan and becomes the base of your research it allows the company to compile information from the social media and what influences consumers to purchase a product. (Hall, Prentice 2009) During the exploratory research process I would start with the literature research process, because it is the cheapest. I would use the census bureau, newspaper, and magazines to collect whether there is a need for a bookstore and what sort of books people would want to read. I would then decide if I need Qualitative or Quantitative research. Quantitative research will give numerical data. Qualitative Research gives a more details, such as consumer behavior. It observes what consumers are interested in and explores the nature of the consumer’s insight on a product. I would choose Qualitative research because it would give me more of an overview on what consumers are......

Words: 319 - Pages: 2

Research

...Proposal on Research Research is a complicated process in order to find the right resources on a specific topic with the proper literature writing. Researching is to provide necessary information to individuals on a specific topic. Thus, this research can be used to write a paper or papers on a particular topic for intended audiences with the sources you used on your points and assertions. One job the writer needs to make sure he has done is to include a position he is on and that he has compressed or summarized all the research on various sources by focusing on the main key points. The writer also has the responsibility to provide a motivating, stimulating, or activating thesis statement. The writer’s purpose of writing a research paper is to provide specific details on all the sources that have been collected for the writing topic. He also needs to compress all the collected resources into highlighted key ideas from the passages. Also, he needs present a research paper that is consisting of three formats: a summary, a paraphrase, or a quotation. In a summary, you provide important key main points from the source’s idea and write to support the source’s idea. Paraphrase is when a person takes someone’s idea and put it into the writer’s own words. Lastly, quoting is to directly quote from an original source. Even though the writer provides information from various sources that is included to the written paper, the writer must put the researched information into their own...

Words: 668 - Pages: 3

Research

...qualitative research. A qualitative research design could be primarily used to solve customer satisfaction problems. It is a more straight forward, structured way to seek information from your customers. Through surveys and questionnaires that can be conducted in a number of ways information can be gathered from large groups of participants. Usually they involve closed ended questions, that can effectively organized. The organization of this data is then discussed in the form of numbers and statistics. Using this information the business owner is made aware of a customer’s interest, knowledge, and changes on a product or service. Based on this they can make more informed decisions on the quality of service to their customers. Although a quantative research design can be used primarily it would benefit to use a qualitive research design as well. Part of satisfying your customer is knowing your brand not only objectively but also subjectively. Through quantative research you can monitor your success based on clear cut facts. It does not go into depth as to why your brand is doing well and a qualitive research design can give you insight to customer’s opinions. A qualitive research design is more open to personal feedback. It explores a customer’s thoughts and having access to these thoughts can help in discovering new elements into keeping customers satisfied. A qualitive research is done in form of interviews, focus groups, participant observations and research of other......

Words: 780 - Pages: 4

Research

...RESEARCH Research is a process involving a series of steps to collect and analyse the information needed for decision-making in the desired / specific field of inquiry. The term research can be applied to any field of human activity. Research means ‘studious enquiry’ or a systematic, honest and impartial study conducted by trained men using scientific methods. It means detailed study relating to a particular subject. The purpose of research is to find a solution to a particular type of problem or showing the problem a direction towards solution or putting some light in the unknown areas of knowledge for your enlightenment, to that particular area of knowledge-thus research actually help us to understand our reality more clearly, as well as help us to enjoy better living standard. So, research is kind of a project to find out some answers or solutions for a particular area-research. Every project has its scope of work, time-line and resources, that is why you may easily inter -relate research work with a project. There are two different types of research: basic and applied research. These two research types are used in a variety of studies and field disciplines including psychology, biology and chemistry. Basic research is about understanding the various processes between memory, learning, and knowledge. It is about finding information, while it may become applied later, researchers choose to research topic of interest to them. It is about figuring out the answer......

Words: 2368 - Pages: 10

Research

...goal of the research process is to produce new knowledge or deepen understanding of a topic or issue. This process takes three main forms (although, as previously discussed, the boundaries between them may be obscure): * Exploratory research, which helps identify and define a problem or question. * Constructive research, which tests theories and proposes solutions to a problem or question. * Empirical research, which tests the feasibility of a solution using empirical evidence. There are two ways to conduct research: Primary research Using primary sources, i.e., original documents and data. Secondary research Using secondary sources, i.e., a synthesis of, interpretation of, or discussions about primary sources. There are two major research designs: qualitative research and quantitative research. Researchers choose one of these two tracks according to the nature of the research problem they want to observe and the research questions they aim to answer: Qualitative research Understanding of human behavior and the reasons that govern such behavior. Asking a broad question and collecting word-type data that is analyzed searching for themes. This type of research looks to describe a population without attempting to quantifiably measure variables or look to potential relationships between variables. It is viewed as more restrictive in testing hypotheses because it can be expensive and time consuming, and typically limited to a single set of research subjects.......

Words: 498 - Pages: 2