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Mgb309

In: Business and Management

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Words 872
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MGB309: STRATEGIC MANAGEMENT * Teaching Team: Ivano BONGIOVANNI (Lecturer and Tutor) * David MILLS (Tutor) * Graham FELLOWS (Tutor) * Lectures: * Thursday 19.00 – 21.00, Z 303 (Ivano BONGIOVANNI) * * Tutorials: * Thursday 16.00 – 17.00, S 306 (Ivano BONGIOVANNI) * Thursday 17.00 – 18.00, Z 302 (Ivano BONGIOVANNI) * Thursday 18.00 – 19.00, O 308 (Ivano BONGIOVANNI) * Thursday 17.00 – 18.00, B 224 (David MILLS) * Thursday 18.00 – 19.00, O 604 (David MILLS) * Thursday 17.00 – 18.00, M 312 (Graham FELLOWS) * Thursday 18.00 – 19.00, M 312 (Graham FELLOWS) * * Unit Rationale and Aim * * How to outperform their competitors is every company's main challenge. Managers deploy strategies to achieve sustainable competitive advantage. This unit introduces you to the strategic choices organisations can make by providing you with key concepts relating to the strategic analysis of companies and their environments. Students from different majors can draw on their education thus far and use it in understanding how every aspect of an organisation such as HR, Finance, Marketing, etc. plays a role in strategy. This understanding is particularly relevant to you when making the transition to the workforce. This unit introduces you to cutting-edge concepts, frameworks, and techniques of strategic analysis that allow you to make better strategic decisions. The aim of this unit is to provide you with the analytical tools needed to become critical strategic thinkers and effective problem solvers. You will learn how to develop and implement superior strategies. * * Approaches to Teaching and Learning * * Learning strategies in this unit advance critical analysis and planning skills. Intellectual inquiry is encouraged through analysis of case studies and tutorial exercises. The general approach...

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...Strategic Analysis Report Flux Consulting – Airline Division Queensland University of Technology MGB309 – Strategic Management Pei San Chew – 0 8000492 Tutor: Christophe Garonne (Tutorial 8) Word Count: 2160 1.0 Executive Summary The air transportation industry within Australia is highly competitive. However, there is solid evidence and a strong indication that Virgin Australia can seize power over the current market and outrun its competitors for its long-term survival. Virgin Australia should optimise opportunities and remain competitive by either strengthening its alliance with SIA or outsourcing to a specialist company in ground handling. The key challenge for the company is to create strategies that ensures effectiveness. The strategies will draw upon previous internal and external analysis conducted and focus on developing strategic alliances and strategic outsourcing. This report analyses the benefits and limitations of these potential strategies and provides practical recommendations to ensure long-term strategic sustainability. The results of the evaluation between the two strategies illustrate that the first strategy is more appropriate for Virgin to be sustainable in the long-term. There are several advantages that Virgin possesses which includes its strategic alliance’s strong position in the Asian market, and its ability to integrate newly planned flight routes. This means that Virgin is able to benefit from the strengths of its alliance.......

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