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Methods of Creating Interest

In: Business and Management

Submitted By teremorallos
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Methods of Creating Interest

The salesman can create and arouse interest by following certain ways, which are given below:
1. Explaining interesting features of the product
All buyers are keenly interested in themselves and therefore, the salesman is to start a talk about the likely benefits of products to the prospect. While describing about the likely benefits of products, he is to see it from the angle of a prospect. In other words, in all his description about the goods and its merits the customer should be center around which the talk should revolve.
2. Referring the name of some other person Another way of achieving the same thing is to refer name of some other person; who drives immense benefits by the use of salesman’s goods. This certainly creates interest in minds of the prospect regarding the product.
3. Demonstration The third way to create interest in the demonstration of goods. It is perhaps, the most effective method of creating interest. The salesman must also use as many channels of communication with the buyer as possible, e.g., sight, hearing, touch, smell and taste. A good salesman always uses multi sense appeals with his prospect. The prospect must be kept busy with all his senses as far as possible.
4. Appealing to proper buying motives Still another possible way is to appeal to the proper buying motives of a customer. For this the salesman should try to know his buying motives. The customer may have rational motives like price, quality, durability, convenience, etc. or emotional buying motives like pride, prestige, ego, etc. However, it is really a difficult task to diagnose the accurate motive of the customer to get the desired result.

Effective Selling
Sources: http://www.is4profit.com/copyright.html.2000-2014
Making sales is the biggest hurdle facing most start-up businesses. It's often the make-or-break factor. But there

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