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...MGMT 338 International Business August 26, 2012 KFC’s Radical Approach to China The Factors Behind Their Success Westernized fast food chains are steadily growing in foreign countries. Kentucky Fried Chicken is one of the leading U.S. fast food chains currently in China. There are several factors that have contributed to KFC’s rapid expansion and success in China. The story of KFC in China is one of great success on an economic level, as well as a great example of international business. There are many factors behind KFC’s success in China which include, five competitive advantages: infusing a Western brand with Chinese characteristics, expanding rapidly, developing a logistics network, training employees in service, and focusing on ownership rather than franchising. KFC is part of the Yum! Brand, which also owns Pizza Hut and Taco Bell. KFC China’s success in the international market has all been due to its five competitive advantages. The first of these advantages is infusing a Western brand with Chinese characteristics. KFC China makes sure that even though it is a US chain and restaurant it has worked hard to assimilate into the Chinese culture. They have done this by offering a variety of menu choices that cater to the local cuisine. They have also expanded their kitchens and their workforce to be able to produce and accommodate for the additional menu options. Extended families are a big part of Chinese culture; KFC China has acknowledged this by increasing...

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...Managers and employees work together every day to produce the world we see today. Common misconceptions exist about a manager’s role and the driving force behind employees. Managers are commonly seen as the role that plans, coordinates, and controls what an employee does (Mintzberg, 1990, p. 1). Then the employee is simply motivated with money to do what the manager says. My successful experiences have proven otherwise. I have been fortunate to experience an employment environment that practices job enrichment and contemporary motivating techniques. I started as a temporary hourly wage employee with entry level IT responsibilities. The managers around me observed my personality and interests. They soon discovered my intrinsic motivators. Intrinsic motivators are the internal personal interests that naturally motivate a person (Herzberg, 1987, p. 2). Through day-to-day work interaction, they learned about my interests in software development and my studies in computer science. The managers compared the company’s to-do list with my personality and interests, where many of them aligned. After a few months, I was hired as a full time employee in the applications development department. I modified business applications aiding in business growth decisions. I also grew individually. Every day I was fine tuning my skills as a programmer. The employee/employer relationship was mutually beneficial. Sharing new ideas I learned in college shattered myopic thinking in the company....

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