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1. What are the components of the Strategic Profit Model? How can it be used to examine the effects of logistics decisions?
The strategic profit model provides the framework for conduction return on assets analysis by incorporation revenues and expense to generate net profit margin, as well as an inclusion of assets to measure asset turnover.
The strategic profit model employs three key components: profit margin, asset turnover and leverage.

Profit Margin
Net Profit Margin
Sales
Net Profit
Gross Margin
Total Expenses
Sales
Cost of Goods Sold

Net Profit Margin
Sales
Net Profit
Gross Margin
Total Expenses
Sales
Cost of Goods Sold

It reflects the profits generated from each dollar of sales. The model of profit margin like figure1.1
Figure1.1
For example, say your company achieved $100 million in sales last year. The total cost is $85 million. It is include cost of goods and other expense. So the net profit is equal $15 million. Dividing the figure by $100 million leaves you with a profit margin of 15 percent. Higher profit margins result in higher return on equity.

Asset Turnover
Asset Turnover
Total Assets
Sales
Current Assets
Fixed Assets
Inventory
Accounts Receivable

Other Current Assets

Asset Turnover
Total Assets
Sales
Current Assets
Fixed Assets
Inventory
Accounts Receivable

Other Current Assets

It assesses the productivity of a firm’s investment in its assets. The model of profit margin like figure1.2
Figur1.2
For example say you company generates $100 million in sales. The total assets are $40 million. It is include current assets and fixed assets. You divide $100 million by $40 million to determine you asset turnover hovers around 2.5. If asset turnover decrease, the return on equity decreases.
Leverage
Leverage refers to the debt-to-equity ratio, or how much debt you take on relative to your

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